免費廣播服務市場 - 按平台（地面、衛星、有線）、按服務（電視、廣播）、按配銷通路、按內容、按傳輸技術、按最終用戶和預測，2024 年至 2032 年

由於網路普及率的提高以及數位和衛星技術的創新，全球免費空中服務市場在 2024 年至 2032 年間將呈現 9.5% 的複合年成長率。隨著越來越多的消費者連接到高速網際網路，在線上播放免費內容的能力不斷增強，從而擴大了市場範圍。數位和衛星技術的進步提高了訊號品質和可訪問性，使提供者能夠提供更廣泛的頻道並改善觀眾體驗。這些技術改進使免費廣播服務更具吸引力和更容易獲得，從而推動市場成長並擴大觀眾參與。

例如，2024 年 5 月，DAZN 與 Amagi 合作推出了 10 個新的全球免費體育頻道，擴大了其免費體育節目的範圍。這種擴張顯示了一種日益成長的趨勢，即提供免費訂閱費用的優質內容、增強可訪問性和擴大市場覆蓋範圍。透過為粉絲提供更多免費接觸高品質體育內容的接觸點，DAZN 的舉措可能會吸引更多觀眾，並為免費服務樹立新標準，從而有可能影響其他提供者增強其服務。

免費廣播服務產業根據平台、服務、配銷通路、內容、傳輸技術、最終用戶和地區進行細分。

由於其廣泛的可及性和高品質的訊號傳輸，到 2032 年，直接到戶 (DTH) 領域將見證顯著的市場佔有率。 DTH 服務直接向消費者的家中提供清晰、不間斷的接收和廣泛的頻道，無需訂閱費用即可增強他們的觀看體驗。衛星傳輸的便利性和 DTH 技術的日益普及奠定了其主導地位。此外，DTH 提供區域和國際節目的能力使其成為許多家庭的首選。

由於消費者越來越偏好經濟高效的娛樂選擇，到 2032 年，住宅市場將獲得相當大的立足點。隨著人們對免費頻道的認知不斷提高以及數位電視技術的進步，越來越多的屋主選擇免費電視服務來免費觀看各種節目。此外，智慧電視和數位天線的成長提高了可訪問性和質量，進一步推動了需求。該細分市場龐大的消費者基礎以及對經濟實惠的觀看解決方案的偏好導致其市場佔有率不大。

到 2032 年，歐洲免費廣播服務市場佔有率將以顯著的複合年成長率擴大，這要歸功於其成熟的廣播基礎設施、數位電視的廣泛採用以及對免費廣播頻道的強力的監管支持。該地區多元化的媒體格局和龐大的消費者基礎進一步推動了對免費服務的需求。此外，向高清和數位格式的持續過渡增強了免費節目的吸引力。歐洲嚴格的媒體監管和技術進步使其成為免費航空服務產業發展的關鍵貢獻者。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
• 供應商格局
  • 平台提供者
  • 軟體供應商
  • 服務商
  • 配銷通路
  • 最終用戶
• 利潤率分析
• 技術與創新格局
• 專利分析
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 免費內容的高需求
    • 政府支持和監管
    • 從類比廣播向數位廣播的不斷轉變
    • 廣告收入潛力不斷上升
  • 產業陷阱與挑戰
    • 嚴重依賴廣告收入
    • 來自訂閱服務和數位服務的競爭
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按平台分類，2021 - 2032 年

• 主要趨勢
• 地面（無線廣播）
• 衛星
• 電纜

第 6 章：市場估計與預測：依服務分類，2021 - 2032 年

• 主要趨勢
• 電視
• 收音機

第 7 章：市場估計與預測：按配銷通路，2021 - 2032

• 主要趨勢
• 直接到戶 (DTH)
• 有線電視營運商
• 地面廣播網路

第 8 章：市場估計與預測：依內容分類，2021 - 2032

• 主要趨勢
• 運動的
• 電影
• 訊息
• 音樂
• 其他

第 9 章：市場估計與預測：按傳輸技術分類，2021 - 2032 年

• 主要趨勢
• 模擬
• 數位的

第 10 章：市場估計與預測：按最終用戶分類，2021 - 2032 年

• 主要趨勢
• 住宅
• 商業的

第 11 章：市場估計與預測：按地區，2021 - 2032

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
  • 北歐人
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • 東南亞
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地區
• MEA
  • 阿拉伯聯合大公國
  • 南非
  • 沙烏地阿拉伯
  • MEA 的其餘部分

第 12 章：公司簡介

• Al Jazeera Media Network
• Die ARD
• Australian Broadcasting Corporation
• British Broadcasting Corporation
• China Central Television
• Columbia Broadcasting System
• Doordarshan
• Fuji Television Network, Inc.
• Grupo Globo
• Grupo Televisa, S.A.B.
• Independent Television
• Korean Broadcasting System
• Munhwa Broadcasting Corporation
• National Broadcasting Company
• Nine Entertainment Co. Holdings Limited
• Nippon Hoso Kyokai (Japan Broadcasting Corporation)
• Public Broadcasting Service
• Seven West Media Limited
• Television Francaise 1
• Zweites Deutsches Fernsehen

Global Free to Air Services Market will exhibit a 9.5% CAGR between 2024 and 2032 due to increased internet penetration and innovations in digital and satellite technology. As more consumers gain access to high-speed internet, the ability to stream free-to-air content online grows, expanding market reach. Advancements in digital and satellite technology enhance signal quality and accessibility, allowing providers to offer a wider range of channels and improve the viewer experience. These technological improvements make free-to-air services more attractive and accessible, thus fueling market growth and broadening audience engagement.

For instance, in May 2024, DAZN, in partnership with Amagi, launched 10 new global free-to-air sports channels, expanding its free sports offerings. This expansion demonstrates a growing trend toward offering premium content without subscription fees, enhancing accessibility, and broadening market reach. By providing more touchpoints for fans to access high-quality sports content at no cost, DAZN's move is likely to attract a larger audience and set a new standard for free-to-air services, potentially influencing other providers to enhance their offerings.

The free to air services industry is segmented based on platform, service, distribution channel, content, transmission technology, end user, and region.

The direct-to-home (DTH) segment will witness a remarkable market share by 2032, fueled by its widespread accessibility and high-quality signal transmission. DTH services provide clear, uninterrupted reception and a wide array of channels directly to consumers' homes, enhancing their viewing experience without subscription costs. The convenience of satellite-based delivery and the growing adoption of DTH technology contribute to its dominant position. Besides, DTH's ability to offer regional and international programming makes it a preferred choice for many households.

The residential segment will gain a considerable foothold by 2032, owing to increasing consumer preference for cost-effective entertainment options. With rising awareness of free-to-air channels and advancements in digital TV technology, homeowners are increasingly opting for free-to-air services to access a wide range of programming without subscription fees. Additionally, the growth of smart TVs and digital antennas enhances accessibility and quality, further driving demand. This segment's significant consumer base and preference for budget-friendly viewing solutions contribute to its modest market share.

Europe free to air services market share will expand at a noteworthy CAGR through 2032, attributed to its mature broadcasting infrastructure, widespread adoption of digital TV, and strong regulatory support for free-to-air channels. The region's diverse media landscape and substantial consumer base further drive demand for free-to-air services. Also, the ongoing transition to high-definition and digital formats enhances the appeal of free-to-air offerings. Europe's robust media regulations and technological progress make it a crucial contributor to the growth of the free to air services industry.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Platform provider
  • 3.2.2 Software provider
  • 3.2.3 Service provider
  • 3.2.4 Distribution channel
  • 3.2.5 End user
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Patent analysis
• 3.6 Key news & initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 High demand for free content
    • 3.8.1.2 Government support and regulation
    • 3.8.1.3 Rising transition from analog to digital broadcasting
    • 3.8.1.4 Rising advertising revenue potential
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 Heavy reliance on advertising revenue
    • 3.8.2.2 Competition from subscription-based and digital services
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
  • 3.10.1 Supplier power
  • 3.10.2 Buyer power
  • 3.10.3 Threat of new entrants
  • 3.10.4 Threat of substitutes
  • 3.10.5 Industry rivalry
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Platform, 2021 - 2032 ($Bn)

• 5.1 Key trends
• 5.2 Terrestrial (Over-the-air broadcasting)
• 5.3 Satellite
• 5.4 Cable

Chapter 6 Market Estimates & Forecast, By Service, 2021 - 2032 ($Bn)

• 6.1 Key trends
• 6.2 Television
• 6.3 Radio

Chapter 7 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032 ($Bn)

• 7.1 Key trends
• 7.2 Direct-to-Home (DTH)
• 7.3 Cable television operators
• 7.4 Terrestrial broadcast networks

Chapter 8 Market Estimates & Forecast, By Content, 2021 - 2032 ($Bn)

• 8.1 Key trends
• 8.2 Sports
• 8.3 Movies
• 8.4 News
• 8.5 Music
• 8.6 Others

Chapter 9 Market Estimates & Forecast, By Transmission Technology, 2021 - 2032 ($Bn)

• 9.1 Key trends
• 9.2 Analog
• 9.3 Digital

Chapter 10 Market Estimates & Forecast, By End User, 2021 - 2032 ($Bn)

• 10.1 Key trends
• 10.2 Residential
• 10.3 Commercial

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2032 ($Bn)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
  • 11.3.7 Nordics
  • 11.3.8 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
  • 11.4.5 South Korea
  • 11.4.6 Southeast Asia
  • 11.4.7 Rest of Asia Pacific
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
  • 11.5.4 Rest of Latin America
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 South Africa
  • 11.6.3 Saudi Arabia
  • 11.6.4 Rest of MEA

Chapter 12 Company Profiles

• 12.1 Al Jazeera Media Network
• 12.2 Die ARD
• 12.3 Australian Broadcasting Corporation
• 12.4 British Broadcasting Corporation
• 12.5 China Central Television
• 12.6 Columbia Broadcasting System
• 12.7 Doordarshan
• 12.8 Fuji Television Network, Inc.
• 12.9 Grupo Globo
• 12.10 Grupo Televisa, S.A.B.
• 12.11 Independent Television
• 12.12 Korean Broadcasting System
• 12.13 Munhwa Broadcasting Corporation
• 12.14 National Broadcasting Company
• 12.15 Nine Entertainment Co. Holdings Limited
• 12.16 Nippon Hoso Kyokai (Japan Broadcasting Corporation)
• 12.17 Public Broadcasting Service
• 12.18 Seven West Media Limited
• 12.19 Television Francaise 1
• 12.20 Zweites Deutsches Fernsehen