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市場調查報告書

商品編碼

1570951

體育分析市場、機會、成長動力、產業趨勢分析與預測，2024-2032

Sports Analytics Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月09日 | 出版商:

Global Market Insights Inc. | 英文 280 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023 年，全球體育分析市場價值為 41.4 億美元，2024 年至 2032 年複合年成長率將達到 30.1%。透過利用分析，體育組織可以提供個人化內容，包括客製化影片和詳細統計數據，從而提高粉絲互動和忠誠度。此外，還利用行動應用程式和社交媒體等平台來監控粉絲的偏好和行為，使團隊能夠更有效地吸引受眾並推動市場成長。

體育分析產業根據組件、部署模式、運動類型、應用程式、最終用戶和地區進行細分。

由於解決方案領域在推動績效洞察和提高粉絲參與度方面發揮關鍵作用，因此到 2023 年該領域將佔據 56% 的佔有率。包含先進資料分析工具和平台的解決方案使體育組織能夠利用即時資料進行策略決策。這些工具促進個人化粉絲體驗，例如客製化內容和互動功能，從而提高參與度和忠誠度。這些解決方案在各個運動聯盟和球隊中擴大採用，凸顯了它們的重要性，使它們能夠在未來幾年佔據可觀的市場佔有率。

由於其快速成長和日益普及，到 2032 年，電子競技領域的價值將達到 140 億美元。隨著電子競技比賽和觀眾的擴大，對高級分析的需求不斷增加，以提高玩家的表現和粉絲的參與。對玩家統計數據、遊戲策略和觀眾偏好的數據驅動洞察對於最佳化團隊績效和提供客製化內容至關重要。對電子競技的投資不斷增加，以及對資料分析以獲得競爭優勢的日益重視，將鞏固該領域的領先市場地位。

受其成熟的體育基礎設施和先進技術的高度採用的推動，北美體育分析市場到 2023 年將佔據 35% 的佔有率。該地區擁有眾多主要運動聯盟和特許經營權，它們大力投資資料分析，以提高表現和球迷參與度。此外，領先技術公司和創新分析解決方案的存在進一步推動了市場成長。北美非常重視將分析整合到體育管理和策略中，這使其成為體育分析行業的重要貢獻者。

產業生態系統分析
供應商矩陣
技術和創新格局
專利分析
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 透過數據驅動的見解最佳化效能
  - 增強粉絲參與度
  - 營收最佳化
  - 增加贊助和廣告
  - 傷害預防和管理
- 產業陷阱與挑戰
  - 資料隱私和安全
  - 實施成本高
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按組成部分，2021-2032 年

主要趨勢
解決方案
服務

第 6 章：市場估計與預測：按部署模式，2021-2032 年

主要趨勢
基於雲端
本地

第 7 章：市場估計與預測：按運動類型，2021-2032

主要趨勢
團隊運動
- 足球（英式足球）
- 籃球
- 棒球
- 橄欖球
- 曲棍球
- 蟋蟀
- 其他
個人運動
- 網球
- 高爾夫球
- 競技
- 拳擊
- 其他
電競

第 8 章：市場估計與預測：按應用分類，2021-2032 年

主要趨勢
球員和球隊表現分析
健康評估和傷害預防
粉絲參與度
廣播和媒體
業務營運

第 9 章：市場估計與預測：按最終用戶分類，2021-2032 年

主要趨勢
運動隊伍和俱樂部
體育協會和聯合會
教練和培訓師
體育分析師和顧問
媒體和娛樂
體育博彩
其他

第 10 章：市場估計與預測：按地區分類，2021-2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地區
MEA
- 阿拉伯聯合大公國
- 沙烏地阿拉伯
- 南非
- MEA 的其餘部分

第 11 章：公司簡介

Agile Sports Analytics LLC
Catapult Group International Ltd.
ChyronHego Corporation
Dataart
Exasol
EXL
Experfy, Inc.
Global Step
HCL Technologies
International Business Machine (IBM) Corporation
Kitman Labs
Microsoft
Oracle Corporation
Orreco
Salesforce
SAP SE
SAS Institute Inc.
Sportlogiq
Sportradar
Stats Perform
Trumedia Networks
Zebra Technologies

簡介目錄

Product Code: 10756

The Global Sports Analytics Market was valued at USD 4.14 billion in 2023 and will grow at a 30.1% CAGR from 2024 to 2032. Data analytics has become essential for enhancing fan engagement within the sports industry. By utilizing analytics, sports organizations can provide personalized content, including customized videos and detailed statistics, which boosts fan interaction and loyalty. Besides, platforms such as mobile apps and social media are leveraged to monitor fan preferences and behaviors, enabling teams to engage their audience more effectively and drive market growth.

The sports analytics industry is fragmented based on component, deployment mode, sports type, application, end-user, and region.

The solution segment held a 56% share in 2023 due to its pivotal role in driving performance insights and enhancing fan engagement. Solutions encompassing advanced data analytics tools and platforms enable sports organizations to leverage real-time data for strategic decision-making. These tools facilitate personalized fan experiences, such as customized content and interactive features, which boost engagement and loyalty. The growing adoption of these solutions across various sports leagues and teams highlights their critical importance, positioning them to capture a decent market share in the coming years.

The e-sports segment will exhibit USD 14 billion by 2032, owing to its rapid growth and increasing popularity. As e-sports competitions and audiences expand, there is a heightened demand for advanced analytics to enhance player performance and fan engagement. Data-driven insights into player statistics, game strategies, and viewer preferences are crucial for optimizing team performance and delivering tailored content. The rising investment in e-sports and the growing emphasis on data analytics for competitive advantage will solidify this segment's leading market position.

North America sports analytics market secured a 35% share in 2023, spurred by its established sports infrastructure and high adoption of advanced technologies. The region boasts numerous major sports leagues and franchises that heavily invest in data analytics to enhance performance and fan engagement. Additionally, the presence of leading technology firms and innovative analytics solutions further drives market growth. North America's strong emphasis on integrating analytics into sports management and strategy makes it a significant contributor to the sports analytics industry.

Chapter 1 Scope and Methodology

1.1 Market scope and definition
1.2 Base estimates and calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Vendor matrix
3.3 Technology and innovation landscape
3.4 Patent analysis
3.5 Key news and initiatives
3.6 Regulatory landscape
3.7 Impact forces
- 3.7.1 Growth drivers
  - 3.7.1.1 Performance optimization through data-driven insights
  - 3.7.1.2 Enhanced fan engagement
  - 3.7.1.3 Revenue optimization
  - 3.7.1.4 Increased sponsorship and advertising
  - 3.7.1.5 Injury prevention and management
- 3.7.2 Industry pitfalls and challenges
  - 3.7.2.1 Data privacy and security
  - 3.7.2.2 High cost of implementation
3.8 Growth potential analysis
3.9 Porter's analysis
- 3.9.1 Supplier power
- 3.9.2 Buyer power
- 3.9.3 Threat of new entrants
- 3.9.4 Threat of substitutes
- 3.9.5 Industry rivalry
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Component, 2021-2032 (USD Million)

5.1 Key trends
5.2 Solutions
5.3 Services

Chapter 6 Market Estimates and Forecast, By Deployment Mode, 2021-2032 (USD Million)

6.1 Key trends
6.2 Cloud-based
6.3 On-premises

Chapter 7 Market Estimates and Forecast, By Sports Type, 2021-2032 (USD Million)

7.1 Key trends
7.2 Team sports
- 7.2.1 Football (Soccer)
- 7.2.2 Basketball
- 7.2.3 Baseball
- 7.2.4 Rugby
- 7.2.5 Hockey
- 7.2.6 Cricket
- 7.2.7 Others
7.3 Individual sports
- 7.3.1 Tennis
- 7.3.2 Golf
- 7.3.3 Athletics
- 7.3.4 Boxing
- 7.3.5 Others
7.4 E-Sports

Chapter 8 Market Estimates and Forecast, By Application, 2021-2032 (USD Million)

8.1 Key trends
8.2 Player and team performance analysis
8.3 Health assessment and injury prevention
8.4 Fan engagement
8.5 Broadcasting and media
8.6 Business operations

Chapter 9 Market Estimates and Forecast, By End User, 2021-2032 (USD Million)

9.1 Key trends
9.2 Sports team and clubs
9.3 Sports associations and federations
9.4 Coaches and trainers
9.5 Sports analysts and consultants
9.6 Media and entertainment
9.7 Sports betting
9.8 Others

Chapter 10 Market Estimates and Forecast, By Region, 2021-2032 (USD Million)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Rest of Europe
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 ANZ
- 10.4.6 Rest of Asia Pacific
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Rest of Latin America
10.6 MEA
- 10.6.1 UAE
- 10.6.2 Saudi Arabia
- 10.6.3 South Africa
- 10.6.4 Rest of MEA