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市場調查報告書
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1628731

亞太地區數位電子看板：市場佔有率分析、產業趨勢與成長預測（2025-2030 年）

APAC Digital Signage - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

亞太地區數位電子看板市場預計在預測期內複合年成長率為 7.58%。

亞太地區數位看板市場-IMG1

由於印度和新加坡等新興國家以及中國和日本等已開發國家擴大使用電視牆和數位廣告看板進行品牌行銷，預計該市場將穩定成長。

主要亮點

  • 數位數位電子看板已成為影響購買決策的關鍵因素，政府、醫療保健、公共交通和零售商店等機構現在正在大量轉向數位電子看板位看板，以將訊息傳達給目標受眾。
  • 預計未來幾年，數位電子看板位看板將在各個新興經濟體中蓬勃發展，因為內容和訊息可以在電子螢幕和數位電子看板上顯示，並且可以在不對實體標牌進行任何更改的情況下進行修改。隨著技術進步和價格下降，數位電子看板的採用變得越來越普遍和主流。
  • 提供數位電子看板解決方案的供應商不斷投資於產品創新。例如，三星宣佈在全球推出 The Wall Luxury，這是其模組化 MicroLED 螢幕的最新版本。此類技術創新和全球廣告支出的增加預計將推動需求。
  • COVID-19 疫情的爆發在最初階段對所研究的市場產生了影響，因為製造工廠關閉，在家工作的趨勢也反映在需求減少上。然而，這種場景擴大了許多行業的數位電子看板行銷範圍，特別是醫院和公共場所，它們利用該技術來顯示重要資訊。

亞太地區數位電子看板看板市場趨勢

OLED顯示器顯著成長

  • OLED 技術顯著提高了影像質量，並為創新的新型消費顯示器提供了潛力。 OLED 通常被稱為數位顯示器和螢幕的未來。
  • OLED 是唯一克服傳統顯示器限制的技術，加上其動態形式，增強了真實感。由於OLED基於自發光光源，因此具有出色的光線和色彩表現力。其靈活性和透明度是創新有機發光二極體材料開發的結果。
  • 越南等國家正在推廣有機發光二極體數位電子看板的應用。例如，2021年8月，該國在胡志明市西貢會展中心舉辦了國際LED/OLED數位電子看板展。
  • 此外，LG Electronics India 最近在德里最大的購物中心安裝了 OLED數位電子看板，採用了 63 個定製曲面 55 吋 OLED 面板。 8米高的OLED顯示器呈環形排列，以便從任何角度都可以觀看。此外，我們也為德里古爾岡的另一個 Ambience Mall交付OLED指示牌。

印度所佔佔有率最高

  • 去年，在 COVID-19 大流行期間，儘管全球經濟低迷，該地區的數位電子看板採用率仍顯著增加。
  • 據 Scala 稱，印度是最大的寶石和珠寶飾品市場之一，佔全球珠寶消費的 29%。該產業對印度經濟的貢獻率為7%，為4萬多人提供就業機會。
  • 購買珠寶是印度傳統和文化的一部分。然而，大多數顧客更喜歡在商店購物，因此個人化對於提高顧客滿意度和建立品牌忠誠度至關重要。疫情期間，全國各地的珠寶店都選擇了「實體」方式來接觸更多顧客，保持高收益，同時確保安全、無縫的購物體驗。
  • 例如，印度最值得信賴的珠寶品牌 Tanishq 正在推出一項新技術堆棧，旨在彌合實體店和點擊之間的差距，融合視訊通話、無盡通道、虛擬珠寶試戴和即時​​即時協助聊天等功能我們宣布推出phygital 功能。此外，零售終端用戶正在採用數位電子看板，進一步增加了該國對店內指示牌解決方案的需求。

亞太地區數位電子看板產業概況

亞太地區數位電子看板看板市場部分分散，由多家大型企業組成。從市場佔有率來看，目前只有少數大公司佔據市場主導地位。然而，創新和永續的包裝正在幫助許多公司贏得新契約和開拓新市場，從而提高市場佔有率。

  • 2020年9月－公司舉辦CPS/IoT展會線上展會「CEATEC 2020 ONLINE」（以下簡稱「CEATEC」）。在“綜合展區”，該公司利用影片、簡報資料、即時聊天功能等方式，介紹了多款與新常態社會工作模式和安全相關的數位化解決方案和概念影片。

其他好處：

  • Excel 格式的市場預測 (ME) 表
  • 分析師支援 3 個月

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 評估 COVID-19 對產業的影響
  • 市場促進因素
    • 零售和醫療保健等最終用戶行業的成長
    • 由於營運成本降低和標牌更換變得容易，採用率提高
  • 市場限制因素
    • 初始設定成本高
  • 價值鏈分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度

第5章市場區隔

  • 按類型
    • 電視牆
    • 視訊螢幕
    • 亭
    • 透明液晶螢幕
    • 數位海報
    • 其他類型
  • 按成分
    • 硬體
      • 液晶/LED顯示
      • OLED顯示器
      • 媒體播放機
      • 投影機/投影螢幕
      • 其他硬體
    • 軟體
    • 服務
  • 按尺寸
    • 32吋以下
    • 32英寸至52英寸
    • 52吋或以上
  • 按地點
    • 店內
    • 戶外的
  • 按用途
    • 零售
    • 運輸
    • 款待
    • 公司
    • 教育
    • 政府機構
    • 其他用途
  • 按國家/地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 其他亞太地區

第6章 競爭狀況

  • 公司簡介
    • NEC Display Solutions Co. Ltd
    • LG Display Co. Ltd
    • Samsung Electronics Co. Ltd
    • Panasonic Corporation
    • Sony Corporation
    • Stratacache
    • Planar Systems Inc.
    • Hitachi Ltd
    • Barco NV
    • Cisco Systems Inc.

第7章 投資分析

第8章市場的未來

簡介目錄
Product Code: 52407

The APAC Digital Signage Market is expected to register a CAGR of 7.58% during the forecast period.

APAC Digital Signage - Market - IMG1

The market is expected to have a steady growth owing to the increased application of video walls and digital billboards for brand marketing in developing nations such as India, Singapore and developed countries such as China and Japan.

Key Highlights

  • Digital signage has played an important factor in influencing the purchase decision, and institutions, like the government, healthcare, public transit, and retail stores, are now heavily relying on digital signages to better engage their targeted audiences to communicate their message.
  • As digital signage enables content and messages to be displayed on an electronic screen or digital sign and can be changed without modification to the physical sign, aggressive growth over the next few years across various emerging economies is anticipated. The adoption of digital signage is becoming more popular and mainstream with the technological advancements and decrease in price.
  • The vendors offering digital signage solutions are continuously investing in product innovations. For instance, Samsung announced the global launch of The Wall Luxury, which is the latest version of its modular MicroLED screen, which can be tailored to any size and aspect ratio. Such innovations and the global increase in ad spending are expected to drive the demand.
  • The COVID-19 outbreak has affected the studied market, as the manufacturing facilities were closed in the initial phase and work from home trends also reflected the demand decrease. However, the scenario expanded the scope of marketing through digital signage across many industries, especially in hospitals and public places, which utilized the technology for displaying important information.

APAC Digital Signage Market Trends

OLED to Show Significant Growth

  • OLED technology holds the promise of significantly enhanced picture quality, with the potential for innovative new consumer display presentations. It is often hailed as the future of digital displays and screens.
  • It is the only technology that overcomes the limitations of conventional displays, as it offers enhanced reality combined with a dynamic form. OLED provides superior light and color expression, as it is based on self-emitting light sources. Its flexibility and transparent nature are the results of the development of innovative OLED materials.
  • A country such as Vietnam is marketing the application of OLED digital signage boards in the country. For instance, in August 2021, the country hosted the International LED/OLED and Digital Signage Show at Saigon Exhibition and Convention Center Ho Chi Minh.
  • Moreover, LG Electronics India recently installed OLED digital signage at the largest shopping mall in Delhi, utilizing 63 custom-made curved 55-inch OLED panels. Standing eight meters tall, the OLED displays are installed in a ring so that they can be observed at any angle. Additionally, the tech giant supplied OLED signage at another Ambience Mall in Gurgaon, Delhi.

India to Hold the Highest Market Share

  • Last year, amidst the COVID-19 pandemic, the adoption of digital signage increased significantly in the region despite a decline in the global economy as businesses sought innovative ways to reach their target audience better.
  • According to Scala, India represents one of the largest gems and jewelry sector markets and contributed 29% of global jewelry consumption. This sector contributes 7% to the Indian economy and provides jobs to more than 40 lakh people.
  • Purchasing jewelry has been an inherent part of Indian tradition and culture. However, Personalisation is vital in increasing customer satisfaction and building brand loyalty as most customers prefer to purchase jewelry in-store. During the pandemic, jewelers across the country have opted for a 'phygital' approach to reach more customers and keep their revenues high while ensuring a safe and seamless shopping experience.
  • For example, India's most trusted jewelry brand, Tanishq, announced the launch of new phygital features, a tech stack that would bridge the gap between bricks and clicks - incorporating features such as video calling, endless aisle, virtual jewelry try on, and real-time, live assisted chat in more than 200 stores across the country. Several other Retail end-users are implementing digital signage, which is further increasing the demand for in-store signage solutions in the country.

APAC Digital Signage Industry Overview

The Asia Pacific Digital Signage market is partially fragmented and consists of several major players. In terms of market share, few of the major players currently dominate the market. However, with innovative and sustainable packaging, many of the companies are increasing their market presence by securing new contracts and by tapping new markets.

  • September 2020 - The company made an online exhibition of its CPS/IoT Exhibition 'CEATEC 2020 ONLINE' ('CEATEC'). The company introduced many digital solutions and concept videos related to work styles and security for the new normal society utilizing videos, presentation materials, and real-time chat function in the 'General Exhibit Area.'

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Assessment of Impact of COVID-19 on the Industry
  • 4.3 Market Drivers
    • 4.3.1 Growth Of End-user Verticals, such as Retail and Healthcare
    • 4.3.2 Increasing Adoption due to less operating cost and ease of change in signage
  • 4.4 Market Restraints
    • 4.4.1 High initial setup costs
  • 4.5 Industry Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Force Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Video Wall
    • 5.1.2 Video Screen
    • 5.1.3 Kiosk
    • 5.1.4 Transparent LCD Screen
    • 5.1.5 Digital Poster
    • 5.1.6 Other Types
  • 5.2 By Component
    • 5.2.1 Hardware
      • 5.2.1.1 LCD/LED Display
      • 5.2.1.2 OLED Display
      • 5.2.1.3 Media Players
      • 5.2.1.4 Projector/Projection Screens
      • 5.2.1.5 Other Hardware
    • 5.2.2 Software
    • 5.2.3 Services
  • 5.3 By Size
    • 5.3.1 Below 32"
    • 5.3.2 32"-52"
    • 5.3.3 Above 52"
  • 5.4 By Location
    • 5.4.1 In-Store
    • 5.4.2 Outdoor
  • 5.5 By Application
    • 5.5.1 Retail
    • 5.5.2 Transportation
    • 5.5.3 Hospitality
    • 5.5.4 Corporate
    • 5.5.5 Education
    • 5.5.6 Government
    • 5.5.7 Other Applications
  • 5.6 By Country
    • 5.6.1 China
    • 5.6.2 Japan
    • 5.6.3 India
    • 5.6.4 South Korea
    • 5.6.5 Rest of Asia Pacific

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 NEC Display Solutions Co. Ltd
    • 6.1.2 LG Display Co. Ltd
    • 6.1.3 Samsung Electronics Co. Ltd
    • 6.1.4 Panasonic Corporation
    • 6.1.5 Sony Corporation
    • 6.1.6 Stratacache
    • 6.1.7 Planar Systems Inc.
    • 6.1.8 Hitachi Ltd
    • 6.1.9 Barco NV
    • 6.1.10 Cisco Systems Inc.

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET