可沖散濕紙巾市場、機會、成長動力、產業趨勢分析與預測，2024-2032

2023 年，全球可沖散濕紙巾市場價值約為30 億美元，預計2024 年至2032 年將以5.4% 的複合年成長率成長。可沖散濕紙巾市場的成長。大約 2,200 萬美國人每週使用濕紙巾 31 次或更多。可沖式嬰兒濕紙巾的需求正在上升，這種濕紙巾溫和而有效，因為它們有助於保持清潔並預防尿布疹。對個人衛生的高度關注增加了不同人群和應用對可沖散濕巾的需求，並刺激了產品供應的創新。

整個可沖式濕紙巾產業根據產品類型、氣味類型、消費群體、材料、價格範圍、配銷通路和地區進行分類。

全球可沖散濕紙巾市場依產品種類可分為濕紙巾和乾濕紙巾。 2023年，濕紙巾細分市場約佔總市場佔有率的68%，預計在預測期內複合年成長率為5.5%。製造商擴大轉向使用可生物分解和可堆肥的濕紙巾材料。消費者和監管機構都在推動產品易於分解，從而減少對環境的影響。注入抗菌劑或抗菌劑的濕紙巾越來越受歡迎，特別是在醫療保健和個人衛生領域。

全球可沖式濕紙巾市場根據消費群體分為成人護理和嬰兒護理。到 2023 年，成人護理領域約佔總市場佔有率的 81%，預計在預測期內複合年成長率為 5.3%。忙碌的成年人，尤其是那些經常外出的成年人，非常重視便捷的個人衛生解決方案。可沖散濕紙巾已成為快速有效清潔的首選。成年人正在推動對適用於各種用途的濕紙巾的需求，從洗手、臉部護理到一般衛生。皮膚敏感或過敏的成年人正在尋找低過敏性且經過皮膚病學測試的濕紙巾。

2023年，北美在全球可沖式濕紙巾市場佔據主導地位，佔有率約為38%，預計在預測期內複合年成長率約為5.3%。北美可沖散濕紙巾市場的成長是由消費者偏好、監管變化和市場趨勢所推動的。消費者在選擇時越來越重視便利性和衛生性。可沖散濕紙巾越來越受歡迎，尤其是對於那些生活方式忙碌的人來說。嬰兒濕紙巾的需求量仍然很高，對於換尿布和整體嬰兒護理至關重要。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析。
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
• 產業影響力
  • 成長動力
    • 人們越來越關注個人衛生和清潔
    • 有機可沖散濕紙巾的需求不斷成長
  • 產業陷阱與挑戰
    • 可沖散性問題
    • 客戶偏好的變化
• 成長潛力分析
• 未來趨勢分析
• 價格分析
• 原料分析
• 消費者購買行為
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按產品類型

• 主要趨勢
• 濕紙巾
• 乾濕紙巾

第 6 章：市場估計與預測：按香味類型

• 主要趨勢
• 有香味
• 無味

第 7 章：市場估計與預測：按消費者群體

• 主要趨勢
• 成人護理
• 嬰兒護理

第 8 章：市場估計與預測：按材料

• 主要趨勢
• 可生物分解
• 不可生物分解

第 9 章：市場估計與預測：按價格範圍

• 主要趨勢
• 低的
• 中等的
• 高的

第 10 章：市場估計與預測：按配銷通路

• 主要趨勢
• 線上
  • 電子商務網站
  • 公司網站
• 離線
  • 專賣店
  • 大型零售店
  • 其他

第 11 章：市場估計與預測：按地區

• 主要動向：按地區
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 馬來西亞
  • 印尼
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非
  • MEA 的其餘部分

第 12 章：公司簡介

• Albaad
• Ahlstrom
• Berry Global Inc.
• Codi Group
• Diamond Wipes International Inc.
• John Dale Ltd
• Kelheim Fibres GmbH
• Kimberly-Clark Worldwide, Inc.
• NEVA Global Group
• Nice-Pak International
• Nolken Hygiene Products GmbH
• P&G
• Reynolds Consumer Products
• S. C. Johnson and Son
• Saraco Industries Ltd.

The Global Flushable Wipes Market was valued at approximately USD 3.0 billion in 2023 and is projected to grow at a CAGR of 5.4% from 2024 to 2032. Increased awareness of personal hygiene, bolstered by health professionals' recommendations, has led to a surge in the use of flushable wipes. About 22 million Americans utilize wipes 31 times or more each week. The demand for flushable baby wipes, which are gentle yet effective, is rising as they help maintain cleanliness and prevent nappy rash. This heightened focus on personal hygiene boosts demand for flushable wipes across various demographics and applications and spurs innovations in product offerings.

The overall flushable wipes industry is classified based on product type, scent type, consumer group, material, price range, distribution channel, and region.

The global flushable wipes market can be divided into wet wipes and dry wipes based on product type. In 2023, the wet wipes segment accounted for approximately 68% of the total market share and is projected to grow at a CAGR of 5.5% during the forecast period. Manufacturers are increasingly turning to biodegradable and compostable materials for wet wipes. Both consumers and regulators are pushing for products that decompose easily, reducing their environmental impact. Wet wipes infused with antimicrobial or antibacterial agents are gaining traction, particularly in healthcare and personal hygiene.

The global flushable wipes market is segmented into adult care and baby care based on the consumer group. In 2023, the adult care segment captured roughly 81% of the total market share and is expected to grow at a CAGR of 5.3% during the forecast period. Busy adults, especially those on the move, are placing a premium on convenient personal hygiene solutions. Flushable wipes have become a preferred option for quick and effective cleanliness. Adults are driving demand for wipes suited for various purposes, from hand cleansing and facial care to general hygiene. Adults with sensitive skin or allergies are on the lookout for hypoallergenic and dermatologically tested wipes.

In 2023, North America held a dominant position in the global flushable wipes market with a share of approximately 38% and is projected to grow at a CAGR of around 5.3% during the forecast period. The growth of the North American flushable wipes market is driven by consumer preferences, regulatory changes, and market trends. Consumers are increasingly valuing convenience and hygiene in their choices. Flushable wipes are becoming more popular, especially among those with busy lifestyles. Baby wipes remain in high demand, essential for diaper changes and overall infant care.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis.
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Growing concerns about personal hygiene and cleanliness
    • 3.2.1.2 Rising demand for organic flushable wipes
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Flushability issues
    • 3.2.2.2 Change in customer preference
• 3.3 Growth potential analysis
• 3.4 Future trend analysis
• 3.5 Price analysis
• 3.6 Raw material analysis
• 3.7 Consumer buying behavior
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Company market share analysis
• 4.2 Competitive positioning matrix
• 4.3 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product Type (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Wet wipes
• 5.3 Dry wipes

Chapter 6 Market Estimates and Forecast, By Scent Type (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Scented
• 6.3 Unscented

Chapter 7 Market Estimates and Forecast, By Consumer Group (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Adult care
• 7.3 Baby care

Chapter 8 Market Estimates and Forecast, By Material (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Biodegradable
• 8.3 Nonbiodegradable

Chapter 9 Market Estimates and Forecast, By Price Range (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Market Estimates and Forecast, By Distribution Channel (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-Commerce sites
  • 10.2.2 Company website
• 10.3 Offline
  • 10.3.1 Specialty stores
  • 10.3.2 Mega retail stores
  • 10.3.3 Others

Chapter 11 Market Estimates and Forecast, By Region (USD Billion) (Thousand Units)

• 11.1 Key trends, by region
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Malaysia
  • 11.4.7 Indonesia
  • 11.4.8 Rest of Asia Pacific
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Rest of Latin America
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa
  • 11.6.4 Rest of MEA

Chapter 12 Company Profiles

• 12.1 Albaad
• 12.2 Ahlstrom
• 12.3 Berry Global Inc.
• 12.4 Codi Group
• 12.5 Diamond Wipes International Inc.
• 12.6 John Dale Ltd
• 12.7 Kelheim Fibres GmbH
• 12.8 Kimberly-Clark Worldwide, Inc.
• 12.9 NEVA Global Group
• 12.10 Nice-Pak International
• 12.11 Nolken Hygiene Products GmbH
• 12.12 P&G
• 12.13 Reynolds Consumer Products
• 12.14 S. C. Johnson and Son
• 12.15 Saraco Industries Ltd.