嬰兒擦拭巾市場規模、佔有率和成長分析（按類型、包裝、分銷管道和地區）- 2025-2032 年行業預測

預計 2023 年全球嬰兒擦拭巾市場規模將達到 59 億美元，並從 2024 年的 62 億美元成長到 2032 年的 92.3 億美元，預測期內（2025-2032 年）的複合年成長率為 5.1%。

由於父母對嬰兒護理和衛生的興趣日益濃厚，全球嬰兒擦拭巾市場預計將大幅成長。嬰兒人口的不斷成長，特別是在出生率高的地區，為嬰兒擦拭巾供應商創造了充足的商機。對攜帶式解決方案的需求進一步提升了市場潛力。技術創新和新產品的推出將有助於推動收益成長，而電子商務的出現將擴大消費者的選擇。然而，對環境影響的擔憂、優質擦拭巾的高成本、潛在的皮膚刺激以及來自傳統替代品的競爭可能會成為市場擴張的障礙。因此，嬰兒擦拭巾公司必須克服這些障礙，才能在不斷發展的市場中取得成功，同時利用新趨勢和消費者偏好。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 客戶和購買標準分析
• 原料分析
• 專利分析

嬰兒擦拭巾市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 乾濕擦拭巾
• 濕紙巾

嬰兒擦拭巾市場規模（按包裝和複合年成長率） (2025-2032)

• 市場概況
• 袋/盒
• 管/罐

嬰兒擦拭巾市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 大賣場和超級市場
• 藥局
• 網路商店
• 其他

嬰兒擦拭巾市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Kimberly-Clark（USA）
• Unicharm（Japan）
• Essity（Sweden）
• Reckitt（UK）
• Hengan International（China）
• Natracare（UK）
• Procter & Gamble（USA）
• Johnson & Johnson（USA）
• The Honest Company（USA）
• WaterWipes（Ireland）
• Pigeon Corporation（Japan）
• Seventh Generation（USA）
• Nice-Pak Products（USA）
• Ontex Group（Belgium）
• Svenska Cellulosa Aktiebolaget（Sweden）
• Kao Corporation（Japan）
• MamyPoko（Japan）
• Babisil Products（China）
• Farlin Infant Products（Taiwan）
• Mustela（France）

結論和建議

Global Baby Wipes Market size was valued at USD 5.9 billion in 2023 and is poised to grow from USD 6.2 billion in 2024 to USD 9.23 billion by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

The global baby wipes market is poised for significant growth, driven by a rising focus on baby care and hygiene among parents. The increasing infant population, particularly in regions experiencing higher birth rates, presents ample opportunities for baby wipe suppliers. Demand for convenient, on-the-go solutions further enhances market potential. Innovations and new product launches contribute to revenue growth, while e-commerce accessibility widens consumer choices. However, concerns regarding environmental impact, high costs of premium wipes, potential skin irritation, and competition from traditional alternatives may challenge market expansion. As such, baby wipe companies must navigate these hurdles while capitalizing on emerging trends and consumer preferences to thrive in the evolving landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Wipes Market Segments Analysis

Global Baby Wipes Market is segmented by Type, Packaging, Distribution Channel and region. Based on Type, the market is segmented into Dry wipes and Wet wipes. Based on Packaging, the market is segmented into Pouch/Box and Tubes/Tin. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Pharmacy, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Wipes Market

The global baby wipes market is anticipated to expand due to an increasing awareness of hygiene's significance for infants and the rising commitment from parents to enhance their baby's care. As parents worldwide prioritize cleanliness, the practicality and efficiency of baby wipes underscore their appeal. These wipes offer a convenient solution for maintaining hygiene, making them a favored option for caregiving. This growing recognition of the necessity for hygiene products tailored for babies reflects changing consumer behaviors, ultimately driving market growth and shaping a positive outlook for the industry in the coming years.

Restraints in the Global Baby Wipes Market

The global baby wipes market faces significant challenges due to the sensitive nature of infant skin, which is thinner and more prone to irritation. Many baby wipes include chemicals, fragrances, or preservatives that can trigger allergic reactions or rashes in babies. These potential adverse effects may lead to negative feedback from consumers, ultimately hindering the growth and development of the baby wipes industry through 2032. As parents become increasingly aware of the ingredients in products used for their children, concerns over skin reactions could limit market expansion and affect purchasing decisions, posing a restraint on the overall market trajectory.

Market Trends of the Global Baby Wipes Market

The global baby wipes market is witnessing a significant trend towards sustainability, as consumers increasingly demand eco-friendly and biodegradable options. Manufacturers are responding by adopting sustainable practices, utilizing plant-based and natural fibers instead of conventional synthetic materials. This shift not only caters to environmentally conscious parents but also aligns with broader sustainability goals across industries. Companies that incorporate sustainable materials and practices into their product offerings may gain a competitive edge, tapping into a growing segment of the market that prioritizes environmental responsibility. As awareness around sustainability continues to rise, this trend is expected to reshape the baby wipes landscape in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Baby Wipes Market Size by Type & CAGR (2025-2032)

• Market Overview
• Dry wipes
• Wet wipes

Global Baby Wipes Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Pouch/Box
• Tubes/Tin

Global Baby Wipes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Pharmacy
• Online Stores
• Others

Global Baby Wipes Market Size & CAGR (2025-2032)

• North America (Type, Packaging, Distribution Channel)
  • US
  • Canada
• Europe (Type, Packaging, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Packaging, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Packaging, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Packaging, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kimberly-Clark (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natracare (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WaterWipes (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pigeon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seventh Generation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ontex Group (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa Aktiebolaget (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MamyPoko (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babisil Products (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farlin Infant Products (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mustela (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations