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市場調查報告書

商品編碼

1544719

播客市場、機會、成長動力、產業趨勢分析與預測，2024-2032

Podcasting Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年07月15日 | 出版商:

Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年至 2032 年，全球播客市場的複合年成長率將超過 15%，而智慧型手機普及率的飆升將進一步放大這一趨勢。行動網路連線的改進使得存取播客比以往任何時候都更加容易。此外，消費者對點播內容偏好的增加以及收聽時多工處理的便利性也促進了播客的流行。內容創作者數量的不斷增加和主題的多樣化也吸引了更廣泛的受眾，推動了市場擴張。舉個例子，2024 年 6 月，Podbean 推出了人工智慧驅動的行動錄音工作室，使播客能夠直接從應用程式錄製、編輯和最佳化劇集。此功能可提高音訊質量，自動產生標題和描述，並提高播客的可發現性。

此外，播客獲利策略的進步（例如動態廣告插入和訂閱模式）正在增強創作者和平台的收入潛力。這將進一步推動市場擴張。

播客產業根據部署模型、播客長度、製作階段、最終用途和地區進行細分。

由於人們對資料安全和控制的擔憂日益增加，到 2032 年，本地軟體領域將經歷顯著成長。組織和大型播客更喜歡本地解決方案，以保持對其資料的全面監督並降低與基於雲端的服務相關的風險。這種方法可確保敏感內容和聽眾資訊在其基礎設施內進行管理，從而提供增強的隱私性並符合法規要求。此外，本地解決方案提供了更多的客製化選項，使組織能夠根據其特定需求自訂軟體，並將其與現有系統無縫整合。

到 2032 年，微播客長度細分市場將佔據顯著的市場佔有率，滿足對小型、易於消費的內容日益成長的需求。隨著聽眾在媒體消費中尋求更大的靈活性和便利性，較短的播客劇集可以無縫地融入繁忙的日程安排，並且是隨時隨地消費的理想選擇。這種格式既吸引時間有限的用戶，也吸引那些尋求快速、有吸引力的內容而無需投入大量時間的用戶。微型播客的流行也使創作者能夠透過頻繁、有針對性的內容吸引新的受眾並提高參與度，從而提高聽眾的保留率和頻率。

在先進的數位基礎設施和高網路普及率的推動下，到 2032 年，北美播客市場將呈現顯著成長。智慧型裝置和串流媒體技術的廣泛採用，再加上強大的媒體和娛樂文化，正在培養一個充滿活力的播客生態系統，吸引了創作者和廣告商。對內容製作和創新貨幣化策略的投資增加進一步推動了市場擴張，而對個人化內容和利基主題的日益重視則增強了聽眾的參與度。

產業生態系統分析
供應商矩陣
利潤率分析
技術和創新格局
專利分析
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 提高智慧型手機普及率
  - 隨選內容的需求不斷成長
  - 智慧揚聲器和物聯網設備的激增
  - 對原創內容和獨家交易的投資
  - 貨幣化機會
- 產業陷阱與挑戰
  - 獨立創作者面臨的獲利挑戰
  - 內容過度飽和和可發現性問題
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按內容創建，2021-2032

主要趨勢
內容創作
後製
分配
分析和貨幣化

第 6 章：市場估計與預測：按部署分類，2021-2032 年

主要趨勢
基於雲端的解決方案
本地軟體
混合動力車型

第 7 章：市場估計與預測：按最終用途，2021-2032 年

主要趨勢
新聞與政治
喜劇
教育
商業
健康與健身
生活方式和嗜好
科技
運動的
真實犯罪
娛樂
觀光觀光
其他流派

第 8 章：市場估計與預測：按播客長度分類，2021-2032 年

主要趨勢
微型播客
簡短的播客
中等形式的播客
長篇播客

第 9 章：市場估計與預測：按地區，2021-2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地區
MEA
- 阿拉伯聯合大公國
- 南非
- 沙烏地阿拉伯
- MEA 的其餘部分

第 10 章：公司簡介

Gogo
IBM
Google
Oracle
Microsoft
SAP
SAS
Cloudera
Teradata
Tibco
AWS
Software AG
Informatic
Impetus
Intel
HPE

簡介目錄

Product Code: 10254

Global Podcasting Market will show over 15% CAGR from 2024 to 2032, amplified by the soaring smartphone penetration. The improvements in mobile internet connectivity have made accessing podcasts easier than ever. Additionally, the rise in consumer preference for on-demand content and the convenience of multitasking while listening have contributed to podcasting's popularity. The growing number of content creators and the diverse range of topics available also attract a broader audience, fueling market expansion. Quoting an instance, in June 2024, Podbean launched its AI-powered Mobile Recording Studio, enabling podcasters to record, edit, and optimize episodes directly from the app. This feature enhances audio quality, automates title and description generation, and improves podcast discoverability.

Furthermore, advancements in podcast monetization strategies, such as dynamic ad insertion and subscription models, are enhancing revenue potential for creators and platforms alike. This will further drive market expansion.

The podcasting industry is segmented based on deployment model, podcast length, production stage, end use, and region.

The on-premises software segment will experience prominent growth through 2032, due to growing concerns about data security and control. Organizations and large-scale podcasters prefer on-premises solutions to maintain complete oversight of their data and mitigate risks associated with cloud-based services. This approach ensures that sensitive content and listener information are managed within their infrastructure, providing enhanced privacy and compliance with regulatory requirements. Additionally, on-premises solutions offer greater customization options, enabling organizations to tailor the software to their specific needs and integrate it seamlessly with existing systems.

The micro-podcast length segment will seize a notable market share by 2032, catering to the increasing demand for bite-sized, easily consumable content. As listeners seek more flexibility and convenience in their media consumption, shorter podcast episodes fit seamlessly into busy schedules and are ideal for on-the-go consumption. This format appeals to both time-constrained users and those looking for quick, engaging content without a substantial time commitment. The popularity of micro-podcasts also allows creators to reach new audiences and increase engagement through frequent, focused content that drives higher listener retention and frequency.

North American podcasting market will show a significant growth rate through 2032, driven by the advanced digital infrastructure and high internet penetration rates. The extensive adoption of smart devices and streaming technologies, in consort with a strong culture of media and entertainment is fostering a dynamic podcasting ecosystem, attracting both creators and advertisers. Increased investments in content production and innovative monetization strategies further fuel market expansion, while a growing emphasis on personalized content and niche topics enhances listener engagement.

Chapter 1 Methodology and Scope

1.1 Market scope and definition
1.2 Base estimates and calculations
1.3 Forecast calculation
1.4 Data Sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360º synopsis, 2021 - 2032
2.2 Business trends
- 2.2.1 Total addressable market (TAM), 2024-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Vendor matrix
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Increasing smartphone penetration
  - 3.8.1.2 Rising demand for on-demand content
  - 3.8.1.3 Proliferation of smart speakers and IoT devices
  - 3.8.1.4 Investments in original content and exclusive deals
  - 3.8.1.5 Monetization opportunities
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 Monetization challenges for independent creators
  - 3.8.2.2 Content oversaturation and discoverability issues
3.9 Growth potential analysis
3.10 Porter's analysis
- 3.10.1 Supplier power
- 3.10.2 Buyer power
- 3.10.3 Threat of new entrants
- 3.10.4 Threat of substitutes
- 3.10.5 Industry rivalry
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Content Creation, 2021-2032 (USD Million)

5.1 Key trends
5.2 Content creation
5.3 Post-Production
5.4 Distribution
5.5 Analytics and Minetization

Chapter 6 Market Estimates and Forecast, By Deployment, 2021-2032 (USD Million)

6.1 Key trends
6.2 Cloud-based solutions
6.3 On-premises software
6.4 Hybrid Models

Chapter 7 Market Estimates and Forecast, By End Use, 2021-2032 (USD Million)

7.1 Key trends
7.2 News and Politics
7.3 Comedy
7.4 Education
7.5 Business
7.6 Health and Fitness
7.7 Lifestyle and Hobbies
7.8 Technology
7.9 Sports
7.10 True crime
7.11 Entertainment
7.12 Travel and Tourism
7.13 Other genre

Chapter 8 Market Estimates and Forecast, By Podcast Length, 2021-2032 (USD Million)

8.1 Key trends
8.2 Micro-podcast
8.3 Short-Form podcasts
8.4 Medium-Form podcasts
8.5 Long-Form podcasts

Chapter 9 Market Estimates and Forecast, By Region, 2021-2032 (USD Million)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 ANZ
- 9.4.6 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Rest of Latin America
9.6 MEA
- 9.6.1 UAE
- 9.6.2 South Africa
- 9.6.3 Saudi Arabia
- 9.6.4 Rest of MEA