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市場調查報告書

商品編碼

1572564

嬰兒濕紙巾市場、機會、成長動力、產業趨勢分析與預測，2024-2032

Baby Wipes Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月22日 | 出版商:

Global Market Insights Inc. | 英文 80 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023 年，全球嬰兒濕紙巾市場規模達 124 億美元，由於衛生意識不斷增強和可支配收入增加，2024 年至 2032 年複合年成長率將達到 5.6%。隨著父母越來越意識到保持嬰兒的高衛生標準，對提供有效且方便的清潔解決方案的嬰兒濕紙巾的需求不斷增加。此外，隨著可支配收入的增加，父母更願意投資於優質、專業的嬰兒濕紙巾，以確保更好的品質和皮膚護理。由於消費者優先考慮嬰兒的清潔度和舒適度，這些綜合因素正在推動市場成長。

嬰兒濕紙巾產業根據產品類型、材料、用途、價格範圍、配銷通路和地區進行分類。

乾巾細分市場累計產值達 80 億美元，由於其多功能性和便利性，到 2032 年將以 5.3% 的複合年成長率成長。與預先濕濕紙巾不同，乾濕紙巾具有可客製化濕度等級的優點，使其適合各種用途，包括清潔和換尿布。它們更長的保存期限和更低的污染風險也使其受到父母的歡迎。隨著消費者尋求兼具實用性和衛生性的產品，乾巾細分市場將主導市場，滿足這些不斷變化的需求。

有機材料細分市場在 2023 年將佔據 66.8% 的佔有率，在消費者對天然和環保產品的需求不斷成長的推動下，2024 年至 2032 年的複合年成長率將達到 6%。有機嬰兒濕紙巾由竹子或棉花等材料製成，不含刺激性化學物質，受到注重健康、為嬰兒敏感皮膚尋求更安全選擇的父母的青睞。對永續性的重視和避免合成成分的願望促使有機濕紙巾越來越受歡迎。這種向有機材料的轉變符合生態意識和注重健康的消費者行為的更廣泛趨勢。

在消費者意識高、醫療保健標準先進以及對優質嬰兒護理產品的強烈偏好的推動下，北美嬰兒濕紙巾市場到 2023 年將達到 40 億美元，到 2032 年將保持 5.9% 的複合年成長率。該地區可觀的可支配收入使父母能夠投資於更高品質、通常更昂貴的濕紙巾，包括有機和特殊濕紙巾。此外，廣泛的零售和電子商務管道增強了產品的可及性。北美對衛生和品質的關注，加上強大的市場基礎設施，使其成為全球嬰兒濕紙巾行業成長的重要貢獻者。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析。
- 干擾
- 未來展望
- 製造商
- 經銷商
- 零售商
產業影響力
- 成長動力
  - 提高衛生和健康意識
  - 可支配所得和消費能力不斷上升
  - 擴大產品種類與創新
- 產業陷阱與挑戰
  - 環境問題和法規
  - 市場飽和，競爭激烈
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：嬰兒濕紙巾市場估計與預測：按產品類型，2021-2032 年

主要趨勢
乾濕紙巾
濕紙巾

第 6 章：嬰兒濕紙巾市場估計與預測：按材料分類，2021-2032 年

主要趨勢
有機材料
合成材料

第 7 章：嬰兒濕紙巾市場估計與預測：按用途分類，2021-2032 年

主要趨勢
一次性的
可重複使用的

第 8 章：嬰兒濕紙巾市場估計與預測：按價格範圍，2021-2032

主要趨勢
低的
中等的
高的

第 9 章：嬰兒濕紙巾市場估計與預測：按配銷通路分類，2021-2032 年

主要趨勢
線上
- 電子商務
- 公司網站
離線
- 大型超市和超級市場
- 藥品和藥局
- 其他零售店

第 10 章：嬰兒濕紙巾市場估計與預測：按地區，2021-2032 年

主要動向：按地區
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非
- MEA 的其餘部分

第 11 章：公司簡介

Burt's Bees, Inc.
Earth's Best
Johnson and Johnson Services, Inc.
Kimberly-Clark Corporation
Kirkland Signature
Laboratoires Expanscience
Luvs
Naty AB
Nice-Pak Products, Inc.
Pigeon Corporation
Procter and Gamble Co.
Seventh Generation, Inc.
The Honest Company, Inc.
Unicharm Corporation
Water Wipes UC

簡介目錄

Product Code: 10948

The Global Baby Wipes Market captured USD 12.4 billion in 2023 and will record a 5.6% CAGR between 2024 and 2032 due to growing awareness of hygiene and increased disposable income. As parents become more conscious of maintaining high hygiene standards for their infants, the demand for baby wipes, which offer effective and convenient cleaning solutions, rises. Besides, with higher disposable incomes, parents are more willing to invest in premium and specialized baby wipes that promise better quality and skin care. These combined factors are fueling the market growth as consumers prioritize both cleanliness and comfort for their babies.

The baby wipes industry is segregated based on product type, material, utility, price range, distribution channel, and region.

The dry wipes segment accumulated USD 8 billion and will grow at a 5.3% CAGR through 2032, owing to their versatility and convenience. Unlike pre-moistened wipes, dry wipes offer the advantage of customizable moisture levels, making them suitable for various uses, including cleaning and diaper changes. Their longer shelf life and reduced risk of contamination also contribute to their popularity among parents. As consumers seek products that combine practicality with hygiene, the dry wipes segment will dominate the market, catering to these evolving needs.

The organic material segment secured 66.8% share in 2023 and will experience 6% CAGR from 2024 to 2032, fueled by increasing consumer demand for natural and eco-friendly products. Organic baby wipes, made from materials such as bamboo or cotton and free from harsh chemicals, are favored by health-conscious parents seeking safer options for their infants' sensitive skin. The emphasis on sustainability and the desire to avoid synthetic ingredients contribute to the growing popularity of organic wipes. This shift towards organic materials aligns with broader trends in eco-conscious and health-focused consumer behavior.

North America baby wipes market achieved USD 4 billion in 2023 will uphold 5.9% CAGR throughout 2032, spurred by high consumer awareness, advanced healthcare standards, and a strong preference for premium baby care products. The region's substantial disposable income allows parents to invest in higher quality, often more expensive wipes, including organic and specialty options. Additionally, extensive retail and e-commerce channels enhance product accessibility. North America's focus on hygiene and quality, combined with robust market infrastructure, positions it as a significant contributor to the global baby wipes industry growth.

Chapter 1 Methodology and Scope

1.1 Market scope and definitions
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates and calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis.
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Increasing awareness of hygiene and health
  - 3.2.1.2 Rising disposable income and spending power
  - 3.2.1.3 Expansion of product variety and innovation
- 3.2.2 Industry pitfalls and challenges
  - 3.2.2.1 Environmental concerns and regulations
  - 3.2.2.2 Market saturation and intense competition
3.3 Growth potential analysis
3.4 Porter's analysis
3.5 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Baby Wipes Market Estimates and Forecast, By Product Type, 2021-2032 (USD Billion)

5.1 Key trends
5.2 Dry wipes
5.3 Wet wipes

Chapter 6 Baby Wipes Market Estimates and Forecast, By Material, 2021-2032 (USD Billion)

6.1 Key trends
6.2 Organic materials
6.3 Synthetic materials

Chapter 7 Baby Wipes Market Estimates and Forecast, By Utility, 2021-2032 (USD Billion)

7.1 Key trends
7.2 Disposable
7.3 Reusable

Chapter 8 Baby Wipes Market Estimates and Forecast, By Price Range, 2021-2032 (USD Billion)

8.1 Key trends
8.2 Low
8.3 Medium
8.4 High

Chapter 9 Baby Wipes Market Estimates and Forecast, By Distribution Channel, 2021-2032 (USD Billion)

9.1 Key trends
9.2 Online
- 9.2.1 E-commerce
- 9.2.2 Company website
9.3 Offline
- 9.3.1 Hypermarket and supermarket
- 9.3.2 Pharmaceutical and drug stores
- 9.3.3 Others retail stores

Chapter 10 Baby Wipes Market Estimates and Forecast, By Region, 2021-2032 (USD Billion)

10.1 Key trends, by regions
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Rest of Europe
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Rest of Asia Pacific
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
- 10.5.4 Rest of Latin America
10.6 MEA
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 South Africa
- 10.6.4 Rest of MEA