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商品編碼

1615996

洗衣護理產品市場機會、成長動力、產業趨勢分析與預測 2024 - 2032

Laundry Care Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

出版日期: 2024年09月06日 | 出版商:

Global Market Insights Inc. | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

由於產品創新和城市化進程不斷加快，2023 年全球洗衣護理產品市場規模將達到 1,028 億美元，2024 年至 2032 年複合年成長率將達到 5.6%。隨著城市人口的成長，特別是在發展中地區，對方便、有效率的洗衣解決方案的需求不斷增加。環保洗滌劑、濃縮配方和洗衣凝珠等新產品形式迎合了具有環保意識和時間緊迫的消費者。城市化也推動了洗衣機的使用，進一步刺激了對專用洗滌劑和織物調理劑的需求。

這些趨勢，加上不斷變化的消費者偏好，將在擴大洗衣護理市場規模方面發揮至關重要的作用。洗衣護理產品產業根據產品類型、配銷通路、價格範圍、應用和地區進行分類。洗滌劑市場規模超過 569 億美元，由於其在家庭日常清潔中的重要作用，到 2032 年將以 5.7% 的複合年成長率成長。洗滌劑因其有效去污、織物護理以及機洗和手洗的多功能性而被廣泛使用。

濃縮配方、環保成分以及與各種洗衣機的兼容性等創新增加了消費者的需求。不斷發展的城市化和不斷提高的衛生意識進一步推動了該細分市場的主導地位，使洗滌劑成為全球洗衣護理產品的主要選擇。 2023年，線下細分市場佔據市場主導地位，約佔總佔有率的67.7%，2024年至2032年將以5.2%的複合年成長率成長。該細分市場仍然是關鍵參與者，尤其是在傳統零售購物受到青睞的地區。它包括超市、大賣場、便利商店和專賣店，讓消費者可以親自檢查產品並立即購買。

市場範圍
開始年份	2023年
預測年份	2024-2032
起始值	1028 億美元
預測值	1,656 億美元
複合年成長率	5.6%

觸覺體驗與店內促銷、折扣和捆綁優惠相結合，對追求價值的注重價格的購物者俱有強烈的吸引力。亞太地區成為領先地區，創造了 382 億美元的可觀收入，預計在預測期內複合年成長率為 6.1%。城市化進程的加快、可支配收入的增加以及中產階級的壯大推動了該地區洗衣護理產品市場的快速擴張。中國、印度和東南亞等國家的消費者變得越來越有品牌意識，尋求優質洗滌劑和織物調理劑。了對有效洗衣護理產品的需求。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 干擾
- 未來展望
- 製造商
- 經銷商
- 零售商
衝擊力
- 成長動力
  - 消費者衛生和清潔意識不斷提高
  - 創新和產品開發
  - 都市化進程的加速與忙碌的生活方式
- 產業陷阱與挑戰
  - 環境問題和監管挑戰
  - 市場競爭激烈，價格戰激烈
消費者購買行為分析
- 人口趨勢
- 影響購買決策的因素
- 消費品採用
- 首選配銷通路
成長潛力分析
監管環境
定價分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：洗衣護理產品市場估計與預測：依產品類型，2021 - 2032 年

主要趨勢
洗滌劑
- 粉末洗滌劑
- 液體洗滌劑
- 豆莢/膠囊
織物柔軟劑和調理劑
去污劑和預處理產品
漂白劑
洗衣添加物
其他

第 6 章：洗衣護理產品市場估計與預測：按價格範圍，2021 - 2032

主要趨勢
低的
中等的
高的

第 7 章：洗衣護理產品市場估計與預測：按應用分類，2021 - 2032

主要趨勢
家庭
商業的

第 8 章：洗衣護理產品市場估計與預測：按配銷通路，2021 - 2032

主要趨勢
線上
- 電子商務
- 公司網站
離線
- 超級市場和大賣場
- 專賣店
- 其他

第 9 章：洗衣護理產品市場估計與預測：按地區，2021 - 2032

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 馬來西亞
- 印尼
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地區
MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非
- MEA 的其餘部分

第 10 章：公司簡介

Amway Home
Ariel
Bonux
Breeze
Calgon
Clorox
Comfort
Downy
Gain
OMO
Persil
Seventh Generation
Silan
Tide
Woolite

簡介目錄

Product Code: 11296

The Global Laundry Care Products Market size secured USD 102.8 billion in 2023 and will register a 5.6% CAGR from 2024 to 2032, owing to product innovation and rising urbanization. As urban populations grow, particularly in developing regions, demand for convenient and efficient laundry solutions increases. New product formats such as eco-friendly detergents, concentrated formulas, and laundry pods cater to environmentally conscious and time-pressed consumers. Urbanization also drives the use of washing machines, further fueling demand for specialized detergents and fabric conditioners.

These trends, combined with evolving consumer preferences, will play a vital role in expanding the laundry care market size. The laundry care products industry is classified based on product type, distribution channel, price range, application, and region. The detergent segment surpassed USD 56.9 billion and will grow at a 5.7% CAGR through 2032, attributed to its essential role in household cleaning routines. Detergents are widely used for their effective stain removal, fabric care, and versatility in both machine and hand washing.

Innovations, such as concentrated formulas, eco-friendly ingredients, and compatibility with various washing machines have increased consumer demand. The segment's dominance is further driven by growing urbanization and rising hygiene awareness, making detergents the primary choice in laundry care products worldwide. In 2023, the offline segment dominated the market with approximately 67.7% of the total share and will grow at a 5.2% CAGR from 2024-2032. This segment remains a key player, especially in regions where traditional retail shopping is favored. It includes supermarkets, hypermarkets, convenience stores, and specialty outlets, allowing consumers to physically examine products and make immediate purchases.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$102.8 Billion
Forecast Value	$165.6 Billion
CAGR	5.6%

The tactile experience, combined with in-store promotions, discounts, and bundle offers, appeals strongly to price-conscious shoppers seeking value. Asia Pacific emerged as the leading region, generating significant revenue of USD 38.2 billion, with growth expected at a CAGR of 6.1% over the forecast period. The region's rapid expansion in the laundry care products market is fueled by rising urbanization, increasing disposable incomes, and the growth of the middle class. Consumers in countries like China, India, and Southeast Asia are becoming more brand-conscious, seeking premium detergents and fabric conditioners.Additionally, heightened hygiene awareness, particularly post-COVID-19, has further accelerated demand for effective laundry care products.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2018 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
3.2 Impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Rising consumer awareness of hygiene and cleanliness
  - 3.2.1.2 Innovation and product development
  - 3.2.1.3 Increasing urbanization and busy lifestyles
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 Environmental concerns and regulatory challenges
  - 3.2.2.2 Intense market competition and price wars
3.3 Consumer buying behavior analysis
- 3.3.1 Demographic trends
- 3.3.2 Factors affecting buying decision
- 3.3.3 Consumer product adoption
- 3.3.4 Preferred distribution channel
3.4 Growth potential analysis
3.5 Regulatory landscape
3.6 Pricing analysis
3.7 Porter's analysis
3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Laundry Care Products Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Billion) (Million Units)

5.1 Key trends
5.2 Detergents
- 5.2.1 Powder detergents
- 5.2.2 Liquid detergents
- 5.2.3 Pods/Capsules
5.3 Fabric softeners and conditioners
5.4 Stain removers and Pre-treatment products
5.5 Bleaches
5.6 Laundry Additives
5.7 Others

Chapter 6 Laundry Care Products Market Estimates & Forecast, By Price Range, 2021 - 2032, (USD Billion) (Million Units)

6.1 Key trends
6.2 Low
6.3 Medium
6.4 High

Chapter 7 Laundry Care Products Market Estimates & Forecast, By Application, 2021 - 2032, (USD Billion) (Million Units)

7.1 Key trends
7.2 Household
7.3 Commercial

Chapter 8 Laundry Care Products Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Million Units)

8.1 Key trends
8.2 Online
- 8.2.1 Ecommerce
- 8.2.2 Company website
8.3 Offline
- 8.3.1 Supermarkets & hypermarkets
- 8.3.2 Specialty stores
- 8.3.3 Others

Chapter 9 Laundry Care Products Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion) (Million Units)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Malaysia
- 9.4.7 Indonesia
- 9.4.8 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Rest of Latin America
9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa
- 9.6.4 Rest of MEA