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市場調查報告書

商品編碼

1577291

4K衛星廣播市場、機會、成長動力、產業趨勢分析與預測，2024-2032年

4K Satellite Broadcasting Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月14日 | 出版商:

Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在消費者對優質觀看體驗的需求不斷成長的推動下，2024 年至 2032 年間，全球 4K 衛星廣播市場的複合年成長率將超過 14%。隨著家庭擴大採用 4K 超高清電視，對利用這些先進功能的內容也產生了並行需求。作為回應，衛星廣播公司正在推出 4K 頻道，以確保增強的影像清晰度和色彩深度。這種擴張得益於衛星技術進步、最佳化頻寬和提高傳輸質量。此外，4K 內容的迅速普及（從現場體育賽事到大片）正在增強消費者的興趣和採用率。

舉個例子，2024年4月，SES SA宣布以31億美元策略收購Intelsat SA。此次合作旨在擴大 SES 的衛星群、頻譜組合和地面網路，改善服務產品和財務表現。

4K 衛星廣播市場根據廣播平台、內容、服務提供者、最終用途和地區進行分類。

到 2023 年，直接到戶 (DTH) 衛星廣播將佔據約 40% 的市場佔有率。其廣泛的覆蓋範圍保證了偏遠地區的服務，並透過提供高清和 4K 超高清內容等產品，顯著增強了觀眾體驗。 DTH 靈活的訂閱模式、按需服務以及技術固有的可擴展性，在不斷進步的支持下，鞏固了其領先地位。

在頂級家庭娛樂需求激增的推動下，到 2023 年，住宅細分市場將佔據 4K 衛星廣播市場 74% 的主導佔有率。智慧電視和串流媒體技術的興起促使家庭尋求直接存取大量頻道和高清內容。家庭觀看的吸引力，加上適應性強的訂閱模式和隨選服務，可以滿足不同的品味。可支配收入的增加和家庭娛樂系統成本的下降進一步放大了該領域的成長。衛星技術的可擴展性允許無縫擴展和升級，使住宅領域受益。

亞太地區4K衛星廣播市場到2023年將佔40%的佔有率，引領全球格局。這種主導地位歸因於其龐大且迅速成長的人口，這刺激了對多樣化、高品質媒體內容的強勁需求。隨著 4K 和智慧電視等先進技術變得更加便宜，採用率飆升。城市擴張和更好的基礎設施使衛星和廣播服務更容易獲得。中國和印度等國家的經濟繁榮正在推動娛樂支出的成長，而該地區豐富的文化多樣性需要廣泛的內容產品，從而推動了 4K 衛星廣播產業的成長。

產業生態系統分析
供應商格局
- 平台提供者
- 通路夥伴
- 經銷商/物流
- 最終用戶
利潤率分析
技術和創新格局
專利分析
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 消費者對 4K 內容的需求不斷成長
  - 衛星系統的技術進步
  - 內容創作者和衛星營運商之間的合作夥伴關係
  - 政府措施和法規
- 產業陷阱與挑戰
  - 生產和傳輸成本高
  - 4K 內容有限
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率
主要市場參與者的競爭分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按廣播平台分類，2021-2032 年

主要趨勢
直接到戶 (DTH) 衛星廣播
直播衛星 (DBS)
有線頭端器
其他

第 6 章：市場估計與預測：按內容分類，2021-2032 年

主要趨勢
運動的
電影
訊息
音樂
其他

第 7 章：市場估計與預測：按服務提供者分類，2021-2032 年

主要趨勢
衛星營運商
廣播公司

第 8 章：市場估計與預測：依最終用途，2021-2032 年

主要趨勢
住宅
商業的

第 9 章：市場估計與預測：按地區，2021-2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 北歐人
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 東南亞
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
MEA
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- MEA 的其餘部分

第 10 章：公司簡介

Amazon Prime Video
ARRIS International plc (CommScope)
ATEME
Canal+ Group
Charter Communications, Inc.
Cisco Systems, Inc.
DirecTV (AT and T)
DISH Network
Ericsson Media Solutions (MediaKind)
Eutelsat Communications
Globecast
Harmonic Inc.
Hispasat
Intelsat
Netflix
SES SA
Sky Group (Comcast)
Telesat
Verizon Communications Inc.
Viasat, Inc.

