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市場調查報告書
商品編碼
1639466

數位電子看板看板：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Digital Signage - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計2025年數位電子看板市場規模為276.6億美元，預計2030年將達到414.1億美元，預測期內（2025-2030年）的複合年成長率為8.4%。

數位看板-市場-IMG1

交通網路、公共基礎設施和新商業建築的成長，尤其是在新興經濟體中，為該市場創造了更多的機會。數位電子看板應用於所有公共交通系統，以吸引旅途中觀眾的注意力，並為相關旅行者資訊和廣告提供即時位置和情境察覺。此外，數位電子看板系統正迅速成為許多教育機構的標準，學校和企業園區都在使用它們。

主要亮點

  • 例如，Visix Inc. 於 2022 年 4 月宣布威奇托州立大學為 Metroplex 會議中心選擇了 AxisTV Signage Suite數位電子看板系統，從而擴大了其高等教育計劃組合。完整的解決方案包括一個雲端託管的 CMS、3 個 Nano數位電子看板播放器和 10 個電子紙標牌，可動態顯示發生的事件和會議。
  • 數位電子看板系統消除了媒體播放器和顯示器之間經常出現的兼容性和互通性問題。此外，數位電子看板廣泛用作機場到達和離開公告板，稱為航班資訊顯示系統 (FIDS)。
  • 例如，2022年10月，領先的企業數位電子看板解決方案供應商Mvix在其航班資訊顯示（FIDS）模組中增加了用於機場顯示器的全新乘客資訊指示牌解決方案。新套件提供即時航班資訊服務，可在機場和當地飯店的航空公司櫃檯、登機口顯示器、航站樓螢幕、行李領取處和行李傳送帶顯示器上顯示航班資料。
  • 此外，客戶對清晰、全面的產品資訊的需求不斷成長，推動了數位化標牌的採用。教育領域對數位化科技的需求也日益成長。 2022年3月，全球視覺解決方案提供商ViewSonic Corp.在BETT展會上展示了其教育技術myViewBoard Sens。該技術採用人工智慧技術來提高學生的參與度並促進課堂健康。
  • 所有這些因素以及全球領導者品牌知名度和認可度的提高預計將推動市場成長。然而，數位電子看板需要較高的功率，這間接影響了維護成本。這可能會阻礙市場的發展。

數位電子看板看板市場趨勢

OLED 顯示器預計將穩定成長

  • OLED是唯一能夠克服傳統顯示器限制的技術，並且與動態形式相結合，增強了真實感。 OLED 利用自發光光源，提供卓越的光線和色彩還原。它的靈活性和透明度是創新 OLED 材料開發的結果。
  • 例如，2022 年 4 月，LG 商業解決方案在達拉斯的 AVI-SPL 辦公室推出並安裝了一塊影片“波浪牆”，它由多個曲面 OLED 顯示器組成，形成一個高清表面。電視牆安裝有 65 吋 LG 互動式數位電子看板，提供方向資訊。
  • OLED 顯示器沒有背光，這意味著它們具有極好的對比度（提供幾乎「無限」的對比度）。 OLED 顯示器具有真正的黑色背景，而 LCD 顯示器則沒有。由於 OLED 節能、輕巧和媒體呈現效果出色，其在室內品牌和體驗媒體數位電子看板中的應用正在迅速增加。此外，LG 商業解決方案最近推出了 55EW5TF，這是一款擁有尖端觸控螢幕技術的色彩鮮明、晶瑩剔透的 OLED 顯示器。
  • 顯示器採用投射電容式(P-Cap) 薄膜技術，提供靈敏且準確的觸控體驗，支援最多 10 個同時觸控點。此外，OLED 技術即使在 P-Cap 觸控膜上也能達到 33% 的透明度。它還具有纖薄的結構，不需要背光模組或液晶層。
  • 例如，2022 年 4 月，摩托羅拉 Moto G52 作為該公司的最新智慧型手機在印度推出。摩托羅拉 Moto G52 配備支援 90Hz 更新率的 OLED 顯示器。此外，LG 打算在年終（ 2022 年 8 月）推出一款 20 吋 OLED 面板，這將是其迄今為止最短的 OLED 螢幕。這些發展可能會推動市場的進一步發展。
  • 此外，透明 OLED（T-OLED）是一種自發光 OLED 技術，可實現四倍更高的透明度螢幕。它保留了 OLED 技術的無限對比度和完美色彩，從而產生令人驚嘆的影像疊加。 T-OLED的透明度為38％，而LCD的最佳透明度為10％。從正面觀看時，螢幕後面的物體與內容融為一體，而正面的紫外線防護使其成為商店櫥窗吸引路人眼球的理想展示。

預計亞太地區將佔據最大市場佔有率

  • 由於美國地區主要供應商的存在以及技術的早期採用和進步，北美在預測期內將主導全球指示牌市場。顯示技術的進步也推動了市場的發展。
  • 此外，由於安全和成本原因，數位電子看板正日益取代印刷指示牌。數位電子看板使安全程序可見，這是智慧酒店和相關行業發展的重要元素，預計將在預測期內增加市場需求。例如，2022 年 3 月，為飯店和活動專業人士提供全方位服務的會議網際網路和顯示技術合作夥伴 Xpodigital（美國奧蘭多）宣布將與 Xpodigital 合作，提供全面管理的會議網際網路和數位電子看板解決方案。個為了朝著成為該城市的首選邁出一步，它將關鍵的管理職位遷至拉斯維加斯。
  • 此外，飯店數位電子看板使飯店大廳、餐廳和走廊現代化，借助視覺上吸引人的廣告訊息傳輸更具互動性，營造出高檔的氛圍。此外，數位電子看板看板的互動式尋路功能可透過提供自助服務資訊來源幫助提升住宿體驗。 2022 年 3 月，飛利浦電視數位電子看板產品供應商 PPDS 宣布將把 Apple TV 應用程式引入飯店的飛利浦 Media Suite Hospitality 電視。
  • 大型體育場通常在淡季被出租，用於舉辦大型公司贊助的音樂會和其他活動，例如會議或促銷活動。配備引人注目的數位視訊顯示器的體育場館支援這些功能，並使場館對贊助商更有價值。
  • 此外，2022年3月，Quantela Inc.與領先的精品戶外廣告公司Liquid Outdoor宣佈建立新的夥伴關係，共同建立完整的數位電子看板解決方案，以擴展Liquid的生活方式網路。 Quantela 提供全面的專案管理和技術平台來監控和管理美國生活方式組合中捕獲的資料。 Quantera 也將為該計劃提供 1500 萬美元的種子資金，並透過主要投資者 Digital Alpha 的支持和捐助提供進一步的擴展機會。
  • 此外，軟體供應商正在致力於為行業新進入者提供與多種作業系統相容的客製化解決方案標準。對客製化解決方案的需求不斷成長，導致人們對雲端基礎的設計解決方案的興趣激增。 2022 年 2 月，三星在加州洛杉磯的 SoFi 體育場推出了一款名為 Infinity Screen 的全新中央吊掛視訊板。這是迄今為止為這項運動建造的最大的影片板。這款無限板採用獨一無二的設計，兩側內建顯示器。每個 LED 面板都可以進行獨特的編程，或匹配統計數據、即時內容、動畫內容等。

數位電子看板行業概況

數位電子看板市場相對分散，NEC顯示解決方案有限公司、三星電子有限公司、Panasonic Corporation和Sony Corporation等全球主要公司覆蓋硬體端。同時，也有少數中小型企業提供數位電子看板軟體。此外，許多參與者已進入市場，作為行業中的利基參與者提供獨特的產品應用。

2022 年 3 月，Planar 宣布推出兩個新的 LED電視牆顯示器系列，旨在滿足快節奏活動和高環境光環境的需求：Planar Luminate Pro 系列和 Planar Venue Pro 系列。新系列產品採用機械元件，可加快臨時或移動活動的安裝和拆卸速度，同時還提供完整的前部安裝和可維護性，使其成為更永久的壁掛式應用的理想選擇。

2022年2月，設計製造LED顯示器的美國私人公司NanoLumens推出了其透明LED網格產品系列「CLRVU」。該顯示器安裝在TK Elevator 的總部和位於亞特蘭大 Battery 的測試設施。此顯示器可在室內或室外使用，與建築物無縫融合，並允許使用者自訂顯示解析度、功耗和透明度。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

  • 市場概況
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買家的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭
  • 產業價值鏈分析
  • COVID-19 產業影響評估
  • 市場促進因素
    • 數位電子看板與跨平台媒體工具的融合
    • 承包解決方案的演變
    • 降低基礎建設成本，提高採用率
  • 市場限制
    • 與複雜業務需求整合性差

第5章 市場區隔

  • 按類型
    • 電視牆
    • 視訊螢幕
    • 亭
    • 透明液晶螢幕
    • 數位海報
    • 其他類型
  • 按組件
    • 硬體
      • LCD/LED 顯示器
      • OLED 顯示器
      • 媒體播放機
      • 投影機/投影螢幕
      • 其他硬體
    • 軟體
    • 服務
  • 尺寸
    • 少於 32 英尺
    • 32 英尺至 52 英尺
    • 超過 52 英尺
  • 地點
    • 商店內部
    • 戶外的
  • 按應用
    • 零售商
    • 運輸
    • 飯店業
    • 企業
    • 教育機構
    • 政府
    • 其他用途
  • 地區
    • 北美洲
    • 亞洲
    • 澳洲和紐西蘭
    • 歐洲
    • 拉丁美洲
    • 中東和非洲

第6章 競爭格局

  • 公司簡介
    • NEC Display Solutions Ltd.
    • LG Display Co. Ltd.
    • Samsung Electronics Co. Ltd.
    • Panasonic Corporation
    • Sony Corporation
    • Stratacache
    • Planar Systems Inc.
    • Hitachi Ltd.
    • Barco NV
    • Goodview
    • Cisco Systems Inc.

第7章投資分析

第 8 章：市場的未來

簡介目錄
Product Code: 50170

The Digital Signage Market size is estimated at USD 27.66 billion in 2025, and is expected to reach USD 41.41 billion by 2030, at a CAGR of 8.4% during the forecast period (2025-2030).

Digital Signage - Market - IMG1

The growth in transport networks, public infrastructure, and new commercial buildings, particularly in developing economies, creates more opportunities in this market. Digital signage is being used in and on all modes of public transportation to attract the attention of on-the-go viewers, providing real-time location and context awareness related to traveler information and advertising. Moreover, it is fast becoming a standard in many educational facilities, with schools and corporate campuses facilitating digital signage systems.

Key Highlights

  • For instance, in April 2022, Visix Inc. expanded its portfolio of higher education projects by announcing that Wichita State University had chosen an AxisTV Signage Suite digital signage system for its Metroplex convention center. The entire solution included a cloud-hosted CMS, three nano digital signage players, and ten Electronic Paper Room (E-Paper) Signs, which dynamically display events and meetings as they happen.
  • Digital signage systems eliminate frequent compatibility and interoperability issues between media players and displays. Furthermore, digital signage boards are being extensively used as arrival and departure boards in airports, known as Flight Information Display Systems (FIDS).
  • For instance, in October 2022, Mvix, a significant enterprise digital signage solutions provider, added a new passenger information signage solution for airport displays to its Flight Information Displays (FIDS) Module. The new suite displays flight data for airline counters, gate displays, terminal screens, baggage claim directories, and carousel displays for airports and local hotel properties, powered by real-time flight data services.
  • Furthermore, rising customer demand for clear and comprehensive product information drives the adoption of digitized signs. There is also a rise in demand for digitized technology in education. In March 2022, ViewSonic Corp., a global visual solutions provider, showcased its myViewBoard Sens, an educational technology, at the BETT show. This technology is embedded with AI technology that increases student engagement and facilitates wellness in the classroom.
  • Along with all these factors, enhancing brand awareness and perception among global leaders is expected to drive the market's growth. However, digital signage boards require high electricity, indirectly affecting maintenance costs. This could hinder the development of the market.

Digital Signage Market Trends

OLED Display is Expected to Experience Healthy Growth

  • OLED is the only technology that overcomes the limitations of conventional displays, as it offers enhanced reality combined with a dynamic form. OLED provides superior light and color expression based on self-emitting light sources. Its flexibility and transparency are the results of developing innovative OLED materials.
  • For instance, in April 2022, LG Business Solutions launched and installed a video "Wave Wall" with multiple curved OLED displays to form a high-definition surface at the AVI-SPL office in Dallas. The video wall features a 65-inch LG interactive digital signage board that provides wayfinding information.
  • As OLED displays lack the backlight, they function exceptionally well in contrast (essentially offering an 'infinite' contrast ratio). OLED displays feature an accurate black background, something LCDs can not match. The application of OLED in digital signage for indoor branding and experiential media is increasing rapidly, driven by energy-efficient, lightweight, and superior media presentation. Furthermore, LG Business Solutions recently launched 55EW5TF, a vivid, transparent OLED display with cutting-edge touchscreen technology.
  • This display uses projected capacitive (P-Cap) film technology for a highly responsive, accurate touch experience that simultaneously supports up to 10 touch points. Further, the OLED technology enables the display to achieve transparency of 33% even with the P-Cap touch film. It has a slimmer structure without needing a backlight unit or liquid crystal layer.
  • For instance, in April 2022, Motorola Moto G52 was launched in India as the company's latest smartphone. The Motorola Moto G52 has an OLED display that supports a 90Hz refresh rate. Furthermore, in August 2022, LG intends to launch a 20-inch OLED panel at the end of this year, which would be its shortest OLED screen yet. Such developments may further drive market growth.
  • Furthermore, transparent OLED (T-OLED) is a self-lighting OLED technology that creates four times more transparent screens. It maintains the infinite contrast and perfect colors of OLED technology for a stunning image overlay. T-OLED offers 38% transparency, whereas the highest clarity that has been achieved with LCD is 10%. When viewed head-on, objects behind the screen integrate with the content, and the front-facing UV protection makes the display ideal for store windows that catch the attention of passers-by.

Asia Pacific is Expected to Hold the Largest Market Share

  • North America dominates the global signage market over the forecasted duration, owing to the existence of significant vendors in the US region and also due to early adoption and advancement in technology. Furthermore, the advances in display technology are also likely to drive the market.
  • Further, digital signage is taking over printed signage owing to security and cost profits. It allows visualization of safety procedures, a vital component in developing smart hotels and related industries, and it is anticipated to augment market demand during the forecast period. For instance, in Mar 2022, Xpodigital, Orlando, United States, the full-service convention internet and display technology partner for hospitality and events professionals, moved vital management positions to Las Vegas as the first step in becoming the city's first choice for fully-managed conference internet and digital signage solutions.
  • Further, digital signage in hotels makes the delivery of the messaging much more interactive with the help of visually appealing ads that modernizes hotel lobbies, restaurants, and hallways and contributes to an upscale ambiance. Furthermore, the interactive wayfinding maps feature of digital signage help to enhance the guest experience by providing a self-service source of information. In March 2022, PPDS, a supplier of Philips TVs and digital signage products, announced that it is bringing the Apple TV app to its Philips MediaSuiteHospitality TVs in hotels.
  • Large stadiums are often rented out for other events during the off-season, such as concerts, conferences, or promotional events, sponsored by big businesses. A stadium with engaging digital video displays supports these functions and makes the venue more valuable to sponsors, which may further drive market growth.
  • Moreover, in March 2022. Quantela Inc. and leading boutique outdoor advertising company Liquid Outdoor jointly announced a new partnership to create a complete digital signage solution to expand Liquid's lifestyle network. Quantela will supply total program management and the technology platform to monitor and manage data captured across the US lifestyle portfolio. Through outcomes and with support from crucial investor Digital Alpha, Quantela will additionally provide the initial USD 15 million capital required for the project and further expansion opportunities.
  • Furthermore, the software providers are also engaged in providing a standard for customized solutions compatible with multiple operating systems to new entrants in the industry. There is an increased focus on cloud-based design solutions owing to the increasing demand for customized solutions. In February 2022, Samsung unveiled the Infinity Screen, a brand new, center-hung video board at Sofi Stadium in Los Angeles, California. This is the giant video board ever created for sports. The infinity board incorporates a display on dual sides with a one-of-a-kind design. Each LED panel can be uniquely or congruently programmed with statistics and live and animated content.

Digital Signage Industry Overview

The Digital Signage Market is relatively fragmented, with major global players, like NEC Display Solutions Ltd, Samsung Electronics Co. Ltd, Panasonic Corporation, and Sony Corporation, covering the hardware end of the spectrum. At the same time, there happen to be several medium and smaller players who provide software for digital signage. Moreover, many players are entering the market, offering unique product applications as niche players in the industry.

In March 2022, Planar launched two new LED video wall display families designed to serve the needs of fast-paced events and high-ambient light environments; the Planar Luminate Pro Series and Planar Venue Pro Series. The new families feature mechanical elements that accelerate set-up and takedown for temporary and mobile events but also feature complete front installation and serviceability, opening the door to more permanent wall-mounted applications.

In February 2022, NanoLumens, an American private corporation that designs and manufactures LED displays, released a transparent LED mesh product series called CLRVU. This display was installed for TK Elevators' headquarters and test facility at The Battery Atlanta. This display can be used indoors or outdoors to blend into the architecture of the building seamlessly, and it enables the user to customize the display's resolution, power consumption, and transparency.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of Impact of COVID-19 on the Industry
  • 4.5 Market Drivers
    • 4.5.1 Convergence of Digital Signage with Cross-platform Media Tool
    • 4.5.2 Evolution of Turnkey Solutions
    • 4.5.3 Diminishing Cost of Infrastructure Leading to Higher Penetration
  • 4.6 Market Restraints
    • 4.6.1 Poor Integration with Complex Business Requirements

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Video Wall
    • 5.1.2 Video Screen
    • 5.1.3 Kiosk
    • 5.1.4 Transparent LCD Screen
    • 5.1.5 Digital Poster
    • 5.1.6 Other Types
  • 5.2 Component
    • 5.2.1 Hardware
      • 5.2.1.1 LCD/LED Display
      • 5.2.1.2 OLED Display
      • 5.2.1.3 Media Players
      • 5.2.1.4 Projector/Projection Screens
      • 5.2.1.5 Other Hardware
    • 5.2.2 Software
    • 5.2.3 Services
  • 5.3 Size
    • 5.3.1 Below 32'
    • 5.3.2 32' - 52'
    • 5.3.3 Above 52'
  • 5.4 Location
    • 5.4.1 In-store
    • 5.4.2 Outdoor
  • 5.5 Application
    • 5.5.1 Retail
    • 5.5.2 Transportation
    • 5.5.3 Hospitality
    • 5.5.4 Corporate
    • 5.5.5 Education
    • 5.5.6 Government
    • 5.5.7 Other Applications
  • 5.6 Geography
    • 5.6.1 North America
    • 5.6.2 Asia
    • 5.6.3 Australia and New Zealand
    • 5.6.4 Europe
    • 5.6.5 Latin America
    • 5.6.6 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 NEC Display Solutions Ltd.
    • 6.1.2 LG Display Co. Ltd.
    • 6.1.3 Samsung Electronics Co. Ltd.
    • 6.1.4 Panasonic Corporation
    • 6.1.5 Sony Corporation
    • 6.1.6 Stratacache
    • 6.1.7 Planar Systems Inc.
    • 6.1.8 Hitachi Ltd.
    • 6.1.9 Barco NV
    • 6.1.10 Goodview
    • 6.1.11 Cisco Systems Inc.

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET