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市場調查報告書
商品編碼
1627637
全球臉部保養市場:預測(2025-2030)Global Facial Care Market - Forecasts from 2025 to 2030 |
全球臉部保養市場規模預計將以 5.83% 的複合年成長率成長,從 2025 年的 1,560.66 億美元增至 2030 年的 2,071.96 億美元。
臉部保養市場由各種產品組成,從清潔劑到視網醇煙醯胺等活性成分,以幫助保持皮膚健康。它解決了多種與皮膚相關的問題,例如保濕、清洗、擦洗、保濕、防曬和老化。臉部保養市場包括許多增強整體臉部健康的產品,例如洗面乳、化妝水、保濕霜、去角質劑、面膜、精華液、面油和痤瘡專用霜。
對護膚品的需求不斷增加,因為消費者越來越意識到護膚品可以為皮膚帶來的好處。同時,都市區日益嚴重的污染正在增加對保護皮膚和恢復健康的臉部保養產品的需求。由於污染的有害影響會損害皮膚並導致過早衰老,因此與皮膚相關的問題日益嚴重。此外,消費者可支配收入的增加正在推動臉部保養產品的市場擴張,因為人們將收入投資於高級產品。此外,Instagram和YouTube等社群媒體平台在塑造消費者對臉部保養產品的偏好方面發揮著重要作用,從而導致臉部保養市場的擴大成長。
臉部保養市場包括乳霜、乳液、保濕霜、潔面乳、去角質劑、精華液、防曬油、面膜等產品(面油、眼霜、化妝水等),主要針對女性。臉部保養產品主要透過網路以及超級市場和商店等實體店面分銷。一些臉部保養公司使用藥局和藥局作為分銷管道。市場廣泛分佈於亞太地區、北美、南美、歐洲和中東。然而,雖然北美佔據最大的市場佔有率,但亞太地區是預測期內成長最快的臉部保養市場。
臉部保養市場促進因素
在過去的幾十年裡,整體健康和保健的趨勢日益成長。護膚領域正在呈指數級成長,尤其是對改善皮膚整體健康的無毒天然產品的需求。隨著網路普及率的不斷提高,消費者的意識也不斷增強。消費者的需求正在轉向能夠增強皮膚屏障修復和內部皮膚年輕化的高品質護膚產品。對健康護膚的需求不斷成長,導致臉部保養產品市場不斷擴大。
根據全球最大的化妝品美容公司歐萊雅年報顯示,2018年銷售額為269億歐元,2023年銷售額為411.8億歐元,護膚品需求案例數顯示全球迅速增加。
臉部保養市場的地域展望
全球市場分為亞太地區、北美、南美、歐洲和中東/非洲。亞太地區將成為成長最快的臉部保養市場,而北美地區預計將繼續佔據最大的市場佔有率。
由於其龐大的消費群和不斷增加的消費者可支配收入,亞太地區預計將成為成長最快的市場,特別是在印度和中國等新興經濟體。同時,勞工階級女性人口也不斷增加,對護膚品的需求也隨之增加。此外,電子商務的擴張使消費者更容易獲得美容產品。再加上亞太地區龐大的年輕人口,預計未來十年對臉部保養產品的需求將大幅增加。
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The Global Facial Care Market is expected to grow at a CAGR of 5.83%, reaching a market size of US$207.196 billion in 2030 from US$156.066 billion in 2025.
The facial care market consists of various products, from cleansers to active ingredients like retinol or niacinamide, helping maintain good skin health. It addresses multiple skin-related concerns like moisturization, cleaning, scrubbing, hydration, sun protection, aging, and other related concerns. The market for facial care includes products like cleansers, toners, moisturizers, exfoliators, facial masks, serums, face oil, acne-specific creams, and many other products to enhance the overall health of the face.
The demand for skincare products is rising as consumer awareness of the benefits of skincare products for the skin increases. At the same time, increasing pollution around cities is expanding the demand for facial care products for the protection and restoration of skin health. There are rising skin-related concerns, as the harmful effect of pollution is damaging the skin and leading to premature aging. Furthermore, the rising disposable income among consumers is fuelling the market expansion of facial care products as people are investing their income in premium products. Moreover, social media platforms like Instagram and YouTube are playing a significant role in shaping consumer preference for facial care products, leading to increased global facial care market growth.
The facial care market consists of products like creams, lotions and moisturizers, cleansers, exfoliators, serums, sunscreens, facemasks, and others (Facial oil, eye creams. toners, etc.) segmented mainly for females and males, where the female segment holds the largest market share. Facial care products are distributed primarily through online and physical retail stores like supermarkets, shops, etc. Some facial care companies are leading their distribution channel through pharmacies & drugstores. The market is fairly spread across Asia-Pacific, North America, South America, Europe, and the Middle East. However, North America has the largest market share, while Asia-Pacific is the fastest-growing facial care market in the forecast period.
Global Facial Care Market Drivers
Over the last few decades, there has been an increasing trend in overall health and wellness. The skincare segment is growing exponentially, particularly for non-toxic, natural products that improve overall skin health. The awareness among consumers is increasing due to rising internet penetration. They are shifting their demand towards high-quality skin care products, enhancing their skin barrier repair and internal skin rejuvenation. This increase in the demand for skin care health is leading to market expansion for global facial care products.
As per annual reports of L'Oreal, the world's largest cosmetics and beauty company, it had annual sales of 26.9 billion euros in 2018, and the annual sales in 2023 were 41.18 billion euros, suggesting the exponential increase in demand for skin care products worldwide.
Global Facial Care Market Geographical Outlook
The global market is segmented into Asia-Pacific, North America, South America, Europe, Middle East and Africa. Asia-Pacific would be the fastest-growing global facial care market, though North America will continue to have the largest market share.
Asia-Pacific will be the fastest-growing market due to its huge consumer base and growing disposable income with consumers, particularly in developing economies like India and China. At the same time, the working-class female population is also growing, increasing the demand for skin care products. Moreover, the growing e-commerce is making it easier for consumers to avail beauty products. This, coupled with a huge young demographic in Asia-Pacific, is increasing the demand for facial care products significantly in the next decade.
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