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市場調查報告書
商品編碼
1224718

衛生短褲市場規模、份額和趨勢分析報告：按產品（三角褲、比基尼、男孩短褲、高腰）、分銷渠道（線下、線上）、地區、細分市場預測 2023-2030 年

Period Panties Market Size, Share & Trends Analysis Report By Product (Brief, Bikini, Boyshort, Hi-waist), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10個工作天內

價格

衛生短褲市場的增長和趨勢

Grand View Research, Inc. 的一份新報告預測，從 2023 年到 2030 年，全球經期短褲市場的複合年增長率將達到 17.4%，到 2030 年將達到 3.7474 億美元。全球對環保產品的需求不斷增加將是促進該行業增長的主要因素。 此外，通過推出創新產品，製造商用於月經短褲的材料和技術的進步將在未來幾年進一步為市場創造重要的增長機會。

COVID-19 的爆發可能會影響全球衛生短褲市場。 由於關閉措施導致商店關閉，導致線下渠道的經期短褲銷量持續下降的嚴酷結果。 首先，由於限制、政府指導方針和封鎖情況迫使消費者呆在家裡以避免疾病傳播激增，實體店受到了嚴重影響。

市場上的各種製造商都通過推出新產品來滿足消費者需求，從而促進增長。 例如，2022 年 8 月，Hanes Brands Inc. 宣布推出平價經期內衣系列。 該品牌的新系列 Comfort Menstrual Underwear 提供優質的月經保護，而無需支付優質經期內衣的價格標籤，幫助消費者即使在睡著時也能在經期感到舒適和自信。旨在提供

線下分銷渠道主導市場，佔 2022 年全球收入的 65.6%。 這些渠道增加任何商店的銷售額和客流量的一個關鍵策略是提供更多選擇、交易和折扣以吸引更多顧客。 此外，客戶可以經常光顧商店，親自了解產品的製作方法、實用性和獨特性，從而增強他們的購買信心。

預計在線銷售渠道在預測期內將呈現最快的增長。 電子商務渠道在製造商中的日益普及和互聯網的高滲透率正在推動這一渠道的銷售。 此外，製造商和零售商之間在月經短褲分銷方面日益緊密的合作關係進一步促進了市場增長。 例如，Thinx Inc. 和沃爾瑪於 2022 年 3 月合作，在 558 家沃爾瑪門店和 Walmart.com 上發起了“Thinx For All”活動。

北美在月經短褲市場佔據主導地位，佔 2022 年全球收入的 39.1%。 市場增長是由高意識以及對包括經期短褲在內的經期衛生用品的高支出推動的。 此外，各種組織和公司開展的大量營銷活動和宣傳計劃也有助於市場的增長。

衛生短褲市場報告要點

按產品劃分，三角褲引領市場，佔 2022 年全球收入的 29.3%。 經期內褲在發達經濟體的職業女性中越來越受歡迎，這有助於市場增長

按分銷渠道劃分，在線細分市場預計在預測期內增長最快，達到 17.1%。 電子零售商平台上越來越多的不同品牌產品、免費送貨和季節性折扣是該行業增長的主要原因。

從 2022 年到 2030 年，預計亞太地區的複合年增長率最快，達到 18.0%。 印度和中國女性勞動力的增長和月經衛生意識的提高進一步推動了市場增長。

內容

第一章調查方法及範圍

  • 市場細分和範圍
  • 市場定義
  • 信息採購
    • 購買的數據庫
    • GVR 內部數據庫
    • 次要產品和第三方觀點
    • 初步調查
  • 信息分析
    • 數據分析模型
  • 市場形成和數據可視化
  • 驗證和發布數據

第 2 章執行摘要

  • 市場前景
  • 產品展望
  • 分銷渠道前景
  • 區域展望

第 3 章衛生短褲市場變量、趨勢和範圍

  • 市場介紹
  • 描繪滲透率和增長前景
  • 行業價值鏈分析
    • 銷售和零售渠道分析
    • 利潤率分析
  • 市場動態
    • 市場驅動因素分析
    • 市場製約因素分析
    • 行業問題
    • 行業機會
  • 商業環境分析
    • 行業分析 - 搬運工
      • 供應商的力量
      • 買家的議價能力
      • 替代威脅
      • 來自新進入者的威脅
      • 競爭公司之間的敵對關係
  • 衛生短褲市場路線圖
  • 市場進入策略
  • COVID-19 對衛生短褲市場的影響

第四章消費者行為分析

  • 消費者趨勢和偏好
  • 影響購買決定的因素
  • 消費品的採用
  • 觀察和建議

第 5 章衛生短褲市場：產品估計和趨勢分析

  • 產品變化分析和市場份額，2021 年和 2030 年
  • 很容易
  • 比基尼
  • 男孩短褲
  • 高腰
  • 其他

第 6 章衛生短褲市場：分銷渠道估計和趨勢分析

  • 2021 年和 2030 年分銷渠道變化分析和市場份額
  • 離線
  • 在線

第 7 章衛生短褲市場：區域估計和趨勢分析

  • 區域差異分析和市場份額，2021 年和 2030 年
  • 北美
    • 美國
  • 歐洲
    • 德國
    • 英國
    • 法國
  • 亞太地區
    • 中國
    • 日本
    • 印度
  • 拉丁美洲
    • 巴西
  • 中東和非洲
    • 南非

第8章競爭分析

  • 全球主要參與者、近期發展及其對行業的影響
  • 主要參與者/競爭對手的分類（主要創新者、市場領導者、初創企業）
  • 供應商情況
    • 2021 年主要參與者的市場份額分析

第九章公司簡介

  • 新人
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • Ruby Love (PANTYPROP INC)
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • 證明
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • Knix Wear, Inc.
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • 雷爾
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • 鹽有限責任公司
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • 維多利亞的秘密
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • 腰帶褲
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • 時代公司
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
  • Thinx, Inc.（金佰利公司）
    • 公司概況
    • 財務業績
    • 產品基準
    • 戰略舉措
Product Code: GVR-4-68040-027-7

Period Panties Market Growth & Trends:

The global period panties market size is anticipated to reach USD 374.74 million by 2030, expanding at a CAGR of 17.4% from 2023 to 2030, according to a new report by Grand View Research, Inc., The growing awareness regarding menstrual hygiene and increasing demand for eco-friendly products across the globe are the major factors contributing to the industry growth. Additionally, the advancements in the material and technology used in period panties by the manufacturers by launching innovative products further create significant growth opportunities for the market in the coming years.

The COVID-19 outbreak is likely to impact the market for period panties across the globe. Store closures due to lockdown measures have resulted in grim consequences, with sales of period panties from offline channels declining consistently. Majorly, the physical outlets were severely affected due to restrictions, government guidelines, and lockdown situations as consumers were forced to stay at home to avoid the surge in the spread of the disease.

Various manufacturers in the market contribute to the growth by launching new products to meet consumer demands. For instance, in August 2022, Hanes Brands Inc. announced the launch of a line of accessibly-priced period underwear. The brand's new line of Comfort period underwear is designed to help consumers stay comfortable and confident during periods, even when sleeping, offering premium period protection without the premium period underwear price tag.

The offline distribution channels dominated the market and accounted for a 65.6% share of the global revenue in 2022. These channels' main tactics for boosting sales and foot traffic in any store are a wide selection of products, deals, and discounts that draw in a greater number of customers. Additionally, customers often visit a store to physically inspect the creation, usefulness, and uniqueness of the products as these inspections give them more confidence to purchase the product.

The online distribution channel is expected to witness the fastest growth over the forecast period. The rising popularity of e-commerce channels among manufacturers and high internet penetration have been driving sales through this channel. Moreover, the growing partnerships between manufacturers and retailers for the distribution of period panties further contribute to the market growth. For instance, Thinx Inc. and Walmart partnered in March 2022, to launch the campaign 'Thinx For All' in 558 Walmart stores and Walmart.com.

North America dominated the market for period panties and accounted for a 39.1% share of the global revenue in 2022. Growth in the market is powered by high awareness coupled with high expenditure on menstrual hygiene products, including period panties. Moreover, the significant number of marketing campaigns and awareness programs by various organizations and companies further contribute to market growth.

Period Panties Market Report Highlights:

  • By product, briefs led the market and accounted for a 29.3% share of the global revenue in 2022. The rising popularity of period briefs in developed economies among working women contributed to the market growth
  • By distribution channel, the online segment is expected to witness the fastest growth of 17.1% throughout the forecast period. The increasing availability of a wide range of products from different brands, free delivery, and seasonal discount on e-retailer platforms are among the major reasons driving the segment
  • Asia Pacific is expected to register the fastest CAGR of 18.0% from 2022 to 2030. The growing women working population coupled with rising awareness regarding menstrual hygiene in India and China further contribute to the market growth

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Products & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Product Outlook
  • 2.3. Distribution Channel Outlook
  • 2.4. Regional Outlook

Chapter 3. Period Panties Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrants
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of the period panties market
  • 3.7. Market Entry Strategies
  • 3.8. Impact of COVID-19 on the period panties market

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Period Panties Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2021 & 2030
  • 5.2. Brief
    • 5.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.3. Bikini
    • 5.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.4. Boyshort
    • 5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.5. Hi-Waist
    • 5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.6. Others
    • 5.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 6. Period Panties Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
  • 6.2. Offline
    • 6.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 6.3. Online
    • 6.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 7. Period Panties Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2021 & 2030
  • 7.2. North America
    • 7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.2.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    • 7.2.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.2.4. U.S.
      • 7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.2.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.2.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.3. Europe
    • 7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.3.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    • 7.3.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.4. Germany
      • 7.3.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.3.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.5. UK
      • 7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.3.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.6. France
      • 7.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.3.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    • 7.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.4.4. China
      • 7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.4.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.4.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.4.5. Japan
      • 7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.4.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.4.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.4.6. India
      • 7.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.4.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.4.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.5. Central & South America
    • 7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    • 7.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.5.4. Brazil
      • 7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.5.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.5.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.6. Middle East & Africa
    • 7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    • 7.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.6.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.6.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Key global players, recent developments & their impact on the industry
  • 8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
  • 8.3. Vendor Landscape
    • 8.3.1. Key company market share analysis, 2021

Chapter 9. Company Profiles

  • 9.1. Neione
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Product Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. Ruby Love (PANTYPROP INC)
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Product Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. Proof
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Product Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. Knix Wear, Inc.
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Product Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. Rael
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Product Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. Saalt, LLC
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Product Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. Victoria's Secret
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Product Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. FANNYPANTS
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Product Benchmarking
    • 9.8.4. Strategic Initiatives
  • 9.9. The Period Company
    • 9.9.1. Company Overview
    • 9.9.2. Financial Performance
    • 9.9.3. Product Benchmarking
    • 9.9.4. Strategic Initiatives
  • 9.10. Thinx, Inc. (Kimberly-Clark)
    • 9.10.1. Company Overview
    • 9.10.2. Financial Performance
    • 9.10.3. Product Benchmarking
    • 9.10.4. Strategic Initiatives

List of Tables

  • 1. Period Panties market - key market driver analysis
  • 2. Period Panties market - key market restraint analysis
  • 3. Global period brief market estimates and forecast, 2017 - 2030 (USD Million)
  • 4. Global period bikini market estimates and forecast, 2017 - 2030 (USD Million)
  • 5. Global period boyshort racquets market estimates and forecast, 2017 - 2030 (USD Million)
  • 6. Global period hi-waist strings market estimates and forecast, 2017 - 2030 (USD Million)
  • 7. Global other period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 8. Global period panties market estimates and forecast through offline distribution channel, 2017 - 2030 (USD Million)
  • 9. Global period panties market estimates and forecast through online channel, 2017 - 2030 (USD Million)
  • 10. North America period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 11. North America period panties market estimates and forecast, by product, 2017 - 2030 (USD Million)
  • 12. North America period panties market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 13. U.S. period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 14. U.S. period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 15. U.S. period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 16. Europe period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 17. Europe period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 18. Europe period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 19. Germany period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 20. Germany period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 21. Germany period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 22. UK period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 23. UK period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 24. UK period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 25. France period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 26. France period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 27. France period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 28. Asia Pacific period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 29. Asia Pacific period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 30. Asia Pacific period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 31. China period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 32. China period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 33. China period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 34. Japan period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 35. Japan period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 36. Japan period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 37. India period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 38. India period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 39. India period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 40. Central & South America period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 41. Central & South America period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 42. Central & South America period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 43. Brazil period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 44. Brazil period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 45. Brazil period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 46. Middle East & Africa period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 47. Middle East & Africa period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 48. Middle East & Africa period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 49. South Africa period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 50. South Africa period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 51. South Africa period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 52. Vendor landscape

List of Figures

  • 1. Period Panties market snapshot
  • 2. Period Panties market segmentation & scope
  • 3. Period Panties market penetration & growth prospect mapping
  • 4. Period Panties market value chain analysis
  • 5. Period Panties market dynamics
  • 6. Period Panties market porter's analysis
  • 7. Period Panties market: product movement analysis
  • 8. Period Panties market: distribution channel movement analysis
  • 9. Period Panties market: regional movement analysis