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1686193

拉丁美洲數位電子看板：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Latin America Digital Signage - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 154 Pages | 商品交期: 2-3個工作天內

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簡介目錄

拉丁美洲的數位電子看板市場規模預計在 2025 年為 12 億美元，預計到 2030 年將達到 17.7 億美元，預測期內（2025-2030 年）的複合年成長率為 8.09%。

拉丁美洲數位看板市場-IMG1

主要亮點

  • 數位數位電子看板使該地區的供應商能夠更快地更改顯示和訊息，以經濟高效的方式向潛在客戶提供內容。比傳統廣告更易於管理。數位電子看板提供即時產品和庫存資訊、互動式資料以及視覺上吸引人的照片和影片。
  • 拉丁美洲在數位廣告方面的支出增加預計將為數位電子看板位看板市場的成長創造巨大機會。數位戶外指示牌是視聽市場的一部分，該市場在過去十年中穩步成長，並且這種成長速度仍在加速。數位戶外指示牌幾乎應用於所有行業，包括餐廳、飯店、零售店、交通和娛樂活動。
  • 該地區為解決方案提供者提供了有利可圖的發展和成長機會，從而吸引了越來越多的全球公司。例如，2023 年 11 月，Navori Labs 為沃爾瑪墨西哥和中美洲的全通路零售媒體業務 Walmart Connect 部署了整合數位電子看板軟體和基於人工智慧的攝影機分析解決方案。目前，墨西哥全部 173 家沃爾瑪購物購物中心和 200 家山姆會員商店中的 180 家已採用該解決方案，剩餘 20 家也將陸續採用。
  • 希望解決方案提供者加強合作，為客戶提供創新解決方案。例如，支持數位看板產業的獨立非營利貿易協會數位看板數位電子看板(DSF)數位電子看板，DSMX 已成為 DSF 的附屬機構，稱為拉丁美洲數位指示牌協會（DS Latin America）。這位新同事將幫助DSF在全球開發領先業界的教育、標準和最佳實踐。
  • 拉丁美洲正在進行的數位轉型是主要促進因素。網際網路連接的不斷增強以及物聯網、人工智慧和巨量資料等技術的採用正在推動對數位電子看板解決方案的需求。這種數位化轉變使企業能夠利用先進的顯示技術和互動功能有效地吸引客戶。
  • 此外，OLED、microLED 和互動式觸控螢幕等顯示技術的創新使數位電子看板更具吸引力和功能性。這些技術提供了更高品質的顯示和新的互動功能，將吸引那些希望更有效地吸引消費者注意力的企業。例如，2024 年 5 月，全球顯示器技術創新者 LG Display 在該地區推出了其下一代 OLED 和許多尖端顯示技術。
  • 當最終用戶嘗試開發和部署自己的基礎設施時，數位指示牌可能會令人困惑。這是一項複雜的任務，需要許多不同領域的專業知識，包括 IT、視聽、軟體、機械和顯示技術。要利用增值零售商提供的完整解決方案，需要技術簡便性和通訊協定標準化。這不僅簡化了安裝，而且簡化了升級並減少了維護。互通性是市場關注的另一個重大議題。
  • 疫情過後，隨著新技術的出現和數位內容的日益流行，企業正在尋找新方法來吸引客戶。過去兩年來，曾經透過印刷標牌和麵對面會議進行溝通的企業變得更加依賴數位通訊，預計這一趨勢將會持續下去。隨著企業削減列印量並減少產能限制，數位電子看板預計將在後疫情時代的拉丁美洲發揮重要作用。

拉丁美洲數位電子看板市場趨勢

LCD/LED顯示器可望推動市場成長

  • LED 和 LCD 是該地區數位電子看板需求的主要驅動力。這些顯示器提供出色的影像質量，包括高解析度、明亮的色彩和Sharp Corporation的對比度。數位數位電子看板憑藉其增強的視覺吸引力，能夠有效地吸引零售環境、企業環境和公共場所的注意力並吸引觀眾。其顯示高解析度內容的能力將吸引尋求強烈視覺衝擊力的企業。
  • LCD 和 LED 技術的不斷進步，包括更高的解析度（4K 和 8K）、觸控螢幕功能以及與互動性的整合，使得數指示牌更具吸引力和功能性。這些技術改進使得內容更具創新和互動性，提高了用戶參與度並提供更好的客戶體驗。
  • 例如，2023年5月，LG電子向秘魯交付了一座超大型LED戶外廣告塔。此廣告看板擁有 140 個面板，可呈現逼真的3D變形內容。
  • 拉丁美洲的快速都市化和經濟發展為數位電子看板創造了新的機會。隨著城市的發展和新的商業空間的開發，對現代有效的通訊工具的需求也隨之增加。數位電子看板採用先進的 LED 和 LCD 顯示器，透過提供動態、視覺吸引力強的解決方案來滿足這一需求。 2023年，全球都市化將達57%。拉丁美洲、加勒比海地區和北美洲是都市化最高的地區，超過五分之四的人口居住在都市區。
  • 越來越多的企業正在整合線上和線下行銷策略。透過 LED 和 LCD，數指示牌使企業能夠將其網路廣告宣傳延伸到現實世界，創造無縫的品牌體驗。這種融合推動了對具有與線上廣告相同視覺衝擊力的高品質顯示器的需求。根據Zenith預測，2023年拉丁美洲網路廣告支出將達132.9億美元，與前一年同期比較增加12.03%。預計到 2024 年，這一數字將達到 145 億美元以上。這將使其成為拉丁美洲第二大廣告媒體，佔該地區廣告總支出的三分之一。

巴西佔有最大市場佔有率

  • 巴西生活的許多方面，包括公共和私營部門，都日益擁抱數位化。智慧城市的發展是主要的成長動力，數位電子看板將在提供即時資訊和互動式服務方面發揮關鍵作用。這包括公共交通系統、交通管理和公共資訊顯示的應用。
  • 2023年8月，韓國首爾市政府和世界永續智慧城市組織（WeGO）基金會選出三個巴西計劃作為首屆首爾智慧城市獎的準決賽入圍者。該獎項鼓勵利用資訊通訊技術關懷弱勢群體的包容性創新城市模式的創新。該獎項強化了我們的信念：智慧城市不僅應以技術為基礎，也應以人為基礎。該獎項設有兩個類別：科技創新城市和以人為本城市。此類創新城市措施的興起預計將推動國內數位電子看板市場的發展。
  • 此外，三星、LG等大公司以及本土公司也積極投資巴西市場，提供先進的數位指示牌解決方案。此外，互動式顯示器和行動技術整合等創新也在推動市場成長。這些公司不斷致力於使數指示牌更具成本效益且更易於部署，從而促進其在各行各業的廣泛應用。
  • 2024年1月，三星電子宣布正式推出視覺體驗轉型（VXT）平台。 VXT 是一種雲端原生 CMS（內容管理解決方案），它將內容和遠端指示牌管理整合到一個安全平台中。我們的一體化解決方案易於使用，使企業能夠輕鬆創建和管理數位顯示器。
  • 由於技術進步、數位化不斷提高、經濟因素、積極的市場參與企業以及政府的支持性政策，巴西數位電子看板市場預計將實現成長。總的來說，這些因素創造了一種動態環境，使數指示牌能夠蓬勃發展，增強各個領域的溝通和廣告效果。根據美洲開發銀行預測，2023年拉丁美洲物聯網（IoT）設備價值將增加約9.956億美元，預計2025年將達到472億美元。

拉丁美洲數位電子看板產業概況

各類終端用戶的需求不斷成長以及數位電子看板產品的商業機會不斷增加，加劇了市場參與者之間的競爭。拉丁美洲數位電子看板市場由Panasonic Corporation、LG Display、三星電子公司、Sony Corporation和Sharp Corporation等主要參與者組成。公司不斷投資於策略聯盟和產品開發以獲得市場佔有率。

  • 2024 年 5 月數位電子看板技術公司 CastHub 宣布進行重大軟體更新。最新版本引入了強大的功能，可簡化醫療保健和健康、專業服務、教育、非營利組織、零售、教會和商業企業等各行各業的數位內容管理和展示。 CastHub 未來的軟體更新將包括影片播放方面的改進，允許用戶無縫整合 Vimeo 和 YouTube 的高品質影片。
  • 2024 年 2 月，Embed 指示牌宣布與 Perion 的 Hivestack 建立策略夥伴關係。此次合作將改變數位電子看板的收益機會，為世界各地的媒體所有者提供強大的解決方案，以前所未有的效率和創新利用他們的螢幕庫存。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭程度
  • 產業價值鏈分析
  • 主要宏觀經濟趨勢的市場影響

第5章 市場動態

  • 市場促進因素
    • 數位化的逐步推進
  • 市場挑戰
    • 創新初期成本高、技術複雜

第6章 技術簡介

  • 亭
  • 廣告看板
  • 選單板
  • 招牌

第7章 市場區隔

  • 按類型
    • 硬體
      • LCD/LED 顯示器
      • 有機發光二極體顯示螢幕
      • 媒體播放機
      • 投影機/投影螢幕
      • 其他硬體
    • 軟體
    • 按服務
  • 按最終用戶產業
    • 零售
    • 運輸
    • 飯店業
    • 企業
    • 政府
    • 其他最終用戶產業
  • 按國家
    • 巴西
    • 墨西哥
    • 阿根廷
    • 其他拉丁美洲國家

第8章 競爭格局

  • 公司簡介
    • Panasonic Corporation
    • LG Display Co. Ltd
    • Samsung Electronics Co. Ltd
    • Sony Corporation
    • Sharp Corporation
    • 3M Corporation
    • Scala Inc.
    • Cisco Systems Inc.
    • Broadsign International LLC
    • Omnivex Corporation
    • Stratacache Inc.

第9章投資分析

第 10 章：市場的未來

簡介目錄
Product Code: 50284

The Latin America Digital Signage Market size is estimated at USD 1.20 billion in 2025, and is expected to reach USD 1.77 billion by 2030, at a CAGR of 8.09% during the forecast period (2025-2030).

Latin America Digital Signage - Market - IMG1

Key Highlights

  • Digital signage enables vendors in the region to change the displays and messages more quickly and let the content reach potential customers cost-effectively and efficiently. It is easy to manage compared to traditional advertisements. Digital signs offer real-time information on products and availability, interactive data, and visually enticing photos and videos.
  • The increased spending on digital advertising in Latin America is expected to create significant opportunities for the growth of the digital signage market. Digital outdoor signage is a part of the audio and visual market that has grown steadily over the last decade, and that growth is only accelerating. Digital outdoor signage is used in almost every industry, with applications in restaurants and hotels, retail places, transit facilities, and entertainment events.
  • The region has been witnessing expansions from global companies, as the area offers lucrative opportunities to solution providers for development and growth. For instance, in November 2023, Navori Labs deployed a unified digital signage software and AI-based camera analytics solution for Walmart Connect, the omnichannel retail media business of Walmart de Mexico y Centroamerica. The solution is employed across all 173 Walmart Supercenters in Mexico and 180 of 200 in-country Sam's Club locations, with the remaining 20 stores expected to follow.
  • Increasing collaborations are expected to aid the solution providers in providing innovative solutions to customers. For instance, the Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry, announced that DSMX is an affiliate of the DSF called Asociacion Digital Signage Latinoamerica or DS Latin America. The new companion will help DSF to develop industry-leading education, standards, and best practices globally.
  • The ongoing digital transformation across Latin America is a significant driver. Enhanced internet connectivity and adopting technologies like IoT, AI, and Big Data are boosting the demand for digital signage solutions. This digital shift allows businesses to leverage advanced display technologies and interactive features to effectively engage customers.
  • In addition, innovations in display technologies, such as OLED, micro-LED, and interactive touchscreens, make digital signage more attractive and functional. These technologies provide higher-quality displays and new interactive capabilities, which appeal to businesses looking to capture consumer attention effectively. For instance, in May 2024, LG Display, the world's significant innovator of display technologies, announced the unveiling of many of its next-generation OLED and cutting-edge display technologies in the region.
  • Digital signage for end users trying to develop and deploy the infrastructure independently can be confusing. Being a complex undertaking, it requires expertise in various areas, such as IT, audiovisual, software, mechanical, and display technologies. Technical ease and standardization of protocols are required to take advantage of complete solutions offered by value-added retailers who incorporate products from partner hardware and software vendors. This not only eases installation but also simplifies upgrades and reduces maintenance. Interoperability is another major concern in the market.
  • Post-pandemic, businesses have been looking toward new approaches to engage customers with the emergence of new technologies and the ever-increasing popularity of digital content. Organizations that once used printed signage and in-person communication depended more heavily on digital communications over the past two years, and the trend is expected to continue. With companies printing less physical material and reducing capacity limits, digital signage is expected to play an essential role in the post-COVID-19 period in Latin America.

