戶外服飾及配件市場、機會、成長動力、產業趨勢分析與預測，2024-2032

由於消費者對戶外活動的興趣不斷增加以及對永續、高性能裝備的需求的推動，2024 年至 2032 年間，全球戶外服裝和配件市場的複合年成長率將達到 6.6%。根據戶外產業協會的報告，2023 年戶外活動的參與度增加了 7.1%。此外，領先公司不斷加強的協作努力和推出也支持了成長。例如，2024 年 6 月，日本戶外街頭服飾兩大領導品牌 Gramicci 和 Wander 推出了春季合作。這是 Gramicci x 和 Wander 的 10 件系列，包括襯衫、包包和登山褲。

主要市場參與者專注於創新和永續發展，將先進材料和環保實踐融入其產品線。隨著消費者在選擇戶外裝備時優先考慮品質和環境責任，市場必將擴大。

整個戶外服裝及配件產業根據產品類型、材料、消費群體、定價、配銷通路和地區進行分類。

從產品類型來看，下裝細分市場2024年至2032年的複合年成長率值得稱讚，對市場擴張做出了顯著貢獻。消費者擴大尋求能夠為遠足、登山和露營等各種活動提供舒適性和耐用性的戶外褲、短褲和其他下裝。吸濕排汗和彈性材料等布料技術的創新正在提高下裝的性能和吸引力。由於戶外愛好者需要多功能且可靠的服裝，下裝市場必將推動市場大幅成長。

2024 年至 2032 年，天然纖維領域將顯著成長，反映出消費者偏好轉向永續和環保材料。棉、羊毛和竹子等天然纖維由於其可生物分解性和對環境的影響最小，在戶外服裝和配件中越來越受歡迎。製造商擴大將這些纖維納入其產品中，以滿足對永續選擇不斷成長的需求。隨著人們對環境議題的認知不斷增強，在消費者對環保選擇的渴望的推動下，天然纖維戶外服裝的市場正在擴大。

在戶外活動日益普及和對永續發展的高度重視的推動下，歐洲戶外服裝和配件市場從 2024 年到 2032 年將呈現顯著的複合年成長率。歐洲多樣化的風景和悠久的戶外文化推動了對高品質戶外裝備的需求。此外，歐洲消費者越來越重視永續生活，從而偏愛環保且符合道德生產的戶外服裝。該地區嚴格的環境法規和消費者意識正在推動製造商創新並提供符合性能和永續性標準的產品，從而促進市場成長。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
  • 零售商
• 衝擊力
  • 成長動力
    • 戶外活動越來越受歡迎
    • 具有環保意識的客戶的崛起
    • 材料和技術創新的興起
    • 運動休閒服飾趨勢的影響力不斷擴大
  • 產業陷阱與挑戰
    • 不斷變化的消費者需求
    • 高成本投資
• 技術與創新格局
• 消費者購買行為分析
  • 人口趨勢
  • 影響購買決策的因素
  • 消費品採用
  • 首選配銷通路
• 成長潛力分析
• 監管環境
• 定價分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按產品分類，2021 - 2032 年

• 主要趨勢
• 頂部
  • T恤
  • 背心
  • 運動胸罩
  • 夾克
  • 運動衫
  • 其他（田徑服、游泳服）
• 底部
  • 綁腿
  • 短褲
  • 運動褲
  • 運動褲
  • 其他（瑜珈褲、裙子）
• 配件
  • 手套和連指手套
  • 背包
  • 睡袋
  • 帳篷
  • 頭盔
  • 水合裝備
  • 眼鏡配戴
  • 護腿
  • 帽子
  • 其他（圍巾、急救用品等）

第 6 章：市場估計與預測：按材料分類，2021 - 2032 年

• 主要趨勢
• 合成纖維布料
  • 聚酯纖維
  • 尼龍
• 天然布料
  • 棉布料
  • 麻
  • 竹子
  • 羊毛
  • 其他

第 7 章：市場估計與預測：按消費者群體分類，2021 - 2032 年

• 主要趨勢
• 男性
• 女性
• 孩子們

第 8 章：市場估計與預測：按定價，2021 - 2032

• 主要趨勢
• 低的
• 中等的
• 高的

第 9 章：市場估計與預測：按配銷通路分類，2021 - 2032 年

• 主要趨勢
• 網路零售
  • 電子商務
  • 公司網站
• 離線
  • 專賣店
  • 大型零售店
  • 其他

第 10 章：市場估計與預測：按地區，2021 - 2032

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 馬來西亞
  • 印尼
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非
  • MEA 的其餘部分

第 11 章：公司簡介

• Arc'teryx 設備公司
• 黑鑽石設備有限公司
• 哥倫比亞運動服飾公司
• 艾迪鮑爾有限責任公司
• 海莉漢森 AS
• 土撥鼠山有限公司
• 梅雷爾公司
• 山五金有限公司
• 魚鷹包裝公司
• 戶外研究有限公司
• 巴塔哥尼亞公司
• 普拉納生活有限責任公司
• REI合作社
• 所羅門公司
• 北臉公司

Global Outdoor Apparel and Accessories Market will witness a 6.6% CAGR between 2024 and 2032, driven by increasing consumer interest in outdoor activities and the demand for sustainable, high-performance gear. According to an Outdoor Industry Association report, participation in outdoor activities increased by 7.1% in 2023. As more people embrace outdoor lifestyles, the need for durable and functional apparel and accessories continues to grow. Additionally, rising collaborative efforts and launches from leading companies support growth. For instance, in June 2024, Gramicci and Wander, two leading Japanese brands in outdoor streetwear, launched a spring collaboration. It was a Gramicci x and Wander 10-piece collection featuring shirts, bags, and climbing pants.

Key market players are focusing on innovation and sustainability, incorporating advanced materials and eco-friendly practices into their product lines. The market is set to expand as consumers prioritize quality and environmental responsibility in their outdoor gear choices.

The overall Outdoor Apparel and Accessories Industry is classified based on the product type, material, consumer group, pricing, distribution channel, and region.

In terms of product type, the bottom wear segment will register a commendable CAGR from 2024 to 2032, significantly contributing to the market expansion. Consumers are increasingly seeking outdoor pants, shorts, and other bottom wear that offer both comfort and durability for various activities such as hiking, climbing, and camping. Innovations in fabric technology, such as moisture-wicking and stretchable materials, are enhancing the performance and appeal of bottom wear. As outdoor enthusiasts demand versatile and reliable clothing, the bottom wear segment is set to drive substantial market growth.

The natural fibers segment will witness appreciable growth from 2024 to 2032, reflecting a shift in consumer preferences toward sustainable and eco-friendly materials. Natural fibers such as cotton, wool, and bamboo are gaining popularity in outdoor apparel and accessories due to their biodegradability and minimal environmental impact. Manufacturers increasingly incorporate these fibers into their product offerings to meet the rising demand for sustainable options. As awareness of environmental issues grows, the market for natural fiber-based outdoor apparel is expanding, driven by consumer desire for eco-conscious choices.

Europea outdoor apparel and accessories market will exhibit a notable CAGR from 2024 to 2032, driven by the growing popularity of outdoor activities and a strong emphasis on sustainability. Europe's diverse landscapes and well-established outdoor culture fuel the demand for high-quality outdoor gear. Additionally, European consumers are increasingly focused on sustainable living, leading to a preference for eco-friendly and ethically produced outdoor apparel. The region's stringent environmental regulations and consumer awareness are pushing manufacturers to innovate and offer products that meet both performance and sustainability standards, contributing to the market growth.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Base estimates and calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2018 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing popularity in outdoor activities
    • 3.2.1.2 Rise of eco-conscious customers
    • 3.2.1.3 Rise in innovation in materials and technology
    • 3.2.1.4 Expanding influence of athleisure and casual wear trends
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Evolving consumer demands
    • 3.2.2.2 High-cost investment
• 3.3 Technology and innovation landscape
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
• 3.5 Growth potential analysis
• 3.6 Regulatory landscape
• 3.7 Pricing analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product, 2021 - 2032, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Top
  • 5.2.1 T-shirts
  • 5.2.2 Tank tops
  • 5.2.3 Sports bras
  • 5.2.4 Jackets
  • 5.2.5 Sweatshirts
  • 5.2.6 Others (track suits, swimmer suits)
• 5.3 Bottom
  • 5.3.1 Leggings
  • 5.3.2 Shorts
  • 5.3.3 Sweatpants
  • 5.3.4 Track pants
  • 5.3.5 Others (yoga pants, skirts)
• 5.4 Accessories
  • 5.4.1 Gloves and mittens
  • 5.4.2 Backpacks
  • 5.4.3 Sleeping bags
  • 5.4.4 Tents
  • 5.4.5 Helmet
  • 5.4.6 Hydration gear
  • 5.4.7 Eye wear
  • 5.4.8 Gaiters
  • 5.4.9 Hats
  • 5.4.10 Others (scarves, first aid supplies etc.)

Chapter 6 Market Estimates and Forecast, By Material, 2021 - 2032, (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Synthetic fabrics
  • 6.2.1 Polyester
  • 6.2.2 Nylon
• 6.3 Natural fabrics
  • 6.3.1 Cotton fabrics
  • 6.3.2 Hemp
  • 6.3.3 Bamboo
  • 6.3.4 Wool
  • 6.3.5 Others

Chapter 7 Market Estimates and Forecast, By Consumer Group, 2021 - 2032, (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Male
• 7.3 Female
• 7.4 Kids

Chapter 8 Market Estimates and Forecast, By Pricing, 2021 - 2032, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates and Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online retail
  • 9.2.1 Ecommerce
  • 9.2.2 Company website
• 9.3 Offline
  • 9.3.1 Specialty stores
  • 9.3.2 Mega retail stores
  • 9.3.3 Others

Chapter 10 Market Estimates and Forecast, By Region, 2021 - 2032, (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
  • 10.4.6 Malaysia
  • 10.4.7 Indonesia
  • 10.4.8 Rest of Asia Pacific
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Rest of Latin America
• 10.6 MEA
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 South Africa
  • 10.6.4 Rest of MEA

Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 11.1 Arc'teryx Equipment Inc.
• 11.2 Black Diamond Equipment Ltd.
• 11.3 Columbia Sportswear Company
• 11.4 Eddie Bauer LLC
• 11.5 Helly Hansen AS
• 11.6 Marmot Mountain, LLC
• 11.7 Merrell Inc.
• 11.8 Mountain Hardwear, Inc.
• 11.9 Osprey Packs, Inc.
• 11.10 Outdoor Research, LLC
• 11.11 Patagonia, Inc.
• 11.12 Prana Living, LLC
• 11.13 REI Co-op
• 11.14 Salomon S.A.
• 11.15 The North Face, Inc.