數位數位電子看板軟體市場規模、佔有率和成長分析（按軟體類型、服務類型、部署、應用和地區）- 產業預測 2025-2032

2023 年數位電子看板軟體市場規模價值 92 億美元，預計將從 2024 年的 103.7 億美元成長到 2032 年的 269.8 億美元，預測期內（2025-2032 年）的複合年成長率為 12.7%。

由於公共和商業部門的需求不斷增加以及技術不斷進步和基礎設施不斷發展，數位數位電子看板軟體市場正在經歷強勁成長。電子紙顯示器（EPD）、OLED 和量子點 LED（QLED）等技術創新正在推動全球需求的大幅成長。醫療保健、飯店和零售等主要商業領域正在引領這一趨勢，企業採用數位電子看板作為其廣告和促銷策略。巨量資料和雲端運算的整合進一步推動了對先進數位數位電子看板解決方案的需求，而眼動追蹤技術的日益普及有助於分析消費行為。由於傳統廣告方式的局限性，對創新顯示技術的投資旨在提高廣告內容的質量，加速這個充滿活力的行業的市場成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

數位數位電子看板軟體市場規模（按軟體類型和複合年成長率） (2025-2032)

• 市場概況
• 邊緣伺服器軟體
• 內容管理系統
• 其他

數位數位電子看板軟體市場規模（按服務類型和複合年成長率） (2025-2032)

• 市場概況
• 安裝服務
• 維護和支援服務
• 其他

數位電子看板軟體市場規模（按部署和複合年成長率） (2025-2032)

• 市場概況
• 本地
• 雲端基礎

數位電子看板軟體市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 商業的
  • 零售
  • 企業
  • 衛生保健
  • 飯店業
  • 政府
• 基礎設施
  • 運輸
  • 娛樂
• 基礎設施
  • 業務
  • 教育
• 產業
• 其他用途

數位電子看板軟體市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Navori SA（Switzerland）
• Four Winds Interactive（USA）
• Broadsign International（Canada）
• BrightSign LLC（USA）
• Samsung Electronics Co., Ltd.（South Korea）
• LG Electronics Inc.（South Korea）
• Panasonic Corporation（Japan）
• NEC Corporation（Japan）
• AOPEN Inc.（Taiwan）
• ViewSonic Corporation（USA）
• Advantech Co., Ltd.（Taiwan）
• IAdea Co., Ltd.（Taiwan）
• Intuiface（France）
• Mersive Technologies（USA）
• Visix, Inc.（USA）
• Omnivex Corporation（Canada）
• IntuiLab（France）

結論和建議

Digital Signage Software Market size was valued at USD 9.2 billion in 2023 and is poised to grow from USD 10.37 billion in 2024 to USD 26.98 billion by 2032, growing at a CAGR of 12.7% during the forecast period (2025-2032).

The digital signage software market is experiencing robust growth, driven by heightened demand from public and commercial sectors, alongside ongoing technological advancements and infrastructure development. Innovations such as electronic paper displays (EPD), OLED, and quantum dot LED (QLED) are significantly enhancing global demand. Key commercial sectors including healthcare, hospitality, and retail are leading this trend, as businesses adopt digital signage for advertising and promotional strategies. The integration of big data and cloud computing further propels the demand for advanced digital signage solutions, while the rising popularity of gaze-tracking technology aids in analyzing consumer behavior. As traditional advertising methods prove limited, investments in innovative display technology aim to improve advertising content quality, thus accelerating market growth in this dynamic industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Digital Signage Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Digital Signage Software Market Segments Analysis

Global Digital Signage Software Market is segmented by Software Type, Services Type, Deployment, Application and region. Based on Software Type, the market is segmented into Edge Server Software, Content Management System and Others. Based on Services Type, the market is segmented into Installation Services, Maintenance and Support Services and Others. Based on Deployment, the market is segmented into On-Premises and Cloud-Based. Based on Application, the market is segmented into Commercial, Infrastructural, Infrastructural, Industrial and Other Applications. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Digital Signage Software Market

The increasing demand for impactful and engaging advertising and communication tools across diverse industries, including retail, hospitality, healthcare, transportation, and education, is significantly fueling the growth of the digital signage software market. Digital displays provide the advantage of dynamic content presentation, interactive capabilities, and the ability to deliver real-time updates, making them far more attractive and effective compared to conventional static signage. As businesses seek to enhance customer engagement and improve information dissemination, the reliance on innovative digital signage solutions continues to rise, driving the market forward. This trend underscores the importance of adopting modern communication technologies across various sectors.

Restraints in the Digital Signage Software Market

The Digital Signage Software market faces significant constraints due to the complexities involved in implementing these solutions. The integration of various hardware components, software systems, and connectivity requirements can pose challenges that impact the overall performance of digital signage systems. Achieving seamless compatibility among different elements is often difficult, which can lead to disruptions in functionality. This intricate web of requirements necessitates careful planning and execution, and any misalignment can result in inefficiencies, ultimately hindering the effectiveness and appeal of digital signage solutions in various applications. Thus, these integration challenges act as a notable restraint on market growth.

Market Trends of the Digital Signage Software Market

The Digital Signage Software market is increasingly pivoting towards interactive and personalized content, driven by advancements in technology such as touchscreens, facial recognition, and motion sensors. Businesses are recognizing the value of engaging consumers through tailored digital experiences that allow for real-time interaction with displays. By leveraging data on viewer demographics and behaviors, companies are able to curate content that resonates with individual preferences, ultimately enhancing user engagement and optimizing advertising effectiveness. This trend not only fosters a more immersive consumer experience but also presents significant opportunities for businesses seeking to differentiate themselves in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Digital Signage Software Market Size by Software Type & CAGR (2025-2032)

• Market Overview
• Edge Server Software
• Content Management System
• Others

Global Digital Signage Software Market Size by Services Type & CAGR (2025-2032)

• Market Overview
• Installation Services
• Maintenance and Support Services
• Others

Global Digital Signage Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud-Based

Global Digital Signage Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
  • Retail
  • Corporate
  • Healthcare
  • Hospitality
  • Government
• Infrastructural
  • Transportation
  • Entertainment
• Infrastructural
  • Banking
  • Education
• Industrial
• Other Applications

Global Digital Signage Software Market Size & CAGR (2025-2032)

• North America (Software Type, Services Type, Deployment, Application)
  • US
  • Canada
• Europe (Software Type, Services Type, Deployment, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Software Type, Services Type, Deployment, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Software Type, Services Type, Deployment, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Software Type, Services Type, Deployment, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Navori SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Four Winds Interactive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Broadsign International (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrightSign LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AOPEN Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ViewSonic Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Advantech Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IAdea Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intuiface (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mersive Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visix, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omnivex Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IntuiLab (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations