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1703389

頭髮和頭皮護理市場－全球產業規模、佔有率、趨勢、機會和預測（按產品類型、按銷售管道、按地區和競爭情況，2020-2030 年）

Hair and Scalp Care Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Sales Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球頭髮和頭皮護理市場價值為 1,014.5 億美元，預計到 2030 年將達到 1,462.1 億美元，預測期內年複合成長率(CAGR) 為 6.34%。市場擴張的動力源於消費者對頭皮健康的意識不斷增強、對天然和有機成分的偏好日益增加以及個性化護髮解決方案的出現。

市場概覽
預測期 2026-2030
2024年市場規模 1014.5億美元
2030年市場規模 1462.1億美元
2025-2030 年複合年成長率 6.34%
成長最快的領域 線上
最大的市場 北美洲

高階專業護髮產品正在獲得越來越大的發展勢頭，這得益於解決頭皮屑、脫髮和頭皮敏感等關鍵問題的配方創新。電子商務產業透過提供可近性、產品多樣性和便利性，繼續在市場發展中發揮關鍵作用。 2024年，美國電子商務滲透率將達到創紀錄的22.7%，凸顯數位零售日益成長的重要性。自 2020 年以來，線上銷售一直占美國零售總額的至少 20%，凸顯了電子商務在消費者購買行為中的作用日益增強。

市場促進因素

提高對頭皮和頭髮健康的認知

市場挑戰

競爭加劇和產品差異化

市場趨勢

多功能和混合型護髮產品的成長

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：全球頭髮與頭皮護理市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品類型（去屑、掉髮、頭皮乾燥發癢、白髮、灰髮、其他）
    • 依銷售管道（大賣場/超市、百貨公司、藥局、網路、其他）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第5章：北美頭髮與頭皮護理市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品類型
    • 按銷售管道
    • 按國家/地區
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第6章：歐洲頭髮與頭皮護理市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第7章：亞太地區頭髮與頭皮護理市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 韓國
    • 印尼

第8章：中東和非洲頭髮和頭皮護理市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第9章：南美洲頭髮和頭皮護理市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第10章：市場動態

  • 驅動程式
  • 挑戰

第 11 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第 12 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 13 章：競爭格局

  • 公司簡介
    • L'Oreal SA
    • Unilever plc
    • Johnson & Johnson Services, Inc.
    • Kao Corporation
    • Shiseido Co., Ltd.
    • The Estee Lauder Companies Inc.
    • Beiersdorf AG
    • Revlon Inc.
    • Amorepacific US, Inc.
    • Himalaya Global Holdings Ltd.

第 14 章：策略建議

第15章調查會社について,免責事項

簡介目錄
Product Code: 28102

Global Hair And Scalp Care Market was valued at USD 101.45 billion in 2024 and is projected to reach USD 146.21 billion by 2030, growing at a compound annual growth rate (CAGR) of 6.34% during the forecast period. Market expansion is being driven by heightened consumer awareness around scalp health, increasing preference for natural and organic ingredients, and the emergence of personalized hair care solutions.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 101.45 Billion
Market Size 2030USD 146.21 Billion
CAGR 2025-20306.34%
Fastest Growing SegmentOnline
Largest MarketNorth America

Premium and professional hair care products are gaining momentum, supported by innovations in formulations that address key concerns such as dandruff, hair loss, and scalp sensitivity. The e-commerce sector continues to play a pivotal role in market development by providing accessibility, product variety, and convenience. In 2024, U.S. e-commerce penetration reached a record 22.7%, underscoring the growing importance of digital retail. Since 2020, online sales have consistently accounted for at least 20% of total U.S. retail activity, emphasizing the expanding role of e-commerce in consumer purchasing behavior.

Market Drivers

Heightened Awareness of Scalp Health and Hair Wellness

A major driver of market growth is the increasing awareness among consumers of the role scalp health plays in maintaining strong, vibrant hair. Concerns over issues such as hair thinning, dandruff, and scalp irritation-often linked to pollution, stress, and changing lifestyles-are leading more individuals to seek targeted care. Dermatologists and trichologists are advocating for the scalp to be treated with the same care as facial skin, prompting rising demand for specialized products like scalp serums, exfoliants, and treatment solutions.

The influence of social media and digital content has further fueled this trend. Influencers, hair care professionals, and brands are actively educating consumers about proper scalp care routines, encouraging adoption of products tailored to individual needs. The demand for sulfate-free, paraben-free, and dermatologist-tested formulations continues to rise, contributing to the growth of the premium segment in the scalp care category.

Market Challenges

Intensified Competition and Product Differentiation

The global hair and scalp care market is characterized by intense competition and a high degree of saturation. Major industry players such as L'Oreal, Unilever, and Procter & Gamble dominate the space, while numerous emerging and niche brands continue to enter the market, particularly through direct-to-consumer (DTC) channels.

In this crowded landscape, product differentiation has become increasingly challenging. Companies are under pressure to invest in advanced research and development (R&D) to offer distinctive products, including personalized hair care solutions, scalp microbiome-friendly formulations, and high-efficacy hair growth treatments. However, the high costs associated with continuous innovation can be a significant barrier, especially for smaller and independent brands.

Market Trends

Growth of Multi-Functional and Hybrid Hair Care Products

The demand for multi-functional and hybrid hair care products is rising rapidly, as consumers seek streamlined routines that deliver multiple benefits in a single product. This trend reflects a growing desire for efficiency, convenience, and value in personal care.

Examples of such innovations include 2-in-1 shampoo-conditioners, leave-in treatments with built-in heat protection, and scalp serums combining anti-dandruff action with hair growth support. Brands are developing advanced all-in-one solutions that address hydration, scalp health, and color protection simultaneously. Additionally, the integration of skincare-inspired ingredients-such as hyaluronic acid, peptides, and niacinamide-into hair formulations is becoming increasingly prevalent.

Minimalist beauty routines, sustainable packaging, and travel-ready formats are further reinforcing consumer interest in hybrid and multi-functional offerings, making this a key trend shaping the future of the hair and scalp care industry.

Key Market Players

  • L'Oreal S.A.
  • Unilever plc
  • Johnson & Johnson Services, Inc.
  • Kao Corporation
  • Shiseido Co., Ltd.
  • The Estee Lauder Companies Inc.
  • Beiersdorf AG
  • Revlon Inc.
  • Amorepacific US, Inc.
  • Himalaya Global Holdings Ltd.

Report Scope:

In this report, the Global Hair and Scalp Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair and Scalp Care Market, By Product Type:

  • Anti-dandruff
  • Hair Loss
  • Dry & Itchy Scalp
  • White & Grey Hair
  • Others

Hair and Scalp Care Market, By Sales Channel:

  • Hypermarket/Supermarket
  • Departmental stores
  • Pharmacy
  • Online
  • Others

Hair and Scalp Care Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair and Scalp Care Market.

Available Customizations:

Global Hair and Scalp Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Hair and Scalp Care Market Outlook

  • 4.1. Market Size & Forecast
    • 4.1.1. By Value
  • 4.2. Market Share & Forecast
    • 4.2.1. By Product Type (Anti-dandruff, Hair Loss, Dry & Itchy Scalp, White & Grey Hair, Others)
    • 4.2.2. By Sales Channel (Hypermarket/Supermarket, Departmental stores, Pharmacy, Online, Others)
    • 4.2.3. By Region
    • 4.2.4. By Company (2024)
  • 4.3. Market Map

5. North America Hair and Scalp Care Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type
    • 5.2.2. By Sales Channel
    • 5.2.3. By Country
  • 5.3. North America: Country Analysis
    • 5.3.1. United States Hair and Scalp Care Market Outlook
      • 5.3.1.1. Market Size & Forecast
        • 5.3.1.1.1. By Value
      • 5.3.1.2. Market Share & Forecast
        • 5.3.1.2.1. By Product Type
        • 5.3.1.2.2. By Sales Channel
    • 5.3.2. Canada Hair and Scalp Care Market Outlook
      • 5.3.2.1. Market Size & Forecast
        • 5.3.2.1.1. By Value
      • 5.3.2.2. Market Share & Forecast
        • 5.3.2.2.1. By Product Type
        • 5.3.2.2.2. By Sales Channel
    • 5.3.3. Mexico Hair and Scalp Care Market Outlook
      • 5.3.3.1. Market Size & Forecast
        • 5.3.3.1.1. By Value
      • 5.3.3.2. Market Share & Forecast
        • 5.3.3.2.1. By Product Type
        • 5.3.3.2.2. By Sales Channel

6. Europe Hair and Scalp Care Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. Europe: Country Analysis
    • 6.3.1. France Hair and Scalp Care Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Germany Hair and Scalp Care Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Spain Hair and Scalp Care Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel
    • 6.3.4. Italy Hair and Scalp Care Market Outlook
      • 6.3.4.1. Market Size & Forecast
        • 6.3.4.1.1. By Value
      • 6.3.4.2. Market Share & Forecast
        • 6.3.4.2.1. By Product Type
        • 6.3.4.2.2. By Sales Channel
    • 6.3.5. United Kingdom Hair and Scalp Care Market Outlook
      • 6.3.5.1. Market Size & Forecast
        • 6.3.5.1.1. By Value
      • 6.3.5.2. Market Share & Forecast
        • 6.3.5.2.1. By Product Type
        • 6.3.5.2.2. By Sales Channel

7. Asia-Pacific Hair and Scalp Care Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Asia-Pacific: Country Analysis
    • 7.3.1. China Hair and Scalp Care Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2.Japan Hair and Scalp Care Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. India Hair and Scalp Care Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. South Korea Hair and Scalp Care Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Indonesia Hair and Scalp Care Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Middle East & Africa Hair and Scalp Care Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. MEA: Country Analysis
    • 8.3.1. South Africa Hair and Scalp Care Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. Saudi Arabia Hair and Scalp Care Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. UAE Hair and Scalp Care Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. Turkey Hair and Scalp Care Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel

9. South America Hair and Scalp Care Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Hair and Scalp Care Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. Argentina Hair and Scalp Care Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. Colombia Hair and Scalp Care Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. Market Dynamics

  • 10.1. Drivers
  • 10.2. Challenges

11. Market Trends & Developments

  • 11.1. Merger & Acquisition (If Any)
  • 11.2. Product Launches (If Any)
  • 11.3. Recent Developments

12. Porters Five Forces Analysis

  • 12.1. Competition in the Industry
  • 12.2. Potential of New Entrants
  • 12.3. Power of Suppliers
  • 12.4. Power of Customers
  • 12.5. Threat of Substitute Products

13. Competitive Landscape

  • 13.1. Company Profiles
    • 13.1.1. L'Oreal S.A.
      • 13.1.1.1. Business Overview
      • 13.1.1.2. Company Snapshot
      • 13.1.1.3. Products & Services
      • 13.1.1.4. Financials (As Per Availability)
      • 13.1.1.5. Key Market Focus & Geographical Presence
      • 13.1.1.6. Recent Developments
      • 13.1.1.7. Key Management Personnel
    • 13.1.2. Unilever plc
    • 13.1.3. Johnson & Johnson Services, Inc.
    • 13.1.4. Kao Corporation
    • 13.1.5. Shiseido Co., Ltd.
    • 13.1.6. The Estee Lauder Companies Inc.
    • 13.1.7. Beiersdorf AG
    • 13.1.8. Revlon Inc.
    • 13.1.9. Amorepacific US, Inc.
    • 13.1.10. Himalaya Global Holdings Ltd.

14. Strategic Recommendations

15. About Us & Disclaimer