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市場調查報告書
商品編碼
1520609
臉部擦拭巾的全球市場的評估:皮膚品質,各目的,不同類別的,使用回數,各終端用戶,各流通管道,各地區,機會,預測(2017年~2031年)Facial Wipes Market Assessment, By Skin Type, By Purpose, By Category, By Number of Usage, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球臉部濕紙巾市場規模預計將從 2023 年的 29.5 億美元增至 2031 年的 52.9 億美元,預計 2024-2031 年的複合年增長率為 7.56%。市場上出差旅遊增多,擦臉巾可以讓消費者在旅途中輕鬆提神,無需水,消費者也逐漸轉向護膚,擦臉濕巾可以讓消費者在旅途中輕鬆提神我們看到,這種增長是由臉部濕紙巾和特殊配方(例如膠束水、去角質磨砂膏和臉部濕紙巾中的天然成分)的使用增加以及消費者接受度等因素推動的。飯店向客人和化妝師提供豪華設施的趨勢也在不斷增長,以便他們能夠準確地去除化妝過程中的多餘產品、污垢和錯誤。
此外,不含對羥基苯甲酸酯和硫酸鹽等清潔標籤美容臉部濕紙巾的激增正在推動市場成長。此外,有機濕紙巾也越來越受到消費者的歡迎。根據美國農業部的規定,任何產品如果含有至少 95% 的有機成分(不包括鹽和水),就可以貼上有機標籤。例如,2023 年 6 月,Rite Aid 推出了 Ryshi,這是該品牌的高檔清潔美容和個人護理必需品系列。該公司以實惠的價格向消費者提供有機臉部濕紙巾。
此外,由於消費者逐漸轉向健康的生活方式以及衛生和清潔意識的增強,個人護理應用對抗菌面部濕巾的需求正在推動面部濕巾市場的增長。
我們看到線上零售平台上的臉部濕巾分銷數量激增。這是因為線上零售平台為消費者提供了在舒適的家中購買臉部濕紙巾的便利性。各大公司都在線上零售平台上列出其產品,為消費者提供多樣化的產品。例如,Loved01 於 2024 年 2 月在亞馬遜美容商店首次亮相,為消費者提供清潔、純素、無殘忍的濕紙巾。
卸妝濕紙巾促進生長
由於多種原因,卸妝濕紙巾比其他臉部濕紙巾更受歡迎。卸妝濕紙巾是清潔和卸妝的方便選擇,無需使用化妝棉或膠束水。它還不需要沖洗,非常適合在沒有水的情況下使用。
此外,化妝清潔臉部濕巾的多種選擇,例如針對不同皮膚類型、獨特香味、可生物降解性和環保的選擇,也吸引了消費者,並提供了不斷擴大的市場成長機會。
例如,2024年2月,Bodywise(英國)有限公司旗下品牌Natracare宣布推出最新的COSMOS有機認證清潔卸妝潔面濕紙巾。此擦拭巾已通過環境工作小組認證。這些清潔卸妝濕紙巾由 100% 經過認證的有機棉製成,並採用有機和天然成分配製,以確保溫和有效的清潔。
可生物分解濕紙巾支持市場成長
由於消費者對環境永續性的認識不斷增強,可生物降解的臉部濕紙巾越來越受歡迎。傳統擦拭巾由聚酯等不可生物降解材料製成,如果處理不當,會造成污染並危害海洋生態系統。可生物降解的臉部濕巾對環境有益,因為它們由植物纖維、纖維素和竹子等天然和永續材料製成,很容易溶解在環境中,不會造成任何有害影響。 2024 年 1 月,Figure 1 Beauty 與澳洲護膚品牌 Conserving Beauty 合作開發膠束油清潔濕紙巾並將其引入美國市場。這些清潔臉部濕紙巾採用 Conserving Beauty 的 Instamelt 專利織物技術,是一種零廢棄物產品,使用後會溶解在水中。此外,這款擦臉巾的包裝完全可回收,並可在土壤中堆肥。
本報告提供全球臉部擦拭巾市場相關調查分析,提供市場規模與預測,市場動態,主要企業的形勢及預測等資訊。
Global facial wipes market is projected to witness a CAGR of 7.56% during the forecast period 2024-2031, growing from USD 2.95 billion in 2023 to USD 5.29 billion in 2031. The market is witnessing growth due to factors such as an increase in travel and tourism as it serves as a go-to-option for consumers to conveniently refresh themselves without the requirement of water, consumers' gradual shift toward skincare, leading to the incorporation of facial wipes into their daily skincare regime, and incorporation of special formulation in the facial wipes such as micellar water, exfoliating scrubs, and natural ingredients, appealing to the consumers. Also, there is an increasing trend for the provision of luxury toiletries in hotels for the guests and usage by makeup artists for removal or correction, allowing precise removal of excess products, smudges, and mistakes during the application of makeup.
Additionally, a surge in clean labeled cosmetic facial wipes such as paraben-free and sulfate-free are driving the market growth. Additionally, organic wipes are increasingly gaining popularity among consumers. As per the U.S. Department of Agriculture, any product can be labeled organic if it contains a minimum of 95 percent organic ingredients, excluding salt and water. For instance, in June 2023, Rite Aid launched Ryshi, the brands' exclusive collection of clean beauty and personal care essentials. The company offers organic facial wipes at an affordable price to consumers.
