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汽車市場

市場調查報告書

商品編碼

1666707

休閒車市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

Recreational Vehicle Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2024年12月23日 | 出版商:

Global Market Insights Inc. | 英文 180 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球休閒車市場價值為 567 億美元，預計 2025 年至 2034 年期間將以 4% 的複合年成長率穩步成長。隨著新的房車公園的出現和現有房車公園的現代化，房車旅行的便利性和吸引力不斷上升，為尋求休閒和露營活動的旅客提供更好的設施和更好的可及性。

房車的日益普及反映了人們向更永續和個性化的旅行體驗的轉變。消費者的環保意識比以往任何時候都強，對環保房車的需求明顯上升。特別是混合動力和電動車型越來越受歡迎，有助於減少休閒旅行的碳足跡。為了滿足這一需求，製造商推出了配備太陽能電池板、節能系統和其他永續功能的房車，以滿足人們對更環保的出行解決方案日益成長的偏好。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	567億美元
預測值	824億美元
複合年成長率	4%

在房車市場，我們看到兩個主要細分市場：B2C/個人和B2B/車隊所有者。由於人們對戶外活動和冒險的興趣日益濃厚，B2C 市場佔據了市場主導地位，到 2024 年其價值將達到 450 億美元。可支配收入的增加和對個人化旅行體驗的渴望是房車所有權需求不斷成長的主要驅動力。靈活的融資選擇，加上根據個人喜好而設計的可客製化房車功能，讓擁有房車變得比以往任何時候都更加容易。社群媒體在推廣房車旅行成為理想生活方式方面發揮了重要作用，也是 B2C 領域成長的重要因素，激發了社區意識和旅行慾望。

市場進一步分為房車和露營車，其中房車在 2024 年佔據 69% 的主導佔有率。房車適合家庭和單獨旅行者，為長途旅行提供高水準的舒適性和靈活性，使其成為尋求旅程便利人士的首選。

到 2024 年，光是美國房車市場就佔據了 92% 的佔有率，這得益於強大的戶外探險文化和四通八達的高速公路網路，使房車旅行變得便捷而愉快。人們對國內旅遊的持續偏好，加上太陽能系統和智慧連接等技術創新，推動了市場成長。此外，政府鼓勵推廣電動房車的舉措和房車公園的不斷擴大也增強了市場的吸引力。成熟的租賃市場也發揮著至關重要的作用，為首次使用者和季節性旅行者提供了無需長期承諾即可體驗房車旅行的機會，最終支持了持續的市場成長。

產業生態系統分析
供應商概況
- 原物料供應商
- 零件供應商
- 製造商
- 服務提供者
- 經銷商
- 終端用戶
利潤率分析
定價分析
成本明細分析
技術與創新格局
重要新聞及舉措
監管格局
衝擊力
- 成長動力
  - 創新功能提升房車的功能性與吸引力
  - 戶外休閒活動越來越受歡迎
  - 新興經濟體的可支配所得增加
  - 房車租賃服務廣受歡迎
- 產業陷阱與挑戰
  - 電動房車面臨充電基礎設施有限
成長潛力分析
波特的分析
PESTEL 分析

第4章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第5章：市場估計與預測：依車型，2021 - 2034 年

主要趨勢
房車
- 班級
  - A 類
  - B 類
  - C 類
- 燃料
  - 汽油
  - 柴油引擎
露營車
- 傳統大篷車
- 帳篷拖車
- 彈出式
- 彈出
- 露營拖車
- 五輪車

第6章：市場估計與預測：按價格，2021 - 2034 年

主要趨勢
標準
奢華

第 7 章：市場估計與預測：按最終用途，2021 - 2034 年

主要趨勢
B2C/個人
- 房車
- 露營車
B2B/車隊車主
- 房車
- 露營車

第 8 章：市場估計與預測：按地區，2021 - 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 義大利
- 法國
- 西班牙
- 瑞典
- 荷蘭
- 挪威
- 土耳其
- 希臘
- 匈牙利
- 喬治亞州
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
拉丁美洲和加勒比海地區
- 巴西
- 墨西哥
- 阿拉伯聯合大公國
- 沙烏地阿拉伯
- 南非

第9章：公司簡介

Thor Industries
Winnebago Industries
Forest River
Knaus Tabbert
Trigano
Hymer
Jayco
Coachmen RV
Airstream
REV Group
Carado
Burstner
Swift Group
Adria Mobil
Lunar Caravans
Chausson
Newmar
Etrusco
Kabe AB
Fleetwood RV

簡介目錄

Product Code: 2967

The Global Recreational Vehicle Market, valued at USD 56.7 billion in 2024, is expected to experience steady growth at a CAGR of 4% from 2025 to 2034. This expansion is fueled by several factors, particularly the increasing development of RV parks and the improvement of road infrastructure, especially in North America. As new RV parks emerge and existing ones are modernized, the convenience and appeal of RV travel continue to rise, offering better facilities and improved accessibility for travelers seeking leisure and camping activities.

The growing popularity of RVs is a reflection of the shift toward more sustainable and personalized travel experiences. Consumers are more environmentally conscious than ever, and there is a noticeable uptick in demand for eco-friendly RVs. In particular, hybrid and electric models are gaining traction, helping to reduce the carbon footprint of recreational travel. Manufacturers are responding to this demand by introducing RVs that come equipped with solar panels, energy-efficient systems, and other sustainable features, aligning with the growing preference for greener travel solutions.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$56.7 Billion
Forecast Value	$82.4 Billion
CAGR	4%

In the RV market, we see two main segments: B2C/Individual and B2B/Fleet Owners. The B2C segment, valued at USD 45 billion in 2024, dominates the market due to increasing interest in outdoor activities and adventure. Growing disposable income and a desire for personalized travel experiences are key drivers behind the rising demand for RV ownership. Flexible financing options, combined with customizable RV features designed to fit personal preferences, have made RV ownership more accessible than ever. Social media's role in promoting RV travel as a desirable lifestyle has also been a significant factor in the B2C segment's growth, fueling a sense of community and wanderlust.

The market is further divided into motorhomes and caravans, with motorhomes holding a dominant 69% share in 2024. These all-in-one units are popular due to their ability to offer both mobility and comfort, featuring modern amenities like kitchens, bathrooms, and entertainment systems. Motorhomes cater to both families and solo travelers, providing a high level of comfort and flexibility for extended trips, making them the preferred choice for those looking for convenience on the road.

The U.S. recreational vehicle market alone holds a commanding 92% share in 2024, driven by a strong culture of outdoor exploration and the extensive network of highways that make RV travel accessible and enjoyable. The continued preference for domestic travel, combined with technological innovations such as solar-powered systems and smart connectivity, has contributed to market growth. Additionally, government incentives to adopt electric RVs and the expanding availability of RV parks are bolstering the market's appeal. The well-established rental market also plays a crucial role, providing first-time users and seasonal travelers with the opportunity to experience RV travel without long-term commitment, ultimately supporting sustained market growth.

Chapter 1 Methodology & Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research & validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market definitions

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Raw material supplier
- 3.2.2 Component supplier
- 3.2.3 Manufacturer
- 3.2.4 Service provider
- 3.2.5 Distributor
- 3.2.6 End-user
3.3 Profit margin analysis
3.4 Pricing analysis
3.5 Cost breakdown analysis
3.6 Technology & innovation landscape
3.7 Key news & initiatives
3.8 Regulatory landscape
3.9 Impact forces
- 3.9.1 Growth drivers
  - 3.9.1.1 Innovative features boost RV functionality and appeal
  - 3.9.1.2 Outdoor leisure activities are increasingly popular
  - 3.9.1.3 Disposable incomes rise in emerging economies
  - 3.9.1.4 Rental RV services gain widespread popularity
- 3.9.2 Industry pitfalls & challenges
  - 3.9.2.1 Electric RVs face limited charging infrastructure
3.10 Growth potential analysis
3.11 Porter’s analysis
3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Vehicle, 2021 - 2034 ($Mn, Units)

5.1 Key trends
5.2 Motorhomes
- 5.2.1 Class
  - 5.2.1.1 Class A
  - 5.2.1.2 Class B
  - 5.2.1.3 Class C
- 5.2.2 Fuel
  - 5.2.2.1 Gasoline
  - 5.2.2.2 Diesel
5.3 Caravans
- 5.3.1 Conventional caravans
- 5.3.2 Tent trailer
- 5.3.3 Pop-top
- 5.3.4 Pop-out
- 5.3.5 Camper trailer
- 5.3.6 Fifth wheeler

Chapter 6 Market Estimates & Forecast, By Price, 2021 - 2034 ($Mn, Units)

6.1 Key trends
6.2 Standard
6.3 Luxury

Chapter 7 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Mn, Units)

7.1 Key trends
7.2 B2C/Individual
- 7.2.1 Motorhome
- 7.2.2 Caravan
7.3 B2B/Fleet owner
- 7.3.1 Motorhome
- 7.3.2 Caravan

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2034 ($Mn, Units)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 Germany
- 8.3.2 UK
- 8.3.3 Italy
- 8.3.4 France
- 8.3.5 Spain
- 8.3.6 Sweden
- 8.3.7 Netherlands
- 8.3.8 Norway
- 8.3.9 Turkey
- 8.3.10 Greece
- 8.3.11 Hungary
- 8.3.12 Georgia
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 Australia
8.5 LAMEA
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 UAE
- 8.5.4 Saudi Arabia
- 8.5.5 South Africa