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健康美容化妝品

市場調查報告書

商品編碼

1698331

臉部護理產品市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Facial Care Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年02月12日 | 出版商:

Global Market Insights Inc. | 英文 225 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球臉部護理產品市場價值為 1,224 億美元，預計 2025 年至 2034 年期間的複合年成長率為 4%。消費者對護膚在保持年輕健康膚色方面的作用的認知不斷提高，正在推動市場成長。各個年齡層的人們都將護膚產品融入日常生活，導致需求量上升。對皮膚健康的高度關注促使了先進配方的開發，包括有機、天然和抗衰老解決方案，解決了一系列皮膚問題。

隨著品牌利用技術進步和科學研究來創造更有效的產品，個人化護膚解決方案越來越受到關注。隨著人們越來越傾向於選擇更安全、更環保的產品，市場正在轉向清潔美容和整體護膚。產品成分和功能的不斷創新正在改變這個行業，使護膚品更容易獲得並更能滿足個人需求。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	1224億美元
預測值	1800億美元
複合年成長率	4%

根據產品類型，臉部護理產品市場包括清潔劑、保濕霜、爽膚水、精華液、面膜、防曬霜、去角質劑以及臉部噴霧和祛痘貼等其他產品。 2024 年保濕霜的市場規模為 297 億美元，預計 2025 年至 2034 年的複合年成長率為 4.4%。人們越來越認知到保濕在護膚中的重要性，這導致保濕霜、乳液和晚霜的使用量激增。不斷演變的配方融合了防曬指數 (SPF) 保護、抗衰老元素和滋養成分，進一步促進了其需求的成長。

市場也根據分銷管道細分為線上和線下銷售。 2024 年，線下通路佔據主導地位，達到 56.5%，預計到 2034 年將以 3.7% 的複合年成長率成長。許多消費者喜歡在店內購買，這樣他們就可以在購買前親自檢查和測試產品。觸覺體驗加上美容顧問的專業指導在影響購買決策方面發揮著至關重要的作用。零售商透過提供個人化推薦來增強顧客信心，確保購物者找到最適合其特定護膚需求的產品。

北美在全球臉部護理產品市場佔有相當大的佔有率，其中美國處於領先地位。 2024年，光是美國市場的價值就達到256億美元。該國人口結構多樣化，包括來自不同種族背景、年齡層和皮膚類型的人，這推動了對廣泛面部護理解決方案的需求。這種多樣性吸引了國內外渴望滿足獨特護膚偏好的品牌。消費者忠誠度通常取決於產品是否能帶來明顯的效果，這強化了美國市場的競爭性。品牌不斷創新以滿足不斷變化的護膚需求，並促進產業持續成長。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 中斷
- 未來展望
- 製造商
- 經銷商
- 零售商
衝擊力
- 成長動力
  - 提高皮膚護理和自我護理意識
  - 產品創新與多樣性
  - 更加重視抗老解決方案
  - 天然和有機產品需求
- 產業陷阱與挑戰
  - 皮膚敏感和過敏反應
  - 產品功效及誤導性宣傳
技術與創新格局
消費者購買行為分析
- 人口趨勢
- 影響購買決策的因素
- 消費者產品採用
- 首選配銷通路
成長潛力分析
監管格局
定價分析
波特的分析
PESTEL 分析

第4章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第5章：市場估計與預測：依產品類型，2021 年至 2034 年

主要趨勢
清潔劑
- 洗面乳
- 膠束水
- 潔膚油
- 其他（清潔濕紙巾、潤唇膏等）
保濕霜
- 日霜
- 晚霜
- 抗衰老
- 亮膚霜
- 其他（臉部奶油、BB/CC霜等）
爽膚水
精華液
面罩
- 黏土面膜
- 面膜紙
- 其他（凝膠面膜等）
防曬乳
- 奶油
- 凝膠
- 粉末
- 洗劑
- 其他（氣霧劑等）
去角質劑
- 磨砂
- 化學去角質劑
- 其他（剝離等）
其他（臉部噴霧、祛痘貼等）

第6章：市場估計與預測：依皮膚類型，2021 年至 2034 年

主要趨勢
正常皮膚
皮膚乾燥
油性肌膚
混合性肌膚
敏感肌膚

第7章：市場估計與預測：依成分，2021 年至 2034 年

主要趨勢
化學
自然的

第8章：市場估計與預測：依消費者群體分類，2021 年至 2034 年

主要趨勢
男士
女性
孩子們的

第9章：市場估計與預測：以價格，2021 年至 2034 年

主要趨勢
低的
中等的
高的

第 10 章：市場估計與預測：按配銷通路，2021 年至 2034 年

主要趨勢
網路零售
- 電子商務平台
- 品牌網站
線下零售
- 超市/大賣場
- 專賣店
- 藥局和藥局
- 百貨公司

第 11 章：市場估計與預測：按地區，2021 年至 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 馬來西亞
- 印尼
拉丁美洲
- 巴西
- 墨西哥
中東及非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非

第12章：公司簡介

Amorepacific Corporation
Avon Products, Inc.
Beiersdorf AG
Colgate-Palmolive Company
Coty Inc.
Estée Lauder Companies Inc.
Himalaya Wellness Company
Johnson & Johnson Services, Inc.
Kao Corporation
L'Oréal SA
Natura &Co
Procter & Gamble Co. (P&G)
Revlon, Inc.
Shiseido Company, Limited
Unilever PLC

簡介目錄

Product Code: 13173

The Global Facial Care Products Market was valued at USD 122.4 billion in 2024 and is set to expand at a CAGR of 4% from 2025 to 2034. Increasing consumer awareness regarding skincare's role in maintaining a youthful and healthy complexion is driving market growth. People of all age groups are integrating skincare products into their daily routines, leading to an uptick in demand. This heightened focus on skin health has prompted the development of advanced formulations, including organic, natural, and anti-aging solutions, addressing a range of skin concerns.