Moreover, the demand for antibacterial facial wipes for personal care applications has been driving the growth of the facial wipes market by consumers' gradual shift towards healthy lifestyle and increasing focus on sanitation and cleanliness.
A surge in the online retail platform has been observed for the distribution of facial wipes. It is due to the online retail platforms offering convenience to consumers when purchasing facial wipes from the comfort of their homes. Key players are listing their products at online retails platforms to provide variety to the consumers. For instance, in February 2024, Loved01, launched on Amazon beauty store, offers clean, vegan, and cruelty-free wipes in their offerings to consumers.
Makeup Removing Facial Wipes to Drive the Growth
Makeup removing wipes are gaining popularity over other facial wipes for several reasons. These wipes are a convenient option for cleansing and removal of makeup without the need for cotton and micellar water. They offer a mess-free solution and do not require rinsing, making them an ideal option for usage in situations when there is a lack of access to water.
Furthermore, the availability of makeup cleansing facial wipes in a variety of options, such as for different skin types, unique fragrances, biodegradable, and environmentally friendly options, appeals to consumers and broadens the opportunity for the market to grow.
For instance, in February 2024, Natracare, a brand of Bodywise (UK) Limited, announced the launch of its latest COSMOS organic certified cleansing makeup remover facial wipes. These wipes have received certification from the Environmental Working Group. These cleansing makeup wipes are made of 100 percent certified organic cotton and are infused with organic and natural ingredients, ensuring a mild and effective cleansing experience.
Biodegradable Wipes are Supporting the Market Growth
Additionally, the companies are investing in research and development to create biodegradable formulas, which maintain the effectiveness of the facial wipes while reducing the environmental harm and responding to the consumers' demand for sustainable skincare options.
Adult Wipes to Dominate the Global Facial Wipes Market Share
Adult facial wipes are gaining popularity over baby wipes as they have greater applicability. Facial wipes for adults can be used for various purposes, including incorporation in skincare routine as they help in cleaning the face before applying other products and makeup removal as it effectively dissolves the makeup without additional cleansing products. Majorly, adults use facial wipes for daily cleansing of face to remove dirt, oil, and impurities from the skin.
Additionally, facial wipes are used by adults for targeting skincare concerns such as hydration, exfoliation, or blemish control with a special formulation, curing skin concern and providing a cleaner and healthier skin.
Additionally, facial wipes serve as a convenient solution for adults to keep their skin refreshed when they return from exercising or long-duration travels.
In June 2021, Incepta Pharmaceuticals Ltd. and Hospicare Limited launched two facial wipes, namely Lumera makeup removing wipes and Viva refreshing wipes. These wet wipes are suitable for all skin types and do not contain alcohol, paraben, or silicone which may cause harmful effects on the skin.
North America to Hold a Larger Market Share
North America holds a significant share of the facial wipes market globally due to the increasing online penetration of beauty retailers and supermarkets such as Sephora, Ulta, Target, and Walmart. These retailers in the region are increasingly witnessing a rise in the sale of skincare products, which are convenient and versatile, including disposable facial wipes.
Disposable facial wipes are gaining popularity in North America due to several reasons, including convenience, effectiveness, and versatility. They offer a quick and hassle-free solution for the purpose of removing makeup, dirt, oil, and impurities, leaving the skin refreshed after cleansing.
Although, the single-use disposable facial wipes are holding dominance in the market, consumers are gradually shifting towards reusable facial wipes since they are environmentally friendly. Thus, the key players are responding to the changing preference of the consumers and developing sustainable disposable facial wipes which are safe for the environment.
In January 2024, Ditoi Beauty, a brand based in the United States, witnessed a surge in the demand for disposable face towels through a social media platform, TikTok. These single-use facial wipes are designed by the company to provide convenience to the consumers, eliminating the requirement for cleaning wipes before usage. Additionally, the product has been developed addressing the consumers' concerns of bacterial contamination and environmental impact.
Future Market Scenario (2024 - 2031F)
The market has experienced sharp growth and will continue to grow exponentially in the forecast period. Key players are deploying technologically advanced material, packaging, and formulations of facial wipes, making it sustainable and helping in increasing their functionality.
For instance, in November 2022, Lenzing Group introduced carbon-neutral lyocell fibers under the brand Veocel. The fiber was introduced by the company with an effort to minimize the carbon impact. The company claimed that the production of their carbon neutral Veocel Lyocell fiber made with Eco Disperse technology is a game changer for the manufacturers who are producing eco-friendly facial wipes.
Key Players Landscape and Outlook
Key players in the market are helping in the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
The prominent players in the facial wipes market are focusing on a consumer-centric approach, launching products that best suit the needs of the consumers and supporting their objectives. For instance, consumers are increasingly becoming environmentally conscious and seeking products that align with their motives. Thus, in July 2023, Neutrogena, a brand of Johnson & Johnson Consumer Inc., launched compostable facial wipes in partnership with Lenzing Group. These makeup-removing facial wipes are made with 100 percent Veocel plant-based fiber. These wipes can be composted in soil in 35 days, leading to minimized wastage. The major aim of the company was to develop a product that was originally made from synthetic material to a cellulosed-based product.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.