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市場調查報告書
商品編碼
1699236

洗衣護理產品市場機會、成長動力、產業趨勢分析及 2025-2034 年預測

Laundry Care Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 100 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2024 年全球洗衣護理產品市場價值為 1,074 億美元，預計 2025 年至 2034 年期間的複合年成長率為 4.8%。消費者衛生意識的不斷增強是這項擴張的主要驅動力。疫情進一步加劇了這一趨勢，提高了衛生和醫療保健的重要性。消費者非常重視居家清潔，包括洗衣，這刺激了對不僅能清潔還能消毒織物的產品的需求。因此，越來越多人開始採用能夠消除細菌、病菌和病毒的先進洗衣劑和消毒劑。消費者行為的這種轉變促使品牌透過推出具有抗菌特性、去污能力和無過敏原成分的配方進行創新。此外，人們越來越關注針對皮膚敏感和有特殊衛生需求的人設計的親膚型抗菌解決方案。這些創新正在加強公司的市場定位，使他們能夠滿足不斷變化的消費者偏好，同時提升其作為健康洗衣解決方案提供者的品牌形象。

洗衣護理產品市場 - IMG1

市場按產品類型細分為織物柔軟劑和調理劑、清潔劑、去污劑和預處理產品、漂白劑、洗衣添加劑等。洗滌劑在該產業佔據主導地位，2024 年產值將達到 596 億美元，預計到 2034 年將增加至 964 億美元。洗滌劑廣泛用於家庭清潔，可滿足消費者的各種需求，例如去污、柔軟織物和香味偏好。對環保選擇的需求不斷成長，從而推動了濃縮配方、冷水洗滌解決方案和永續成分的創新。現在，相當一部分消費者開始考慮購買洗衣護理產品對環境的影響，從而推動品牌開發環保替代品。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 1074億美元
預測值 1723億美元
複合年成長率 4.8%

在美國，受創新和永續發展措施的推動，洗衣護理產品市場年增率達 4.9%。消費者偏好的改變和法規的不斷演進促使企業投資於環保產品的開發。重點是減少塑膠廢物並採用先進技術來提高性能，同時最大限度地減少對環境的影響。隨著成熟品牌和新興品牌都努力透過新配方和行銷策略來吸引消費者的興趣，競爭格局正在加劇。

目錄

第1章：方法論與範圍

  • 市場範圍和定義
  • 基礎估算與計算
  • 預測參數
  • 資料來源
    • 基本的
  • 次要
      • 付費來源
      • 公共資源

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 中斷
    • 未來展望
    • 製造商
    • 經銷商
    • 零售商
  • 衝擊力
    • 成長動力
      • 消費者衛生和清潔意識不斷提高
      • 創新和產品開發
      • 都市化進程加快，生活方式更加忙碌
    • 產業陷阱與挑戰
      • 環境問題和監管挑戰
      • 激烈的市場競爭與價格戰

消費者購買行為分析

    • 人口趨勢
    • 影響購買決策的因素
    • 消費者產品採用
    • 首選配銷通路
    • 首選價格範圍
  • 成長潛力分析
  • 監管格局
  • 定價分析
  • 波特的分析
  • PESTEL分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第5章：市場估計與預測：按類型，2021 年至 2034 年

  • 主要趨勢
  • 洗滌劑
    • 粉末洗滌劑
    • 液體洗滌劑
    • 豆莢/膠囊
  • 織物柔軟劑和護髮素
  • 去污劑和預處理產品
  • 漂白劑
  • 洗衣添加物
  • 其他

第6章：市場估計與預測：依價格區間，2021 年至 2034 年

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第7章：市場估計與預測：按應用，2021 年至 2034 年

  • 主要趨勢
  • 家庭
  • 商業的

第8章：市場估計與預測：按配銷通路，2021 年至 2034 年

  • 主要趨勢
  • 線上
    • 電子商務
    • 公司網站
  • 離線
    • 超市和大賣場
    • 專賣店
    • 其他

第9章：市場估計與預測：按地區，2021 年至 2034 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第10章：公司簡介

  • Amway Home
  • Ariel
  • Bonux
  • Breeze
  • Calgon
  • Clorox
  • Comfort
  • Downy
  • Gain
  • OMO
  • Persil
  • Seventh Generation
  • Silan
  • Tide
  • Woolite
簡介目錄
Product Code: 11296

The Global Laundry Care Products Market was valued at USD 107.4 billion in 2024 and is projected to expand at a CAGR of 4.8% from 2025 to 2034. Growing consumer awareness about hygiene is a key driver of this expansion. The pandemic further amplified this trend, elevating the importance of sanitation and healthcare. Consumers are prioritizing cleanliness in their households, including laundry, fueling demand for products that not only clean but also sanitize fabrics. As a result, the adoption of advanced laundry detergents and sanitizers that eliminate germs, bacteria, and viruses is increasing. This shift in consumer behavior is encouraging brands to innovate by introducing formulations with antimicrobial properties, stain-removing capabilities, and allergen-free ingredients. Additionally, there is an increased focus on skin-friendly antibacterial solutions designed for individuals with sensitive skin and specific hygiene needs. These innovations are strengthening market positioning for companies, enabling them to cater to changing consumer preferences while enhancing their brand presence as providers of health-conscious laundry solutions.

Laundry Care Products Market - IMG1

The market is segmented by product type into fabric softeners and conditioners, detergents, stain removers and pre-treatment products, bleaches, laundry additives, and others. Detergents dominate the industry, generating USD 59.6 billion in 2024, with projections indicating an increase to USD 96.4 billion by 2034. Widely used for household cleaning routines, detergents cater to diverse consumer needs such as stain removal, fabric softening, and fragrance preferences. The demand for environmentally friendly options is rising, leading to innovations in concentrated formulas, cold-water washing solutions, and sustainable ingredients. A notable portion of consumers now consider the environmental impact of their laundry care purchases, pushing brands to develop eco-friendly alternatives.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$107.4 Billion
Forecast Value$172.3 Billion
CAGR4.8%

In the United States, the laundry care products market is witnessing annual growth of 4.9%, driven by innovation and sustainability initiatives. Changing consumer preferences and evolving regulations are prompting companies to invest in eco-conscious product development. The focus is on reducing plastic waste and incorporating advanced technologies to enhance performance while minimizing environmental impact. The competitive landscape is intensifying as both established and emerging brands strive to capture consumer interest with new formulations and marketing strategies.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast parameters
  • 1.4 Data sources
    • 1.4.1 Primary
  • 1.5 Secondary
      • 1.5.1.1 Paid sources
      • 1.5.1.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
    • 3.1.7 Retailers
  • 3.2 Impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Rising consumer awareness of hygiene and cleanliness
      • 3.2.1.2 Innovation and product development
      • 3.2.1.3 Increasing urbanization and busy lifestyles
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Environmental concerns and regulatory challenges
      • 3.2.2.2 Intense market competition and price wars

Consumer buying behavior analysis

    • 3.2.3 Demographic trends
    • 3.2.4 Factors affecting buying decision
    • 3.2.5 Consumer product adoption
    • 3.2.6 Preferred distribution channel
    • 3.2.7 Preferred price range
  • 3.3 Growth potential analysis
  • 3.4 Regulatory landscape
  • 3.5 Pricing analysis
  • 3.6 Porter's analysis
  • 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Type, 2021 – 2034 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Detergents
    • 5.2.1 Powder detergents
    • 5.2.2 Liquid detergents
    • 5.2.3 Pods/capsules
  • 5.3 Fabric softeners and conditioners
  • 5.4 Stain removers and pre-treatment products
  • 5.5 Bleaches
  • 5.6 Laundry additives
  • 5.7 Others

Chapter 6 Market Estimates & Forecast, By Price Range, 2021 – 2034, (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Low
  • 6.3 Medium
  • 6.4 High

Chapter 7 Market Estimates & Forecast, By Application, 2021 – 2034, (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Household
  • 7.3 Commercial

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Online
    • 8.2.1 Ecommerce
    • 8.2.2 Company website
  • 8.3 Offline
    • 8.3.1 Supermarkets & hypermarkets
    • 8.3.2 Specialty stores
    • 8.3.3 Others

Chapter 9 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 UK
    • 9.3.2 Germany
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 Japan
    • 9.4.3 India
    • 9.4.4 South Korea
    • 9.4.5 Australia
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
  • 9.6 MEA
    • 9.6.1 South Africa
    • 9.6.2 Saudi Arabia
    • 9.6.3 UAE

Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

  • 10.1 Amway Home
  • 10.2 Ariel
  • 10.3 Bonux
  • 10.4 Breeze
  • 10.5 Calgon
  • 10.6 Clorox
  • 10.7 Comfort
  • 10.8 Downy
  • 10.9 Gain
  • 10.10 OMO
  • 10.11 Persil
  • 10.12 Seventh Generation
  • 10.13 Silan
  • 10.14 Tide
  • 10.15 Woolite