數位電子看板市場規模、佔有率和成長分析：按組件、產品類型、顯示器尺寸、安裝位置、公司規模、行業和地區 - 行業預測，2024-2031

2022年全球數位數位電子看板市場規模將為159.8億美元，從2023年的177.7億美元成長到2031年的415.5億美元，預計在預測期內（2024-2031年）複合年成長率為11.2%。

截至 2023 年 10 月，數位電子看板格局正在不斷發展，客戶可以透過互動式介面與媒體和娛樂提供者的內容互動。許多公司正在探索開發具有手勢檢測演算法的顯示處理器，這是增強用戶與數位電子看板互動的一種有前途的方法。對 4K數位電子看板看板螢幕不斷成長的需求為尋求經濟實惠的超高清解決方案的客戶提供了巨大的機會。這些高解析度顯示器提供卓越的清晰度和細節，使其成為廣告和有效內容推廣的理想選擇。因此，數位數位電子看板領域將隨著複雜技術的整合而不斷成長，不僅可以提高受眾參與度，還可以提高廣告效果。將手勢姿態辨識功能與高品質顯示技術相結合，使企業能夠利用新趨勢，最終創造一個對提供者和消費者都有利的動態環境。向互動式高清數位電子看板的轉變滿足了人們對複雜視覺通訊解決方案日益成長的需求，並凸顯了行業創新和擴張的潛力。

目錄

介紹

• 研究目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 二手資料來源和主要資料來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 技術分析
• 價格分析
• 價值鏈分析
• 市場生態系統
• Start-Ups分析
• 監管環境
• 創新矩陣
• 主要投資分析
• 關鍵成功因素
• 貿易分析
• 案例研究分析
• 專利分析
• PESTEL分析
• 市場魅力指數
• 競爭程度

數位電子看板看板市場：按組成部分

• 市場概況
• 硬體
• 軟體
• 服務

數位電子看板看板市場：依產品類型

• 市場概況
• 電視牆
• 獨立顯示

數位電子看板市場：依顯示尺寸分類

• 市場概況
• 小於 32 英寸
• 32-52英寸
• 52吋或以上

數位電子看板看板市場：按安裝位置

• 市場概況
• 室內的
• 戶外

數位電子看板看板市場：依公司規模分類

• 市場概況
• SOHO
• 小型企業
• 主要企業

數位電子看板市場：依行業分類

• 市場概況
• 商業的
• 基礎設施
• 機構
• 工業

數位電子看板看板市場規模：按地區分類

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 英國
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• Samsung Electronics Co., Ltd.（South Korea）
• LG Electronics Inc.（South Korea）
• NEC Display Solutions, Ltd.（Japan）
• Panasonic Corporation（Japan）
• Sharp Corporation（Japan）
• Sony Corporation（Japan）
• Planar Systems Inc.（a Leyard Company）（US）
• Barco NV（Belgium）
• Scala, Inc.（a STRATACACHE Company）（US）
• AU Optronics Corp.（Taiwan）
• BrightSign LLC（US）
• Daktronics Inc.（Taiwan）
• DynaScan Technology, Inc.（US）
• E Ink Holdings, Inc.（Taiwan）
• Elo Touch Solutions Inc.（US）
• Intuilab SA（US）
• Leyard Optoelectronic Co., Ltd.（a Leyard Company）（China）
• Navori SA（Switzerland）
• Ooh!Media Limited（Australia）
• SpinetiX SA（Switzerland）

Global Digital Signage Market size was valued at USD 15.98 Billion in 2022 and is poised to grow from USD 17.77 Billion in 2023 to USD 41.55 Billion by 2031, growing at a CAGR of 11.2% in the forecast period (2024-2031).

As of October 2023, the digital signage landscape is evolving, driven by advancements that enable customers to engage with content from media and entertainment providers through interactive interfaces. Numerous businesses are exploring the development of display processors equipped with gesture detection algorithms, a promising approach to enhance user interaction with digital signage. The rising demand for 4K digital signage screens presents a significant opportunity for clients seeking affordable Ultra HD solutions. These high-resolution displays offer superior clarity and detail, making them ideal for advertising and effectively promoting content. As a result, the digital signage sector is poised for growth, fueled by the integration of sophisticated technologies that not only enhance viewer engagement but also improve advertising effectiveness. The combination of gesture recognition capabilities with high-quality display technology positions companies to capitalize on emerging trends, ultimately fostering a dynamic environment that benefits both providers and consumers. This ongoing shift towards interactive and high-definition digital signage underscores the potential for innovation and expansion within the industry, catering to a growing appetite for sophisticated visual communication solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the global digital signage market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

global digital signage Market Segmental Analysis

The global digital signage market is segmented into Offering, product type, installation location, industry, and region. Depending on offering, the market is categorized into Displays, Media Players, Projectors, Software, and Services. By product type, it is divided into Video Walls, Kiosks, Menu Boards, Billboards, and Others. According to installation location, the market is bifurcated into Indoor and Outdoor. As per the industry verticals, it is classified into Retail, Corporate, Hospitality, Transportation, Education, Healthcare, Sports and Entertainment, and Others. Region wise, the market is analyzed across North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.Analysis by Industry Verticals

Driver of the global digital signage Market

The emergence of advanced gesture recognition technology is a significant market driver for the global digital signage market, transforming customer interaction in the media and entertainment sectors. By enabling users to interact with dynamic content through intuitive gestures, digital signage vendors enhance customer engagement and offer a more immersive experience. This innovation not only enriches the way information is displayed but also aligns with the growing demand for interactive and user-friendly interfaces. As companies increasingly invest in developing display processors equipped with gesture detection algorithms, the digital signage market is poised for substantial growth, setting new standards for communication and audience interaction.

Restraints in the global digital signage Market

The global digital signage market faces significant restraints due to the technical limitations of various display technologies, which can hinder implementation in densely populated urban environments. As cities grapple with increasing urban density and traffic congestion, the demand for effective digital signage solutions intensifies. However, the effectiveness of these systems is often compromised by challenges such as limited resolution, inadequate brightness in outdoor settings, and connectivity issues. These constraints not only affect the visibility and functionality of digital signage but also limit their ability to collect and analyze the data necessary for addressing urban mobility challenges, ultimately stifling market growth.

Market Trends of the global digital signage Market

The global digital signage market is experiencing robust growth, driven by the rising adoption of large electronic displays across diverse sectors like transportation, banking, hospitality, and retail. Financial institutions are leveraging digital signage to enhance customer engagement through dynamic content, such as motion messaging and real-time product advertising, particularly in ATMs and e-banking platforms. Additionally, the integration of advanced technologies, including biometric systems, is further propelling market expansion by offering personalized experiences and streamlined content management. This convergence of technology and visual communication is set to redefine consumer interactions and drive innovative solutions across various industries, reinforcing the market's upward trajectory.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Value Chain Analysis
• Ecosystem of the Market
• Start-up Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Trade Analysis
• Case Study Analysis
• Patent Analysis
• PESTEL Analysis
• Market Attractive Index
• Degree of Competition

Digital Signage Market by Component

• Market Overview
• Hardware
• Display
• Technology
• LCD
• LED
• OLED
• Projection
• Resolution
• 8K
• 4K
• Full High Definition (FHD)
• High Definition (HD)
• Lower than HD
• Brightness
• 0-500 nits
• 501-1,000 nits
• 1,001-2,000 nits
• 2,001-3,000 nits
• More than 3,000 nits
• Media Players
• Projectors
• Others
• Software
  • Edge Server Software
  • Content Management System
  • Others
• Services
  • Installation Services
  • Maintenance & Support Services
  • Consulting & Other Services

Digital Signage Market by Product Type

• Market Overview
• Video Walls
• Standalone Displays
  • Kiosks
  • Interactive kiosks
  • Automated teller machines (ATMs)
  • Self-service kiosks
  • Vending kiosks
  • Menu Boards
  • Interactive menu boards
  • Non-interactive menu boards
  • Billboards
  • General-purpose Information Displays
  • System-on-chip (SOC) Displays

Digital Signage Market by Display Size

• Market Overview
• Less than 32 Inches
• Between 32 and 52 Inches
• More than 52 Inches

Digital Signage Market by Installation Location

• Market Overview
• Indoor
• Outdoor

Digital Signage Market by Enterprise Size

• Market Overview
• Small Office/Home Office (SOHO)
• Small & Medium-sized Enterprises (SMEs)
• Large Enterprises (LEs)

Digital Signage Market by Industry

• Market Overview
• Commercial
  • Retail
  • Corporate Communications
  • Healthcare
  • Hospitality & Restaurants
  • Government
• Infrastructural
  • Transportation & Public Places
  • Sports & Entertainment
• Institutional
  • Banking
  • Financial Services and Insurance (BFSI)
  • Education
• Industrial

Digital Signage Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • Italy
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Display Solutions, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Planar Systems Inc. (a Leyard Company) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barco NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scala, Inc. (a STRATACACHE Company) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AU Optronics Corp. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrightSign LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daktronics Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DynaScan Technology, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E Ink Holdings, Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elo Touch Solutions Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intuilab SA (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leyard Optoelectronic Co., Ltd. (a Leyard Company) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navori SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ooh!Media Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SpinetiX SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments