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市場調查報告書

商品編碼

1577355

數位看板市場、機會、成長動力、產業趨勢分析與預測，2024-2032

Digital Signage Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月27日 | 出版商:

Global Market Insights Inc. | 英文 272 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023 年，全球數位看板市場價值為 205 億美元，預計 2024 年至 2032 年複合年成長率將超過 7.5%。有機發光二極體 (OLED) 和 microLED 顯示器等創新技術不僅提供卓越的色彩準確度和對比度，而且還具有更薄的外形，大大增強了數位看板的視覺吸引力。此外，向 4K 和 8K 解析度的轉變可以實現超高清內容，從而帶來更身臨其境和更具影響力的廣告體驗。

即使數位看板組件的成本下降，大規模安裝的前期投資仍然很大。這不僅包括硬體和軟體，還包括安裝、客製化和持續維護。對於小型企業來說，此類費用可能令人望而生畏，可能會阻礙其市場滲透。此外，定期更新、技術支援和不可預見的維修進一步增加了整體擁有成本，對採用造成了顯著障礙。

隨著數位看板產業的蓬勃發展，它受到技術進步和對動態視覺通訊日益成長的需求的推動。 OLED、microLED 和高解析度顯示器等技術不僅增強了數位看板的吸引力，還鞏固了其作為不同行業企業首選的地位。一個典型的例子：2023 年 3 月，LG 電子推出了首款 4K 數位看板投影機 LG ProBeam BU70QGA。它擁有 7,000 ANSI 流明的亮度和 4K UHD 解析度，用途廣泛，足以應對各種設定。

整個產業分為顯示類型、組件、位置、顯示尺寸、內容類型、應用程式、最終用戶和區域。

基於應用的細分市場包括零售、醫療保健、飯店、交通、教育、企業、銀行等。到 2032 年，零售業的價值預計將超過 132 億美元。在零售業，數位看板透過有針對性的促銷和互動內容在提高客戶參與度和銷售方面發揮關鍵作用。策略性地使用數位價格標籤和互動式資訊亭等工具來吸引和留住客戶。

數位看板市場將最終用戶分為小型企業、中型企業和大型企業。值得注意的是，中型企業細分市場正在成為成長最快的領域，預計2024 年至2032 年複合年成長率將超過9%。提高客戶參與度並突顯產品或服務

北美在全球數位看板領域處於領先地位，到2023 年，其佔有率將超過38%。為其提供了支撐。北美蓬勃發展的零售格局，加上交通、醫療保健和企業等產業對數位看板的接受，也促進了市場的成長。

產業生態系統分析
供應商矩陣
利潤率分析
技術與創新格局
專利分析
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 對供應鏈透明度的需求不斷成長
  - 顯示技術的進步
  - 互動內容的需求不斷增加
  - 智慧城市的成長和基礎設施的發展
  - 降低成本並提高投資報酬率
  - 零售業的採用率不斷提高
- 產業陷阱與挑戰
  - 初期投資和維護成本高
  - 內容管理複雜性
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按顯示器類型，2021 - 2032 年

主要趨勢
液晶顯示器
引領
有機發光二極體
其他

第 6 章：市場估計與預測：按組成部分，2021 - 2032 年

主要趨勢
硬體
軟體
服務

第 7 章：市場估計與預測：按地區分類，2021 年 - 2032 年

主要趨勢
室內的
戶外的

第 8 章：市場估計與預測：按顯示器尺寸，2021 - 2032 年

主要趨勢
32吋以下
32 至 52 英寸
52吋以上

第 9 章：市場估計與預測：按內容類型，2021 - 2032 年

主要趨勢
靜止的
動態的
互動的

第 10 章：市場估計與預測：按最終用戶分類，2021 - 2032 年

主要趨勢
小型企業
中型企業
大型企業

第 11 章：市場估計與預測：按應用分類，2021 - 2032

主要趨勢
零售
衛生保健
款待
運輸
教育
公司的
銀行業
其他

第 12 章：市場估計與預測：按地區，2021 - 2032

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地區
MEA
- 阿拉伯聯合大公國
- 南非
- 沙烏地阿拉伯
- MEA 的其餘部分

第 13 章：公司簡介

BrightSign LLC
Cisco Systems
Daktronics
Elo Touch Solutions
Four Winds Interactive
LG Electronics
Mvix Digital Signage
Navori Labs
NEC Corporation
Onelan Limited
Panasonic Corporation
Philips Professional Display Solutions
Planar Systems
Samsung Electronics
Scala, Inc.
Sharp Corporation
Sony Corporation
Toshiba Global Commerce Solutions
ViewSonic Corporation
Visix, Inc.

簡介目錄

Product Code: 392

The Global Digital Signage Market was valued at USD 20.5 billion in 2023 and is projected to grow at a CAGR of over 7.5% from 2024 to 2032. A key driver of this market is the continuous evolution of display technologies. Innovations like Organic Light Emitting Diode (OLED) and microLED displays not only provide superior color accuracy and contrast ratios but also boast thinner profiles, greatly enhancing the visual allure of digital signage. Furthermore, the shift towards 4K and 8K resolutions enables ultra-high-definition content, resulting in more immersive and impactful advertising experiences.

Even with declining costs for digital signage components, the upfront investment for large-scale installations remains significant. This encompasses not just hardware and software, but also installation, customization, and ongoing maintenance. Such expenses can be daunting for smaller businesses, potentially hindering their market penetration. Additionally, regular updates, technical support, and unforeseen repairs further inflate the total cost of ownership, posing a notable barrier to adoption.

As the digital signage industry burgeons, it is propelled by technological advancements and a rising appetite for dynamic visual communication. Technologies like OLED, microLED, and high-resolution displays have not only amplified the allure of digital signage but have also cemented its status as a go-to choice for businesses across diverse sectors. A case in point: In March 2023, LG Electronics unveiled its inaugural 4K digital signage projector, the LG ProBeam BU70QGA. Boasting 7,000 ANSI lumens brightness and 4K UHD resolution, it is versatile enough for varied settings.

The overall industry is classified into display type, component, location, display size, content type, application, end use r, and region.

The market segments based on application include retail, healthcare, hospitality, transportation, education, corporate, banking, and more. By 2032, the retail segment is projected to surpass a value of USD 13.2 billion. In retail, digital signage plays a pivotal role in boosting customer engagement and sales through targeted promotions and interactive content. Tools like digital price tags and interactive kiosks are strategically employed to captivate and retain customers.

The digital signage market categorizes end users into small businesses, medium businesses, and large enterprises. Notably, the medium businesses segment is emerging as the fastest growing, with a projected CAGR of over 9% from 2024 to 2032. For small businesses, digital signage serves as a budget-friendly avenue to elevate customer engagement and spotlight products or services

North America led the global digital signage arena, commanding a share exceeding 38% in 2023. The region's dominance stems from its swift adoption and innovation, bolstered by the presence of major industry players and a robust demand for cutting-edge advertising solutions. North America's vigorous retail landscape, combined with its embrace of digital signage in sectors like transportation, healthcare, and corporate, has also catalyzed market growth.

Chapter 1 Methodology and Scope

1.1 Market scope and definition
1.2 Base estimates and calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360º synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Vendor matrix
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Rising demand for supply chain transparency
  - 3.8.1.2 Advancements in display technology
  - 3.8.1.3 Increasing demand for interactive content
  - 3.8.1.4 Growth of smart cities and infrastructure development
  - 3.8.1.5 Cost reduction and improved ROI
  - 3.8.1.6 Increasing adoption in the retail sector
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 High initial investment and maintenance costs
  - 3.8.2.2 Content management complexity
3.9 Growth potential analysis
3.10 Porter's analysis
- 3.10.1 Supplier power
- 3.10.2 Buyer power
- 3.10.3 Threat of new entrants
- 3.10.4 Threat of substitutes
- 3.10.5 Industry rivalry
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Display Type, 2021 - 2032 (USD million)

5.1 Key trends
5.2 LCD
5.3 LED
5.4 OLED
5.5 Others

Chapter 6 Market Estimates and Forecast, By Component, 2021 - 2032 (USD million)

6.1 Key trends
6.2 Hardware
6.3 Software
6.4 Services

Chapter 7 Market Estimates and Forecast, By Location, 2021 - 2032 (USD million)

7.1 Key trends
7.2 Indoor
7.3 Outdoor

Chapter 8 Market Estimates and Forecast, By Display Size, 2021 - 2032 (USD million)

8.1 Key trends
8.2 Below 32 inches
8.3 32 to 52 inches
8.4 Above 52 inches

Chapter 9 Market Estimates and Forecast, By Content Type, 2021 - 2032 (USD million)

9.1 Key trends
9.2 Static
9.3 Dynamic
9.4 Interactive

Chapter 10 Market Estimates and Forecast, By End-User, 2021 - 2032 (USD million)

10.1 Key trends
10.2 Small Businesses
10.3 Medium Businesses
10.4 Large Enterprises

Chapter 11 Market Estimates and Forecast, By Application, 2021 - 2032 (USD million)

11.1 Key trends
11.2 Retail
11.3 Healthcare
11.4 Hospitality
11.5 Transportation
11.6 Education
11.7 Corporate
11.8 Banking
11.9 Others

Chapter 12 Market Estimates and Forecast, By Region, 2021 - 2032 (USD million)

12.1 Key trends
12.2 North America
- 12.2.1 U.S.
- 12.2.2 Canada
12.3 Europe
- 12.3.1 UK
- 12.3.2 Germany
- 12.3.3 France
- 12.3.4 Italy
- 12.3.5 Spain
- 12.3.6 Rest of Europe
12.4 Asia Pacific
- 12.4.1 China
- 12.4.2 India
- 12.4.3 Japan
- 12.4.4 South Korea
- 12.4.5 ANZ
- 12.4.6 Rest of Asia Pacific
12.5 Latin America
- 12.5.1 Brazil
- 12.5.2 Mexico
- 12.5.3 Rest of Latin America
12.6 MEA
- 12.6.1 UAE
- 12.6.2 South Africa
- 12.6.3 Saudi Arabia
- 12.6.4 Rest of MEA