簡介目錄

Product Code: 6215

The Global 4K Satellite Broadcasting Market will register over 14% CAGR between 2024 and 2032, driven by the rising consumer appetite for premium viewing experiences. As households increasingly adopt 4K UHD TVs, there's a parallel demand for content that leverages these advanced capabilities. In response, satellite broadcasters are rolling out 4K channels, ensuring enhanced picture clarity and color depth. This expansion is bolstered by technological advancements in satellites, optimizing bandwidth and elevating transmission quality. Furthermore, the burgeoning availability of 4K content, spanning live sports to blockbuster movies, is amplifying consumer interest and adoption.

Quoting an instance, In April 2024, SES S.A. announced the acquisition of Intelsat S.A. for USD 3.1 billion in a strategic move. This partnership aims to expand SES's satellite fleet, spectrum portfolio, and ground network, improving service offerings and financial performance.

The 4K Satellite Broadcasting Market is sorted based on broadcasting platform, content, service provider, end use , and region.

The Direct-to-Home (DTH) satellite broadcasting captured around 40% of the market share in 2023. DTH's dominance stems from its capability to deliver a vast array of channels and premium content straight to consumers, bypassing traditional cable infrastructure. Its extensive reach guarantees service in remote areas, and with offerings like HD and 4K Ultra HD content, it significantly enhances the viewer experience. DTH's flexible subscription models, on-demand services, and the technology's inherent scalability, bolstered by ongoing advancements, solidify its leading position.

The residential segment commanded a dominant 74% share of the 4K satellite broadcasting market in 2023, driven by a surging demand for top-tier home entertainment. The rise of smart TVs and streaming tech has led households to seek direct access to a plethora of channels and high-definition content. The allure of home viewing, coupled with adaptable subscription models and on-demand services, caters to varied tastes. Rising disposable incomes and the decreasing cost of home entertainment systems further amplify this segment's growth. The scalability of satellite technology allows for seamless expansions and upgrades, benefiting the residential sector.

Asia Pacific 4K satellite broadcasting market, with a significant 40% share in 2023, leads the global landscape. This dominance is attributed to its vast and swiftly expanding population, which fuels a robust demand for diverse, high-quality media content. As advanced technologies like 4K and smart TVs become more affordable, adoption rates soar. Urban expansion and better infrastructure are making satellite and broadcasting services more accessible. Economic booms in nations like China and India are driving up entertainment spending, and the region's rich cultural diversity demands a wide array of content offerings, propelling the growth of the 4K satellite broadcasting industry.

Chapter 1 Methodology and Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimation
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market definitions

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Platform Providers
- 3.2.2 Channel Partners
- 3.2.3 Distributors/Logistics
- 3.2.4 End user
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Increasing consumer demand for 4K content
  - 3.8.1.2 Technological advancements in satellite systems
  - 3.8.1.3 Partnerships between content creators and satellite operators
  - 3.8.1.4 Government initiatives and regulations
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 High costs of production and transmission
  - 3.8.2.2 Limited 4K content availability
3.9 Growth potential analysis
3.10 Porter's analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Broadcasting Platform, 2021-2032 ($Bn)

5.1 Key trends
5.2 Direct-to-Home (DTH) satellite broadcasting
5.3 Direct Broadcast Satellite (DBS)
5.4 Cable headends
5.5 Others

Chapter 6 Market Estimates and Forecast, By Content, 2021-2032 ($Bn)

6.1 Key trends
6.2 Sports
6.3 Movies
6.4 News
6.5 Music
6.6 Others

Chapter 7 Market Estimates and Forecast, By Service Provider, 2021-2032 ($Bn)

7.1 Key trends
7.2 Satellite operators
7.3 Broadcasters

Chapter 8 Market Estimates and Forecast, By End-use, 2021-2032 ($Bn)

8.1 Key trends
8.2 Residential
8.3 Commercial

Chapter 9 Market Estimates and Forecast, By Region, 2021-2032 ($Bn)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.3.7 Nordics
- 9.3.8 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Southeast Asia
- 9.4.7 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
9.6 MEA
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE
- 9.6.4 Rest of MEA