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1557337

全球嬰兒擦拭巾市場：2024年至2029年預測

Global Baby Wipes Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計2024年嬰兒擦拭巾市場規模約52.64億美元，預計2029年將成長至65.77億美元，複合年成長率為4.56%。

嬰兒擦拭巾市場預計將以與世界總人口成長相似的高成長率成長。按類型細分嬰兒濕擦拭巾市場，濕紙巾類別估計佔據最大的市場佔有率。以銷售管道來看嬰兒擦拭巾市場，由於全球網路使用量的增加，線上品類預計將快速成長。隨著全球網際網路使用量的增加，嬰兒擦拭巾市場預計將顯著成長，推動全球電子商務行業的擴張並增加嬰兒產品的市場佔有率。

嬰兒擦拭巾是用來清潔嬰兒嬌嫩敏感肌膚的一次性擦拭巾。可支配收入和生活水準的提高正在增加全球對各種嬰兒護理產品的需求。中國、印度、巴西和墨西哥等新興經濟體的快速都市化趨勢，在嬰兒健康和衛生新趨勢的支持下，也增加了對嬰兒擦拭巾的需求。職業婦女數量的增加也使得嬰兒護理產品（包括嬰兒擦拭巾）越來越受歡迎。

世界衛生組織 (WHO)、非政府組織和政府等國際組織也透過提高對嬰幼兒健康實踐和使用嬰兒護理產品益處的認知來促進嬰兒擦拭巾的需求。全球電子商務產業的成長也是推動嬰兒擦拭巾市場成長的主要因素。人們忙碌的生活方式鼓勵他們透過網路商店購買嬰兒護理產品，從而節省時間、精力和金錢，從而刺激嬰兒擦拭巾市場的成長。

全球市場參與者正在使用各種創新技術來生產由生物分解性材料製成的嬰兒擦拭巾，為未來幾年嬰兒擦拭巾市場的進一步擴張提供了巨大的機會。隨著產品技術的進步，人們開始轉向使用有機成分製成的嬰兒擦拭巾。此外，消費者越來越意識到某些成分對嬰兒健康和環境的有害影響，這鼓勵製造商使用天然成分製成的嬰兒擦拭巾來使其產品系列多樣化。此外，許多供應商都專注於純水性嬰兒擦拭巾。多個健康組織和健康專家的研究表明，嬰兒的皮膚非常嬌嫩和敏感，用純淨水清洗更安全，可以減少刺激、過敏和發紅的機會。

然而，對塑膠和其他聚合物製成的嬰兒擦拭巾的處理日益成長的環境擔憂正在阻礙全球嬰兒擦拭巾市場的成長。新興經濟體老年人口的增加進一步限制了嬰兒擦拭巾市場的成長。根據美國人口普查局的數據，到 2030 年，嬰兒潮世代的所有人口都將年滿 65 歲，五分之一的居民將達到退休年齡，老年人口規模將進一步擴大。

嬰兒擦拭巾市場按類型、銷售管道和地區細分。依類型分為乾雨刷和濕雨刷。銷售管道分為線上和線下。

嬰兒濕擦拭巾市場促進因素：

  • 世界人口和出生人數的成長

據估計，嬰兒擦拭巾市場成長的主要驅動力之一是全球人口成長和出生。隨著世界人口的成長，出生的兒童數量也會增加。出生總數的增加增加了世界對嬰兒護理產品的需求。

根據世界銀行的世界總人口資料，2021年記錄的總人口約為78.9億，2022年將增加至約79.5億。根據記錄，世界總人口約 80.2 億。該組織進一步表示，2021年印度總人口約14.1億，2023年將增加至14.3億左右。同樣，2021 年美國總人口約 331,526,000 人，2023 年將增加至約 334,917,000 人。

  • 全球網路使用量增加。

全球網路使用量的增加預計也將提振嬰兒擦拭巾市場需求。隨著全球網際網路使用量的增加，全球網際網路商務平台（電子商務平台）市場預計將快速成長。近年來，世界各地的網路使用量顯著增加。根據電訊（ITU）的全球統計數據，全球約有49億人使用網際網路，到2022年這一數字將增至約51億，到2023年總合約54億。

全球電商平台的總需求也大幅成長。美國人口普查局在《季度零售電商銷售報告》中表示，2024年第二季度，美國電商零售總額約2,916億美元，較2024年第一季成長約1.3%。

嬰兒擦拭巾市場的地理前景

  • 預計亞太地區將佔據嬰兒擦拭巾市場的主要佔有率。

從地區來看，嬰兒擦拭巾市場分為北美、南美、歐洲、中東和非洲以及亞太地區。預計亞太地區的嬰兒擦拭巾市場在預測期內將以最高的複合年成長率成長。印度和中國等國家購買力、生活水準的提高和高出生率導致每個孩子的支出增加，從而推動了該地區對嬰兒擦拭巾的需求。

人們對衛生嬰兒護理產品和做法的認知不斷提高，導致該全部區域更多地採用嬰兒擦拭巾。在印度，國家衛生政策下的兒童健康目標等有利政策也有助於提高嬰兒衛生和健康意識，並刺激嬰兒擦拭巾市場的成長。由於對人口老化和勞動力萎縮的擔憂日益加劇，中國取消了獨生子女政策，進一步增加了對嬰兒擦拭巾的需求。 PIGEON、強生、寶潔等全球市場參與者的存在也支持了亞太地區嬰兒擦拭巾市場的成長。

嬰兒擦拭巾市場主要企業提供的產品：

  • 喜馬拉雅健康公司是喜馬拉雅全球控股有限公司的子公司，是一家印度跨國公司，提供多種產品，涉及藥品、個人護理、嬰兒護理、健康和動物保健食品等多個領域。嬰兒護理產品類別提供液體清洗產品、清洗、浴鹽、尿布、兒童口腔清潔用品等。
  • 幫寶適是寶潔公司的子公司，是一家全球嬰兒護理產品製造商和分銷商。我們為 1 個月至 12 個月及以上的嬰幼兒提供多個類別的產品和解決方案，包括尿布、褲子和擦拭巾。嬰兒擦拭巾市場提供幫寶適蘆薈濕紙巾。

嬰兒擦拭巾市場的主要發展：

  • 2021年7月，Unicharm Corp宣布計畫在台灣及大中華區推出全新優質擦拭巾「Mamy Poko Premium Baby Wipes」。該公司表示，新的擦拭巾由有機棉複合片製成，並通過了 Oeko-Tex STANDARD 100 認證。

嬰兒濕擦拭巾市場細分分析如下：

按類型

  • 乾擦拭巾
  • 擦拭巾

按銷售管道

  • 線上
  • 離線

按地區

  • 北美洲
  • 美國
  • 加拿大
  • 墨西哥
  • 南美洲
  • 巴西
  • 阿根廷
  • 其他
  • 歐洲
  • 英國
  • 德國
  • 法國
  • 西班牙
  • 義大利
  • 其他中東/非洲 沙烏地阿拉伯 阿拉伯聯合大公國 以色列
  • 其他中東/非洲
  • 沙烏地阿拉伯
  • UAE
  • 以色列
  • 其他
  • 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 台灣
  • 泰國
  • 印尼
  • 其他

目錄

第1章 簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行摘要

  • 主要發現

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章全球嬰兒擦拭巾市場：依類型

  • 介紹
  • 乾擦拭巾
  • 濕紙巾

第6章全球嬰兒擦拭巾市場：依銷售管道

  • 介紹
  • 線上
  • 離線

第7章全球嬰兒擦拭巾市場：按地區

  • 介紹
  • 北美洲
    • 按類型
    • 按銷售管道
    • 按國家/地區
  • 南美洲
    • 按類型
    • 按銷售管道
    • 按國家/地區
  • 歐洲
    • 按類型
    • 按銷售管道
    • 按國家/地區
  • 中東/非洲
    • 按類型
    • 按銷售管道
    • 按國家/地區
  • 亞太地區
    • 按類型
    • 按銷售管道
    • 按國家/地區

第8章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第9章 公司簡介

  • Pampers（Procter & Gamble）
  • Himalaya Wellness Company
  • Mamy Poko Pants（Unicharm Corporation）
  • American Hygienics Corporation
  • Rockline（United Kingdom）
  • Johnson & Johnson Private Limited
  • Codi Group
  • Farlin-Global
  • Pigeon India
  • KCWW（Kimberley-Clark）（Huggies）
  • Albaad
  • Nolken Hygiene Products GmbH
簡介目錄
Product Code: KSI061613749

The global baby wipes market is estimated to be around US$5.264 billion in 2024 and is anticipated to grow to US$6.577 billion by 2029 at a CAGR of 4.56%.

The global baby wipes market is estimated to grow at a higher rate, as with the growth in the total global population. Under the type segment of the global baby wipes market, the wet wipes category is estimated to attain the maximum market share. The online category in the sales channel segment of the global baby wipes market will grow rapidly, as with the increase in global internet usage. The global baby wipes market is estimated to witness a major increase with the increase in global internet usage, boosting the global e-commerce industry's expansion and increasing the market share of baby products.

Baby wipes are disposable wipes used to clean babies' delicate and sensitive skin. Rising disposable incomes and living standards have increased the demand for various baby care products globally. Rapid urbanization in developing economies such as China, India, Brazil, and Mexico, supported by the emerging trend toward the health and hygiene of babies, also augments the demand for baby wipes. The increasing number of working women is also escalating the popularity of baby care products, including baby wipes.

International organizations such as WHO (World Health Organization), NGOs, and governments are also creating awareness among people about infant child health practices and the benefits of using baby care products, thus fuelling the demand for baby wipes. The ever-growing global e-commerce industry is also a major factor driving the global baby wipes market growth. The busy lifestyle of people is encouraging them to buy baby care products via online stores, which results in saving time, effort, and money, thereby spurring the market growth of baby wipes.

Global market players are using different innovative techniques to make baby wipes made from biodegradable materials, thus providing a great opportunity for the further expansion of the global baby wipes market in the coming years. There has been a rise in product innovation and a shift towards baby wipes made of organic raw materials. Moreover, growing consumer awareness about the harmful impact of certain raw materials on their baby's health and the environment encourages manufacturers to diversify their product portfolio with baby wipes made from natural raw materials. Many vendors are also focusing on purified water-based baby wipes. Studies by several health organizations and health experts have advocated that cleaning with pure water is safer and reduces the chances of irritation, allergy, and redness, as babies have very delicate and sensitive skin.

However, growing environmental concerns regarding the disposal of baby wipes made of plastic and other polymers are currently hindering the global market growth of baby wipes. The growing geriatric population in developed economies is further restraining the market growth of baby wipes. According to the United States Census Bureau, all baby boomers will be older than age 65 by 2030, expanding the size of the older population such that 1 in every 5 residents will be at retirement age.

The global baby wipes market has been segmented by type, sales channel, and geography. By type, it has been divided into dry wipes and wet wipes. By sales channels, it has been segmented into online and offline.

Global Baby Wipes Market Drivers:

  • Expanding global population and births.

One of the major driving factors for the growth of the global baby wipes market is estimated to be the growing population and childbirths worldwide. With the expansion of the global population, the number of children born increases. The total increase in births will increase global demand for baby care products.

The World Bank, in its total global population data, stated that in 2021, the total population recorded was about 7.89 billion, which grew to about 7.95 billion in 2022. The total population of the globe was recorded at about 8.02 billion. Furthermore, the organization further stated that the total population of India was recorded at about 1.41 billion in 2021, which grew to about 1.43 billion in 2023. Similarly, the total population of the United States was recorded at about 331.526 million in 2021, which grew to about 334.917 million in 2023.

  • Growth of Internet usage across the globe.

The increase in the global usage of the internet is also estimated to push the market demand for the global baby wipes market. With the increase in global internet usage, the global internet business platform, or the e-commerce platform market, is estimated to grow rapidly. In recent years, internet usage has witnessed a massive increase worldwide. The International Telecommunication Union (ITU), in its global statistics, stated that the global individual using the internet was recorded at about 4.9 billion, which grew to about 5.1 billion in 2022 and reached a total of about 5.4 billion in 2023.

The global e-commerce platform landscape has also witnessed a massive increase in its total demand. The United States Census Bureau, in its Quarterly Retail E-Commerce Sales report, stated that in the second quarter of 2024, the total US retail sales of e-commerce receded at about US$291.6 billion, which marked an increase of about 1.3% from the first quarter of 2024.

Global Baby Wipes Market Geographical Outlook

  • Asia Pacific is anticipated to hold a significant share of the Global Baby Wipes Market.

Geographically, the global baby wipes market has been segmented into North America, South America, Europe, the Middle East, Africa, and the Asia Pacific. The Asia Pacific regional market for baby wipes is poised to grow at the highest CAGR during the forecast period. Rising purchasing power and living standards in countries like India and China, along with a high birth rate, have resulted in an increased expenditure per child, which, in turn, is significantly driving the demand for baby wipes in this region.

Rising awareness about hygienic baby care products and practices is leading to greater adoption of baby wipes across this region. Favorable policies in India, such as the "Child Health Goal" under the "National Health Policy," also contribute to the rising awareness about infant hygiene and health, thereby spurring the market growth of baby wipes. The lifting of the one-child policy in China due to growing concerns about the aging population and declining workforce has further fueled the demand for baby wipes in the country, thus positively impacting the overall growth of this regional market. The presence of global market players, including PIGEON, Johnson and Johnson, and Procter and Gamble, also supports the market growth of baby wipes in the APAC region.

Global Baby Wipes Market Products Offered by Key Companies:

  • Himalaya Wellness Company, part of Himalaya Global Holding Ltd., is an Indian multinational organization that offers multiple products across various sectors, such as pharmaceuticals, personal care, baby care, wellness, and animal health. In the baby care products category, the company offers liquid cleansers, laundry wash, baths, diapers, and kid oral care products. In the global baby wipes market, the company offers gentle baby wipes.
  • Pampers, a part of Procter & Gamble, is a global baby care product manufacturer and distributor. It offers multiple categories of products and solutions, including diapers, pants, and wipes, for babies and toddlers from birth to 12+ months old. In the global baby wipes market, the company offers Pampers Aloe Wipes.

Global Baby Wipes Market Key Developments:

  • In July 2021, Unicahrm announced that it aims to launch its new premium baby wipes, Mamy Poko Premium Baby Wipes, in the Taiwan and Greater China region. The company stated that its new wipes use organic cotton compound sheets, which are certified as STANDARD100 by OEKO-TEX.

The Global Baby Wipes Market is segmented and analyzed as follows:

By Type

  • Dry Wipes
  • Wet Wipes

By Sales Channel

  • Online
  • Offline

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. The Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. GLOBAL BABY WIPES MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Dry Wipes
  • 5.3. Wet Wipes

6. GLOBAL BABY WIPES MARKET BY SALES CHANNEL

  • 6.1. Introduction
  • 6.2. Online
  • 6.3. Offline

7. GLOBAL BABY WIPES MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.1. North America
    • 7.1.1. By Type
    • 7.1.2. By Sales Channel
    • 7.1.3. By Country
      • 7.1.3.1. United States
      • 7.1.3.2. Canada
      • 7.1.3.3. Mexico
  • 7.2. South America
    • 7.2.1. By Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
      • 7.2.3.1. Brazil
      • 7.2.3.2. Argentina
      • 7.2.3.3. Others
  • 7.3. Europe
    • 7.3.1. By Type
    • 7.3.2. By Sales Channel
    • 7.3.3. By Country
      • 7.3.3.1. United Kingdom
      • 7.3.3.2. Germany
      • 7.3.3.3. France
      • 7.3.3.4. Spain
      • 7.3.3.5. Italy
      • 7.3.3.6. Others
  • 7.4. Middle East and Africa
    • 7.4.1. By Type
    • 7.4.2. By Sales Channel
    • 7.4.3. By Country
      • 7.4.3.1. Saudi Arabia
      • 7.4.3.2. UAE
      • 7.4.3.3. Israel
      • 7.4.3.4. Others
  • 7.5. Asia Pacific
    • 7.5.1. By Type
    • 7.5.2. By Sales Channel
    • 7.5.3. By Country
      • 7.5.3.1. China
      • 7.5.3.2. Japan
      • 7.5.3.3. India
      • 7.5.3.4. South Korea
      • 7.5.3.5. Taiwan
      • 7.5.3.6. Thailand
      • 7.5.3.7. Indonesia
      • 7.5.3.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Pampers (Procter & Gamble)
  • 9.2. Himalaya Wellness Company
  • 9.3. Mamy Poko Pants (Unicharm Corporation)
  • 9.4. American Hygienics Corporation
  • 9.5. Rockline (United Kingdom)
  • 9.6. Johnson & Johnson Private Limited
  • 9.7. Codi Group
  • 9.8. Farlin-Global
  • 9.9. Pigeon India
  • 9.10. KCWW (Kimberley-Clark) (Huggies)
  • 9.11. Albaad
  • 9.12. Nolken Hygiene Products GmbH