歐洲摩托車市場：市場佔有率分析、產業趨勢與統計、成長預測（2025-2029）

Europe Two-Wheeler - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2029)

出版日期: 2025年03月18日 | 出版商:

Mordor Intelligence | 英文 218 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

預計 2025 年歐洲摩托車市場規模將達到 87.3 億美元，到 2029 年將達到 152.8 億美元，預測期內（2025-2029 年）的複合年成長率為 15.02%。

歐洲摩托車市場的穩定成長標誌著在技術進步、政策和消費者偏好變化的推動下，摩托車市場向電氣化和永續性轉變。

2023年，歐洲摩托車市場呈現成長格局，銷售量將達到1,256,184輛，高於前一年的1,188,468輛。這種成長反映了人們對摩托車作為主要和次要交通途徑的興趣日益成長，其驅動力都市化、尋求更永續的通勤方式以及摩托車對休閒活動的吸引力不斷增加。
歐洲市場的擴張很大程度上受到混合動力汽車和電動二輪車的快速普及的推動。這項變革受到多種因素的推動，包括更嚴格的環境法規、旨在推廣更清潔的交通途徑的政府獎勵以及消費者減少碳排放意識的增強。這些因素，加上電動二輪車技術的進步，例如電池壽命的延長、充電時間的縮短和性能的提升，使得電動二輪車成為越來越可行、越來越有吸引力的選擇，適合更廣泛的消費者。
2024年至2030年的預測資料顯示，歐洲摩托車銷量將穩定成長，2030年將達到1,730,220輛。這種持續的成長軌跡凸顯了二輪車作為一種靈活、高效和永續的交通途徑的持久吸引力。預計電動二輪車銷量的持續成長將對這一成長做出重大貢獻，反映出交通運輸產業電氣化的大趨勢。

製造商正在投資研發，以推出更有效率、更安全、更智慧的二輪車，並在電池技術、自動駕駛能力和連接性方面取得進展。

在技術進步、消費者偏好變化和日益成長的環境問題等因素的推動下，歐洲摩托車市場正在經歷顯著的成長和轉型。該市場包括各種機動車輛，包括摩托車、Scooter、輕型機踏車和電動二輪車。需求激增，尤其是對電動二輪車的需求，反映了該地區對永續交通解決方案的日益重視。政府獎勵、更嚴格的排放法規以及不斷擴大的電動車基礎設施進一步推動了這種轉變，使電動二輪車成為消費者越來越有吸引力的選擇。
歐洲的消費趨勢正在發生變化，明顯的趨勢是尋求便利、實惠且對環境影響較小的城市交通解決方案。二輪車，尤其是Scooter和輕型機踏車，正在成為一種流行的城市交通選擇，因為它們比汽車更能有效地穿越交通，運作成本更低，而且更容易停放。這一趨勢與摩托車共享平台和租賃服務的日益普及相輔相成，它們提供了靈活且經濟高效的行動解決方案，而無需擁有摩托車。此外，二輪車上出現的智慧連接功能（如 GPS 導航、防盜系統和智慧型手機整合）增強了騎乘體驗，並使其對精通技術的消費者俱有吸引力。

歐洲摩托車市場趨勢

環境問題、政府支持和脫碳目標刺激了歐洲電動車的需求和銷售

近年來，歐洲國家對電動車的需求和銷售量大幅成長。德國 2022 年電動車銷量與 2021 年相比成長了 22%，其次是英國，2022 年電動車銷量與 2021 年相比成長了 18.40%。日益成長的環境問題、嚴格的政府規範、電動車的優勢（例如更好的燃油經濟性、更低的服務成本、更少的碳排放）以及政府補貼是推動歐洲國家電動車成長的一些因素。
歐洲國家對電動商用車，特別是輕型卡車的需求逐漸增加。此外，世界各國政府也支持電動車的普及。 2021年11月，英國政府宣布承諾在2040年實現所有重型車輛零排放。這些因素將使2022年英國電動商用車銷量較2021年成長23.17%，不同國家的類似做法將推動整個歐洲對電動商用車的需求。
預計未來幾年歐洲國家的汽車電氣化將呈指數級成長。預計政府在脫碳方面的努力將推動歐洲電動商用車市場的發展。例如，2022年1月，德國交通部長宣布了2030年道路上電動車保有量達到1,500萬輛的目標。受這些因素影響，預計2024年至2030年間歐洲國家的電動車銷量將會成長。

歐洲摩托車產業概況

歐洲摩托車市場適度整合，前五大企業佔41.80%的市佔率。市場的主要企業有：寶馬摩托車、本田摩托車、KTM 摩托車、比亞喬公司和雅馬哈摩托車有限公司。

其他福利

Excel 格式的市場預測 (ME) 表
3個月的分析師支持

In 2023, the European market for two-wheelers exhibited a growth pattern, with sales totaling 1,256,184 units, indicating an increase from the previous year's 1,188,468 units. This growth reflected an expanding interest in two-wheelers as both a primary and secondary mode of transportation, fueled by urbanization, the search for more sustainable commuting options, and the increased appeal of two-wheelers for leisure activities.
The European market's progression is significantly influenced by the surge in hybrid and electric two-wheeler adoption. This shift is supported by a combination of factors, including stringent environmental regulations, government incentives aimed at promoting cleaner modes of transportation, and growing consumer consciousness towards reducing carbon footprints. These elements, coupled with advancements in electric two-wheeler technology-such as improved battery life, shorter charging times, and enhanced performance-are making electric options increasingly viable and attractive to a broader segment of consumers.
From 2024 to 2030, the forecasted data indicated a steady increase in two-wheeler sales across Europe, with projections showing that sales could reach 1,730,220 units by 2030. This sustained growth trajectory underscores the enduring appeal of two-wheelers as a flexible, efficient, and sustainable mode of transportation. The continued rise in electric two-wheeler sales is expected to significantly contribute to this growth, reflecting a broader trend towards electrification in the transportation sector.

Manufacturers are investing in R&D to introduce more efficient, safer, and smarter two-wheelers with advancements in battery technology, autonomous driving features, and connectivity

The European two-wheeler market has been witnessing significant growth and transformation, driven by a combination of technological advancements, changing consumer preferences, and increasing environmental concerns. The market encompasses a wide range of vehicles, including motorcycles, scooters, mopeds, and electrically powered two-wheelers. The surge in demand for electric two-wheelers, in particular, reflects the region's growing commitment to sustainable transportation solutions. This shift is further supported by government incentives, stricter emission regulations, and an expanding infrastructure for electric vehicles, making electric two-wheelers an increasingly attractive option for consumers.
Consumer preferences in Europe have been evolving, with a noticeable trend toward urban mobility solutions that offer convenience, affordability, and reduced environmental impact. Two-wheelers, especially scooters and mopeds, have become popular urban transport options due to their ability to navigate through traffic more efficiently than cars, lower operating costs, and ease of parking. This trend is complemented by the growing popularity of ride-sharing platforms and rental services for two-wheelers, which offer flexible and cost-effective mobility solutions without the need for ownership. Additionally, the advent of smart connectivity features in two-wheelers, such as GPS navigation, anti-theft systems, and smartphone integration, has enhanced the riding experience, making them more appealing to tech-savvy consumers.

Europe Two-Wheeler Market Trends

Environmental concerns, government support, and decarbonization goals fuel European electric vehicle demand and sales

The demand and sales of electric vehicles in European countries have grown significantly over the past few years. Germany witnessed a growth in the sales of electric cars by 22% in 2022 over 2021, followed by the United Kingdom with an 18.40% increase in 2022 over 2021. Growing environmental concerns, stringent governmental norms, advantages of electric vehicles such as fuel efficiency, low service cost, no carbon emissions, and subsidies by the government are some of the factors contributing to the growth of electric vehicles in European countries.
The demand for electric commercial vehicles, especially light trucks, is growing gradually in European countries. Moreover, the governments of various countries are also supporting the adoption of electric vehicles. In November 2021, the government of the United Kingdom announced a pledge that all heavy-duty vehicles would be zero-emission by the year 2040. Such factors have increased the sales of electric commercial vehicles in the United Kingdom by 23.17% in 2022 over 2021, and similar practices in various countries are enhancing the demand for electric commercial vehicles across Europe.
It is projected that the electrification of vehicles in European countries is expected to grow tremendously in the next few years. The efforts of the governments in the regions for decarbonization are expected to drive the electric commercial vehicle market in Europe. For instance, in January 2022, the transport minister of Germany announced a goal to put 15 million electric vehicles on the road by 2030. Such factors are expected to increase the sales of electric vehicles during the 2024-2030 period in European countries.

Europe Two-Wheeler Industry Overview

The Europe Two-Wheeler Market is moderately consolidated, with the top five companies occupying 41.80%. The major players in this market are BMW Motorrad, Honda Motor Co.,Ltd., KTM Motorcycles, Piaggio & C. SpA and Yamaha Motor Company Limited (sorted alphabetically).

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 EXECUTIVE SUMMARY & KEY FINDINGS

2 REPORT OFFERS

3 INTRODUCTION

3.1 Study Assumptions & Market Definition
3.2 Scope of the Study
3.3 Research Methodology

4 KEY INDUSTRY TRENDS

4.1 Population
4.2 GDP Per Capita
4.3 Consumer Spending For Vehicle Purchase (cvp)
4.4 Inflation
4.5 Interest Rate For Auto Loans
4.6 Impact Of Electrification
4.7 EV Charging Station
4.8 Battery Pack Price
4.9 New Xev Models Announced
4.10 Fuel Price
4.11 Regulatory Framework
4.12 Value Chain & Distribution Channel Analysis

5 MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

5.1 Propulsion Type
- 5.1.1 Hybrid and Electric Vehicles
- 5.1.2 ICE
5.2 Country
- 5.2.1 Austria
- 5.2.2 Belgium
- 5.2.3 Czech Republic
- 5.2.4 Denmark
- 5.2.5 Estonia
- 5.2.6 France
- 5.2.7 Germany
- 5.2.8 Ireland
- 5.2.9 Italy
- 5.2.10 Latvia
- 5.2.11 Lithuania
- 5.2.12 Norway
- 5.2.13 Poland
- 5.2.14 Russia
- 5.2.15 Spain
- 5.2.16 Sweden
- 5.2.17 UK
- 5.2.18 Rest-of-Europe

6 COMPETITIVE LANDSCAPE

6.1 Key Strategic Moves
6.2 Market Share Analysis
6.3 Company Landscape
6.4 Company Profiles
- 6.4.1 BMW Motorrad
- 6.4.2 Ducati Motor Holding S.p.A.
- 6.4.3 Harley-Davidson
- 6.4.4 Honda Motor Co.,Ltd.
- 6.4.5 KTM Motorcycles
- 6.4.6 Piaggio & C. SpA
- 6.4.7 Royal Enfield
- 6.4.8 Suzuki Motor Corporation
- 6.4.9 Triumph Motorcycles Ltd
- 6.4.10 Yamaha Motor Company Limited

7 KEY STRATEGIC QUESTIONS FOR VEHICLES CEOS

8 APPENDIX

8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter's Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
8.2 Sources & References
8.3 List of Tables & Figures
8.4 Primary Insights
8.5 Data Pack
8.6 Glossary of Terms