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健康美容化妝品

市場調查報告書

商品編碼

1609831

2025-2033 年日本護髮市場報告（按產品、配銷通路和地區）

Japan Hair Care Market Report by Product, Distribution Channel, and Region 2025-2033

出版日期: 2024年12月05日 | 出版商:

IMARC | 英文 122 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024 年日本護髮市場IMARC Group達到 69 億美元。護髮產品的不斷創新，例如使用資料和演算法配製以滿足消費者特定需求的可客製化洗髮精和護髮素，正在推動市場成長。

頭髮護理包括一系列旨在保持頭髮活力、清潔和整體外觀的做法和產品。這種綜合方法涉及利用不同的技術、治療方法和日常生活習慣來支持健康的頭髮生長並增強其固有的吸引力，同時解決乾燥、損傷或頭皮屑等特定問題。頭髮護理通常涉及多種活動，從清潔和調理的基本行為到造型和保護頭髮的精細方面。這些做法在保護髮乾、避免損傷和保持頭髮的視覺吸引力方面發揮關鍵作用，確保它們保持柔軟和光澤。頭髮護理的一個關鍵方面是它在增強髮乾潤滑方面的作用，從而最大限度地減少頭髮斷裂的可能性。此外，它還可以充當保護罩，減少頭髮吸收多餘水分的傾向，這可能會導致頭髮變弱和結構受損。

日本護髮市場趨勢：

日本護髮市場的需求大幅成長，主要是由於各種與頭髮相關的問題日益普遍，包括頭皮屑、乾燥、發癢、脫髮和頭髮無光澤。這種激增是由於人們越來越擔心污染的有害影響和增加暴露在有害的紫外線下。此外，由於人們越來越喜歡含有茶樹油、印楝、羅勒、迷迭香油、檸檬油和雪松木等天然成分的去屑洗髮水，該區域市場正在經歷提振，這些洗髮精已經贏得了消費者的正面關注。市場成長的另一個推動因素是富含天然油、蘆薈、可可脂和其他有機萃取物的多功能護髮產品的推出。這些產品迎合了尋求整體護髮解決方案的消費者。此外，透過超市、大賣場、零售店和便利商店以及線上平台等眾多分銷管道購買護髮產品的便利性進一步提振了市場前景。從本質上講，人們對頭髮健康意識的不斷增強以及對天然多功能產品的渴望，再加上透過多樣化的零售管道輕鬆獲得，是推動日本護髮市場成長的關鍵驅動力。

日本護髮市場細分：

產品見解：

染髮劑
髮膠
護髮素
定型啫哩
洗髮精
其他

配銷通路見解：

電子商務
專業零售商
大型超市和超級市場
便利商店
藥局
其他

競爭格局：

市場研究報告也對市場競爭格局進行了全面分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀表板和公司評估象限等競爭分析。此外，也提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

到目前為止，日本護髮市場的表現如何，未來幾年將如何表現？
COVID-19 對日本護髮市場有何影響？
日本護髮市場的產品結構如何？
日本護髮市場在配銷通路上的分化是什麼？
日本護髮市場價值鏈的各個階段是什麼？
日本護髮的關鍵促進因素和挑戰是什麼？
日本護髮市場的結構如何？
日本護髮市場的競爭程度如何？

本報告回答的關鍵問題：

到目前為止，日本護髮市場的表現如何，未來幾年又會如何？
COVID-19 對日本護髮市場有何影響？
日本護髮市場依產品分類是怎樣的？
日本護髮市場的配銷通路分類是怎樣的？
日本護髮市場價值鏈的各個階段是什麼？
日本護髮的關鍵促進因素和挑戰是什麼？
日本護髮市場的結構如何？
日本護髮市場的競爭程度如何？

染髮劑
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
髮膠
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
護髮素
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
定型啫哩
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
洗髮精
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
其他
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）

第 7 章：日本護髮市場 - 細分：按配銷通路

電子商務
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
專業零售商
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
大型超市和超級市場
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
便利商店
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
藥局
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
其他
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）

第 8 章：日本護髮市場 - 競爭格局

概述
市場結構
市場參與者定位
最佳制勝策略
競爭儀表板
公司評估象限

第 9 章：關鍵參與者簡介

Company A

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company B

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company C

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company D

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company E

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

第 10 章：日本護髮市場 - 產業分析

促進因素、限制因素和機會
- 概述
- 促進要素
- 限制
- 機會
波特五力分析
- 概述
- 買家的議價能力
- 供應商的議價能力
- 競爭程度
- 新進入者的威脅
- 替代品的威脅
價值鏈分析

第 11 章：附錄

簡介目錄

Product Code: SR112024A17532

Japan hair care market size reached USD 6.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.7 Billion by 2033, exhibiting a growth rate (CAGR) of 3.9% during 2025-2033. The increasing innovations in hair care products, such as customizable shampoos and conditioners that are formulated using data and algorithms to address the specific needs of the consumer, are driving the market growth.

Hair care encompasses a range of practices and products aimed at preserving the vitality, cleanliness, and overall appearance of one's hair. This comprehensive approach involves the utilization of diverse techniques, treatments, and daily routines tailored to support healthy hair growth and amplify its inherent allure while addressing specific issues like dryness, damage, or dandruff. Hair care typically involves a multitude of activities, spanning from the fundamental act of cleansing and conditioning to the finer aspects of styling and safeguarding your hair. These practices play a pivotal role in safeguarding the hair shaft, averting damage, and maintaining the visual appeal of your locks, ensuring they remain supple and radiantly lustrous. One key aspect of hair care is its role in enhancing the lubrication of the hair shaft, which, in turn, minimizes the likelihood of hair breakage. Additionally, it serves as a protective shield, reducing the hair's propensity to absorb excess water, which can contribute to weakening and structural compromise.

Japan Hair Care Market Trends:

The hair care market in Japan is witnessing a significant upsurge in demand, primarily due to the escalating prevalence of various hair-related issues, including dandruff, dryness, itching, hair loss, and lackluster hair. This surge is fueled by mounting concerns among individuals regarding the detrimental effects of pollution and increased exposure to harmful UV sun rays. Furthermore, the regional market is experiencing a boost from the growing preference for anti-dandruff shampoos containing natural ingredients like tea tree oil, neem, basil, rosemary oil, lemon oil, and cedarwood, which have garnered positive consumer attention. Another contributing factor to the market's growth is the introduction of versatile hair care products enriched with natural oils, aloe vera, cocoa butter, and other organic extracts. These offerings cater to consumers seeking holistic hair care solutions. Additionally, the convenience of accessing hair care products through numerous distribution channels, such as supermarkets, hypermarkets, retail and convenience stores, and online platforms, has further bolstered the market's outlook. In essence, the expanding awareness of hair health and the desire for natural, multifunctional products, coupled with easy availability through diverse retail channels, are key drivers propelling the growth of the hair care market in Japan.

Japan Hair Care Market Segmentation:

Product Insights:

Hair Colorants
Hair Spray
Conditioners
Styling Gel
Shampoos
Others

Distribution Channel Insights:

E-Commerce
Specialist Retailers
Hypermarkets and Supermarkets
Convenience Stores
Pharmacies
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan hair care market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan hair care market?
What is the breakup of the Japan hair care market on the basis of product?
What is the breakup of the Japan hair care market on the basis of distribution channel?
What are the various stages in the value chain of the Japan hair care market?
What are the key driving factors and challenges in the Japan hair care?
What is the structure of the Japan hair care market and who are the key players?
What is the degree of competition in the Japan hair care market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Hair Care Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Hair Care Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Hair Care Market - Breakup by Product

6.1 Hair Colorants
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Hair Spray
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Conditioners
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Styling Gel
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Shampoos
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
6.6 Others
- 6.6.1 Historical and Current Market Trends (2019-2024)
- 6.6.2 Market Forecast (2025-2033)

7 Japan Hair Care Market - Breakup by Distribution Channel

7.1 E-Commerce
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Specialist Retailers
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Hypermarkets and Supermarkets
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Convenience Stores
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
7.5 Pharmacies
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2019-2024)
- 7.5.3 Market Forecast (2025-2033)
7.6 Others
- 7.6.1 Historical and Current Market Trends (2019-2024)
- 7.6.2 Market Forecast (2025-2033)

8 Japan Hair Care Market - Competitive Landscape

8.1 Overview
8.2 Market Structure
8.3 Market Player Positioning
8.4 Top Winning Strategies
8.5 Competitive Dashboard
8.6 Company Evaluation Quadrant

9 Profiles of Key Players

9.1 Company A
- 9.1.1 Business Overview
- 9.1.2 Product Portfolio
- 9.1.3 Business Strategies
- 9.1.4 SWOT Analysis
- 9.1.5 Major News and Events
9.2 Company B
- 9.2.1 Business Overview
- 9.2.2 Product Portfolio
- 9.2.3 Business Strategies
- 9.2.4 SWOT Analysis
- 9.2.5 Major News and Events
9.3 Company C
- 9.3.1 Business Overview
- 9.3.2 Product Portfolio
- 9.3.3 Business Strategies
- 9.3.4 SWOT Analysis
- 9.3.5 Major News and Events
9.4 Company D
- 9.4.1 Business Overview
- 9.4.2 Product Portfolio
- 9.4.3 Business Strategies
- 9.4.4 SWOT Analysis
- 9.4.5 Major News and Events
9.5 Company E
- 9.5.1 Business Overview
- 9.5.2 Product Portfolio
- 9.5.3 Business Strategies
- 9.5.4 SWOT Analysis
- 9.5.5 Major News and Events

10 Japan Hair Care Market - Industry Analysis

10.1 Drivers, Restraints, and Opportunities
- 10.1.1 Overview
- 10.1.2 Drivers
- 10.1.3 Restraints
- 10.1.4 Opportunities
10.2 Porters Five Forces Analysis
- 10.2.1 Overview
- 10.2.2 Bargaining Power of Buyers
- 10.2.3 Bargaining Power of Suppliers
- 10.2.4 Degree of Competition
- 10.2.5 Threat of New Entrants
- 10.2.6 Threat of Substitutes
10.3 Value Chain Analysis