透明數位電子看板的全球市場

Transparent Digital Signage

出版日期: 2024年10月25日 | 出版商:

Global Industry Analysts, Inc. | 英文 135 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到 2030 年，全球透明數位電子看板市場預計將達到 537 億美元

2023年全球透明數位電子看板市場預計為42億美元，預計到2030年將達到537億美元，2023-2030年分析期間複合年成長率為43.7%。 LED 技術是本報告分析的細分市場之一，預計複合年成長率為 42.6%，到分析期結束時將達到 303 億美元。分析期內，OLED 技術領域的複合年成長率預計為 45.4%。

美國市場預計11億美元，中國預計複合年成長率41.2%

到 2023 年，美國透明數位電子看板市場預計將達到 11 億美元。中國作為全球第二大經濟體，預計2030年市場規模將達77億美元，2023-2030年分析期間複合年成長率為41.2%。其他值得注意的區域市場包括日本和加拿大，在分析期間預計複合年成長率分別為 39.3% 和 37.5%。在歐洲，德國預計複合年成長率為 29.6%。

全球透明數位電子看板市場－主要趨勢與促進因素總結

為什麼透明數位電子看板在廣告領域越來越受歡迎？

透明數位電子看板正在成為廣告和零售業的重要工具，提供吸引消費者的創新方式。與傳統顯示器不同，透明數位數位電子看板可以顯示數位內容，同時保持背景可見性，提供身臨其境的觀看體驗。該技術在零售環境中特別受歡迎，可以透過動態數位內容增強商店和產品展示。隨著智慧城市的興起以及對更具吸引力的公共空間的需求，透明數位電子看板正在應用於各種行業，包括汽車、酒店和企業通訊，以幫助企業吸引客戶並與客戶互動。

透明數位電子看板市場的關鍵細分市場有哪些？

技術包括 OLED、LED 和 LCD，每種技術的清晰度、亮度和能源效率水平各不相同。顯示器尺寸範圍從小型攜帶式顯示器到商業空間中使用的大型顯示器。透明數位電子看板廣泛用於各種應用，包括零售商店、汽車展示室、公司辦公室和公共空間，所有這些都利用該技術來創建具有視覺吸引力的互動式顯示。零售商店在櫥窗展示中使用透明指示牌，將實體產品與數位內容融為一體，汽車展示室使用透明標誌來突出車輛功能和規格。

科技進步如何影響透明數位電子看板？

技術創新正在推動透明數位電子看板的採用，使其更加通用且更具視覺衝擊力。尤其是 OLED 技術，因其能夠提供具有真正透明度的超薄、高解析度顯示器而處於領先地位。顯示解析度和亮度的提高使得透明數位電子看板在各種照明條件下更加有效，從而擴大了其室內和室外應用。此外，擴增實境(AR) 和互動性的整合將透明指示牌轉變為更具吸引力的平台，使客戶能夠與產品即時互動。這些進步正在增強數位電子看板在行銷和客戶參與策略中的潛力。

推動透明數位電子看板市場成長的因素有哪些？

透明數位數位電子看板市場的成長受到多種因素的推動，包括對創新廣告解決方案的需求不斷成長、顯示技術的進步以及智慧零售環境的日益普及。隨著企業尋求新的方式在競爭激烈的市場中脫穎而出，透明指示牌提供了美學和功能的獨特融合。智慧城市和數位基礎設施的擴張也為公共空間和交通樞紐的透明指示牌創造了新的機會。此外，隨著企業尋求永續的方式來增強其品牌和傳播活動，節能環保指示牌解決方案的興起進一步推動了市場成長。

受訪企業範例（共51家）

Aero Digital World
Anhui Lingju Digital Technology Co., Ltd.
ClearLED Inc.
Crystal Display Systems Ltd.
ENO Digital Signage
Haiwell（GZ）Advertising Industrial Co., Limited
Japan Display, Inc.
Kent Optronics, Inc.
LED-Hero Electronic Technology Co., Ltd.
Leyard Vteam（Shenzhen）Co., Ltd.

The global market for Transparent Digital Signage estimated at US$4.2 Billion in the year 2023, is expected to reach US$53.7 Billion by 2030, growing at a CAGR of 43.7% over the analysis period 2023-2030. LED Technology, one of the segments analyzed in the report, is expected to record a 42.6% CAGR and reach US$30.3 Billion by the end of the analysis period. Growth in the OLED Technology segment is estimated at 45.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.1 Billion While China is Forecast to Grow at 41.2% CAGR

The Transparent Digital Signage market in the U.S. is estimated at US$1.1 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$7.7 Billion by the year 2030 trailing a CAGR of 41.2% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 39.3% and 37.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 29.6% CAGR.

Global Transparent Digital Signage Market - Key Trends and Drivers Summarized

Why Is Transparent Digital Signage Gaining Momentum in Advertising?

Transparent digital signage is becoming a pivotal tool in the advertising and retail industries, offering an innovative way to engage consumers. Unlike traditional displays, transparent digital signage allows businesses to showcase digital content while still maintaining visibility of the background, creating an immersive viewing experience. This technology is especially popular in retail environments, where storefronts and product displays can be enhanced with dynamic digital content. With the rise of smart cities and the demand for more engaging public spaces, transparent digital signage is finding applications in various industries, including automotive, hospitality, and corporate communications, offering businesses new ways to attract and interact with customers.

What Are the Key Segments in the Transparent Digital Signage Market?

Technologies include OLED, LED, and LCD, each offering different levels of transparency, brightness, and energy efficiency. Display sizes range from small, portable units to large-format displays used in commercial spaces. Applications of transparent digital signage span across retail, automotive showrooms, corporate offices, and public spaces, with each sector leveraging the technology to create visually appealing and interactive displays. Retailers use transparent signage for window displays that blend physical products with digital content, while automotive showrooms incorporate it to highlight vehicle features and specifications.

How Are Technological Advancements Influencing Transparent Digital Signage?

Technological innovations are driving the adoption of transparent digital signage, making it more versatile and visually impactful. OLED technology, in particular, is leading the charge with its ability to produce ultra-thin, high-resolution displays with true transparency. Improvements in display resolution and brightness have made transparent digital signage more effective in various lighting conditions, expanding its use in both indoor and outdoor settings. The integration of augmented reality (AR) and interactive features is also transforming transparent signage into a more engaging platform, allowing customers to interact with products in real-time. These advancements are enhancing the potential of digital signage in marketing and customer engagement strategies.

What Factors Are Driving Growth in the Transparent Digital Signage Market?

The growth in the transparent digital signage market is driven by several factors, including the increasing demand for innovative advertising solutions, advancements in display technologies, and the growing popularity of smart retail environments. As businesses seek new ways to differentiate themselves in competitive markets, transparent signage offers a unique blend of aesthetics and functionality. The expansion of smart cities and digital infrastructures is also creating new opportunities for transparent signage in public spaces and transportation hubs. Additionally, the rise of energy-efficient and eco-friendly signage solutions is further propelling market growth, as companies look for sustainable ways to enhance their branding and communication efforts.

Select Competitors (Total 51 Featured) -

Aero Digital World
Anhui Lingju Digital Technology Co., Ltd.
ClearLED Inc.
Crystal Display Systems Ltd.
ENO Digital Signage
Haiwell (GZ) Advertising Industrial Co., Limited
Japan Display, Inc.
Kent Optronics, Inc.
LED-Hero Electronic Technology Co., Ltd.
Leyard Vteam (Shenzhen) Co., Ltd.

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Impact of Covid-19 and a Looming Global Recession
- Transparent Digital Signage - Global Key Competitors Percentage Market Share in 2024 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Rising Demand for Innovative Advertising Solutions Spurs Growth in Transparent Digital Signage
- Technological Advancements in Display Technologies Strengthen Business Case for Transparent Digital Signage
- Increasing Focus on Enhancing Customer Engagement Expands Addressable Market for Digital Signage Solutions
- Surge in Adoption of Transparent Displays in Retail and Hospitality Propels Market Growth
- Growing Use of Transparent Digital Signage in Corporate Communication Expands Market Opportunities
- Technological Innovations in OLED and LED Displays Propel Growth in Transparent Digital Signage
- Rising Demand for Energy-Efficient Display Solutions Strengthens Adoption of Transparent Signage
- Expansion of Smart Cities Initiatives Drives Demand for Innovative Digital Display Solutions
- Growing Integration of IoT with Transparent Digital Signage Enhances Real-Time Data Capabilities
- Technological Innovations in Augmented Reality (AR) Boost Demand for Interactive Digital Signage
- Increasing Focus on Seamless Digital Advertising Experiences Expands Adoption in Retail Spaces
- Technological Advancements in Flexible and Curved Displays Enhance Aesthetic Appeal of Transparent Signage
- Growing Popularity of Smart Retail and Digital Storefronts Strengthens Market for Transparent Displays
- Rising Use of Transparent Digital Signage in Event and Exhibition Spaces Expands Market Scope
4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Transparent Digital Signage Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
- TABLE 2: World Recent Past, Current & Future Analysis for Transparent Digital Signage by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 3: World Historic Review for Transparent Digital Signage by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 4: World 16-Year Perspective for Transparent Digital Signage by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
- TABLE 5: World Recent Past, Current & Future Analysis for LED Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 6: World Historic Review for LED Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 7: World 16-Year Perspective for LED Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
- TABLE 8: World Recent Past, Current & Future Analysis for OLED Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 9: World Historic Review for OLED Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 10: World 16-Year Perspective for OLED Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030

III. MARKET ANALYSIS

UNITED STATES
- Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
- TABLE 11: USA Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 12: USA Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 13: USA 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
CANADA
- TABLE 14: Canada Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 15: Canada Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 16: Canada 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
JAPAN
- Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
- TABLE 17: Japan Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 18: Japan Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 19: Japan 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
CHINA
- Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
- TABLE 20: China Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 21: China Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 22: China 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
EUROPE
- Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
- TABLE 23: Europe Recent Past, Current & Future Analysis for Transparent Digital Signage by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
- TABLE 24: Europe Historic Review for Transparent Digital Signage by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 25: Europe 16-Year Perspective for Transparent Digital Signage by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
- TABLE 26: Europe Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 27: Europe Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 28: Europe 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
FRANCE
- Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
- TABLE 29: France Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 30: France Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 31: France 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
GERMANY
- Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
- TABLE 32: Germany Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 33: Germany Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 34: Germany 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
ITALY
- TABLE 35: Italy Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 36: Italy Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 37: Italy 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
UNITED KINGDOM
- Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
- TABLE 38: UK Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 39: UK Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 40: UK 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
REST OF EUROPE
- TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 42: Rest of Europe Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 43: Rest of Europe 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
ASIA-PACIFIC
- Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
- TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 45: Asia-Pacific Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 46: Asia-Pacific 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
REST OF WORLD
- TABLE 47: Rest of World Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
- TABLE 48: Rest of World Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
- TABLE 49: Rest of World 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030