酒精擦拭巾市場規模、佔有率和成長分析（按類型、織物材料、最終用途、分銷管道和地區）- 2025-2032 年行業預測

酒精擦拭巾市場規模預計將從 2023 年達到 5.5443 億美元，並預計將從 2024 年的 5.8271 億美元成長到 2032 年的 8.675 億美元，預測期內（2025-2032 年）的複合年成長率為 5.1%。

由於醫療保健領域的需求不斷增加，酒精擦拭巾市場正在經歷強勁成長，主要用於消毒醫療設備。它作為消毒劑能夠溶解污垢並殺死病原體，促進快速乾燥並增強感染控制，因此在醫院清潔病房和為手術進行皮膚準備時必不可少。此外，這些濕紙巾也供應給時尚產業，用於卸妝和皮膚清洗，進一步刺激了需求。由再生材料製成的環保產品的出現滿足了有環保意識的消費者的需求。 Zinni Filament 的永續擦拭巾和 EarthRated 的寵物美容產品等最新創新確保了市場持續成長和多樣化，支持其在各個領域的擴張。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析

酒精擦拭巾市場規模（按類型和複合年成長率）（2025-2032）

• 市場概況
• 柔軟消毒擦拭巾
• 敏感肌膚擦拭巾
• 其他

酒精擦拭巾市場規模（按織物材料和複合年成長率） (2025-2032)

• 市場概況
• 自然的
• 合成

酒精擦拭巾市場規模（依最終用途和複合年成長率） (2025-2032)

• 市場概況
• 個人/家庭
• 商業的

酒精擦拭巾市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場/大賣場
• 便利商店
• 專賣店
• 線上

酒精擦拭巾市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Procter & Gamble Co.（USA）
• Kimberly-Clark Corporation（USA）
• Johnson & Johnson Services, Inc.（USA）
• Clorox Company（USA）
• Gojo Industries, Inc.（USA）
• Ecolab Inc.（USA）
• Hardy Diagnostics, Inc.（USA）
• Berkshire Corporation（USA）
• Reckitt Benckiser Group plc（UK）
• SC Johnson & Son, Inc.（USA）
• Edgewell Personal Care（USA）
• Nice-Pak Products, Inc.（USA）
• PDI Healthcare（USA）
• Medline Industries, Inc.（USA）
• 3M Company（USA）
• Unilever Plc（UK）
• Colgate-Palmolive Company（USA）
• Henkel AG & Co. KGaA（Germany）
• Lysol（Reckitt Benckiser）（UK）

結論和建議

Alcohol Wipes Market size was valued at USD 554.43 million in 2023 and is poised to grow from USD 582.71 million in 2024 to USD 867.5 million by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

The alcohol wipes market is experiencing robust growth driven by the escalating demand in the healthcare sector, primarily for sanitizing medical equipment. Their effectiveness as disinfectants, capable of dissolving dirt and killing pathogens, facilitates rapid drying and enhances infection control, making them essential in hospitals for cleaning patient rooms and preparing skin for procedures. Additionally, these wipes cater to the fashion industry for makeup removal and skin cleaning, further boosting demand. The emergence of eco-friendly options made from recycled materials is meeting the needs of environmentally conscious consumers. Recent innovations, such as sustainable wipes from Ginni Filaments and specialized pet grooming products from Earth Rated, underscore the market's expansion across various sectors, ensuring continued growth and diversification.

Top-down and bottom-up approaches were used to estimate and validate the size of the Alcohol Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Alcohol Wipes Market Segments Analysis

Global Alcohol Wipes Market is segmented by Type, Fabric Material, End-Use, Distribution Channel and region. Based on Type, the market is segmented into Soft Sanitizing Wipes, Sensitive Skin Wipes and Others. Based on Fabric Material, the market is segmented into Natural and Synthetic. Based on End-Use, the market is segmented into Personal & Household and Commercial. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Alcohol Wipes Market

The growth of the alcohol wipes market is significantly influenced by the increased emphasis on hygiene and health awareness. With a strong capability to eliminate a variety of pathogens, alcohol wipes have become crucial in infection prevention strategies. As individuals, healthcare institutions, and diverse sectors prioritize cleanliness and seek to reduce contamination risks, the demand for alcohol wipes has surged. This rising consciousness about health safety practices has established alcohol wipes as essential items, further propelling their market growth and highlighting their integral role in maintaining sanitation in various environments. As a result, the alcohol wipes market continues to expand rapidly.

Restraints in the Alcohol Wipes Market

The alcohol wipes market faces several constraints that have been impacted by global events, notably the pandemic. Supply chain disruptions have resulted in shortages of essential raw materials, such as isopropyl alcohol and other disinfectants, which have periodically affected production capabilities. This has posed a challenge for manufacturers striving to ensure steady supply levels, often leading to delays in production timelines and, on occasion, higher operational costs. As a result, these factors may inhibit the market's growth and limit its ability to meet consumer demand effectively. Maintaining a reliable supply chain remains a critical concern for stakeholders in this industry.

Market Trends of the Alcohol Wipes Market

The alcohol wipes market is witnessing a significant trend towards smart packaging innovations, as companies aim to enhance user convenience and extend product longevity. Manufacturers are increasingly adopting resealable pouches and moisture-locking technologies, while the demand for individually wrapped wipes continues to rise. This evolution in packaging not only meets consumer preferences for hygiene and usability but also incorporates modern digital features. Some wipes now include QR codes that provide immediate access to safety information, video instructions, and usage manuals, thus enriching the customer experience and aligning with the broader trend of smart consumer products in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Alcohol Wipes Market Size by Type & CAGR (2025-2032)

• Market Overview
• Soft Sanitizing Wipes
• Sensitive Skin Wipes
• Others

Global Alcohol Wipes Market Size by Fabric Material & CAGR (2025-2032)

• Market Overview
• Natural
• Synthetic

Global Alcohol Wipes Market Size by End-Use & CAGR (2025-2032)

• Market Overview
• Personal & Household
• Commercial

Global Alcohol Wipes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online

Global Alcohol Wipes Market Size & CAGR (2025-2032)

• North America (Type, Fabric Material, End-Use, Distribution Channel)
  • US
  • Canada
• Europe (Type, Fabric Material, End-Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Fabric Material, End-Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Fabric Material, End-Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Fabric Material, End-Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clorox Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gojo Industries, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecolab Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hardy Diagnostics, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berkshire Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PDI Healthcare (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medline Industries, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lysol (Reckitt Benckiser) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations