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市場調查報告書
商品編碼
1451483
2024-2032 年按組件(軟體、服務)、分析類型(場內、場外)、運動(足球、板球、曲棍球、籃球、美式足球等)和區域分類的體育分析市場報告Sports Analytics Market Report by Component (Software, Service), Analysis Type (On-field, Off-field), Sport (Football, Cricket, Hockey, Basketball, American Football, and Others), and Region 2024-2032 |
2023 年,全球體育分析市場規模達到 12.872 億美元。展望未來, IMARC Group預計到 2032 年,市場規模將達到 51.837 億美元,2024-2032 年複合年成長率 (CAGR) 為 16.2%。對預測性洞察的需求不斷成長,對監測運動員受傷的關注日益增加,以及運動員對穿戴式裝置的使用不斷增加,這些都是推動市場發展的一些關鍵因素。
體育分析是指體育資料的分析,例如球員表現、商業營運和招募等。它包括場內和場外分析,例如球員和球隊分析、影片分析、健康評估、球迷參與和門票定價。對於參加比賽的個人、團隊、運動企業都有好處。它有助於增加玩家的粉絲群、提高商品銷售並累積贊助。它有助於評估運動員的表現,鼓勵做出更好的決策,並降低營運成本。除此之外,它還可以增加收入、改善遊戲策略、提供營養計劃並提高表現水準。它還可以識別受傷風險較高的球員,讓健身人員平衡整體運動水平,並參與體能訓練計畫。因此,體育分析在全球廣泛應用於足球、曲棍球、板球和籃球等眾多運動。
目前,對追蹤和監控全球玩家資料的需求不斷成長是支持市場成長的關鍵因素之一。此外,體育運動中對預測見解和即時資料的需求不斷成長,也推動了市場的成長。除此之外,由於在比賽中增強決策能力以與競爭對手競爭的需求不斷增加,體育分析的採用越來越多,這對市場產生了積極影響。此外,運動員擴大採用基於人工智慧 (AI) 的解決方案來獲取心跳、速度和加速度等洞察,這正在推動市場的成長。除此之外,世界各地的俱樂部和球隊擴大利用體育分析,為行業投資者提供了利潤豐厚的成長機會。此外,巨量資料、物聯網(IoT)和雲端運算等各種技術的使用不斷增加,以提高團隊績效,正在推動市場的成長。除此之外,全球運動員對穿戴式裝置日益成長的需求也促進了市場的成長。此外,對複雜資料流的運動分析的需求不斷成長,以及對監測傷害和最佳化運動員訓練課程的日益關注,正在加強市場的成長。
The global sports analytics market size reached US$ 1,287.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 5,183.7 Million by 2032, exhibiting a growth rate (CAGR) of 16.2% during 2024-2032. The growing demand for predictive insights, rising concerns to monitor injuries among players, and increasing utilization of wearable devices by athletes represent some of the key factors driving the market.
Sports analytics refers to an analysis of sports data, such as player performance, business operations, and recruitment. It comprises on-field and off-field analytics, such as player and team analysis, video analysis, health assessment, fan engagement, and ticket pricing. It is beneficial for individual players, teams, and sports enterprise that is participating in a competition. It assists in increasing the fan base of players, improving merchandise sales, and accumulating sponsorships. It aids in evaluating the performance of athletes, encouraging better decision-making, and reducing operating costs. Besides this, it increases revenue, improves in-game strategies, delivers nutrition plans, and enhances the level of performance. It also identifies a player with a higher risk of injury, allows fitness staff to balance the overall exertion levels, and enroll in conditioning programs. As a result, sports analytics is widely utilized in numerous sports, such as football, hockey, cricket, and basketball, across the globe.
At present, the rising demand for tracking and monitoring the data of players worldwide represents one of the key factors supporting the growth of the market. In addition, the increasing demand for predictive insights and real-time data in a sport is bolstering the growth of the market. Besides this, the growing adoption of sports analytics due to the increasing demand for enhanced decision-making to compete with competitors in a game is positively influencing the market. Moreover, the rising adoption of artificial intelligence (AI)-based solutions among athletes to gain insights, such as heartbeat, speed, and acceleration, is propelling the growth of the market. Apart from this, the increasing utilization of sports analytics in clubs and teams around the world is offering lucrative growth opportunities to industry investors. Additionally, the rising employment of various technologies, such as big data, the internet of things (IoT), and cloud computing for improved team performance, is impelling the growth of the market. Besides this, the increasing demand for wearable devices among athletes across the globe is contributing to the growth of the market. Furthermore, the rising demand for sports analytics for complex data streaming, along with the increasing concerns about monitoring injuries and optimizing the training curriculum of players, is strengthening the growth of the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global sports analytics market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on component, analysis type and sport.
Software
Service
The report has provided a detailed breakup and analysis of the sports analytics market based on the component. This includes software and service. According to the report, software represented the largest segment.
On-field
Player and Team Analysis
Video Analysis
Health Assessment
Off-field
Fan Engagement
Ticket Pricing
A detailed breakup and analysis of the sports analytics market based on the analysis type has also been provided in the report. This includes on-field (player and team analysis, video analysis, and health assessment) and off-field (fan engagement and ticket pricing). According to the report, on-field accounted for the largest market share.
Football
Cricket
Hockey
Basketball
American Football
Others
A detailed breakup and analysis of the sports analytics market based on the sport has also been provided in the report. This includes football, cricket, hockey, basketball, American football, and others. According to the report, football accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for sports analytics. Some of the factors driving the North America sports analytics market included the growing demand for the artificial intelligence (AI) technology and video analysis in sports, rising investments in various technologies by key players, increasing number of sports analytics players, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global sports analytics market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Chyronhego Corporation, Experfy Inc., HCL Technologies, International Business Machines Corporation, iSportsAnalysis, Oracle Corporation, Qualitas Global Services, SAP SE, Sas Institute Inc., Sportradar AG, Stats Perform, Tableau Software LLC (Salesforce.com Inc.)., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.