二輪車市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球二輪車市場規模達 2,852 億美元，預計 2025 年至 2034 年的複合年成長率為 5.4%。全球電動車製造商數量的增加是推動這一成長的重要因素。隨著永續性和環境問題的日益受到關注，電動摩托車變得越來越普遍，從而推動了市場擴張。領先的製造商正在進行策略性投資，以在不斷變化的環境中保持競爭力。

該行業的新進入者正在推出環保摩托車，重塑市場動態。電池技術的進步，包括更高的能量密度、更大的續航里程和更快的充電速度，促進了電動二輪車的普及。技術創新正在徹底改變個人出行方式，緊湊輕便的電動馬達與高容量電池的結合提高了效率。全球範圍內減少碳排放的努力不斷增加，加速了向電動車的轉變。

市場分為摩托車和踏板車，其中摩托車在 2024 年佔據 80% 以上的市場佔有率。預計到 2034 年，該細分市場的規模將超過 4,000 億美元。安全法規和法律要求正在塑造這個行業，迫使製造商增強安全性能。世界各國政府正在實施更嚴格的政策，要求遵守不斷變化的排放標準。製造商也在零件生產中利用粉末冶金技術，注重永續性和法規遵循。

可支配收入的增加、政府投資的增加以及新興經濟體需求的擴大正在推動市場成長。人們對環境問題的認知不斷提高，進一步影響了消費者從汽油動力摩托車轉向電動摩托車。目前，汽油摩托車約佔全球溫室氣體排放量的 23%，而電動車款則可消除廢氣排放，進而創造更乾淨的環境。隨著電池技術和充電基礎設施的進步，以及發展中國家政府的補貼，對電動二輪車的需求將持續上升。

消費者偏好的變化也在推動產業的創新和客製化。買家尋求獨特、個人化的體驗，促使製造商提供可自訂的設計和性能功能。這種轉變正在將市場從傳統的大規模生產轉向個人化解決方案。

就推進力而言，市場分為汽油和電動部分。 2024 年，汽油動力摩托車佔據了 92% 的市場。價格實惠、加油基礎設施完善、續航里程長，這些特點使汽油二輪車成為許多地區的首選，尤其是在電動車基礎設施不發達的地區。由於成本效益和對頻繁充電的依賴程度較低，它們仍然是新興經濟體中最可行的交通選擇。

不斷擴大的零工經濟，特別是食品和雜貨配送服務，也維持了對汽油摩托車的需求，因為它們可靠且有效率。製造商正在採用現代燃油噴射系統、改進混合動力技術並增強燃燒過程，以提高燃油效率，同時遵守日益嚴格的排放標準。這些進步確保了即使政府推動更清潔的出行方式，汽油摩托車仍然具有相關性。

2024年，北美將引領全球二輪車市場，佔超過40%的佔有率，其中美國占主導地位。受環保意識、政府支持政策和電池技術進步的推動，該地區對電動摩托車的青睞日益成長。不斷增加的補貼和激勵措施（包括聯邦和州稅收抵免）正在推動消費者的採用。擴大充電基礎設施也使電動摩托車成為更實用的替代方案，加強了市場向永續交通的轉變。

目錄

第1章：方法論與範圍

• 研究設計
  • 研究方法
  • 資料收集方法
• 基礎估算與計算
  • 基準年計算
  • 市場評估的主要趨勢
• 預測模型
• 初步研究和驗證
  • 主要來源
  • 資料探勘來源
• 市場範圍和定義

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 原物料供應商
  • 零件供應商
  • 製造商
  • 服務提供者
  • 經銷商
  • 最終用途
• 供應商格局
• 利潤率分析
• 定價分析
• 成本細分分析
• 技術與創新格局
• 專利分析
• 監管格局
• 衝擊力
  • 成長動力
    • 都市化進程加快，交通擁擠加劇
    • 對經濟實惠的個人行動解決方案的需求不斷成長
    • 不斷擴大的電子商務和最後一哩配送需求
    • 政府鼓勵電動二輪車普及
  • 產業陷阱與挑戰
    • 電動二輪車充電基礎設施缺口
• 成長潛力分析
• 波特的分析
• PESTEL 分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：依產品，2021 - 2034 年

• 主要趨勢
• 摩托車
  • 標準
  • 運動的
  • 巡洋艦
  • 冒險
• 小型摩托車

第6章：市場估計與預測：以推進方式，2021 - 2034 年

• 主要趨勢
• 汽油
• 電的

第7章：市場估計與預測：依引擎排氣量，2021 - 2034 年

• 主要趨勢
• 150cc以下
• 151cc-250cc
• 251cc-350cc
• 351cc-500cc
• 500cc以上

第8章：市場估計與預測：按地區，2021 - 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 波蘭
  • 荷蘭
  • 比利時
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 台灣
  • 東南亞
  • 澳新銀行
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東及非洲
  • 阿拉伯聯合大公國
  • 南非
  • 沙烏地阿拉伯

第9章：公司簡介

• Ather
• Bajaj
• BMW Motorrad
• Ducati
• Harley-Davidson
• Hero MotoCorp
• Honda
• Jiangsu Xinri E-Vehicle
• Kawasaki
• KTM
• Niu Technologies
• Ola
• Piaggio
• Royal Enfield
• Suzuki
• Texas Instruments
• Triumph Motorcycles
• TVS Motor
• Yadea Group Holdings
• Yamaha Motor

The Global Two-Wheeler Market reached USD 285.2 billion in 2024 and is projected to grow at a CAGR of 5.4% from 2025 to 2034. The increasing number of electric vehicle manufacturers worldwide is a significant factor driving this growth. As sustainability and environmental concerns gain traction, electric motorcycles are becoming more prevalent, boosting market expansion. Leading manufacturers are making strategic investments to remain competitive in the evolving landscape.

New entrants in the industry are introducing eco-friendly motorcycles, reshaping market dynamics. Advances in battery technology, including higher energy densities, extended range, and faster charging, are contributing to the increased adoption of electric two-wheelers. Technological innovation is revolutionizing personal mobility, with compact and lightweight electric motors integrated with high-capacity batteries improving efficiency. Rising global efforts to reduce carbon emissions are accelerating the shift toward electric vehicles.

The market is segmented into motorcycles and scooters, with motorcycles holding over 80% of the market share in 2024. This segment is expected to surpass USD 400 billion by 2034. Safety regulations and legal requirements are shaping the industry, compelling manufacturers to enhance safety features. Governments worldwide are implementing stricter policies, requiring compliance with evolving emission standards. Manufacturers are also leveraging powder metallurgy in component production, focusing on sustainability and regulatory compliance.

Rising disposable incomes, increasing government investments, and expanding demand in emerging economies are fueling market growth. A growing awareness of environmental issues is further influencing consumers to transition from gasoline-powered motorcycles to electric alternatives. Gasoline motorcycles currently contribute approximately 23% of global greenhouse gas emissions, whereas electric models eliminate tailpipe emissions, fostering a cleaner environment. As battery technology and charging infrastructure advance, along with government subsidies in developing countries, the demand for electric two-wheelers will continue to rise.

Changing consumer preferences are also driving innovation and customization in the industry. Buyers seek unique, personalized experiences, prompting manufacturers to offer customizable design and performance features. This shift is transforming the market from traditional mass production to personalized solutions.

In terms of propulsion, the market is divided into petrol and electric segments. Petrol-powered motorcycles dominated the market with a 92% share in 2024. The affordability, extensive refueling infrastructure, and long riding range make petrol two-wheelers a preferred choice in many regions, especially where electric vehicle infrastructure is underdeveloped. They remain the most viable transportation option in emerging economies due to cost-effectiveness and lower dependency on frequent charging.

The expanding gig economy, particularly in food and grocery delivery services, is also sustaining demand for petrol motorcycles, as they offer reliability and efficiency. Manufacturers are adopting modern fuel injection systems, refining hybrid technology, and enhancing combustion processes to improve fuel efficiency while complying with tightening emission standards. These advancements ensure that petrol motorcycles remain relevant, even as governments push for cleaner mobility alternatives.

North America led the global two-wheeler market in 2024, accounting for over 40% of the share, with the U.S. as the dominant player. The region is witnessing a rising preference for electric motorcycles, fueled by environmental awareness, supportive government policies, and advancements in battery technology. Increasing subsidies and incentives, including federal and state tax credits, are driving consumer adoption. Expanding charging infrastructure is also making electric motorcycles a more practical alternative, reinforcing the market's transition toward sustainable mobility.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates & calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimation
• 1.3 Forecast model
• 1.4 Primary research and validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market scope & definition

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Raw material supplier
  • 3.1.2 Component supplier
  • 3.1.3 Manufacturer
  • 3.1.4 Services provider
  • 3.1.5 Distributor
  • 3.1.6 End use
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Pricing analysis
• 3.5 Cost breakdown analysis
• 3.6 Technology & innovation landscape
• 3.7 Patent analysis
• 3.8 Regulatory landscape
• 3.9 Impact forces
  • 3.9.1 Growth drivers
    • 3.9.1.1 Rising urbanization and increasing traffic congestion
    • 3.9.1.2 Growing demand for affordable personal mobility solutions
    • 3.9.1.3 Expanding e-commerce and last-mile delivery needs
    • 3.9.1.4 Government incentives for electric two-wheelers adoption
  • 3.9.2 Industry pitfalls & challenges
    • 3.9.2.1 Infrastructure gaps for electric two-wheeler charging
• 3.10 Growth potential analysis
• 3.11 Porter's analysis
• 3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product, 2021 - 2034 ($Bn, Units)

• 5.1 Key trends
• 5.2 Motorcycle
  • 5.2.1 Standard
  • 5.2.2 Sports
  • 5.2.3 Cruiser
  • 5.2.4 Adventure
• 5.3 Scooter

Chapter 6 Market Estimates & Forecast, By Propulsion, 2021 - 2034 ($Bn, Units)

• 6.1 Key trends
• 6.2 Petrol
• 6.3 Electric

Chapter 7 Market Estimates & Forecast, By Engine Displacement, 2021 - 2034 ($Bn, Units)

• 7.1 Key trends
• 7.2 Below 150 cc
• 7.3 151cc-250cc
• 7.4 251cc-350cc
• 7.5 351cc-500cc
• 7.6 Above 500cc

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn, Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Poland
  • 8.3.7 Netherlands
  • 8.3.8 Belgium
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Taiwan
  • 8.4.6 Southeast Asia
  • 8.4.7 ANZ
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 MEA
  • 8.6.1 UAE
  • 8.6.2 South Africa
  • 8.6.3 Saudi Arabia

Chapter 9 Company Profiles

• 9.1 Ather
• 9.2 Bajaj
• 9.3 BMW Motorrad
• 9.4 Ducati
• 9.5 Harley-Davidson
• 9.6 Hero MotoCorp
• 9.7 Honda
• 9.8 Jiangsu Xinri E-Vehicle
• 9.9 Kawasaki
• 9.10 KTM
• 9.11 Niu Technologies
• 9.12 Ola
• 9.13 Piaggio
• 9.14 Royal Enfield
• 9.15 Suzuki
• 9.16 Texas Instruments
• 9.17 Triumph Motorcycles
• 9.18 TVS Motor
• 9.19 Yadea Group Holdings
• 9.20 Yamaha Motor