市場調查報告書
商品編碼
1500557
女性用睡衣和內衣市場:按類型、年齡、材質、分銷管道分類 - 全球預測 2024-2030 年Women's Night & Underwear Market by Type (Lingerie, Maternity Wear, Sleep Wear), Age Group (18-35 Years, Above 35 Years, Below 18 Years), Material, Distribution Channel - Global Forecast 2024-2030 |
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預計2023年女性用睡衣和內衣市場規模為1,032.5億美元,2024年達到1,088.5億美元,2030年達到1,521.9億美元,預估複合年成長率為5.69%。
女性用睡衣和內衣是專為女性夜間穿著的服裝,是內衣的一部分。睡衣通常包括睡衣、罩衣和睡衣,這些都是為了睡眠時的舒適和舒適而設計的。女性用內衣包括胸罩、內褲、塑身衣和女用貼身內衣。這些內衣是日常穿著的必需品,提供支撐和覆蓋,同時也具有美觀的目的。它們通常採用不同的材質、款式和款式設計,以適應各種體型和個人喜好。時尚的頻繁變化以及消費者對潮流和時尚設計的偏好在推動需求方面發揮關鍵作用。特別是在內衣領域,人們越來越意識到正確的材料和合身性對於促進舒適和健康的重要性,正在推動市場成長。線上銷售平台的擴張使消費者能夠更輕鬆地在全球範圍內探索和購買各種產品,從而顯著提高了市場的可及性和成長。然而,更高品質的材料和創新可能會導致更高的成本,並且可能並非所有消費者群體都能負擔得起。此外,布料技術的創新,如吸濕排汗和保溫材料,增強了產品的吸引力。消費者對永續和環保產品的興趣與日俱增。使用有機和回收材料開發產品可以吸引更具環保意識的消費者群體。
主要市場統計 | |
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基準年[2023] | 1032.5億美元 |
預測年份 [2024] | 1088.5億美元 |
預測年份 [2030] | 1521.9億美元 |
複合年成長率(%) | 5.69% |
區域洞察
在美洲,特別是在美國和加拿大,消費者的偏好傾向於舒適性、永續性和整體性。該品牌專注於尺寸整體性和環保材料,以響應消費者對道德製造流程日益增強的意識。美國市場的線上銷售呈現上升趨勢,越來越多的消費者使用便利的電子商務平台購買貼身內衣。歐盟國家對女用貼身內衣、設計師女用貼身內衣的需求很大,消費者重視時尚和設計。有機和天然纖維產品的市場也很強勁,反映了永續性的趨勢。儘管奢侈品產業在中東市場佔據主導地位,但文化謙虛在消費產品類型中發揮著重要作用。非洲市場正在快速成長,越來越多的本地品牌和生產設施正在建立,重點是可負擔性和可及性。亞太地區的女性用睡衣和內衣的消費者需求和購買行為正在動態變化。在中國,由於消費者對個人衛生和親膚材料意識不斷增強,市場對優質健康產品的需求不斷成長。以技術進步而聞名的日本正在看到一種融合吸濕排汗和透氣材料等功能的功能性內衣的趨勢。在印度,有組織的零售業正在成長,受西方文化影響,明顯轉向以品牌導向的時尚內衣。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在女性用睡衣和內衣市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對女性用睡衣和內衣市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對女性用睡衣和內衣市場當前地位的全面評估使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[190 Pages Report] The Women's Night & Underwear Market size was estimated at USD 103.25 billion in 2023 and expected to reach USD 108.85 billion in 2024, at a CAGR 5.69% to reach USD 152.19 billion by 2030.
Women's night and underwear refers to clothing designed for women to wear during the night and as part of their undergarment attire. Nightwear typically encompasses pajamas, nightgowns, and sleep shirts, which are designed for comfort and ease while sleeping. Underwear for women includes garments such as bras, panties, shapewear, and lingerie. These pieces are essential for daily wear, offering support and coverage, and can play aesthetic roles. They are often designed with different materials, styles, and fits to cater to diverse body types and personal preferences. The frequent changes in fashion and consumer preferences towards trendy and stylish designs play a critical role in driving demand. Increasing awareness about the importance of suitable fabrics and fits that promote comfort and health, especially in undergarments, propels the market growth. Expanding online sales platforms has made it more comfortable for consumers to explore and purchase a wide array of products globally, significantly boosting market accessibility and growth. However, high-quality materials and innovation can lead to increased costs, which may not be affordable for all consumer segments. Furthermore, innovations in fabric technologies, such as moisture-wicking materials and heat-retaining fabrics, enhance product appeal. There is growing consumer interest in sustainable and eco-friendly products. Developing products using organic or recycled materials can attract a more environmentally conscious consumer base.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 103.25 billion |
Estimated Year [2024] | USD 108.85 billion |
Forecast Year [2030] | USD 152.19 billion |
CAGR (%) | 5.69% |
Regional Insights
In the Americas, particularly in the United States and Canada, consumer preferences are leaning toward comfort, sustainability, and inclusivity. Brands focus on size inclusivity and environmentally friendly materials following a rise in consumer awareness about ethical manufacturing processes. The United States market is seeing an increase in online sales, with more consumers turning to e-commerce platforms for convenience in purchasing intimate wear. In European Union countries, there is a high demand for luxury and designer lingerie, with consumers placing significant importance on fashion and design. The market is also strong for organic and natural fiber products, reflecting a growing trend towards sustainability. In the Middle East, the luxury sector dominates the market, though cultural modesty plays a significant role in the types of products consumed. Africa's market is burgeoning, with an increased establishment of local brands and production facilities focusing largely on affordability and accessibility. The APAC region is witnessing a dynamic shift in consumer needs and purchasing behaviors regarding women's nightwear and underwear. In China, the market is characterized by a growing demand for premium and health-oriented products fueled by increasing consumer awareness regarding personal hygiene and skin-friendly fabrics. Japan, known for its technological advancements, sees a trend towards functional underwear, incorporating features such as moisture-wicking and breathable fabrics. India is experiencing growth in the organized retail sector, with a noticeable shift towards branded and fashionable undergarments influenced by Western cultures.
Market Insights
The market dynamics represent an ever-changing landscape of the Women's Night & Underwear Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Women's Night & Underwear Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Women's Night & Underwear Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Triumph International Expands in India with New Store at GVK Mall, Hyderabad
Triumph International, a Swiss brand in premium lingerie, has further solidified its presence in the Indian market by opening a new franchise store at GVK Mall, Hyderabad. This addition, which spreads over 642 sq. ft and offers more than 150 styles in innerwear and loungewear, marks the brand's 18th franchise outlet in India. [Published On: 2024-01-31]
SKIMS Elevating Brand Influence through the Basketball Association
Kim Kardashian's brand, SKIMS, renowned for its underwear, loungewear, and shapewear, has secured a significant partnership as the official underwear partner of the NBA, WNBA, and USA Basketball. This collaboration aims to leverage the substantial followings of these basketball associations to boost demand and visibility for SKIMS in new market segments. This alliance was strengthened following SKIMS's expansion into men's wear, featuring NBA players and other sports icons in its debut campaign. [Published On: 2023-10-30]
Victoria's Secret Debuts Dedicated Lingerie Line in Indian Market
Victoria's Secret has strategically expanded its market presence by launching a dedicated lingerie range on its Indian website for the first time. This significant move introduces the brand's diverse and renowned lingerie offerings to the Indian market, including a wide array of bras, panties, lingerie, and sleepwear, catering to a growing demand for quality and branded intimate wear among Indian consumers. [Published On: 2023-09-12]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Women's Night & Underwear Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Women's Night & Underwear Market, highlighting leading vendors and their innovative profiles. These include ARAKS, BareWeb, Inc., Bold & Bae Fashion Pvt. Ltd., CALIDA GROUP, Calvin Klein, Inc., COCO DE MER LTD., Cosabella, Cosmo Lady Limited, CUUP by FullBeauty Brands Operations, LLC, Embry Holdings Limited, For Love & Lemons, LLC, Fruit of the Loom, Inc., Gap, Inc., Hanky Panky Ltd., Hop Lun Limited, Hush Hush, I.D. Sarrieri, Intimissimi's by Calzedonia Group, Jockey International, Inc., KIKI DE MONTPARNASSE, MAS Holdings, Panic Panties, PURPLE PANDA FASHIONS LIMITED, PVH Corp., Skims Body, Inc., Triumph Intertrade AG, UNIQLO Co., Ltd., and Victoria's Secret & Co..
Market Segmentation & Coverage