運動分析市場:現狀分析與預測(2024年～2032年)

Sports Analytics Market: Current Analysis and Forecast (2024-2032)

出版日期: 2024年08月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 142 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

體育分析市場預計將呈現約 26% 的成長率。這主要歸功於與雲端服務供應商和其他技術公司的策略聯盟，這些聯盟增強了我們的產品供應和市場覆蓋範圍。例如，2023年12月，天才運動集團宣布推出全新創新身分驗證解決方案：FanHub ID。這種符合隱私要求的解決方案利用獨特的線上/離線資料訊號來建立粉絲群的檔案。該解決方案為行銷人員和內容所有者提供了有效接觸大量體育觀眾並衡量參與度觀眾的新機會。

根據組件，市場分為解決方案和服務。透過提供先進的工具和技術來增強績效評估、策略規劃和球迷參與度，解決方案類別預計將佔據體育分析市場的最大市場佔有率。此類別包括資料收集、分析和視覺化軟體，可協助團隊和組織從大量資料中獲得可行的見解。即時表現追蹤、預測分析和客製化報告等解決方案使體育專業人士能夠做出數據驅動的決策、改進訓練制度並完善比賽策略。此外，這些解決方案將透過個人化內容和互動功能來創造更好的球迷體驗，擴大市場機會並推動體育分析領域的成長。

依運動項目，市場分為足球、板球、棒球、橄欖球等。其中，足球類別預計將佔據最大的市場佔有率。這主要是由於遊戲的受歡迎程度以及運動中包含的競技元素。分析決策在俱樂部和球隊中已變得司空見慣，用於球員評估、體能和復健以及戰略制定。然後，教練和經理可以就球員轉會、場上策略和提高球員表現的做法做出戰略決策。隨著眾多的比賽賽事以及全球球迷基礎刺激了對分析解決方案的需求，並且團隊希望優化性能並跟上競爭，市場持續增長。

根據部署模型，市場分為本地和基於雲端的市場。其中，基於雲端的類別預計將佔據最大的市場佔有率。大數據分析工具還包括基於雲端的分析工具，允許現場團隊和整個組織即時分析來自多個來源的數據流，包括現場比賽報告、球員統計數據、社交網路等等。相反，它開啟了跨不同地區和客戶工作的可能性，從而更容易實施和利用更好的分析。雲端也將支援人工智慧和機器學習，提高數據處理的準確性和及時性，推動市場向前發展。

根據應用，市場分為團隊績效分析、視訊分析、健康評估等。其中，團隊績效分析是市場區隔的關鍵部分，有助於定義特定球員或團隊的有效性。影片回顧和分析與績效評估和建模的定量和定性方法相結合，可以用來發現球隊的優勢和劣勢，調整和改進訓練方案，並增加比賽感覺。該領域最適合想要增強團隊協同效應並提高場上表現的教練和分析師。因此，不斷輸入系統的性能數據得到改進，以提供更好的結果，從而創造了對複雜分析工具的市場需求。

為了更了解體育分析的市場採用情況，市場包括北美（美國、加拿大、北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利、歐洲其他地區）、亞太地區（中國，根據其他地區（日本、印度、亞太其他地區）和世界其他地區的全球影響力進行分析。北美的體育分析市場還很年輕，隨著數據科學在職業運動、大學運動和業餘運動決策中的應用不斷加速，正在迅速發展成為新興市場。該地區擁有真正專業的運動隊，他們在比賽中採用統計方法來提高球員、球隊策略和球迷滿意度。目前領先技術供應商的地位和體育文化的發展使得市場可以在尖端分析工具上進行慷慨投資。其他市場推動因素，例如可穿戴技術的出現、對傷害預防的日益關注以及個人粉絲參與的需求也促進了北美市場的成長。

市場上的主要公司包括 IBM、SAP、SAS Institute Inc.、Stats Perform、TruMedia、Oracle、Salesforce, Inc.、Experfy Inc.、Catapult Group International Ltd.、Sportradar AG 等。

The global market of sports analytics is continuously growing due to the demand for the application of data analysis in different sports. Businesses and groups are implementing analytical methods to increase players' results, application tactics, and fans' satisfaction. The market is vast and consists of performance analysis products, player tracking and statistics, and various professional and amateur sports predictions and prognostications services. The sports industry is investing more in data for the business edge which is why the need for sophisticated business analytics is ever-growing. This trend also gets support from wearable technologies, Artificial Intelligence, and big data which would help to offer deeper insight and reshape the ways sporting disciplines are conducted, managed, and viewed across the globe.

The sports analytics market is set to exhibit a growth rate of about 26%. This is mainly due to strategic alliances with cloud service providers and other tech firms that can enhance product offerings and market reach. For instance, In December 2023, Genius Sports Group launched its new and innovative identification solution, FanHub ID. This privacy-compliant solution utilizes proprietary online and offline data signals to construct fan-based profiles. It provides marketers and content owners with fresh opportunities to reach effectively and measure engaged sports audiences on a large scale.

Based on components, the market is bifurcated into solutions and services. The solutions category is expected to have the largest market share of the sports analytics market by providing advanced tools and technologies that enhance performance evaluation, strategic planning, and fan engagement. This category includes software for data collection, analysis, and visualization, which helps teams and organizations gain actionable insights from vast amounts of data. Solutions such as real-time performance tracking, predictive analytics, and customized reporting enable sports professionals to make data-driven decisions, improve training regimes, and refine game strategies. Additionally, these solutions foster better fan experiences through personalized content and interactive features, thereby expanding market opportunities and driving growth in the sports analytics sector.

Based on the sports, the market is segmented into football, cricket, baseball, rugby, and others. Among these, the football category is expected to have the largest market share of the market. This is mainly due to the popularity of the game and the element of competition involved in the sport. Analytical decision-making in clubs and teams has become the norm and is used in player evaluation, fitness and rehabilitation, and strategy development. Coaches and managers are then able to make strategic decisions on the transfer of players, on-field strategies, and exercises to enhance the player's performance. Many match events along with the fan base around the world has fueled the demand for analytics solutions due to which the market is continuously growing as teams are willing to optimize performance and want to keep up with the competition.

Based on the deployment model, the market is bifurcated into on-premises and cloud-based. Among these, the cloud-based category is expected to have the largest market share of the market. Big data analysis tools also include cloud-based analytical tools that let the field teams and the whole organization analyze streams of data in real time from numerous sources such as live game broadcasts, players' statistics, and social networks. Conversely, this opens the possibility of working across different locales and over different clients, thus enabling easier implementation and use of superior analytics. The cloud also assists AI and machine learning, benefiting data processing's precision and timeliness, which propels the market forward.

Based on the application, the market is segmented into team performance analysis, video analysis, health assessment, and others. Among these, team performance analysis is the leading segment in the sports analytics market that helps to define the effectiveness of a particular player and a team. Video review and analysis, coupled with quantitative and qualitative methods of performance assessment and modeling can be used to find teams' strengths and weaknesses, adapt and improve training regimens, and enhance game-sense. This segment is most relevant for coaches and analysts who are looking to enhance the synergy of the team and their performance on the field. This way performance data constantly fed into the system is improved upon to yield better results therefore creating a market demand for complex analytical tools.

For a better understanding of the market adoption of sports analytics, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The North American sports analytics market is a young and rapidly developing market due to the ever-growing use of data science to inform decisions in professional and collegiate sports as well as amateur athletics. The area is populated by some of the truly professional sports teams employing statistical methods in their campaigns for players' improvement, team strategies, and fans' satisfaction. With the current position of leading technology suppliers and a developed sports culture, the market allows for generous investments in the most advanced analytics tools. Other drivers including the coming up of wearable technology, increasing emphasis on prevention of injuries as well as the need to engage each of the fans are also other reasons as to why the market is growing in North America.

Some of the major players operating in the market include IBM; SAP; SAS Institute Inc.; Stats Perform; TruMedia; Oracle; Salesforce, Inc.; Experfy Inc.; Catapult Group International Ltd; and Sportradar AG

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Global Sports Analytics Market
2.2. Research Methodology of the Global Sports Analytics Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Investment Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL SPORTS ANALYTICS MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY COMPONENT

7.1. Solutions
7.2. Services

8.MARKET INSIGHTS BY SPORT

8.1. Football
8.2. Cricket
8.3. Baseball
8.4. Rugby
8.5. Others

9.MARKET INSIGHTS BY DEPLOYMENT MODE

9.1. Cloud
9.2. On-Premises

10.MARKET INSIGHTS BY APPLICATION

10.1. Team Performance Analysis
10.2. Video Analysis
10.3. Health Assessment
10.4. Others

11.MARKET INSIGHTS BY REGION

11.1. North America
- 11.1.1. U.S.
- 11.1.2. Canada
- 11.1.3. Rest of North America
11.2. Europe
- 11.2.1. Germany
- 11.2.2. U.K.
- 11.2.3. France
- 11.2.4. Italy
- 11.2.5. Spain
- 11.2.6. Rest of Europe
11.3. Asia-Pacific
- 11.3.1. China
- 11.3.2. Japan
- 11.3.3. India
- 11.3.4. Rest of Asia-Pacific
11.4. Rest of World

12.VALUE CHAIN ANALYSIS

12.1. Marginal Analysis
12.2. List of Market Participants

13.COMPETITIVE LANDSCAPE

13.1. Competition Dashboard
13.2. Competitor Market Positioning Analysis
13.3. Porter Five Forces Analysis

14.COMPANY PROFILED

14.1. IBM
- 14.1.1. Company Overview
- 14.1.2. Key Financials
- 14.1.3. SWOT Analysis
- 14.1.4. Product Portfolio
- 14.1.5. Recent Developments
14.2. SAP
14.3. SAS Institute Inc.
14.4. Stats Perform
14.5. TruMedia
14.6. Oracle
14.7. Salesforce, Inc.
14.8. Experfy Inc.
14.9. Catapult Group International Ltd
14.10. Sportradar AG