![]() |
市場調查報告書
商品編碼
1621685
女性戶外服裝市場機會、成長動力、產業趨勢分析與預測 2024 - 2032Women Outdoor Apparel Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
到2023 年,全球女性戶外服裝市場價值將達到120 億美元,從2024 年到2032 年,複合年成長率將達到6.6%。活動等戶外活動。可支配收入的增加、對健康和保健的關注以及與自然重新連結的渴望是推動這一趨勢的關鍵因素。布料技術和材料的進步改變了市場,推出了滿足女性冒險家需求的高性能戶外服裝。當今的戶外服裝提供了更高的舒適度、耐用性和功能性。
創新功能,例如吸濕排汗布料,可將汗水從身體上吸走,讓穿著者保持涼爽舒適,尤其是在激烈的活動中。材料的演變擴大了女性戶外服裝的選擇範圍,滿足特定的活動需求和氣候條件。市場依產品類型分為上衣、下裝和配件。 2023 年,上衣引領市場,收入超過67 億美元,預計到2032 年將達到120 億美元。重要。
上衣有多種選擇,包括夾克、背心、襯衫和毛衣,消費者可以根據活動類型和天氣條件選擇服裝。定價在市場區隔中也發揮重要作用,分為低、中、高價位。 2023 年,低價細分市場佔據了相當大的市場佔有率,收入超過53 億美元,預計到2032 年將達到95 億美元。服裝變得更加普遍其規模不斷擴大,為更廣泛且對價格敏感的受眾提供了戶外休閒活動。北美是女性戶外服裝市場的領先地區,2023 年收入為48 億美元,預計到2032 年將達到85 億美元。的支持。
市場範圍 | |
---|---|
開始年份 | 2023年 |
預測年份 | 2024-2032 |
起始值 | 120 億美元 |
預測值 | 214億美元 |
複合年成長率 | 6.6% |
北美也是許多影響全球市場的有影響力的品牌的所在地,提供符合不斷變化的消費者需求和偏好的產品。
The Global Women Outdoor Apparel Market, valued at USD 12 billion in 2023, is set to grow at a CAGR of 6.6% from 2024 to 2032. This surge is largely driven by the increasing participation of women in outdoor activities like hiking, camping, and trekking. Rising disposable incomes, a focus on health and wellness, and an eagerness to reconnect with nature are key factors propelling this trend. Advances in fabric technology and materials have transformed the market, introducing high-performance outdoor apparel tailored to the needs of female adventurers. Today's outdoor wear offers enhanced comfort, durability, and functionality.
Innovative features, such as moisture-wicking fabrics that draw sweat away from the body, keep wearers cool and comfortable, especially during intense activities. The evolution of materials has expanded options in women's outdoor apparel, catering to specific activity needs and climate conditions. The market is segmented by product type into top wear, bottom wear, and accessories. Top wear led the market in 2023 with revenue surpassing USD 6.7 billion, projected to reach USD 12 billion by 2032. The dominance of top wear is attributed to its role in temperature regulation and protection against the elements, essential for any outdoor activity.
The variety of options within top wear, including jackets, vests, shirts, and sweaters, allows consumers to select attire based on activity type and weather conditions. Pricing also plays a significant role in market segmentation, categorized into low, medium, and high price points. In 2023, the low-price segment captured a substantial market share with revenue of over USD 5.3 billion, expected to reach USD 9.5 billion by 2032. Affordable outdoor apparel has become more prevalent as the accessibility of parks, hiking trails, and other outdoor destinations has expanded, making outdoor recreation available to a broader and price-conscious audience. North America stands as the leading region in the women's outdoor apparel market, generating USD 4.8 billion in revenue in 2023, with expectations to reach USD 8.5 billion by 2032. The region's leadership is supported by a robust culture of outdoor recreation, established infrastructure for various outdoor activities, and a strong consumer base with disposable income.
Market Scope | |
---|---|
Start Year | 2023 |
Forecast Year | 2024-2032 |
Start Value | $12 Billion |
Forecast Value | $21.4 Billion |
CAGR | 6.6% |
North America is also home to many influential brands that have shaped the global market, providing products that align with evolving consumer needs and preferences.