市場調查報告書
商品編碼
1642820
2025-2033 年數位看板市場規模、佔有率、趨勢和預測(按類型、組件、技術、應用、位置、規模和地區分類)Digital Signage Market Size, Share, Trends and Forecast by Type, Component, Technology, Application, Location, Size, and Region, 2025-2033 |
2024年全球數IMARC Group看板市場規模為285億美元。北美目前在市場上佔據主導地位,到2024 年,其市場佔有率將超過37.2%。市場成長。
市場成長與規模:在各產業採用的推動下,全球數位看板市場出現了大幅成長。隨著對互動式和視覺吸引力通訊工具的需求不斷成長,它不斷擴展。
主要市場促進因素:物聯網(IoT) 技術與數位看板的整合、對永續性和節能標牌解決方案的日益重視、由於COVID-19 大流行而對非接觸式和非接觸式顯示器的需求不斷增加,以及零售業的擴張行業中,數位廣告需求的增加是推動市場的一些關鍵因素。
技術進步:包括人工智慧 (AI)、第五代 (5G) 連接和擴增實境 (AR) 在內的技術創新不斷增強數位看板的功能,使其更加通用和有效。
行業應用:數位看板可應用於零售、醫療保健、交通、教育和酒店業,實現動態內容交付、資訊傳播和互動式客戶體驗。
主要市場趨勢:主要市場趨勢包括用於遠端內容管理的基於雲端的數位看板解決方案的成長、擴大使用資料分析進行內容最佳化以及食品服務行業數位菜單板的擴展。
地理趨勢:亞太地區由於其不斷擴大的零售業、技術採用以及對智慧城市計畫的投資,在市場成長方面處於領先地位。在零售和醫療保健產業的推動下,北美和歐洲也出現了顯著成長。
競爭格局:數位看板市場競爭格局眾多,解決方案供應商和硬體製造商眾多。策略合作夥伴關係和收購推動創新和市場擴張。
挑戰與機會:挑戰包括標準化、內容安全性以及與不同平台的兼容性的需求。機會在於擴大新興經濟體的市場覆蓋範圍、滿足各行業不斷變化的需求以及增強數位看板解決方案的個人化和互動性。
各行業擴大採用數位廣告解決方案
全球數位看板市場正在經歷顯著的成長,這主要是由於各行業擴大採用數位廣告解決方案。在數位看板的多功能性和動態功能的推動下,從傳統印刷廣告向數位展示的轉變進一步支撐了這一點。零售、醫療保健和運輸等行業正在利用數位看板有效地吸引目標受眾。例如,零售商利用數位看板進行店內促銷,增強顧客體驗。醫療機構使用數位看板向病人和訪客提供重要資訊。在交通領域,數位看板有助於即時更新,例如機場的航班資訊和公共交通時刻表。這一趨勢反映了數位看板在傳達訊息、廣告和促銷方面的有效性,使其成為尋求增強溝通策略的企業的一個令人信服的選擇。
對視覺吸引力和互動內容的需求激增
塑造全球數位看板市場的另一個重要促進因素是對視覺吸引力和互動式內容交付機制的不斷成長的需求。隨著傳統的靜態看板失去吸引力,企業開始轉向數位看板來吸引受眾。數位看板憑藉充滿活力的高清顯示器和互動功能,提供身臨其境的體驗。隨著消費者被吸引他們注意力並有效傳達訊息的視覺吸引力內容所吸引,數位看板得到了廣泛採用。
顯示技術的進步
數位看板市場受到發光二極體 (LED) 和有機發光二極體 (OLED) 等顯示技術不斷進步的強烈影響。它們提供更高的解析度、更高的色彩準確性和能源效率,從而提高數位看板顯示器的視覺品質。例如,LED 顯示器以其亮度和耐用性而聞名,適合室外和室內應用。 OLED 顯示器提供卓越的對比度和靈活性,可實現曲面和非常規的螢幕設計。這些進步推動企業和組織投資數位看板解決方案,利用最新的顯示技術來提供視覺上令人驚嘆的內容。
即時資訊發布
即時資訊傳播是全球數位看板市場的關鍵驅動力,特別是在及時更新至關重要的領域。數位看板系統具有即時通訊的優勢,使其在緊急情況、交通樞紐和公共空間中不可或缺。在緊急情況下,數位看板可以快速傳達安全指示和疏散路線,從而可能挽救生命。在交通運輸領域,數位看板提供出發、到達和延誤的即時更新,改善乘客體驗。在公共場所,數位看板充當共享新聞、活動更新和重要公告的動態平台。此促進因素強調了數位看板在提供及時和相關資訊方面的重要性,使其成為加強各部門溝通和安全的寶貴工具。
The global digital signage market size was valued at USD 28.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 48.95 Billion by 2033, exhibiting a CAGR of 5.56% from 2025-2033. North America currently dominates the market, holding a market share of over 37.2% in 2024. The escalating demand for interactive and visually engaging content, several improvements in display technologies, and the growing influence of smart cities are driving the market growth.
Market Growth and Size: The global digital signage market has witnessed substantial growth, driven by its adoption across various industries. It continues to expand, with a rising demand for interactive and visually engaging communication tools.
Major Market Drivers: the integration of the Internet of Things (IoT) technology into digital signage, growing emphasis on sustainability and energy-efficient signage solutions, increasing demand for touchless and contactless displays due to the COVID-19 pandemic, and expansion of the retail sector, enhancing the need for digital advertising are some of the key factors propelling the market.
Technological Advancements: Technological innovation, including artificial intelligence (AI), fifth generation (5G) connectivity, and augmented reality (AR), continues to enhance the capabilities of digital signage, making it more versatile and effective.
Industry Applications: Digital signage finds applications in retail, healthcare, transportation, education, and hospitality sectors, enabling dynamic content delivery, information dissemination, and interactive customer experiences.
Key Market Trends: The key market trends include growth of cloud-based digital signage solutions for remote content management, increasing use of data analytics for content optimization, and expansion of digital menu boards in the food service industry.
Geographical Trends: The Asia-Pacific region leads in market growth due to its expanding retail sector, technological adoption, and investment in smart city initiatives. North America and Europe also exhibit significant growth, driven by the retail and healthcare sectors.
Competitive Landscape: The digital signage market features a competitive landscape with numerous solution providers and hardware manufacturers. Strategic partnerships and acquisitions drive innovation and market expansion.
Challenges and Opportunities: Challenges include the need for standardization, content security, and compatibility with diverse platforms. Opportunities lie in expanding the market reach in emerging economies, addressing the evolving needs of various industries, and enhancing the personalization and interactivity of digital signage solutions.
Increasing adoption of digital advertising solutions across various industries
The global digital signage market is experiencing a notable surge in growth primarily due to the increasing adoption of digital advertising solutions across various industries. This is further underpinned by the shift from traditional printed advertising to digital displays, driven by the versatility and dynamic capabilities of digital signage. Industries such as retail, healthcare, and transportation are leveraging digital signage to engage their target audience effectively. Retailers, for instance, employ digital signage for in-store promotions, enhancing customer experiences. Healthcare facilities use digital signage to provide critical information to patients and visitors. In the transportation sector, digital signage aids in real-time updates, such as flight information at airports and public transportation schedules. This trend reflects the effectiveness of digital signage in conveying information, advertisements, and promotions, making it a compelling choice for businesses seeking to enhance their communication strategies.
Surging demand for visually engaging and interactive content
Another significant driver shaping the global digital signage market is the ever-growing demand for visually engaging and interactive content delivery mechanisms. As traditional static signage loses its appeal, businesses are turning to digital signage to captivate their audiences. With vibrant high-definition displays and interactive features, digital signage provides an immersive experience. The widespread adoption of digital signage as consumers are drawn to visually appealing content that holds their attention and conveys messages effectively.
Advancements in display technologies
The digital signage market is strongly influenced by continuous advancements in display technologies, such as light emitting diode (LED) and organic light emitting diode (OLED). They offer higher resolutions, improved color accuracy, and energy efficiency, enhancing the visual quality of digital signage displays. LED displays, for instance, are known for their brightness and durability, making them suitable for outdoor and indoor applications. OLED displays provide superior contrast ratios and flexibility, enabling curved and unconventional screen designs. These advancements drive businesses and organizations to invest in digital signage solutions that leverage the latest display technologies to deliver visually stunning content.
Real-Time Information Dissemination
Real-time information dissemination is a pivotal driver for the global digital signage market, particularly in sectors where timely updates are critical. Digital signage systems offer the advantage of instant communication, making them indispensable in emergency situations, transportation hubs, and public spaces. During emergencies, digital signage can quickly convey safety instructions and evacuation routes, potentially saving lives. In transportation, digital signage provides real-time updates on departures, arrivals, and delays, improving passenger experiences. In public spaces, digital signage serves as a dynamic platform for sharing news, event updates, and important announcements. This driver highlights the importance of digital signage in providing timely and relevant information, making it an invaluable tool for enhancing communication and safety across various sectors.
Video Walls
Video Screen
Transparent LED Screen
Digital Poster
Kiosks
Others
Video walls accounts for the majority of the market share
Hardware
Software
Service
Hardware holds the largest share in the industry
LCD/LED
Projection
Others
LCD/LED represents the leading market segment
Retail
Hospitality
Entertainment
Stadiums and Playgrounds
Corporate
Banking
Healthcare
Education
Transport
Others
Retail holds the largest share in the industry
Indoor
Outdoor
Indoor represents the leading market segment
Below 32 Inches
More than 52 Inches
Below 32 inches represents the leading market segment
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest digital signage market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
BARCO
Leyard Optoelectronic (Planar)
LG Electronics
Panasonic
Samsung Electronics
Shanghai Goodview Electronics
Sharp (Foxconn Group)
Sony