戶外服裝市場規模、佔有率和成長分析（按產品類型、材料、性別、價格分佈、分銷管道和地區）- 2025-2032 年產業預測

預計到 2023 年戶外服裝市場規模將達到 157.2 億美元，並從 2024 年的 165.7 億美元成長到 2032 年的 252.4 億美元，預測期內（2025-2032 年）的複合年成長率為 5.4%。

由於越來越多的消費者尋求旨在提高戶外運動表現和用戶體驗的專用材料，戶外服裝市場正在快速成長。這些創新產品與普通服裝相比提供了更好的身體保護，因此消費者需求顯著增加。全球趨勢包括人們對體育活動和戶外休閒的興趣日益濃厚，越來越多的人參加徒步旅行、騎自行車、劃皮划艇等各種活動，這進一步推動了該市場的擴張。此外，父母越來越支持孩子參與戶外探險，這也推動了對實用而時尚的戶外服裝的需求。預計這些因素將推動未來幾年戶外服裝市場持續成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 原料分析
• 客戶和購買標準分析

戶外服飾市場規模（依產品類型）

• 市場概況
• 上裝
• T恤
• 夾克
• 最好的
• 下裝
• 褲子
• 短褲
• 褲子
• 貼身褲
• 其他配件

戶外服飾市場規模（依材質）

• 市場概況
• 合成的
  • 聚酯纖維
  • 尼龍
• 天然材質
  • 棉質布料
  • 麻
  • 竹子
  • 羊毛

戶外服飾市場規模：性別

• 市場概況
• 男性
• 女士
• 孩子們

戶外服飾市場規模（以價格分佈範圍）

• 市場概況
• 價格低廉
• 中價位
• 價格高

戶外服裝市場規模（按分銷管道）

• 市場概況
• 網路零售
  • 電子商務
  • 公司自有網站
• 離線
  • 超級市場/大賣場
  • 專賣店
  • 其他零售業務

戶外服飾市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Patagonia（United States）
• Columbia Sportswear（United States）
• Arc'teryx（Canada）
• Salomon Group（France）
• Mammut Sports Group（Switzerland）
• Jack Wolfskin（Germany）
• LLBean（United States）
• Mountain Hardwear（United States）
• Fjallraven（Sweden）
• Outdoor Research（United States）
• Rab（United Kingdom）
• Montbell（Japan）
• Black Diamond Equipment（United States）
• Berghaus（United Kingdom）
• Kathmandu（New Zealand）

結論和建議

Outdoor Apparel Market size was valued at USD 15.72 billion in 2023 and is poised to grow from USD 16.57 billion in 2024 to USD 25.24 billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The outdoor apparel market is experiencing rapid growth, driven by an increasing number of consumers seeking specialized materials designed to enhance performance and user experience in outdoor sports. These innovative products offer superior body protection compared to regular clothing, which has raised consumer demand significantly. Globally, a rising trend of physical activity and outdoor recreation among individuals is further propelling this market expansion, as more people engage in various activities such as hiking, biking, and kayaking. Additionally, parents are becoming more supportive of their children participating in outdoor adventures, contributing to the demand for functional and stylish outdoor wear. This combination of factors positions the outdoor apparel market for continued growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Outdoor Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Outdoor Apparel Market Segments Analysis

Global Outdoor Apparel Market is segmented by Product Type, Material, Gender-Based, Price Range, Distribution Channel and region. Based on Product Type, the market is segmented into Topwear, T-Shirts, Jackets, Vests, Bottomwear, Pants, Shorts, Trousers, Leggings and Other Accessories. Based on Material, the market is segmented into Synthetic Fabrics and Natural Fabrics. Based on Gender-Based, the market is segmented into Men, Women and Kids. Based on Price Range, the market is segmented into Low, Medium and High. Based on Distribution Channel, the market is segmented into Online Retail and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Outdoor Apparel Market

The Outdoor Apparel market is significantly driven by a growing enthusiasm for nature and a desire to acquire skills for leading healthier, fulfilling lives, prompting an increasing number of individuals to engage in outdoor activities. This surge in sports and fitness engagement is fueling the demand for outdoor clothing. Consumers' preference for specialized apparel that enhances comfort and quality emerges as a crucial factor in their purchasing decisions. Urban consumers, who increasingly favor branded and sustainable products, represent a substantial portion of the outdoor wear market, further contributing to its expansion and evolution in response to shifting consumer preferences.

Restraints in the Outdoor Apparel Market

The growth of the global outdoor apparel market is facing significant challenges due to the increasing production of counterfeit products by local manufacturers. These fake goods disrupt the distribution channels and adversely affect the overall market development. Moreover, the prevalence of counterfeit items not only hampers the manufacturing of authentic products but also negatively impacts national economies by diverting sales away from legitimate businesses. Consumers often find themselves purchasing inferior-quality items at inflated prices, leading to dissatisfaction and distrust in the market, ultimately stifling innovation and hindering the potential for genuine brands to thrive.

Market Trends of the Outdoor Apparel Market

The outdoor apparel market is witnessing a transformative trend as consumers increasingly prioritize value-added clothing enriched with advanced technology and multifunctionality. Urban dwellers, comprising a significant demographic, are drawn to stylish and sustainable options, favoring well-known brands that prioritize environmental responsibility. The demand for innovative products crafted from recycled materials reflects a growing eco-conscious mindset among consumers. This trend is further fueled by the influx of cutting-edge designs that seamlessly blend performance with contemporary aesthetics. As awareness around chic, active lifestyles rises, the outdoor apparel market is positioned for substantial growth across various distribution channels, catering to these evolving customer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Raw Material Analysis
• Customer & Buying Criteria Analysis

Global Outdoor Apparel Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Topwear
• T-Shirts
• Jackets
• Vests
• Bottomwear
• Pants
• Shorts
• Trousers
• Leggings
• Other Accessories

Global Outdoor Apparel Market Size by Material & CAGR (2025-2032)

• Market Overview
• Synthetic Fabrics
  • Polyester
  • Nylon
• Natural Fabrics
  • Cotton Fabrics
  • Hemp
  • Bamboo
  • Wool

Global Outdoor Apparel Market Size by Gender-Based & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Outdoor Apparel Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Outdoor Apparel Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
  • Ecommerce
  • Company Owned Website
• Offline
  • Supermarket/Hypermarket
  • Speciality Stores
  • Other Retail Formats

Global Outdoor Apparel Market Size & CAGR (2025-2032)

• North America (Product Type, Material, Gender-Based, Price Range, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Material, Gender-Based, Price Range, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, Gender-Based, Price Range, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, Gender-Based, Price Range, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, Gender-Based, Price Range, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Patagonia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arc'teryx (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salomon Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mammut Sports Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack Wolfskin (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L.L.Bean (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mountain Hardwear (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fjallraven (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Outdoor Research (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rab (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Montbell (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Black Diamond Equipment (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berghaus (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kathmandu (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations