乘用車GPS導航系統市場機會、成長動力、產業趨勢分析及2024年至2032年預測

2023年，全球乘用車GPS導航系統市值為231億美元，預計2024年至2032年複合年成長率為8.4%。需求不斷成長特徵。消費者尋求先進的導航系統，以提供路線最佳化、即時交通更新以及與其他車載技術的整合。這些功能可協助駕駛者避免迷路並減少交通堵塞，進而改善駕駛體驗和安全性。智慧技術和車輛互聯的興起也加速了 GPS 系統的採用。

隨著汽車製造商繼續關注資訊娛樂和安全創新，對複雜 GPS 導航解決方案的需求持續成長。這些系統越來越被視為現代車輛的重要組成部分，可提高駕駛員的便利性和安全性。該市場的另一個重要成長動力是連網汽車技術的日益整合。隨著車輛透過遠端資訊處理和物聯網變得更加互聯，對提供即時更新和無縫連接的尖端導航系統的需求不斷成長。

這些系統透過提供即時交通資訊、車輛追蹤和遠端診斷等功能來增強整體用戶體驗。智慧型裝置和應用程式的成長進一步推動了與其他數位平台順利整合的創新 GPS 解決方案的需求。根據設備類型，市場分為儀表板導航系統、攜帶式導航系統和行動導航系統。 2023年，儀表板導航系統細分市場佔據主導地位，佔超過59%的市場。

由於其整合性和便利性特點，預計到 2032 年該細分市場將超過 130 億美元。儀表板內系統內建於車輛的儀表板中，提供無縫的使用者體驗並增強駕駛者的安全。依銷售管道分類，市場分為售後市場和整車廠。在車輛製造過程中這些系統的無縫整合的推動下，到 2023 年， OEM細分市場將佔據約 87% 的市場佔有率。 OEM系統通常會針對特定車輛進行最佳化，提供更高的性能和客戶滿意度。從地區來看，由於其先進的汽車工業和對高階汽車功能的強勁需求，北美在 2023 年將佔據超過 30% 的市場佔有率，預計到 2032 年將超過 130 億美元。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 製造商
  • 經銷商
• 供應商格局
• 利潤率分析
• 價格分析
• 技術與創新格局
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 對先進車內安全和便利功能的需求不斷成長
    • 擴大採用聯網汽車技術和物聯網整合
    • 人們日益關注增強的導航準確性和即時更新
    • 人工智慧和機器學習的技術進步可改善使用者體驗
  • 產業陷阱與挑戰
    • 先進導航系統的開發和實施成本高昂
    • 與即時追蹤和用戶資訊相關的資料隱私和安全問題
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按設備分類，2021 - 2032 年

• 主要趨勢
• 儀表板內導航系統
• 攜帶式導航系統
• 移動導航系統

第 6 章：市場估計與預測：按組成部分，2021 - 2032 年

• 主要趨勢
• 顯示單元
• 控制模組
• 天線
• 線束
• 其他

第 7 章：市場估計與預測：按車輛分類，2021 - 2032 年

• 主要趨勢
• 豪華車
• 中型車
• 經濟型車輛

第 8 章：市場估計與預測：按銷售管道，2021 - 2032 年

• 主要趨勢
• OEM
• 售後市場

第 9 章：市場估計與預測：按地區，2021 - 2032

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 西班牙
  • 義大利
  • 俄羅斯
  • 北歐人
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳新銀行
  • 東南亞
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 阿拉伯聯合大公國
  • 南非
  • 沙烏地阿拉伯

第 10 章：公司簡介

• Alpine Electronics Inc.
• Apple Inc.
• Becker Automotive Design
• Clarion Co., Ltd.
• CoPilot GPS
• Denso Corporation
• Garmin Ltd.
• Google Inc.
• Harman International
• Kenwood Corporation
• Magellan Navigation, Inc.
• Navteq
• Nokia Corporation
• Panasonic Corporation
• Pioneer Corporation
• QNX Software Systems
• Robert Bosch GmbH
• Sygic
• Telenav, Inc.
• TomTom International BV

The Global Passenger Cars GPS Navigation System Market was valued at USD 23.1 billion in 2023 and is expected to grow at a CAGR of 8.4% from 2024 to 2032. A key factor driving this growth is the increasing demand for enhanced in-car convenience and safety features. Consumers seek advanced navigation systems that provide route optimization, real-time traffic updates, and integration with other in-car technologies. These features improve both the driving experience and safety by helping drivers avoid getting lost and reducing traffic congestion. The rise of smart technologies and connectivity in vehicles has also accelerated the adoption of GPS systems.

As automakers continue to focus on infotainment and safety innovations, the demand for sophisticated GPS navigation solutions continues to rise. These systems are increasingly seen as essential components of modern vehicles, enhancing driver convenience and safety. Another significant growth driver in this market is the increasing integration of connected car technologies. With vehicles becoming more connected through telematics and IoT, there is a growing demand for cutting-edge navigation systems that offer real-time updates and seamless connectivity.

These systems enhance the overall user experience by providing features like live traffic information, vehicle tracking, and remote diagnostics. The growth of smart devices and apps has further fueled the need for innovative GPS solutions that integrate smoothly with other digital platforms. Based on device type, the market is segmented into in-dash navigation systems, portable navigation systems, and mobile navigation systems. In 2023, the in-dash navigation system segment dominated the market, accounting for over 59% of the market share.

This segment is expected to exceed USD 13 billion by 2032 due to its integration and convenience features. In-dash systems are built into the vehicle's dashboard, offering a seamless user experience and enhanced driver safety. By sales channel, the market is divided into Aftermarket and OEMs. The OEM segment held around 87% of the market share in 2023, driven by the seamless integration of these systems during vehicle manufacturing.OEM systems are often optimized for specific vehicles, providing enhanced performance and customer satisfaction. Regionally, North America accounted for over 30% of the market share in 2023 and is expected to surpass USD 13 billion by 2032, owing to its advanced automotive industry and strong demand for premium vehicle features.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Manufacturers
  • 3.1.5 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Price analysis
• 3.5 Technology & innovation landscape
• 3.6 Key news & initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Increasing demand for advanced in-car safety and convenience features
    • 3.8.1.2 Growing adoption of connected car technologies and IoT integration
    • 3.8.1.3 Rising focus on enhanced navigation accuracy and real-time updates
    • 3.8.1.4 Technological advancements in AI and machine learning for improved user experience
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 High development and implementation costs for advanced navigation systems
    • 3.8.2.2 Data privacy and security concerns related to real-time tracking and user information
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Device, 2021 - 2032 ($Bn, Units)

• 5.1 Key trends
• 5.2 In-dash navigation system
• 5.3 Portable navigation system
• 5.4 Mobile navigation system

Chapter 6 Market Estimates & Forecast, By Component, 2021 - 2032 ($Bn, Units)

• 6.1 Key trends
• 6.2 Display unit
• 6.3 Control module
• 6.4 Antenna
• 6.5 Wiring harness
• 6.6 Others

Chapter 7 Market Estimates & Forecast, By Vehicle, 2021 - 2032 ($Bn, Units)

• 7.1 Key trends
• 7.2 Luxury vehicles
• 7.3 Mid-range vehicles
• 7.4 Economy vehicles

Chapter 8 Market Estimates & Forecast, By Sales Channel, 2021 - 2032 ($Bn, Units)

• 8.1 Key trends
• 8.2 OEM
• 8.3 Aftermarket

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032 ($Bn, Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Russia
  • 9.3.7 Nordics
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 ANZ
  • 9.4.6 Southeast Asia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 MEA
  • 9.6.1 UAE
  • 9.6.2 South Africa
  • 9.6.3 Saudi Arabia

Chapter 10 Company Profiles

• 10.1 Alpine Electronics Inc.
• 10.2 Apple Inc.
• 10.3 Becker Automotive Design
• 10.4 Clarion Co., Ltd.
• 10.5 CoPilot GPS
• 10.6 Denso Corporation
• 10.7 Garmin Ltd.
• 10.8 Google Inc.
• 10.9 Harman International
• 10.10 Kenwood Corporation
• 10.11 Magellan Navigation, Inc.
• 10.12 Navteq
• 10.13 Nokia Corporation
• 10.14 Panasonic Corporation
• 10.15 Pioneer Corporation
• 10.16 QNX Software Systems
• 10.17 Robert Bosch GmbH
• 10.18 Sygic
• 10.19 Telenav, Inc.
• 10.20 TomTom International BV