封面
市場調查報告書
商品編碼
1495747

全球行動廣告市場

Mobile Advertising

出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 356 Pages | 商品交期: 最快1-2個工作天內

價格

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簡介目錄

預計到 2030 年全球行動廣告市場將達到 1.3 兆美元

全球行動廣告市場預計 2023 年為 4,706 億美元,預計到 2030 年將達到 1.3 兆美元,2023 年至 2030 年複合年成長率為 15.3%。展示廣告是本報告分析的細分市場之一,預計複合年成長率為 17.9%,到分析期結束時將達到 9,999 億美元。預計未來七年搜尋廣告領域的複合年成長率為 8.6%。

美國市場預計1,219億美元,中國預期複合年成長率20.5%

預計到 2023 年,美國行動廣告市場將達到 1,219 億美元。中國作為全球第二大經濟體,預計2030年市場規模將達到3,326億美元,2023年至2030年的分析期間複合年成長率為20.5%。其他值得注意的區域市場包括日本和加拿大,預計 2023 年至 2030 年將分別成長 10.6% 和 13.6%。在歐洲,德國的複合年成長率預計約為 12.4%。以澳洲、印度和韓國等國家為首的亞太市場預計到2030年將達到1947億美元。

2024 年推出令人興奮的新報告功能

完全訪問影響者參與統計數據

免費存取數位檔案和「MarketGlass」研究平台。我們獨特的 MarketGlass 平台使我們能夠集體協作地釋放世界各地專家的創造力和市場知識。我們的尖端工具提供世界一流的市場可視性,同時保護市場參與企業的隱私和身分。報告中的數字、統計數據和市場描述是基於該領域專家和影響者共用的全面見解。

使用即時資料模擬器工具和客製化報告功能參與互動式調查。

客戶全面連結同儕協作互動平台,實現企業間智慧交流

1 年免費報告更新

競爭覆蓋範圍,包括主要參與者的全球市場佔有率

多個地區參與者的市場影響分析(強/活躍/利基/次要)

訪問專家/影響者訪談、播客、新聞稿和活動主題演講的 YouTube 影片

2024 年世界經濟有何預期

貨幣緊縮和相關利率上升導致的地緣政治和經濟不穩定將在 2024 年造成動盪的局面。一些因素將繼續給復甦之路帶來壓力,包括中東的敵對行動和日益頻繁的氣候災害。儘管存在風險,但一些積極因素正在顯現,包括通膨放緩的徵兆更加明顯、對頑固通膨的擔憂有所緩解、供應鏈正常化以及儘管能源成本出現波動但價格仍有所回落。印度和美國等二十一國集團國家的選舉可能會影響資本流動和投資策略。儘管印度作為全球投資目的地的地位日益突出,但在充滿活力的人才和資本生態系統的推動下,美國科技公司將繼續佔據主導地位。儘管該國經濟放緩,但由於國內經濟富有彈性和有利的法規環境,高科技機會(尤其是矽谷)仍然對尋求高成長潛力的投資者俱有吸引力。歐洲持續應對緊縮的貨幣政策和景氣衰退風險,但英國的前景最嚴峻,2024 年景氣衰退的風險最高。中國仍然是通用憑證,其成長預計將受到政府支出和消費者支出改善的支持。動盪的環境可能為投資者和公司帶來機會和挑戰。投資決策的靈活性和策略遠見,以及將波動性作為成長的催化劑,將繼續對生存至關重要。

受訪企業舉例(共208家)

  • 4INFO
  • Alibaba Group Holding Ltd.
  • Amazon.com, Inc.
  • Amobee, Inc.
  • AOL, Inc.
  • Baidu, Inc.
  • Conversant LLC
  • DoubleClick, Inc.
  • Facebook, Inc.
  • Google, Inc.
  • InMobi
  • LinkedIn Corp.
  • Microsoft Corp.
  • Oath, Inc.
  • ONE by AOL
  • Pandora Media, Inc.
  • Tencent, Inc.
  • Twitter, Inc.
  • Velti
  • Yahoo!, Inc.

目錄

第1章調查方法

第 2 章執行摘要

  • 市場概況
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 西班牙
  • 俄羅斯
  • 其他歐洲國家
  • 亞太地區
  • 澳洲
  • 印度
  • 韓國
  • 其他亞太地區
  • 拉丁美洲
  • 阿根廷
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
  • 中東
  • 伊朗
  • 以色列
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 其他中東地區
  • 非洲

第4章 比賽

簡介目錄
Product Code: MCP-6152

Global Mobile Advertising Market to Reach $1.3 Trillion by 2030

The global market for Mobile Advertising estimated at US$470.6 Billion in the year 2023, is expected to reach US$1.3 Trillion by 2030, growing at a CAGR of 15.3% over the analysis period 2023-2030. Display Advertising, one of the segments analyzed in the report, is expected to record a 17.9% CAGR and reach US$999.9 Billion by the end of the analysis period. Growth in the Search Advertising segment is estimated at 8.6% CAGR for the next 7-year period.

The U.S. Market is Estimated at $121.9 Billion, While China is Forecast to Grow at 20.5% CAGR

The Mobile Advertising market in the U.S. is estimated at US$121.9 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$332.6 Billion by the year 2030 trailing a CAGR of 20.5% over the analysis period 2023 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 10.6% and 13.6% respectively over the 2023-2030 period. Within Europe, Germany is forecast to grow at approximately 12.4% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$194.7 Billion by the year 2030.

Introducing Our Exciting New Report Features for 2024

Full access to influencer engagement stats

Free access to our digital archives & "MarketGlass" research platform. Our proprietary MarketGlass platform is fully enabled to unlock creativity and market knowledge of domain experts worldwide in a cohesive and collaborative manner. Our state-of-art tools bring world class market perspectives while protecting participants' privacy and identity. Numbers, statistics and market narrative in the report are based on fully curated insights shared by domain experts and influencers in this space.

Opportunity to engage with interactive questionnaires that come with real-time data simulator tools & bespoke report generation capabilities

Full client access to peer collaborative and interactive platform for cross-enterprise smart exchange of ideas

Complimentary report updates for one year

Competitor coverage with global market shares of major players

Player market presence analysis (Strong/Active/Niche/Trivial) across multiple geographies

Access to curated YouTube video transcripts of domain experts/influencer interviews, podcasts, press statements and event keynotes

What to Expect from the Global Economy in 2024

Edgy geopolitics, and economic instability caused by monetary policy tightening and ensuing higher interest rates will create a tumultuous landscape for 2024. Several factors will continue to exert pressure on the path to recovery including hostilities in the Middle East and increasingly common climate disasters. Among the risks, several positives are also taking shape such as growing signs of disinflation and easing of anxiety over stubborn inflation, supply chain normalization and price moderation despite volatility in energy costs. Elections across several G21 jurisdictions, notably in India and the United States, will have potential ramifications for capital flows and investment strategies. While India emerges as a compelling destination in the global investment landscape, U.S, based tech firms will continue to dominate, fueled by a dynamic ecosystem of talent and capital. Tech opportunities in Silicon Valley and beyond remain attractive for investors seeking high-growth prospects supported largely by a resilient albeit slowing domestic economy and conducive regulatory environment. Europe will continue to battle tight monetary policy and recession risks with U.K. having the most challenging outlook and running the greatest risk of recession in 2024. China remains a wild card with hope for growth in the country underpinned by government spending and improvements in consumer spending. The volatile environment will offer both opportunities and challenges for investors and businesses alike. Embracing volatility as a catalyst for growth together with agility and strategic foresight in navigating investment decisions will remain important for survival.

Select Competitors (Total 208 Featured) -

  • 4INFO
  • Alibaba Group Holding Ltd.
  • Amazon.com, Inc.
  • Amobee, Inc.
  • AOL, Inc.
  • Baidu, Inc.
  • Conversant LLC
  • DoubleClick, Inc.
  • Facebook, Inc.
  • Google, Inc.
  • InMobi
  • LinkedIn Corp.
  • Microsoft Corp.
  • Oath, Inc.
  • ONE by AOL
  • Pandora Media, Inc.
  • Tencent, Inc.
  • Twitter, Inc.
  • Velti
  • Yahoo!, Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Prelude
    • Recent Market Activity
    • Mobile Advertising - In a Nutshell
    • Mobile Advertising - Most Rapidly Growing Solution
    • Impact of Mobile Advertising Trends on the Industry
    • Current and Future Analysis
    • Asia-Pacific Steers the Momentum
    • Display Advertising to Expand the Market Potential
    • Messaging Advertising Sees Dwindling Fortunes
    • Mobile's Influence on Consumer Lifestyle Enthuses Brands
    • Google Leads World Mobile Ad Market
    • Android Invades Mobile Space
    • Factors Driving Growth in Mobile Advertisement Market
    • Personalized Nature of Advertising
    • Smartphones Find Favor with Mobile Advertising Firms
    • Expansion of Mobile Internet and 3G/4G Technologies
    • New Formats Help Marketers Boost Mobile Video Advertising
    • Infiltration of Social Networks
    • Opt-in Advertising: Giving Consumer the Choice
    • The Benefit of Frequency Cap
    • Custom Targeting
    • Favorable Response Rates & Instant Feedback
    • Value for Money
    • New Forms of Mobile Advertising
    • Mobile Advertising - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
    • Global Economic Update
  • 2. FOCUS ON SELECT PLAYERS
    • 4INFO (USA)
    • Alibaba Group Holding Limited (China)
    • Amazon.com, Inc. (USA)
    • Amobee, Inc. (USA)
    • Baidu, Inc. (China)
    • Conversant LLC (USA)
    • Facebook, Inc. (USA)
    • Google, Inc. (USA)
    • DoubleClick, Inc. (USA)
    • InMobi (India)
    • Microsoft Corporation (USA)
    • LinkedIn Corporation (USA
    • Oath, Inc. (USA)
    • AOL, Inc. (USA)
    • Yahoo!, Inc. (USA)
    • Pandora Media, Inc. (USA)
    • Tencent, Inc. (China)
    • Twitter, Inc. (USA)
    • Velti (UK)
  • 3. MARKET TRENDS & DRIVERS
    • User Engagement: The Focal Point
    • Key Mobile Advertising Trends Shaping the Market
    • Mobile Video Content Set to Rule
    • Hyper-Locality-Trend of Search for Nearby Places
    • Brands Take Advantage of Sponsored Content
    • Messaging Apps
    • Time for Brands to Increase Investment in Mobile Advertising
    • Hardware-Related Developments: Major Influence on Mobile Ad Market Dynamics
    • New-Age Advertisements to Fuel Mobile Marketing Space
    • The Potential of Multimedia Mobile Marketing
    • Mobile Video Ads Surpass Online Video Ads
    • Singular Focus - Boon for Mobile Video Ads
    • Less Distraction
    • Not Limited to Peak Hours
    • Mobile Video Ad Applications Engage Users
    • Easier Frequency Management
    • iPad: Transforming the Mobile Advertising Marketplace
    • Metrics and Analytics Support Drives Mobile Marketing Success
    • Increase in Mobile Local Advertising
    • Telecom Operators to Gain from Mobile Advertising
    • Responsive Site Design to Influence Web-Traffic
    • Technological Advancements Drive Growth
    • NFC - Another Smart Approach
    • RTB - Adding Dynamism to Mobile Advertising
    • Geo-fencing - The New Buzzword for Brand Promotion
    • Economical Price Plans Promote Mobile Content
    • Mobile TV holds Bright Prospects in Mobile Advertising
    • Mobile Advertising to Provide Gains to Ringtone Vendors
    • Programmatic Buying & Selling - The New Growth Area
    • Retailers Rely on Mobile
    • ROPO and Show-Rooming - Derivatives of Mobile Proliferation
    • Select Key Statistical Data
    • Challenges Facing Mobile Advertising Market
    • Factor Restraining Growth in Mobile Advertising Market
    • Mobile Advertising Seeks to Resolve Technical Hurdles
    • Click Fraud - The Negative Aspect of Mobile Advertising
    • Concerns over Data Protection and Privacy
    • Traditional Mass Media Remains Relevant
    • Conflict of Interest in Pay-per-Click Model
    • Key Issues Affecting PPC Account of Mobile Advertisers
    • Mobile Devices - Ideal Partnership of Advertising and Technology
    • Viewpoints on Shaping the Future of Mobile Advertising
    • Giffgaff
    • NewVoiceMedia
    • Crate and Hustle & Grind
    • MonetizeMore
    • Purplegator & Advanced Telecom Services
    • Design & Digital Media, Orchestrate
    • Spatially
    • Choozle
    • FerebeeLane
    • Hylink North America
    • Richardson Marketing
    • Very Large Bits
    • Key Innovative Trends
    • User-Generated Content
    • Proactive Communication Using Chatbots
    • Combining Moving Content with Communication
    • Progressive Web Apps
    • AR and VR
    • AI and Machine Learning
    • Server Side Header Bidding
    • Privacy Protection
    • Fraud Elimination
    • Live Streaming, Out-streaming and Videos
    • Programmatic Advertising
    • Messaging and Chatbots
    • Service-based Monetization
    • Google AMP and ALP
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 2: World Historic Review for Mobile Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 3: World 16-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 5: World Historic Review for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 6: World 16-Year Perspective for Display by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 8: World Historic Review for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 9: World 16-Year Perspective for Search by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Messaging by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 11: World Historic Review for Messaging by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 12: World 16-Year Perspective for Messaging by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 13: World Mobile Advertising Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 14: USA Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 15: USA Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 16: USA 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 17: Canada Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 18: Canada Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 19: Canada 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • JAPAN
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 20: Japan Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: Japan Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 22: Japan 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • CHINA
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 23: China Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 24: China Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 25: China 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • EUROPE
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 28: Europe 16-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 29: Europe Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 30: Europe Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 31: Europe 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • FRANCE
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 32: France Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: France Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 34: France 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • GERMANY
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 35: Germany Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 36: Germany Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 37: Germany 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 38: Italy Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Italy Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 40: Italy 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 41: UK Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 42: UK Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 43: UK 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • SPAIN
    • TABLE 44: Spain Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: Spain Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 46: Spain 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • RUSSIA
    • TABLE 47: Russia Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 48: Russia Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 49: Russia 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 50: Rest of Europe Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 51: Rest of Europe Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 52: Rest of Europe 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 53: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 54: Asia-Pacific Historic Review for Mobile Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 55: Asia-Pacific 16-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2024 & 2030
    • TABLE 56: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 57: Asia-Pacific Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 58: Asia-Pacific 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • AUSTRALIA
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
    • TABLE 59: Australia Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 60: Australia Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 61: Australia 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • INDIA
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
    • TABLE 62: India Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 63: India Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 64: India 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • SOUTH KOREA
    • TABLE 65: South Korea Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 66: South Korea Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 67: South Korea 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 68: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 69: Rest of Asia-Pacific Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 70: Rest of Asia-Pacific 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • LATIN AMERICA
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
    • TABLE 71: Latin America Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 72: Latin America Historic Review for Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 73: Latin America 16-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2024 & 2030
    • TABLE 74: Latin America Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 75: Latin America Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 76: Latin America 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • ARGENTINA
    • TABLE 77: Argentina Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 78: Argentina Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 79: Argentina 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • BRAZIL
    • TABLE 80: Brazil Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 81: Brazil Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 82: Brazil 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • MEXICO
    • TABLE 83: Mexico Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 84: Mexico Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 85: Mexico 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • REST OF LATIN AMERICA
    • TABLE 86: Rest of Latin America Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 87: Rest of Latin America Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 88: Rest of Latin America 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • MIDDLE EAST
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
    • TABLE 89: Middle East Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 90: Middle East Historic Review for Mobile Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 91: Middle East 16-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2024 & 2030
    • TABLE 92: Middle East Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Middle East Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 94: Middle East 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • IRAN
    • TABLE 95: Iran Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 96: Iran Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 97: Iran 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • ISRAEL
    • TABLE 98: Israel Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 99: Israel Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 100: Israel 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • SAUDI ARABIA
    • TABLE 101: Saudi Arabia Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 102: Saudi Arabia Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 103: Saudi Arabia 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 104: UAE Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 105: UAE Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 106: UAE 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • REST OF MIDDLE EAST
    • TABLE 107: Rest of Middle East Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 108: Rest of Middle East Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 109: Rest of Middle East 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • AFRICA
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
    • TABLE 110: Africa Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 111: Africa Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 112: Africa 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030

IV. COMPETITION