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市場調查報告書
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1268861

SaaS（軟件即服務）市場規模、份額、趨勢分析報告：組件、部署、公司規模、應用程序、行業、細分市場預測，2023-2030

Software As A Service (SaaS) Market Size, Share & Trends Analysis Report By Component, By Deployment, By Enterprise-size, By Application (CRM, ERP, Content), By Industry (BFSI, Retail, Healthcare), And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 128 Pages | 商品交期: 2-10個工作天內

價格

SaaS（軟件即服務）市場增長和趨勢：

根據Grand View Research, Inc.的最新報告，2023-2030年全球軟件即服務市場規模將以13.7%的複合年增長率增長，2030年將達到8192億，預計達到3000萬美元。

市場的主要增長動力是公司越來越多地採用外包業務模式，以及全球越來越多的中小企業和初創企業。 此外，電子郵件、視頻通話、即時消息等移動應用程序的使用量增加以及智能設備使用量的增加也將在預測期內進一步推動對 SaaS（軟件即服務）的需求。

基於雲的軟件解決方案因其可擴展性、成本效益和易用性而變得越來越流行。 公司越來越多地轉向基於雲的 SaaS 解決方案來滿足客戶關係管理 (CRM)、人力資源管理和會計等業務需求。 此外，SaaS 提供商越來越多地將他們的軟件與其他平台集成，以提供更全面的服務。 這包括與其他 SaaS 提供商以及本地軟件和遺留系統的集成。 例如，2022年11月，IBM公司宣佈為美國雲計算和虛擬化技術公司VMware公司推出託管雲服務解決方案。 新服務提供由 IBM Cloud 保護、運營和管理的服務，以幫助企業使用 IBM Cloud 基礎架構和 VMware 軟件堆棧部署雲。

SaaS 提供商越來越多地將人工智能 (AI) 和自動化融入到他們的軟件解決方案中，以提高效率、準確性和生產力。 這包括聊天機器人、預測分析和自動化工作流程等功能。 此外，COVID-19 大流行可能會推動遠程工作和基於雲的軟件的採用，從而增加全球對 SaaS 解決方案的需求。 即使在大流行消退之後，這種趨勢也可能會持續下去，因為許多企業將發現基於雲的工具的好處並繼續使用它們。 例如，2022 年 11 月，OutSystems 開始為其雲原生開發解決方案 OutSystems Developer 進行雲應用開發。 ODC 將使用 Linux 容器、AWS、Kubernetes、企業級安全和微服務開發的最先進架構與 DORA 的高性能 CD□□/CI、可視化、基於模型的開發相結合，實現無與倫比的效率提升。

軟件即服務 (SaaS) 市場報告要點：

  • 對基於雲的軟件外包的需求不斷增長以及中小企業外包的增加導致軟件領域在 2022 年以超過 84% 的全球收入份額引領市場。
  • 2022 年，私有雲部分的收入份額最大，超過 44%。 私有雲結合了雲計算的許多優勢，例如易於服務交付、可擴展性、安全性、彈性和本地基礎設施的資源個性化。
  • 到 2022 年，大型企業將引領市場，佔全球銷售額的 60% 以上。 SaaS 使您能夠更好地了解和控制您的雲環境，使您能夠更好地管理風險和合規性要求。
  • 其他分部在 2022 年的收入份額最大，超過 42%。 機器人過程自動化 (RPA)、雲計算和人工智能 (AI) 等新技術的出現可能會徹底改變供應鏈軟件市場。
  • 北美在全球軟件即服務 (SaaS) 市場中佔有最大份額，超過 44%。 軟件即服務 (SaaS) 是北美一個快速發展的行業，近年來發生了很多變化。 基於雲的軟件解決方案因其可擴展性、成本效益和易用性而在北美越來越受歡迎。

內容

第 1 章調查方法及範圍

  • 市場細分和範圍
  • 市場定義
  • 資訊採購
    • 資訊分析
    • 市場形成和數據可視化
    • 驗證和發布數據
  • 調查範圍和假設
    • 數據源列表

第 2 章執行摘要

  • 市場概況
  • 片段快照
  • 競爭格局快照

第 3 章 SaaS（軟件即服務）市場變量和趨勢

  • 市場體系展望
  • 採用和增長前景映射
  • 行業價值鏈分析
  • 市場動態
    • 市場促進因素的影響分析
      • 移動電話的數字化正在取得進展
      • Micro SaaS 增加
    • 市場抑制影響分析
      • 數據洩露的威脅
    • 行業問題
    • 行業機會
  • 行業分析工具
    • 波特的分析
    • 宏觀經濟分析