Personalized skincare solutions are gaining traction as brands leverage technological advancements and scientific research to create more effective products. With a growing preference for safer and eco-friendly options, the market is shifting towards clean beauty and holistic skincare. Continuous innovation in product composition and functionality is transforming the industry, making skincare more accessible and tailored to individual needs.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$122.4 Billion
Forecast Value	$180 Billion
CAGR	4%

By product type, the facial care products market includes cleansers, moisturizers, toners, serums, face masks, sunscreens, exfoliators, and others such as face mists and pimple patches. Moisturizers generated USD 29.7 billion in 2024 and are projected to grow at a 4.4% CAGR from 2025 to 2034. People are increasingly recognizing the importance of hydration in skincare, which has led to a surge in the use of moisturizing creams, lotions, and night creams. Evolving formulations incorporating SPF protection, anti-aging elements, and nourishing ingredients further contribute to their rising demand.

The market is also segmented by distribution channels into online and offline sales. In 2024, offline channels held a dominant 56.5% share and are expected to grow at a CAGR of 3.7% through 2034. Many consumers prefer in-store purchases, allowing them to physically examine and test products before buying. The tactile experience, coupled with expert guidance from beauty advisors, plays a crucial role in influencing purchasing decisions. Retailers enhance customer confidence by offering personalized recommendations, ensuring shoppers find products best suited to their specific skincare needs.

North America holds a significant share of the global facial care products market, with the United States leading the region. In 2024, the U.S. market alone was valued at USD 25.6 billion. The country's diverse demographic landscape, featuring individuals from various ethnic backgrounds, age groups, and skin types, fuels demand for a broad spectrum of facial care solutions. This diversity has attracted both domestic and international brands eager to cater to unique skincare preferences. Consumer loyalty often hinges on products delivering visible results, reinforcing the competitive nature of the U.S. market. Brands continuously innovate to meet evolving skincare expectations, contributing to sustained industry growth.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
3.2 Impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Increasing awareness of skincare and self-care
  - 3.2.1.2 Product innovation and variety
  - 3.2.1.3 Increased focus on anti-aging solutions
  - 3.2.1.4 Natural and organic product demand
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 Skin sensitivity and allergic reactions
  - 3.2.2.2 Product effectiveness and misleading claims
3.3 Technology & innovation landscape
3.4 Consumer buying behavior analysis
- 3.4.1 Demographic trends
- 3.4.2 Factors affecting buying decision
- 3.4.3 Consumer product adoption
- 3.4.4 Preferred distribution channel
3.5 Growth potential analysis
3.6 Regulatory landscape
3.7 Pricing analysis
3.8 Porter’s analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 – 2034, (USD Billion)

5.1 Key trends
5.2 Cleansers
- 5.2.1 Face wash
- 5.2.2 Micellar water
- 5.2.3 Cleansing oils
- 5.2.4 Others (cleansing wipes, balms etc.)
5.3 Moisturizers
- 5.3.1 Day creams
- 5.3.2 Night creams
- 5.3.3 Anti-aging
- 5.3.4 Brightening creams
- 5.3.5 Others (face butter, BB/CC creams etc.)
5.4 Toners
5.5 Serums
5.6 Face masks
- 5.6.1 Clay masks
- 5.6.2 Sheet masks
- 5.6.3 Others (gel masks etc.)
5.7 Sunscreens
- 5.7.1 Cream
- 5.7.2 Gel
- 5.7.3 Powder
- 5.7.4 Lotion
- 5.7.5 Other (aerosol etc.)
5.8 Exfoliators
- 5.8.1 Scrubs
- 5.8.2 Chemical exfoliants
- 5.8.3 Other (peel-off etc.)
5.9 Others (face mist, pimple patches etc.)

Chapter 6 Market Estimates & Forecast, By Skin Type, 2021 – 2034, (USD Billion)

6.1 Key trends
6.2 Normal skin
6.3 Dry skin
6.4 Oily skin
6.5 Combination skin
6.6 Sensitive skin

Chapter 7 Market Estimates & Forecast, By Ingredient, 2021 – 2034, (USD Billion)

7.1 Key trends
7.2 Chemical
7.3 Natural

Chapter 8 Market Estimates & Forecast, By Consumer Group, 2021 – 2034, (USD Billion)

8.1 Key trends
8.2 Men
8.3 Women
8.4 Children’s

Chapter 9 Market Estimates & Forecast, By Price, 2021 – 2034, (USD Billion)

9.1 Key trends
9.2 Low
9.3 Medium
9.4 High

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion)

10.1 Key trends
10.2 Online retail
- 10.2.1 E-commerce platforms
- 10.2.2 Brand websites
10.3 Offline retail
- 10.3.1 Supermarkets/hypermarkets
- 10.3.2 Specialty stores
- 10.3.3 Pharmacies & drugstores
- 10.3.4 Departmental stores

Chapter 11 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion)

11.1 Key trends
11.2 North America
- 11.2.1 U.S.
- 11.2.2 Canada
11.3 Europe
- 11.3.1 Germany
- 11.3.2 UK
- 11.3.3 France
- 11.3.4 Italy
- 11.3.5 Spain
11.4 Asia Pacific
- 11.4.1 China
- 11.4.2 India
- 11.4.3 Japan
- 11.4.4 South Korea
- 11.4.5 Australia
- 11.4.6 Malaysia
- 11.4.7 Indonesia
11.5 Latin America
- 11.5.1 Brazil
- 11.5.2 Mexico
11.6 MEA
- 11.6.1 Saudi Arabia
- 11.6.2 UAE
- 11.6.3 South Africa