Latin America Digital Signage Market Trends

LCD/LED Displays Are Expected to Drive Market Growth

  • LEDs and LCDs are significantly driving the demand for digital signage in the region. These displays offer superior image quality with high resolution, bright colors, and sharp contrast. The enhanced visual appeal makes digital signage more effective at capturing attention and engaging viewers in retail environments, corporate settings, or public spaces. The ability to display high-definition content attracts businesses looking to make a strong visual impact.
  • Continuous advancements in LCD and LED technology, such as higher resolutions (4K and 8K), touchscreen capabilities, and integration with interactive features, make digital signage more engaging and functional. These technological improvements enable more creative and interactive content, enhancing user engagement and providing better customer experiences.
  • For instance, in May 2023, LG Electronics delivered a super-large LED outdoor billboard to Peru. The billboard, equipped with 140 panels, offers realistic three-dimensional anamorphic content.
  • The rapid urbanization and economic development in Latin America are creating new opportunities for digital signage. As cities grow and new commercial spaces are developed, the demand for modern, effective communication tools is increasing. Digital signage, powered by advanced LED and LCD displays, meets this demand by providing dynamic and visually appealing solutions. In 2023, the degree of urbanization worldwide was at 57%. Latin America, the Caribbean, and North America were the regions with the highest level of urbanization, with over four-fifths of the population residing in urban areas.
  • Companies are increasingly integrating their online and offline marketing strategies. Digital signage, powered by LED and LCDs, allows businesses to extend their internet advertising campaigns into the physical world, creating a seamless brand experience. This integration drives the need for high-quality displays with the same visual impact as online ads. According to Zenith, in 2023, internet advertising spending in Latin America amounted to USD 13.29 billion, an increase of 12.03% from the previous year. It is projected to rise to over 14.5 billion by 2024. This would make it the second-largest ad medium in Latin America, accounting for a third of the total ad spend in the region.

Brazil Holds the Largest Market Share

  • Brazil is increasingly embracing digitization across different aspects of life, including public and private sectors. The push toward smart cities, where digital signage is crucial in providing real-time information and interactive services, is a significant growth driver. This includes applications in public transport systems, traffic management, and public information displays.
  • In August 2023, the Seoul Metropolitan Government in South Korea and the World Organization of Smart Sustainable Cities (WeGO) Foundation selected three Brazilian projects as semifinalists in the first edition of the Seoul Smart City Prize. This award encourages innovation in inclusive, innovative city models driven by ICT to care for vulnerable groups. The award reinforces the belief that smart cities should be based on technology as well as people. It includes two categories: Tech-InnovaCity and Human-CentriCity. Such a rise in innovative city initiatives is anticipated to drive the development of the digital signage market in the country.
  • In addition, major companies like Samsung, LG, and local players are actively investing in the Brazilian market and offering advanced digital signage solutions. Innovations such as interactive displays and integration with mobile technologies are also propelling market growth. These companies continuously work on making digital signage more cost-effective and accessible to deploy, encouraging wider adoption across various industries.
  • In January 2024, Samsung Electronics announced the official launch of its Visual eXperience Transformation (VXT) platform, a cloud-native CMS (content management solution) that combines content and remote signage management on one secure platform. Designed with ease of use, the all-in-one solution allows businesses to easily create and manage their digital displays.
  • The digital signage market in Brazil is set to grow due to technological advancements, increasing digitization, economic factors, proactive market players, and supportive government policies. These elements collectively foster a dynamic environment where digital signage can flourish, enhancing communication and advertising effectiveness across multiple sectors. According to the Inter-American Development Bank, the value of Latin America's Internet of Things (IoT) devices increased to around USD 995.6 million in 2023; the figure is expected to reach USD 47.2 billion by 2025.

Latin America Digital Signage Industry Overview

The rising demand across various end users and increasing opportunities for digital signage products contribute to competition among the market players. The Latin American digital signage market is fragmented, with the presence of significant companies such as Panasonic Corporation, LG Display Co. Ltd, Samsung Electronics Co. Ltd, Sony Corporation, and Sharp Corporation. The companies continuously invest in strategic collaborations and product developments to gain market share.

  • May 2024: CastHub, a player in digital signage technology, announced a significant software update. This latest version introduced robust functionalities to streamline the management and display of digital content across various industries, including healthcare, wellness, professional services, education, non-profit, retail, religious institutions, and business corporations. CastHub's upcoming software update includes improved video playback, allowing users to seamlessly integrate high-quality videos from Vimeo or YouTube.
  • February 2024: Embed Signage announced its strategic partnership with Hivestack by Perion. This collaboration is set to transform monetization opportunities for digital signage, providing a robust solution for media owners globally to capitalize on their screen inventory with unprecedented efficiency and innovation.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Degree of Competition
  • 4.3 Industry Value Chain Analysis
  • 4.4 Impact of Key Macroeconomic Trends on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Gradual Increasing Pace of Digitization
  • 5.2 Market Challenges
    • 5.2.1 High Initial Cost of Innovation and Technical Complexity

6 TECHNOLOGY SNAPSHOT

  • 6.1 Kiosk
  • 6.2 Billboards
  • 6.3 Menu Boards
  • 6.4 Signboards

7 MARKET SEGMENTATION

  • 7.1 By Type
    • 7.1.1 Hardware
      • 7.1.1.1 LCD/LED Display
      • 7.1.1.2 OLED Display
      • 7.1.1.3 Media Players
      • 7.1.1.4 Projector/Projection Screens
      • 7.1.1.5 Other Hardware
    • 7.1.2 Software
    • 7.1.3 Services
  • 7.2 By End-user Industry
    • 7.2.1 Retail
    • 7.2.2 Transportation
    • 7.2.3 Hospitality
    • 7.2.4 Corporate
    • 7.2.5 Government
    • 7.2.6 Other End-user Industries
  • 7.3 By Country
    • 7.3.1 Brazil
    • 7.3.2 Mexico
    • 7.3.3 Argentina
    • 7.3.4 Rest of Latin America

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Panasonic Corporation
    • 8.1.2 LG Display Co. Ltd
    • 8.1.3 Samsung Electronics Co. Ltd
    • 8.1.4 Sony Corporation
    • 8.1.5 Sharp Corporation
    • 8.1.6 3M Corporation
    • 8.1.7 Scala Inc.
    • 8.1.8 Cisco Systems Inc.
    • 8.1.9 Broadsign International LLC
    • 8.1.10 Omnivex Corporation
    • 8.1.11 Stratacache Inc.

9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET