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市場調查報告書
商品編碼
1417719

播客廣告市場報告：2030 年趨勢、預測與競爭分析

Podcast Advertising Market Report: Trends, Forecast and Competitive Analysis to 2030
出版日期: | 出版商: Lucintel | 英文 150 - page report | 商品交期: 3個工作天內

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簡介目錄

播客廣告趨勢和預測

預計 2024 年至 2030 年，全球播客廣告市場將以 14.9% 的複合年成長率成長。該市場的主要促進因素是播客行業擴大採用影響者行銷策略、程序化廣告購買和銷售的使用趨勢不斷上升，以及對上下文廣告的日益重視。全球播客廣告市場的未來前景廣闊，BFSI、媒體和娛樂、零售、IT 和通訊、醫療保健和汽車市場充滿機會。

播客廣告市場洞察

Lucintel 預測，在預測期內，託管引導廣告將繼續成為最大的細分市場，因為它有助於與觀眾建立更真誠和個人的聯繫。

在這個市場中，BFSI 可能仍然是最大的細分市場，因為播客廣告有助於建立潛在客戶的信任和信譽。

由於現代技術的普及和成熟的受眾群體的存在，北美在整個預測期內仍將是最大的地區。

常問問題

Q1.市場成長預測如何？

A1. 預計 2024 年至 2030 年，全球播客廣告市場將以 14.9% 的複合年成長率成長。

Q2.影響市場成長的主要促進因素有哪些？

A2. 該市場的主要驅動力是播客行業擴大採用影響者行銷策略、程序化廣告購買和銷售的使用趨勢不斷上升，以及對上下文廣告的日益重視。

Q3.市場的主要細分市場有哪些？

A3. 播客廣告市場的未來性充滿希望，BFSI、媒體和娛樂、零售、IT 和通訊、醫療保健和汽車市場都有機會。

Q4.市場上主要企業有哪些？

A4. 播客廣告的主要企業如下。

  • Advertisecast
  • Amazon
  • Acast
  • Audacy
  • Liberated Syndication

Q5.未來最大的細分市場是什麼？

A5.Lucintel 預測，在預測期內，託管引導廣告仍將是最大的細分市場，因為它有助於與觀眾建立更真誠和個人的聯繫。

Q6. 未來五年預計哪個地區將成為最大的市場？

A6. 由於尖端技術的普及和成熟受眾的存在，在預測期內，北美將繼續成為最大的地區。

Q7. 可以客製化報告嗎？

A7. 是的，Lucintel 提供 10% 的客製化服務，無需額外費用。

目錄

第1章執行摘要

第2章全球播客廣告市場：市場動態

  • 簡介、背景、分類
  • 供應鏈
  • 產業促進因素與挑戰

第3章 2018-2030年市場趨勢及預測分析

  • 宏觀經濟趨勢（2018-2023）與預測（2024-2030）
  • 全球播客廣告市場趨勢（2018-2023）與預測（2024-2030）
  • 按廣告類型分類的全球播客廣告市場
    • 前置式廣告
    • 主持引導廣告
    • 投放的廣告
  • 按宣傳活動類型分類的全球播客廣告市場
    • 品牌知名度廣告
    • 直接反應廣告
    • 品牌內容廣告
  • 按內容類型分類的全球播客廣告市場
    • 新聞和政治
    • 社會與文化
    • 喜劇
    • 運動的
    • 其他
  • 按最終用途分類的全球播客廣告市場
    • BFSI
    • 媒體與娛樂
    • 零售
    • 資訊科技和通訊
    • 衛生保健
    • 車
    • 其他

第4章 2018-2030年區域市場趨勢及預測分析

  • 全球播客廣告市場（按地區）
  • 北美播客廣告市場
  • 歐洲播客廣告市場
  • 亞太播客廣告市場
  • 其他地區播客廣告市場

第5章 競爭分析

  • 產品系列分析
  • 營運整合
  • 波特五力分析

第6章 成長機會與策略分析

  • 成長機會分析
    • 按廣告類型分類的全球播客廣告市場成長機會
    • 按宣傳活動類型分類的全球播客廣告市場成長機會
    • 按內容類型分類的全球播客廣告市場成長機會
    • 全球播客廣告市場成長機會（依最終用途）
    • 全球播客廣告市場成長機會（按地區）
  • 全球播客廣告市場新趨勢
  • 戰略分析
    • 新產品開發
    • 全球播客廣告市場容量擴張
    • 全球播客廣告市場的合併、收購和合資企業
    • 認證和許可

第7章主要企業概況

  • AdvertiseCast
  • Amazon
  • Acast
  • Audacy
  • Liberated Syndication
簡介目錄

Podcast Advertising Trends and Forecast

The future of the global podcast advertising market looks promising with opportunities in the BFSI, media & entertainment, retail, IT & telecommunication, healthcare, and automotive markets. The global podcast advertising market is expected to grow with a CAGR of 14.9% from 2024 to 2030. The major drivers for this market are increase in the adoption of influencer marketing strategies within the podcasting industry and rising trend in the utilization of programmatic ad buying and selling, along with an increased emphasis on contextual advertising.

A more than 150-page report is developed to help in your business decisions.

Podcast Advertising by Segment

The study includes a forecast for the global podcast advertising by ad type, campaign type, content genre, end use, and region.

Podcast Advertising Market by Ad Type [Shipment Analysis by Value from 2018 to 2030]:

  • Pre-Rolls Ads
  • Host-Read Ads
  • Supplied Ads

Podcast Advertising Market by Campaign Type [Shipment Analysis by Value from 2018 to 2030]:

  • Brand Awareness Ad
  • Direct Response Ad
  • Branded Content

Podcast Advertising Market by Content Genre [Shipment Analysis by Value from 2018 to 2030]:

  • News and Politics
  • Society & Culture
  • Comedy
  • Sports
  • Others

Podcast Advertising Market by End Use [Shipment Analysis by Value from 2018 to 2030]:

  • BFSI
  • Media & Entertainment
  • Retail
  • IT & Telecommunication
  • Healthcare
  • Automotive
  • Others

Podcast Advertising Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Podcast Advertising Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies podcast advertising companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the podcast advertising companies profiled in this report include-

  • Advertisecast
  • Amazon
  • Acast
  • Audacy
  • Liberated Syndication

Podcast Advertising Market Insights

Lucintel forecasts that host-read ad will remain the largest segment over the forecast period as it helps in establishing a more genuine and personal connection with the audience.

Within this market, BFSI will remain the largest segment as podcast advertising helps in establishing trust and credibility with potential customers.

North America will remain the largest region over the forecast period due to widespread adoption of modern technology and presence of mature audience base in the region.

Features of the Global Podcast Advertising Market

Market Size Estimates: Podcast advertising market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Podcast advertising market size by various segments, such as by ad type, campaign type, content genre, end use, and region in terms of value ($B).

Regional Analysis: Podcast advertising market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different ad types, campaign types, content genre, end uses, and regions for the podcast advertising market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the podcast advertising market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the growth forecast for podcast advertising market?

Answer: The global podcast advertising market is expected to grow with a CAGR of 14.9% from 2024 to 2030.

Q2. What are the major drivers influencing the growth of the podcast advertising market?

Answer: The major drivers for this market are increase in the adoption of influencer marketing strategies within the podcasting industry and rising trend in the utilization of programmatic ad buying and selling, along with an increased emphasis on contextual advertising.

Q3. What are the major segments for podcast advertising market?

Answer: The future of the podcast advertising market looks promising with opportunities in the BFSI, media & entertainment, retail, IT & telecommunication, healthcare, and automotive markets.

Q4. Who are the key podcast advertising market companies?

Answer: Some of the key podcast advertising companies are as follows.

  • Advertisecast
  • Amazon
  • Acast
  • Audacy
  • Liberated Syndication

Q5. Which podcast advertising market segment will be the largest in future?

Answer: Lucintel forecasts that host-read ad will remain the largest segment over the forecast period as it helps in establishing a more genuine and personal connection with the audience..

Q6. In podcast advertising market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region over the forecast period due to widespread adoption of modern technology and presence of mature audience base in the region.

Q7. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the podcast advertising market by ad type (pre-rolls ads, host-read ads, and supplied ads), campaign type (brand awareness ad, direct response ad, and branded content), content genre (news and politics, society & culture, comedy, sports, and others), end use (BFSI, media & entertainment, retail, IT & telecommunication, healthcare, automotive, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Podcast Advertising Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global Podcast Advertising Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global Podcast Advertising Market by Ad Type
    • 3.3.1: Pre-Rolls Ads
    • 3.3.2: Host-Read Ads
    • 3.3.3: Supplied Ads
  • 3.4: Global Podcast Advertising Market by Campaign Type
    • 3.4.1: Brand Awareness Ad
    • 3.4.2: Direct Response Ad
    • 3.4.3: Branded Content
  • 3.5: Global Podcast Advertising Market by Content Genre
    • 3.5.1: News and Politics
    • 3.5.2: Society & Culture
    • 3.5.3: Comedy
    • 3.5.4: Sports
    • 3.5.5: Others
  • 3.6: Global Podcast Advertising Market by End Use
    • 3.6.1: BFSI
    • 3.6.2: Media & Entertainment
    • 3.6.3: Retail
    • 3.6.4: IT & Telecommunication
    • 3.6.5: Healthcare
    • 3.6.6: Automotive
    • 3.6.7: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global Podcast Advertising Market by Region
  • 4.2: North American Podcast Advertising Market
    • 4.2.2: North American Podcast Advertising Market by End Use: BFSI, Media & Entertainment, Retail, IT & Telecommunication, Healthcare, Automotive, and Others
  • 4.3: European Podcast Advertising Market
    • 4.3.1: European Podcast Advertising Market by Ad Type: Pre-Rolls Ads, Host-Read Ads, and Supplied Ads
    • 4.3.2: European Podcast Advertising Market by End Use: BFSI, Media & Entertainment, Retail, IT & Telecommunication, Healthcare, Automotive, and Others
  • 4.4: APAC Podcast Advertising Market
    • 4.4.1: APAC Podcast Advertising Market by Ad Type: Pre-Rolls Ads, Host-Read Ads, and Supplied Ads
    • 4.4.2: APAC Podcast Advertising Market by End Use: BFSI, Media & Entertainment, Retail, IT & Telecommunication, Healthcare, Automotive, and Others
  • 4.5: ROW Podcast Advertising Market
    • 4.5.1: ROW Podcast Advertising Market by Ad Type: Pre-Rolls Ads, Host-Read Ads, and Supplied Ads
    • 4.5.2: ROW Podcast Advertising Market by End Use: BFSI, Media & Entertainment, Retail, IT & Telecommunication, Healthcare, Automotive, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Podcast Advertising Market by Ad Type
    • 6.1.2: Growth Opportunities for the Global Podcast Advertising Market by Campaign Type
    • 6.1.3: Growth Opportunities for the Global Podcast Advertising Market by Content Genre
    • 6.1.4: Growth Opportunities for the Global Podcast Advertising Market by End Use
    • 6.1.5: Growth Opportunities for the Global Podcast Advertising Market by Region
  • 6.2: Emerging Trends in the Global Podcast Advertising Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Podcast Advertising Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Podcast Advertising Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: AdvertiseCast
  • 7.2: Amazon
  • 7.3: Acast
  • 7.4: Audacy
  • 7.5: Liberated Syndication