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播客市場 - 全球產業規模、佔有率、趨勢、機會和預測，按類型、按格式、按地區和競爭，2020-2030 年預測

Podcasting Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Genre, By Format, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球播客市場價值為 213.4 億美元，預計到 2030 年將成長至 245.7 億美元，預測期內複合年成長率為 26.73%。播客市場的發展受到智慧型手機日益普及的推動，智慧型手機讓用戶可以隨時隨地輕鬆存取和消費播客內容。此外，高速網路的日益普及以及 Spotify、Apple Podcasts 和 Google Podcasts 等串流平台的興起，擴大了播客的覆蓋範圍，使其受眾更加廣泛。對點播、個人化內容的需求推動了播客的流行，因為聽眾可以靈活地選擇符​​合他們興趣的主題。播客透過廣告、贊助和訂閱模式創造收入的能力進一步促進了其成長。此外，製作的簡易性和創作者的低成本切入點也導致新內容的激增，吸引了業餘和專業播客。隨著這些因素的不斷發展，全球播客市場預計將持續擴張。

市場概況
預測期 2026-2030
2024 年市場規模 213.4 億美元
2030 年市場規模 245.7 億美元
2025-2030 年複合年成長率 26.73％
成長最快的領域 喜劇
最大的市場 北美洲

主要市場促進因素

擴大使用人工智慧技術來增強內容交付

主要市場挑戰

人們缺乏播客意識

目錄

第 1 章：簡介

第 2 章：研究方法

第 3 章：執行摘要

第 4 章：顧客之聲

第5章：全球播客市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按類型（新聞與政治、喜劇、體育、社會與文化、其他）
    • 按形式（訪談、小組討論、個人演講、對話、再利用內容）
    • 按區域
    • 依前 5 大公司分類，其他（2024 年）
  • 全球播客市場地圖和機會評估
    • 按類型
    • 按格式
    • 按區域

第6章：北美播客市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 加拿大
    • 墨西哥

第7章：亞太播客市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 日本
    • 印度
    • 澳洲
    • 韓國
    • 印尼

第 8 章：歐洲播客市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 英國
    • 義大利
    • 德國
    • 西班牙

第9章：南美播客市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 哥倫比亞
    • 巴西

第 10 章：中東和非洲播客市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：COVID-19 對全球播客市場的影響

  • 影響評估模型
    • 受影響的關鍵部分
    • 受影響的主要地區
    • 受影響的主要國家

第 13 章：市場趨勢與發展

第 14 章：競爭格局

  • 公司簡介
    • Amazon.com, Inc.
    • Apple Inc.
    • iHeartMedia Inc.
    • Pandora Media, LLC
    • Audacy, Inc
    • Sound Cloud Global Limited & Co. KG
    • Spotify AB
    • TuneIn, Inc.
    • Podbean Inc
    • Liberated Syndication (Libsyn)

第 15 章：策略建議/行動計劃

  • 重點關注領域
  • 按類型定位
  • 按格式定位目標

第16章 關於出版商,免責事項

簡介目錄
Product Code: 14606

The Global Podcasting market was valued at USD 21.34 billion in 2024 and is expected to grow to USD 24.57 billion by 2030 with a CAGR of 26.73% during the forecast period. The Podcasting market is driven by the increasing adoption of smartphones, which allows users to easily access and consume podcast content on the go. Also, the growing availability of high-speed internet and the rise of streaming platforms such as Spotify, Apple Podcasts, and Google Podcasts have expanded the reach of podcasts to a broader audience. The demand for on-demand, personalized content has fueled podcast popularity, as listeners enjoy the flexibility of choosing topics that match their interests. Podcasting's ability to generate revenue through ads, sponsorships, and subscription models further contributes to its growth. Also, the ease of production and low-cost entry point for creators has led to a surge in new content, attracting both amateur and professional podcasters. As these factors continue to evolve, the global podcasting market is expected to see sustained expansion.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 21.34 Billion
Market Size 2030USD 24.57 Billion
CAGR 2025-203026.73%
Fastest Growing SegmentComedy
Largest MarketNorth America

Key Market Drivers

Rising Usage of AI-Powered Technology for Enhanced Content Delivery

The rising usage of AI-powered technology is becoming a significant driver in the global podcasting market, revolutionizing content delivery and enhancing the overall listener experience. AI tools are being increasingly used to automate tasks such as transcription, editing, and content recommendations. These technologies enable podcasters to streamline their workflow, improve audio quality, and create personalized listening experiences for their audience.AI-driven recommendation engines allow podcast platforms to suggest relevant content based on user behavior and preferences, increasing listener engagement and retention. Also, AI-powered voice recognition and natural language processing are improving the accuracy of transcriptions, making podcasts more accessible to a wider audience, including those with hearing impairments. AI is also helping advertisers better target their audience through advanced analytics and data-driven insights, leading to more effective ad placements and higher revenue generation for podcasters. As AI technology continues to advance, its role in content creation, personalization, and monetization will further fuel the growth of the global podcasting market, making it an essential tool for creators, platforms, and advertisers alike.

Key Market Challenges

Lack of Podcast Awareness Among People

One of the key challenges in the global podcasting market is the lack of podcast awareness among certain segments of the population. Despite the rapid growth of podcasting, many potential listeners, especially in older demographics or in regions with lower internet penetration, are still unfamiliar with podcasts or unsure about how to access them. This lack of awareness often prevents people from exploring podcast content, even though it could be a valuable source of entertainment, information, and education. For newcomers, discovering the right podcast or understanding how to use platforms and apps to listen can be intimidating. In some cases, potential listeners may not fully understand the benefits of podcasts over traditional media like radio or TV, which can contribute to hesitation in adopting the medium. Also, for creators, reaching an audience that is unaware of podcasts requires more investment in marketing and education about the format. Overcoming this challenge requires improving outreach efforts, increasing podcast visibility, and providing simple, accessible ways for new users to engage with the medium. As awareness grows and platforms evolve to become more user-friendly, this challenge will likely diminish, but it remains a significant hurdle in expanding podcasting's global reach.

Key Market Players

  • Amazon.com, Inc.
  • Apple Inc.
  • iHeartMedia Inc.
  • Pandora Media, LLC
  • Audacy, Inc
  • Sound Cloud Global Limited & Co. KG
  • Spotify AB
  • TuneIn, Inc.
  • Podbean Inc
  • Liberated Syndication (Libsyn)

Report Scope:

In this report, the Global Podcasting Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Podcasting Market, By Genre:

  • News & Politics
  • Comedy
  • Sports
  • Society & Culture
  • Others

Podcasting Market, By Format:

  • Interview
  • Panels
  • Solo
  • Conversational
  • Repurposed Content

Podcasting Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Podcasting Market.

Available Customizations:

Global Podcasting Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customers

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchase Decision

5. Global Podcasting Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Genre Market Share Analysis (News & Politics, Comedy, Sports, Society & Culture, Others)
    • 5.2.2. By Format Market Share Analysis (Interview, Panels, Solo, Conversational, Repurposed Content)
    • 5.2.3. By Regional Market Share Analysis
      • 5.2.3.1. North America Market Share Analysis
      • 5.2.3.2. Europe Market Share Analysis
      • 5.2.3.3. Asia Pacific Market Share Analysis
      • 5.2.3.4. Middle East & Africa Market Share Analysis
      • 5.2.3.5. South America Market Share Analysis
    • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
  • 5.3. Global Podcasting Market Mapping & Opportunity Assessment
    • 5.3.1. By Genre Market Mapping & Opportunity Assessment
    • 5.3.2. By Format Market Mapping & Opportunity Assessment
    • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Podcasting Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Genre Market Share Analysis
    • 6.2.2. By Format Market Share Analysis
    • 6.2.3. By Country Market Share Analysis
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Podcasting Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Genre Market Share Analysis
        • 6.3.1.2.2. By Format Market Share Analysis
    • 6.3.2. Canada Podcasting Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Genre Market Share Analysis
        • 6.3.2.2.2. By Format Market Share Analysis
    • 6.3.3. Mexico Podcasting Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Genre Market Share Analysis
        • 6.3.3.2.2. By Format Market Share Analysis

7. Asia Pacific Podcasting Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Genre Market Share Analysis
    • 7.2.2. By Format Market Share Analysis
    • 7.2.3. By Country Market Share Analysis
  • 7.3. Asia Pacific: Country Analysis
    • 7.3.1. China Podcasting Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Genre Market Share Analysis
        • 7.3.1.2.2. By Format Market Share Analysis
    • 7.3.2. Japan Podcasting Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Genre Market Share Analysis
        • 7.3.2.2.2. By Format Market Share Analysis
    • 7.3.3. India Podcasting Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Genre Market Share Analysis
        • 7.3.3.2.2. By Format Market Share Analysis
    • 7.3.4. Australia Podcasting Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Genre Market Share Analysis
        • 7.3.4.2.2. By Format Market Share Analysis
    • 7.3.5. South Korea Podcasting Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Genre Market Share Analysis
        • 7.3.5.2.2. By Format Market Share Analysis
    • 7.3.6. Indonesia Podcasting Market Outlook
      • 7.3.6.1. Market Size & Forecast
        • 7.3.6.1.1. By Value
      • 7.3.6.2. Market Share & Forecast
        • 7.3.6.2.1. By Genre Market Share Analysis
        • 7.3.6.2.2. By Format Market Share Analysis

8. Europe Podcasting Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Genre Market Share Analysis
    • 8.2.2. By Format Market Share Analysis
    • 8.2.3. By Country Market Share Analysis
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Podcasting Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Genre Market Share Analysis
        • 8.3.1.2.2. By Format Market Share Analysis
    • 8.3.2. United Kingdom Podcasting Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Genre Market Share Analysis
        • 8.3.2.2.2. By Format Market Share Analysis
    • 8.3.3. Italy Podcasting Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Genre Market Share Analysis
        • 8.3.3.2.2. By Format Market Share Analysis
    • 8.3.4. Germany Podcasting Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Genre Market Share Analysis
        • 8.3.4.2.2. By Format Market Share Analysis
    • 8.3.5. Spain Podcasting Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Genre Market Share Analysis
        • 8.3.5.2.2. By Format Market Share Analysis

9. South America Podcasting Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Genre Market Share Analysis
    • 9.2.2. By Format Market Share Analysis
    • 9.2.3. By Country Market Share Analysis
  • 9.3. South America: Country Analysis
    • 9.3.1. Argentina Podcasting Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Genre Market Share Analysis
        • 9.3.1.2.2. By Format Market Share Analysis
    • 9.3.2. Colombia Podcasting Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Genre Market Share Analysis
        • 9.3.2.2.2. By Format Market Share Analysis
    • 9.3.3. Brazil Podcasting Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Genre Market Share Analysis
        • 9.3.3.2.2. By Format Market Share Analysis

10. Middle East & Africa Podcasting Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Genre Market Share Analysis
    • 10.2.2. By Format Market Share Analysis
    • 10.2.3. By Country Market Share Analysis
  • 10.3. Middle East & Africa: Country Analysis
    • 10.3.1. South Africa Podcasting Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Genre Market Share Analysis
        • 10.3.1.2.2. By Format Market Share Analysis
    • 10.3.2. Saudi Arabia Podcasting Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Genre Market Share Analysis
        • 10.3.2.2.2. By Format Market Share Analysis
    • 10.3.3. UAE Podcasting Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Genre Market Share Analysis
        • 10.3.3.2.2. By Format Market Share Analysis
    • 10.3.4. Turkey Podcasting Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Genre Market Share Analysis
        • 10.3.4.2.2. By Format Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Podcasting Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Region Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Amazon.com, Inc.
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Apple Inc.
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. iHeartMedia Inc.
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. Pandora Media, LLC
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Audacy, Inc
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Sound Cloud Global Limited & Co. KG
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Spotify AB
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. TuneIn, Inc.
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Podbean Inc
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. Liberated Syndication (Libsyn)
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target By Genre
  • 15.3. Target By Format

16. About Us & Disclaimer