第 4 章 SaaS（軟件即服務）市場：成分估計和趨勢分析

  • 組件變化分析和市場份額，2022 年和 2030 年
  • 按組件
    • 軟件
    • 服務

第 5 章 SaaS（軟件即服務）市場：部署估計和趨勢分析

  • 部署變化分析和市場份額，2022 年和 2030 年
  • 通過部署
    • 公共雲
    • 私有雲
    • 混合雲

第 6 章 SaaS（軟件即服務）市場：公司規模估算和趨勢分析

  • 2022 年和 2030 年公司規模和市場份額變化分析
  • 按公司規模
    • 中小企業
    • 大公司

第 7 章 SaaS（軟件即服務）市場：使用估算和趨勢分析

  • 應用變化分析和市場份額，2022 年和 2030 年
  • 通過使用
    • 客戶關係管理 (CRM)
    • 企業資源規劃 (ERP)
    • 人力資本管理
    • 內容、協作和交流
    • 商業智能和分析
    • 其他

第 8 章 SaaS（軟件即服務）市場：行業預測和趨勢分析

  • 2022 年和 2030 年的行業變化分析和市場份額
  • 按行業
    • 銀行、金融服務和保險 (BFSI)
    • 零售和消費品
    • 醫療保健
    • 教育
    • 製造業
    • 旅遊和款待
    • 其他

第 9 章 SaaS（軟件即服務）市場：區域估計和趨勢分析

  • SaaS（軟件即服務）市場：按地區劃分的展望
  • 北美
    • 2017-2030 年北美 SaaS（軟件即服務）市場估計和預測
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 2017-2030 年歐洲 SaaS（軟件即服務）市場估計和預測
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 2017-2030 年亞太 SaaS（軟件即服務）市場的估計和預測
    • 中國
    • 日本
    • 印度
    • 新加坡
    • 韓國
    • 馬來西亞
    • 澳大利亞
  • 南美洲
    • 2017-2030 年南美洲 SaaS（軟件即服務）市場估計和預測
    • 巴西
  • 中東和非洲
    • 2017-2030 年中東和非洲 SaaS（軟件即服務）市場估計和預測

第 10 章 SaaS（軟件即服務）市場 - 競爭格局

  • 主要市場進入者的近期趨勢和影響分析
  • 公司分類
  • 參與者概覽
  • 財務業績
  • 產品基準
  • 應用公司的市場定位
    • 客戶關係管理 (CRM)
    • 企業資源規劃 (ERP)
    • 人力資本管理
    • 內容、協作和交流
    • 商業智能和分析
  • 2022 年公司市場份額分析
  • 公司熱圖分析
  • 戰略規劃
    • 分機
    • 併購
    • 協作
    • 新產品發布
    • 研發
Product Code: GVR-4-68039-940-5

Software As A Service Market Growth & Trends:

The global software as a service market size is expected to reach USD 819.23 billion by 2030, growing at a CAGR of 13.7% from 2023 to 2030, according to a new report by Grand View Research, Inc. The major growth factors of the market include the growing adoption of outsourcing business models in enterprises coupled with the growing number of small and medium enterprises (SMEs) and startups across the globe. Moreover, the rising trend towards mobile applications such as emails, video calls, and instant messaging further increases the usage of smart devices which further encourages the demand for software as a service (SaaS) during the forecast period.

Cloud-based software solutions have become increasingly popular due to their scalability, cost-effectiveness, and ease of use. Companies increasingly turn to cloud-based SaaS solutions for their business needs, including customer relationship management (CRM), human resources management, and accounting. Further, SaaS providers are increasingly integrating their software with other platforms to offer a more comprehensive suite of services. This includes integrations with other SaaS providers and on-premises software and legacy systems. For instance, in November 2022, IBM Corporation launched a managed cloud service solution for VMware, Inc., an American cloud computing and virtualization technology company. The new offering provides a secured, operated, and managed service by IBM Cloud to assist enterprises in deploying the cloud with the IBM Cloud infrastructure and VMware software stack.

SaaS providers increasingly incorporate artificial intelligence (AI) and automation into their software solutions to improve efficiency, accuracy, and productivity. This includes features such as chatbots, predictive analytics, and automated workflows. Furthermore, the COVID-19 pandemic has boosted the adoption of remote work and cloud-based software, which could lead to increased demand for SaaS solutions worldwide. This trend will continue even as the pandemic subsides, as many companies have discovered the benefits of cloud-based tools and are likely to continue using them. For instance, in November 2022, OutSystems launched a cloud-native development solution OutSystems Developer developing cloud applications. ODC combines a cutting-edge architecture developed on Linux containers, AWS, Kubernetes, enterprise-grade security, and micro services with DORA high-performance CD/CI and the unrivaled efficiency of visual, model-based development.

Software As A Service Market Report Highlights:

  • The software segment led the market in 2022, accounting for over 84% share of the global revenue owing to a rise in the demand for cloud-based software outsourcing and an increase in the number of SMEs outsourcing
  • The private cloud segment held the largest revenue share of over 44% in 2022. Private clouds combine many advantages of cloud computing, such as ease of service delivery, scalability, security, elasticity, and resource personalization of on-premises infrastructure
  • The large enterprises segment led the market in 2022, accounting for over 60% share of the global revenue. SaaS gives enterprises greater visibility and control over their cloud environments, allowing them to manage risk and compliance requirements better
  • The others segment held the largest revenue share of over 42% in 2022. The emergence of new technologies like robotic process automation (RPA), cloud computing, and artificial intelligence (AI) has the potential to revolutionize the supply chain software market
  • North America accounted for the largest share of over 44% of the global SaaS market. Software as a Service (SaaS) is a rapidly growing industry in North America, with many developments emerging in recent years. Cloud-based software solutions have become increasingly popular in North America due to their scalability, cost-effectiveness, and ease of use

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definitions
  • 1.3 Information Procurement
    • 1.3.1 Information analysis
    • 1.3.2 Market Formulation & Data Visualization
    • 1.3.3 Data validation & publishing
  • 1.4 Research Scope and Assumptions
    • 1.4.1 List to Data Sources

Chapter 2 Executive Summary

  • 2.1 Market Snapshot
  • 2.2 Segment Snapshot
  • 2.3 Competitive Landscape Snapshot

Chapter 3 SaaS Market Variables and Trends

  • 3.1 Market Lineage Outlook
  • 3.2 Penetration & Growth Prospect Mapping
  • 3.3 Industry Value Chain Analysis
  • 3.4 Market Dynamics
    • 3.4.1 Market Driver Impact Analysis
      • 3.4.1.1 increasing Mobile Digitization
      • 3.4.1.2 Increasing Number of micro-SaaS
    • 3.4.2 Market Restraint Impact Analysis
      • 3.4.2.1 Threat of Data Breach
    • 3.4.3 Industry Challenges
    • 3.4.4 Industry opportunities
  • 3.5 Industry Analysis Tools
    • 3.5.1 porter's analysis
    • 3.5.2 MACROECONOMIC ANALYSIS

Chapter 4 SaaS Market: Component Estimates & Trend Analysis

  • 4.1 Component Movement Analysis & Market Share, 2022 & 2030
  • 4.2 SaaS Market Estimates & Forecast, By Component (USD Billion)
    • 4.2.1 Software
    • 4.2.2 Services

Chapter 5 SaaS Market: Deployment Estimates & Trend Analysis

  • 5.1 Deployment Movement Analysis & Market Share, 2022 & 2030
  • 5.2 SaaS Market Estimates & Forecast, By Deployment (USD Billion)
    • 5.2.1 Public Cloud
    • 5.2.2 Private cloud
    • 5.2.3 Hybrid cloud

Chapter 6 SaaS Market: Enterprise Size Estimates & Trend Analysis

  • 6.1 Enterprise Size Movement Analysis & Market Share, 2022 & 2030
  • 6.2 SaaS Market Estimates & Forecast, By Enterprise Size (USD Billion)
    • 6.2.1 Small & Medium Enterprises
    • 6.2.2 Large Enterprises

Chapter 7 SaaS Market: Application Estimates & Trend Analysis

  • 7.1 Application Movement Analysis & Market Share, 2022 & 2030
  • 7.2 SaaS Market Estimates & Forecast, By Application (USD Billion)
    • 7.2.1 Customer Relationship Management (CRM)
    • 7.2.2 Enterprise Resource planning (ERP)
    • 7.2.3 Human Capital Management
    • 7.2.4 Content, Collaboration & Communication
    • 7.2.5 BI & Analytics
    • 7.2.6 Others

Chapter 8 SaaS Market: Industry Estimates & Trend Analysis

  • 8.1 Industry Movement Analysis & Market Share, 2022 & 2030
  • 8.2 SaaS Market Estimates & Forecast, By Industry (USD Billion)
    • 8.2.1 Banking, Financial Services and Insurance (BFSI)
    • 8.2.2 Retail and Consumer goods
    • 8.2.3 Healthcare
    • 8.2.4 Education
    • 8.2.5 Manufacturing
    • 8.2.6 Travel & Hospitality
    • 8.2.7 Others

Chapter 9 SaaS Market: Regional Estimates & Trend Analysis

  • 9.1 SaaS Market: Regional Outlook
  • 9.2 North America
    • 9.2.1 North America SaaS Market Estimates & Forecasts, 2017 - 2030 (Revenue USD Billion)
    • 9.2.2 U.S.
      • 9.2.2.1 U.S. Saas market estimates & forecasts, 2017 - 2030 (Revenue USD Billion)
    • 9.2.3 Canada
      • 9.2.3.1 Canada SaaS market estimates & forecasts, 2017 - 2030 (Revenue USD Billion)
    • 9.2.4 Mexico
      • 9.2.4.1 Mexico SaaS market estimates & forecasts, 2017 - 2030 (Revenue USD Billion)
  • 9.3 Europe
    • 9.3.1 Europe SaaS Market Estimates & Forecasts, 2017 - 2030 (Revenue USD Billion)
    • 9.3.2 U.K.
      • 9.3.2.1 U.K. SaaS market estimates & forecasts, 2017 - 2030 (Revenue USD Billion)
    • 9.3.3 Germany
      • 9.3.3.1 Germany SaaS market estimates & forecasts, 2017 - 2030 (Revenue USD Billion)
    • 9.3.4 France
      • 9.3.4.1 France SaaS market estimates & forecasts, 2017 - 2030 (Revenue USD Billion)
  • 9.4 Asia Pacific
    • 9.4.1 Asia Pacific SaaS Market Estimates & Forecasts, 2017 - 2030 (Revenue USD Billion)
    • 9.4.2 China
      • 9.4.2.1 China SaaS market estimates & forecasts, 2017 - 2030 (Revenue USD Billion)
    • 9.4.3 Japan
      • 9.4.3.1 Japan SaaS market estimates & forecasts, 2017 - 2030 (Revenue USD Billion)
    • 9.4.4 India
      • 9.4.4.1 India SaaS market estimates & forecasts, 2017 - 2030 (Revenue USD Billion)
    • 9.4.5 Singapore
      • 9.4.5.1 Singapore SaaS market estimates & forecasts, 2017 - 2030 (Revenue USD Billion)
    • 9.4.6 South Korea
      • 9.4.6.1 South Korea SaaS market estimates & forecasts, 2017 - 2030 (Revenue USD Billion)
    • 9.4.7 Malaysia
      • 9.4.7.1 Malaysia SaaS market estimates & forecasts, 2017 - 2030 (Revenue USD Billion)
    • 9.4.8 Australia
      • 9.4.8.1 australia SaaS market estimates & forecasts, 2017 - 2030 (Revenue USD Billion)
  • 9.5 South America
    • 9.5.1 South America SaaS Market Estimates & Forecasts, 2017 - 2030 (Revenue USD Billion)
    • 9.5.2 Brazil
      • 9.5.2.1 Brazil SaaS market estimates & forecasts, 2017 - 2030 (Revenue USD Billion)
  • 9.6 Middle East & Africa
    • 9.6.1 Middle East & Africa SaaS Market Estimates & Forecasts, 2017 - 2030 (Revenue USD Billion)

Chapter 10 SaaS Market - Competitive Landscape

  • 10.1 Recent Developments & Impact Analysis, By Key Market Participants
  • 10.2 Company Categorization
  • 10.3 Participant's Overview
  • 10.4 Financial Performance
  • 10.5 Product Benchmarking
  • 10.6 Application Company Market Positioning
    • 10.6.1 Customer Relationship Management (CRM)
    • 10.6.2 Enterprise Resource planning (ERP)
    • 10.6.3 Human Capital Management
    • 10.6.4 Content, Collaboration & Communication
    • 10.6.5 BI & Analytics
  • 10.7 Company Market Share Analysis, 2022
  • 10.8 Company Heat Map Analysis
  • 10.9 Strategy Mapping
    • 10.9.1 Expansion
    • 10.9.2 Mergers & Acquisition
    • 10.9.3 Collaborations
    • 10.9.4 New Product Launches
    • 10.9.5 Research & Development

List of Tables

  • Table 1 Global SaaS Market Revenue Estimates and Forecast, By Component, 2017 - 2030 (USD Billion)
  • Table 2 Global SaaS Market Revenue Estimates and Forecast, By Deployment, 2017 - 2030 (USD Billion)
  • Table 3 Global SaaS Market Revenue Estimates and Forecast, By Enterprise Size, 2017 - 2030 (USD Billion)
  • Table 4 Global SaaS Market Revenue Estimates and Forecast, By Application, 2017 - 2030 (USD Billion)
  • Table 5 Global SaaS Market Revenue Estimates and Forecast, By Industry, 2017 - 2030 (USD Billion)
  • Table 6 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 7 Company Market Share, 2022

List of Figures

  • Fig. 1 SaaS Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot (1/3)
  • Fig. 8 Segment Snapshot (2/3)
  • Fig. 9 Segment Snapshot (3/3)
  • Fig. 10 Competitive Landscape Snapshot
  • Fig. 11 Cloud Computing Market Value, 2022 (USD Billion)
  • Fig. 12 Key opportunity analysis
  • Fig. 13 SaaS - Industry Value Chain Analysis
  • Fig. 14 SaaS Market Dynamics
  • Fig. 15 SaaS Market: PORTER's Analysis
  • Fig. 16 SaaS Market: PESTEL Analysis
  • Fig. 17 SaaS Market, by Component: Key Takeaways
  • Fig. 18 SaaS Market, by Component: Market Share, 2022 & 2030
  • Fig. 19 Software market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 20 Services market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 21 SaaS Market, by Deployment: Key Takeaways
  • Fig. 22 SaaS Market, by Deployment: Market Share, 2022 & 2030
  • Fig. 23 Public cloud market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 24 Private cloud market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 25 Hybrid cloud market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 26 SaaS Market, by Enterprise Size: Key Takeaways
  • Fig. 27 SaaS Market, by Enterprise Size: Market Share, 2022 & 2030
  • Fig. 28 Small & medium enterprises market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 29 Large enterprises market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 30 SaaS Market, by Application: Key Takeaways
  • Fig. 31 SaaS Market, by Application: Market Share, 2022 & 2030
  • Fig. 32 Customer relationship management (CRM) market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 33 Enterprise resource planning (ERP) market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 34 Human capital management market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 35 Content, collaboration & communication market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 36 BI & analytics market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 37 Others market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 38 SaaS Market, by Industry: Key Takeaways
  • Fig. 39 SaaS Market, by Industry: Market Share, 2022 & 2030
  • Fig. 40 Banking, financial services and insurance (BFSI) market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 41 Retail and consumer goods market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 42 Healthcare market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 43 Education market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 44 Manufacturing market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 45 Travel & hospitality market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 46 Others market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 47 SaaS market revenue, by region, 2022 & 2030, (USD Billion)
  • Fig. 48 Regional marketplace: Key takeaways
  • Fig. 49 Regional marketplace: Key takeaways
  • Fig. 50 North America SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 51 U.S. SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 52 Canada SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 53 Mexico SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 54 Europe SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 55 U.K. SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 56 Germany SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 57 France SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 58 Asia Pacific SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 59 China SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 60 Japan SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 61 India SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 62 Singapore SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 63 South Korea SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 64 Malaysia SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 65 Australia SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 66 South America SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 67 Brazil SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 68 Middle East & Africa SaaS market estimates & forecast, 2017 - 2030 (Revenue USD Billion)
  • Fig. 69 Key Company Categorization
  • Fig. 70 CRM Market Positioning
  • Fig. 71 ERP Market Positioning
  • Fig. 72 Human Capital Management Market Positioning
  • Fig. 73 Content, Collaboration & Communication Market Positioning
  • Fig. 74 BI & Analytics Market Positioning
  • Fig. 75 Company Market Share Analysis, 2022
  • Fig. 76 Strategic framework