髮膜市場機會、成長動力、產業趨勢分析及 2024 年至 2032 年預測

2023 年，全球髮膜市場估值為22 億美元，預計2024 年至2032 年複合年成長率為5.1%。 。美容部落格、影片部落格和社群媒體的影響力讓消費者了解了將髮膜融入日常護髮的好處。隨著健康意識的提高，人們更喜歡天然和有機產品而不是化學替代品。含有摩洛哥堅果油、椰子油和乳木果油等天然成分的髮膜越來越受歡迎。

整個髮膜產業根據類型、性質、價格範圍、應用、最終用途、配銷通路和地區進行分類。市場根據類型分為熱蒸汽面罩和無蒸汽面罩。無蒸氣口罩細分市場佔據主導地位，2023 年營收約 15 億美元，預計未來幾年複合年成長率為 5.3%。全球無蒸氣面膜市場是較大的護膚和個人護理行業中的利基市場。

這些面罩專為方便和功效而設計，無需蒸氣即可啟動。隨著消費者忙碌的生活，他們需要適合他們日常生活的護膚解決方案。護膚技術的進步已經產生了無需蒸氣即可達到效果的強效配方。髮膜市場依性質分為天然、有機和合成細分市場。

合成材料細分市場約佔總市場佔有率的 44.4%，預計在預測期內複合年成長率為 4.8%。與天然替代品相比，合成髮膜更便宜，吸引了精打細算的消費者，尤其是在新興市場。合成化學的創新生產出了高效且多功能的髮膜，可解決損傷修復、毛躁控制和保濕等問題。 2023年，北美約佔市場的34.8%，預計在預測期內複合年成長率為5.4%。

北美消費者越來越重視健康和保健，推動高品質護髮產品（尤其是髮膜）的需求激增。透過美容部落格、社群媒體和專家評論輕鬆獲取資訊可以增強消費者的能力，從而提高他們對先進護髮解決方案的興趣。以創新精神而聞名的北美品牌正在開創先進的髮膜配方，整合最先進的成分和輸送系統。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
• 供應商格局
• 利潤率分析
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 對天然和有機產品的需求不斷成長
    • 電子商務和線上零售的成長
    • 更加重視專業和沙龍護理
  • 產業陷阱與挑戰
    • 市場競爭激烈
    • 不斷變化的消費者偏好和趨勢
• 成長潛力分析
• 波特的分析
• PESTEL分析
• 消費者行為分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：髮膜市場估計與預測：按類型，2021-2032

• 主要趨勢
• 熱蒸汽面罩
• 無蒸氣面罩

第 6 章：髮膜市場估計與預測：按性質分類，2021-2032 年

• 主要趨勢
• 自然的
• 有機的
• 合成的

第 7 章：髮膜市場估計與預測：按價格範圍，2021-2032

• 主要趨勢
• 低的
• 中等的
• 高的

第 8 章：髮膜市場估計與預測：依應用分類，2021-2032

• 主要趨勢
• 保濕面膜
• 蒸鍍掩模
• 頭皮護理
• 抗衰老面膜
• 其他（防毛躁面膜、蛋白質面膜等）

第 9 章：髮膜市場估計與預測：依最終用途，2021-2032 年

• 主要趨勢
• 個人
• 商業的

第 10 章：髮膜市場估計與預測：按配銷通路，2021-2032

• 主要趨勢
• 線上
• 離線

第 11 章：髮膜市場估計與預測：按地區，2021-2032 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 馬來西亞
  • 印尼
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • MEA 的其餘部分

第 12 章：公司簡介

• Arvazallia
• Aveda Corp.
• Coty Inc.
• EVA NYC
• Henkel AG & Co. KGaA
• Kao Corporation
• Leonor Greyl USA
• L'Oreal Paris
• MIELLE
• OLAPLEX
• Procter & Gamble
• Revlon, Inc.
• Shiseido Co., Ltd.
• Unilever
• Wella International Operations Switzerland Sarl.

The Global Hair Mask Market was valued at USD 2.2 billion in 2023 and is projected to grow at a CAGR of 5.1% from 2024 to 2032. Consumers are increasingly aware of the benefits of hair masks, such as damage prevention, enhanced shine, and improved overall hair health. The influence of beauty blogs, vlogs, and social media has educated consumers about the advantages of integrating hair masks into their hair care routines. With rising health consciousness, there's a preference for natural and organic products over chemical alternatives. Hair masks with natural ingredients like argan oil, coconut oil, and shea butter are gaining popularity.

The overall hair mask industry is classified based on type, nature, price range, application, end-use, distribution channel, and region. The market is segmented based on type into thermal steam masks and steam-free masks. The steam-free mask segment dominated the market with a revenue of approximately USD 1.5 billion in 2023 and is projected to grow at a CAGR of 5.3% in the coming years. The global steam-free mask market is a niche segment within the larger skincare and personal care industry.

Designed for convenience and efficacy, these masks activate without steam. As consumers juggle busy lives, there's a demand for skincare solutions that fit into their routines. Technological advancements in skincare have produced potent formulations that deliver results without steam. The hair mask market is categorized based on nature into natural, organic, and synthetic segments.

The synthetic segment commands approximately 44.4% of the total market share and is projected to grow at a CAGR of 4.8% during the forecast period. Synthetic hair masks are more affordable compared to natural alternatives, appealing to budget-conscious consumers, especially in emerging markets. Innovations in synthetic chemistry have produced hair masks that are effective and versatile, addressing concerns like damage repair, frizz control, and moisture retention. In 2023, North America accounted for approximately 34.8% of the market and is projected to grow at a CAGR of 5.4% during the forecast period.

North American consumers are placing a premium on health and wellness, driving a surge in demand for high-quality hair care products, especially hair masks. The easy access to information via beauty blogs, social media, and expert reviews empowers consumers, leading to a heightened interest in advanced hair care solutions. North American brands, known for their innovative spirit, are pioneering advanced hair mask formulations, integrating state-of-the-art ingredients and delivery systems.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rising demand for natural and organic products
    • 3.6.1.2 Growth in e-commerce and online retail
    • 3.6.1.3 Increased focus on professional and salon treatments
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Intense market competition
    • 3.6.2.2 Changing consumer preferences and trends
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis
• 3.10 Consumer behavior analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Hair Mask Market Estimates & Forecast, By Type, 2021-2032 (USD Billion)

• 5.1 Key trends
• 5.2 Thermal steam mask
• 5.3 Steam-Free mask

Chapter 6 Hair Mask Market Estimates & Forecast, By Nature, 2021-2032 (USD Billion)

• 6.1 Key trends
• 6.2 Natural
• 6.3 Organic
• 6.4 Synthetic

Chapter 7 Hair Mask Market Estimates & Forecast, By Price Range, 2021-2032 (USD Billion)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Hair Mask Market Estimates & Forecast, By Application, 2021-2032 (USD Billion)

• 8.1 Key trends
• 8.2 Moisturizing mask
• 8.3 Color-Depositing mask
• 8.4 Scalp treatments
• 8.5 Anti-Aging mask
• 8.6 Others (Anti-Frizz Masks, Protein Masks, etc.)

Chapter 9 Hair Mask Market Estimates & Forecast, By End Use, 2021-2032 (USD Billion)

• 9.1 Key trends
• 9.2 Individual
• 9.3 Commercial

Chapter 10 Hair Mask Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion)

• 10.1 Key trends
• 10.2 Online
• 10.3 Offline

Chapter 11 Hair Mask Market Estimates & Forecast, By Region, 2021-2032 (USD Billion)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Malaysia
  • 11.4.7 Indonesia
  • 11.4.8 Rest of Asia Pacific
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Rest of Latin America
• 11.6 MEA
  • 11.6.1 South Africa
  • 11.6.2 Saudi Arabia
  • 11.6.3 UAE
  • 11.6.4 Rest of MEA

Chapter 12 Company Profiles

• 12.1 Arvazallia
• 12.2 Aveda Corp.
• 12.3 Coty Inc.
• 12.4 EVA NYC
• 12.5 Henkel AG & Co. KGaA
• 12.6 Kao Corporation
• 12.7 Leonor Greyl USA
• 12.8 L'Oreal Paris
• 12.9 MIELLE
• 12.10 OLAPLEX
• 12.11 Procter & Gamble
• 12.12 Revlon, Inc.
• 12.13 Shiseido Co., Ltd.
• 12.14 Unilever
• 12.15 Wella International Operations Switzerland Sarl.