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1627098

北美數位電子看板：市場佔有率分析、產業趨勢與成長預測（2025-2030）

North America Digital Signage - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

北美數位電子看板市場預計在預測期內複合年成長率為 13.7%

北美數位看板-市場-IMG1

主要亮點

  • 在美國，指示牌已成為影響購買決策的關鍵因素，政府、醫療保健、公共交通和零售商店等機構現在都在尋求更好的參與方式，以在很大程度上依賴數位電子看板向目標受眾傳達訊息。獲得
  • 由於顯示、連接和監控方面的最新技術進步，數位電子看板越來越受歡迎，尤其是在美國。此外，由於採用率的提高，顯示面板的價格也大幅下降。
  • 在美國，零售商正在積極採用數位電子看板，主要和未來的企業選擇由人工智慧和機器學習驅動的先進數位電子看板，以充分利用消費者分析。
  • 此外，隨著零售商越來越注重有針對性的行銷策略，指示牌製造商正在與零售商店合作，創造有助於增加銷售的品牌環境。例如，Mood Media 將北卡羅來納州有機食品零售商 Earth Fare 的利潤提高了 10%。
  • 此外，該地區地方政府也正在推動智慧城市的實施。例如，拉斯維加斯正在測試三個先導計畫，政府已撥款5億美元尋找到2025年連接整個城市的方法。此外，智慧城市媒體技術公司 Intersection 最近與芝加哥交通管理局 (CTA) 簽署了為期五年的協議，將部署 700 多個新顯示器並為城市規劃提供創新支援。
  • 此外，隨著匹茲堡伍德街車站管理局考慮擴大其自助服務終端覆蓋範圍，CHK America Inc. 的數位電子看板將支援路線摘要、即時到達資訊以及新票價和安全訊息等公共服務公告。
  • 此外，該地區正在經歷高技術滲透和採用，蘋果和三星電子等科技巨頭在數位電子看板方面進行了大量投資。例如，三星最近發布了“The Wall”，這是一種創新的顯示解決方案，針對各種應用程式之間的有效通訊和協作進行了最佳化。同時，蘋果正在考慮透過管理 API 和零售商的雲端基礎軟體，讓機上盒作為數位電子看板運作。這些技術創新很可能在未來的市場發展中發揮重要作用。

北美數位電子看板看板市場趨勢

零售業預計將佔據主要市場佔有率

  • 為了利用先進的指示牌技術，零售業正在透過在店內共用相關且資訊豐富的內容並將數位廣告整合到商店中來改變店內用戶體驗，我們正在整合可用的數位工具來幫助我們。
  • 他們透過融合數位和實體購物模式並重塑價格、內容、功能和廣告方法等各種參數來創造一種有凝聚力的多通路體驗。例如，NEC開發了一系列新的大尺寸超高清顯示器，支援近距離和遠距離觀看，具有高清和大螢幕大小。
  • 此外，零售商正在努力即時更新用戶互動螢幕，以反映店內的年齡和性別趨勢，促銷特定商品，並從螢幕上刪除已售罄的商品。
  • 據 Scala Digital Signage 稱，74% 的美國零售商認為開發更具吸引力的店內客戶體驗非常重要，其中 42% 的零售商認為在未來五年內開發更具吸引力的店內客戶體驗非常重要。來自商業網站。
  • 此外，Tommy Hilfiger、IKEA、Argos 和 Last Call Studio 等零售商正在利用數位電子看板位看板以多種方式提供創新的購物體驗，包括透過各種手持設備推出互動式顯示器和更多創新的螢幕內容。
  • 例如，數位電子看板正變得更具互動性和便利性，可以創造更強大、更有吸引力的櫥窗展示平台，從而提高客戶參與。智慧科技的整合有助於根據買家角色吸引更多受眾。大多數零售商擁有超過 1,000 家商店，增加了對 POP 展示的需求。

美國佔最大市場佔有率

  • 各級教育機構都在採用數位電子看板來改善訪客、學生、教職員之間的溝通。數位電子看板用於緊急通知、尋路和其他應用，為教育部門提供了加強溝通的有效媒介。
  • 數位電子看板解決方案取代了傳統的訊息板和海報，可在整個教育機構中共用即時、時效性和高度吸引人的富媒體內容。例如，南加州大學使用 Enplug 的數位電子看板軟體向教職員工和學生通報校園內發生的事情並讓他們參與其中。
  • 在美國，多個海軍設施，例如海軍水下作戰中心（NUWC）、海軍水面作戰中心（NSWC）、海軍造船廠（NSY）和其他維護設施，都使用基地範圍內的網路進行員工通訊。 Aerva Inc. 簽訂了超過15 份契約，以啟動其數位顯示網。
  • 此外，數位資訊亭已經在全國各地的電影院中使用。這些設備可以更輕鬆地查看座位安排，並有助於減少售票處的長隊。隨著電影院擴大採用這些設備，市場預計將會擴大。
  • 電影院也受益於特許委員會。據 Broadsign 稱，目前電影院大廳約 78% 的活動是特許購買。這意味著客戶處於購買心態。數位菜單板可以使自助服務終端產品對消費者更加可見，並將銷售額提高 10-50%。
  • 此外，ScreenBeam Inc. 是美國領先的數位電子看板主要企業之一，其 1,100 名客戶依靠會議室顯示器向員工和客人傳達訊息、企業品牌以及他們所需的更多內容。功能的更新，可協助您從應用程式中獲得更多收益。

北美數位電子看板產業概況

北美數位電子看板市場相對分散，硬體領域由NEC Display Solutions、三星電子、Panasonic和SONY等全球主要公司所涵蓋。同時，還有幾家小型公司提供數位電子看板軟體。此外，許多公司正在以獨特的產品應用作為行業的利基參與者進入市場。

  • 2021 年 5 月 - Broadsign 與 Pladway 簽署協議，將 Broadsign Reach SSP 與 Pladway 的 DSP 整合。該交易預計將為品牌和媒體買家提供有影響力且可衡量的全球規劃。同時，品牌和代理商將能夠使用程式化的宣傳活動規劃解決方案，該解決方案可以覆蓋該地區超過 80,000 個優質螢幕。
  • 2020 年 1 月 - Hitachi, Ltd. 宣布有意將 Hitachi Vantara, Ltd. 和 Hitachi Consulting, Ltd. 合併，主導日立客戶和合作夥伴在全球範圍內推出基於 Lumada 的解決方案和數位功能。合併後的組織將以 Hitachi Vantara 品牌營運。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買方議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係
  • 分銷通路分析
  • 產業價值鏈分析
  • COVID-19 對市場的影響

第5章市場動態

  • 市場促進因素
    • 承包解決方案的演變
    • 與傳統廣告方法相比，推動情境廣告成長的趨勢
    • 北美數位戶外媒體支出的穩定成長持續補充市場成長
  • 市場限制因素
    • 對侵犯客戶隱私的擔憂

第 6 章 技術概覽

  • 美國數位電子看板解決方案的演變
  • 電視牆、4K 和 8K 顯示器、POS 系統和社交媒體的深度整合 - 預計將推動採用的關鍵技術趨勢

第7章 市場區隔

  • 按類型
    • 硬體
      • 液晶/LED顯示
      • 有機發光二極體顯示器
      • 媒體播放機
      • 投影機/投影螢幕
      • 其他硬體
    • 軟體
    • 按服務
  • 按最終用戶產業
    • 零售
    • 運輸
    • 款待
    • 公司
    • 教育機構
    • 政府機構
    • 按行業分類的其他最終用戶
  • 按國家/地區
    • 美國
    • 加拿大

第8章 競爭格局

  • 公司簡介
    • NEC Display Solutions Ltd
    • Samsung Electronics Co. Ltd
    • LG Display Co. Ltd
    • Panasonic Corporation
    • Sony Corporation
    • Sharp Corporation
    • Planar Systems Inc.
    • Hitachi Ltd
    • Barco NV
    • Goodview
    • Cisco Systems Inc.

第9章數位電子看板軟體主要廠商分析

第10章供應商定位分析

第11章 市場展望 市場展望

簡介目錄
Product Code: 48849

The North America Digital Signage Market is expected to register a CAGR of 13.7% during the forecast period.

North America Digital Signage - Market - IMG1

Key Highlights

  • The signages have played an important factor in influencing the purchase decision in the US, and institutions like the Government, Healthcare, Public transit, and retail stores are now heavily relying on digital signages to better engage their targeted audiences to communicate their message.
  • Digital signages are gaining popularity in the region, especially in the United States, due to the recent technological advancement in the display, connectivity, and monitoring space. Furthermore, the increasing adoption has also resulted in prices of display panels coming down significantly.
  • The retail sector has been significantly adopting digital signage in the US, with primary and upcoming businesses opting for advanced digital signages featuring AI and machine learning to gain the most out of consumer analytics.
  • Also, With an increased focus among retailers on targeted marketing strategies, the signage manufacturers are collaborating with retail stores to leverage increased sales by creating a branded environment. For instance, Mood Media generated a 10% increased profits for a North Carolina-based organic food retailer named Earth Fare.
  • Furthermore, local governments in the area are also promoting the adoption of smart cities. For instance, Las Vegas is testing three pilot projects, with the government allocating USD 500 million to find ways to connect the entire city by 2025. Also, Intersection, a smart cities media, and technology company, has recently signed a 5-year contract with Chicago Transit Authority (CTA) to deploy over 700 new displays at CTA's rail street-level bus-advertising assets aiding the innovative city initiatives.
  • Additionally, Pittsburg's Wood Street Station authority is considering expanding the installation of kiosks, and digital signage from CHK America Inc., enabled with route overview, real-time arrival information, and public service announcements like new fares and safety messages.
  • Moreover, due to the region's high penetration and adoption of technology, technology giants, like Apple Inc. and Samsung Electronics, have been investing significantly in digital signage. For instance, recently, Samsung launched The Wall, an innovative display solution optimized for effective communication and collaboration across various applications. Apple Inc., on the other hand, has been looking at converting its set-top box to operate as digital signage through its management APIs and cloud-based software for retail installations. These innovations are going to play a vital role in the development of the market in the future.

North America Digital Signage Market Trends

Retail Industry is Expected to Hold Significant Market Share

  • In order to leverage advanced signage technologies, the retail players are integrating the digital tools at their disposal to share relevant and profitable content at their premises and integrate digital ads into their retail stores to create a different in-store user experience.
  • They are fusing the digital and physical shopping mode to create a cohesive multichannel experience, thereby reshaping different parameters, such as prices, contents, features, method of advertisement, etc. For instance, NEC Corp. developed a new series of large-format UHD displays that support short and long-distance viewing through a high level of detail and huge screen sizes.
  • Moreover, retailers are striving to update the user-interactive screens in real-time to reflect the current trends in in-store age or gender demographics to promote specific items or remove sold-out products from the screen.
  • According to Scala Digital Signage, 74% of the US retailers consider that developing a more engaging in-store customer experience is critical, and out of that, 42% of the sales are expected to come from online, mobile, and social commerce sites, in the next five years.
  • Further, retail players, such as Tommy Hilfiger, IKEA, Argos, Last Call Studio, and many more, are adopting innovative shopping experience using digital signage in multiple ways, such as interactive displays and more innovative screen content, through various handheld devices, which can draw the shopper experience, thereby, leaving a long-lasting impression.
  • For instance, the digital signs are getting more interactive and convenient to create a more robust and engaging window displays platform in boosting customer engagement. The integration of intelligent technologies is helping them to attract a greater audience based on their buyer persona. The majority of the retailers maintain more than 1,000 stores, adding to the demand for POP displays.

United States Accounts for the Largest Market Share

  • To improve visitor, student, and faculty communication, educational institutes of all levels adopt digital signage. Used for emergency notifications, way-finding, and other applications, digital signage offers the educational sector an effective medium to increase communication.
  • By replacing traditional message boards and posters, digital signage solutions enable immediate, up-to-date, and highly engaging rich-media content shared throughout educational facilities. For instance, the University of Southern California has deployed digital signage software from Enplug to inform and engage faculty and students of the happenings across the campus.
  • In the United States, the Navy has awarded over 15 contracts to Aerva Inc., to launch a base-wide network of digital displays for internal communications at several Naval facilities, including Naval Undersea Warfare Center (NUWC), Naval Surface Warfare Centers (NSWC), Naval Shipyards (NSY), as well as other maintenance facilities for employee communications.
  • Furthermore, movie theaters are already using digital kiosks across various cinemas in the country. These devices help get a better view of the seating arrangement, and they assist in reducing the long queues at the ticket counters. Increasing adoption of these devices in theaters is expected to carry the market forward.
  • Additionally, concession boards are where cinemas earn a profit. According to Broadsign, currently, around 78% of cinema lobby activities are concession purchases. This implies that customers are in a purchasing state of mind. Digital menu boards bring concession goods to consumers' attention and can produce a 10-50% increase in sales.
  • Moreover, ScreenBeam Inc., one of the key players in the United States in wireless display and collaboration solutions, has released an update featuring a digital signage capability that will empower their 1,100 clients to better leverage their meeting room displays in communicating essential employees and guests messaging, company branding, and beyond.

North America Digital Signage Industry Overview

The North American digital signage market is relatively fragmented with major global players, like NEC Display Solutions Ltd, Samsung Electronics Co. Ltd, Panasonic Corporation, Sony Corporation, covering the hardware end of the spectrum. At the same time, there happen to be several medium and smaller players who provide software for digital signage. Moreover, many players are entering the market offering unique product applications as niche players in the industry.

  • May 2021 - Broadsign entered an agreement with Pladway to integrate the Broadsign Reach SSP with Pladway's DSP. This agreement is expected to enable high-impact, measurable global planning for brands and media buyers. At the same time, provide brands and agencies access to a programmatic campaign planning solution that can reach more than 80,000 premium screens in the region.
  • January 2020 - Hitachi, Ltd. announced its intent to integrate Hitachi Vantara Corporation and Hitachi Consulting Corporation to lead Hitachi's global expansion of Lumada-based solutions and digital capabilities for its customers and partners. The combined organization will operate under the Hitachi Vantara brand.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Distribution Channel Analysis
  • 4.4 Industry Value Chain Analysis
  • 4.5 Impact of COVID-19 on the market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Evolution of Turnkey Solutions
    • 5.1.2 Trends Favoring the Growth of Context-aware Advertising as Opposed to Conventional Modes of Advertising
    • 5.1.3 Steady Increase in DOOH Spending in the North America to Continue to Supplement Market Growth
  • 5.2 Market Restraints
    • 5.2.1 Concerns Over Invasion of Customer Privacy

6 TECHNOLOGY SNAPSHOT

  • 6.1 Evolution of Digital Signage Solutions in the United Sates
  • 6.2 Key Technological Trends Expected to Drive Adoption - Video Walls, 4K and 8K Displays, Deep Integration of POS Systems and Social Media

7 MARKET SEGMENTATION

  • 7.1 By Type
    • 7.1.1 Hardware
      • 7.1.1.1 LCD/LED Display
      • 7.1.1.2 OLED Display
      • 7.1.1.3 Media Players
      • 7.1.1.4 Projectors/Projection Screens
      • 7.1.1.5 Other Hardware
    • 7.1.2 Software
    • 7.1.3 Services
  • 7.2 By End-user Vertical
    • 7.2.1 Retail
    • 7.2.2 Transportation
    • 7.2.3 Hospitality
    • 7.2.4 Corporate
    • 7.2.5 Education
    • 7.2.6 Government
    • 7.2.7 Other End-user Verticals
  • 7.3 By Country
    • 7.3.1 United States
    • 7.3.2 Canada

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 NEC Display Solutions Ltd
    • 8.1.2 Samsung Electronics Co. Ltd
    • 8.1.3 LG Display Co. Ltd
    • 8.1.4 Panasonic Corporation
    • 8.1.5 Sony Corporation
    • 8.1.6 Sharp Corporation
    • 8.1.7 Planar Systems Inc.
    • 8.1.8 Hitachi Ltd
    • 8.1.9 Barco NV
    • 8.1.10 Goodview
    • 8.1.11 Cisco Systems Inc.

9 ANALYSIS OF THE KEY DIGITAL SIGNAGE SOFTWARE VENDORS

10 VENDOR POSITIONING ANALYSIS

11 MARKET OUTLOOK