家庭和衣物洗護市場規模、佔有率和成長分析（按類型、分銷管道和地區）- 產業預測 2025-2032

預計到 2023 年全球家庭和衣物洗護市場規模將達到 2012.9 億美元，從 2024 年的 2147.8 億美元成長到 2032 年的 3608.3 億美元，預測期內（2025-2032 年）的複合年成長率為 6.7%。

由於公眾衛生意識的增強和可支配收入的增加，全球家庭和衣物洗護市場預計將顯著成長。對有機和環保清潔產品的需求不斷成長，為製造商帶來了巨大的機遇，尤其是在消費者尋求永續替代方案的情況下。越來越多人能夠獲得各種各樣的洗衣和家用清洗產品，包括各種香水，這也將促進市場擴張。新冠疫情進一步凸顯了衛生的重要性，導致消毒劑和洗衣精等居家護理產品的需求激增。預計線上銷售管道將在這一成長中發揮關鍵作用。總體而言，都市化、健康意識和基礎設施的改善預計將在未來幾年推動市場向前發展。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

家庭及衣物洗護市場規模（按類型及複合年成長率） (2025-2032)

• 市場概況
• 衣物洗護
• 家用清潔劑
• 清潔劑
• 研磨劑、室內芳香劑、殺蟲劑

家庭及衣物洗護市場規模（依分銷管道及複合年成長率） (2025-2032)

• 市場概況
• 離線
• 線上

家庭及衣物洗護市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Procter & Gamble（United States）
• Unilever（United Kingdom）
• The Clorox Company（United States）
• Henkel AG & Co. KGaA（Germany）
• Reckitt Benckiser Group plc（United Kingdom）
• Colgate-Palmolive Company（United States）
• Church & Dwight Co., Inc.（United States）
• Kao Corporation（Japan）
• LG Household & Health Care Ltd.（South Korea）
• Amway Corporation（United States）
• SC Johnson & Son, Inc.（United States）
• Lion Corporation（Japan）
• Electrolux AB（Sweden）
• Whirlpool Corporation（United States）
• Samsung Electronics Co., Ltd.（South Korea）
• Miele & Cie. KG（Germany）
• Dyson Ltd.（United Kingdom）
• SharkNinja Operating LLC（United States）
• Haier Group Corporation（China）
• Panasonic Corporation（Japan）

結論和建議

Global Home And Laundry Care Market size was valued at USD 201.29 billion in 2023 and is poised to grow from USD 214.78 billion in 2024 to USD 360.83 billion by 2032, growing at a CAGR of 6.7% during the forecast period (2025-2032).

The global home and laundry care market is poised for significant growth, driven by heightened public awareness of hygiene and increased disposable income. The rising demand for organic and eco-friendly cleaning products presents a major opportunity for manufacturers, particularly as consumers seek sustainable alternatives. Enhanced accessibility to a wide range of laundry and household cleansers, including various fragrances, will also support market expansion. The COVID-19 pandemic has further underscored the importance of hygiene, leading to a surge in demand for home care products like disinfectants and laundry detergents. Online sales channels are anticipated to play a crucial role in this growth. Overall, a combination of urbanization, health awareness, and infrastructure improvements are expected to propel the market forward in the upcoming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Home And Laundry Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Home And Laundry Care Market Segments Analysis

Global Home And Laundry Care Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Laundry Care, Household Cleaners, Dishwashing Detergents and Polishes, Room Scents & Insecticides. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Home And Laundry Care Market

A significant driving force in the Global Home and Laundry Care market is the universal demand for cleanliness. This fundamental desire for tidy, sanitary homes and fresh clothing propels the consumption of various cleaning products and services. Consumers prioritize hygiene and freshness, leading to a heightened interest in effective home and laundry care solutions. As awareness of cleanliness impacts lifestyle choices, the market for cleaning supplies continues to expand, reflecting an ongoing commitment to maintaining pristine living environments. Consequently, the pursuit of cleanliness remains a pivotal factor influencing the growth and development of the home and laundry care industry on a global scale.

Restraints in the Global Home And Laundry Care Market

The Global Home and Laundry Care market faces a significant restraint as consumers are becoming more aware of the environmental impact of household products. With sustainability and waste reduction gaining priority among consumers, there is a rising demand for natural and eco-friendly alternatives. This shift in consumer preference could hinder the growth of traditional home and laundry care brands that fail to prioritize sustainable practices. As eco-conscious options gain traction, companies that do not adapt to these changing consumer values may struggle to maintain their market position, highlighting the need for innovation in sustainable product offerings within the industry.

Market Trends of the Global Home And Laundry Care Market

The Global Home and Laundry Care market is experiencing a significant shift towards sustainability, driven by increasing consumer awareness and demand for eco-friendly products. As individuals become more informed about environmental issues, they are actively seeking home and laundry solutions that minimize ecological impact. This trend has catalyzed a burgeoning market for green alternatives, including biodegradable detergents, packaging made from recycled materials, and concentrated formulas that reduce water usage. Brands are responding by innovating and repositioning their offerings to meet these consumer expectations, ultimately reshaping the competitive landscape and propelling growth in the eco-conscious segment of the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Home And Laundry Care Market Size by Type & CAGR (2025-2032)

• Market Overview
• Laundry Care
• Household Cleaners
• Dishwashing Detergents
• Polishes, Room Scents & Insecticides

Global Home And Laundry Care Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Home And Laundry Care Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whirlpool Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miele & Cie. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dyson Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SharkNinja Operating LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations