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市場調查報告書
商品編碼
1493310
北美可攜式藍牙音箱市場規模、佔有率、趨勢分析報告:按應用、分銷管道、國家/地區、細分市場預測,2024-2030 年North America Portable Bluetooth Speaker Market Size, Share & Trend Analysis Report By Application (Commercial, Residential), By Distribution Channel (Online, Offline), By Country, And Segment Forecasts, 2024 - 2030 |
根據Grand View Research, Inc.的最新報告,北美可攜式藍牙音箱市場規模預計到2030年將達到76.2億美元,2024年至2030年複合年成長率為10.5%。
一個關鍵促進因素是對行動娛樂解決方案不斷成長的需求。消費者的行動生活日益增多,他們正在尋找既方便又不影響音質的隨身聽設備。可攜式藍牙音箱完美滿足了這一需求,讓用戶可以隨時隨地享受音樂、播客和其他音訊內容,無論是在海灘、公園還是旅行時。
此外,智慧型手機和其他智慧型裝置的普及極大地促進了藍牙揚聲器需求的增加。這些揚聲器為這些設備提供無線、無障礙的連接,無需繁瑣的電纜,並改善了整體用戶體驗。藍牙揚聲器易於連接且與多種裝置相容,成為北美消費者的熱門選擇。
對戶外活動和社交聚會的重視也在市場的成長中發揮著至關重要的作用。可攜式藍牙音箱適合戶外使用,其耐用、防水、緊湊的設計使其成為野餐、燒烤和各種休閒活動的理想伴侶。隨著消費者越來越重視體驗和共用時刻,對促進音訊內容的協作享受的可攜式揚聲器的需求持續成長。
此外,音訊技術和設計美學的不斷創新也推動了市場的發展勢頭。製造商不斷推出新功能,例如延長電池壽命、提高音質、整合語音助理以及可自訂的燈光效果,以吸引尋求尖端多功能音訊音訊的消費者。知名品牌之間的競爭格局正在推動技術創新和產品開發,進一步推動市場成長。總體而言,消費者生活方式的變化、技術進步以及對多功能和高品質音訊解決方案的渴望正在推動北美可攜式藍牙揚聲器市場的蓬勃發展。
消費者正在尋找可提供卓越音質的高保真 (Hi-Fi)可攜式揚聲器。例如,2022 年 11 月,豪華揚聲器製造商 Devialet 發布了 Devialet Mania,這是一款具有改進的便攜性和音質的優質可攜式揚聲器。該產品的設計特點是球形,沒有明顯的正面或背面。附有頂部手柄,方便攜帶。此外,透過以「推-推」方式安裝兩個低音揚聲器,可以最大限度地減少不必要的振動並實現清晰的聲音。消費者越來越喜歡藍牙揚聲器的便攜性、高保真音質和自動校準等功能。
The North America portable Bluetooth speaker market size is expected to reach USD 7.62 billion by 2030, growing at a CAGR of 10.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The significant driver is the growing demand for on-the-go entertainment solutions. As consumers lead increasingly mobile lifestyles, they seek portable audio devices that offer convenience without compromising on sound quality. Portable Bluetooth speakers perfectly align with this need, allowing users to enjoy music, podcasts, and other audio content wherever they go, whether it be at the beach, in the park, or during travel.
Moreover, the proliferation of smartphones and other smart devices has contributed significantly to the rise in demand for Bluetooth speakers. These speakers provide a wireless and hassle-free connection to these devices, eliminating the need for cumbersome cables and enhancing the overall user experience. The ease of connectivity and compatibility with a wide range of devices make Bluetooth speakers a popular choice among North American consumers.
The emphasis on outdoor activities and social gatherings also plays a pivotal role in the market's growth. Portable Bluetooth speakers are well-suited for outdoor settings, and their durability, water resistance, and compact designs make them ideal companions for picnics, barbecues, and various recreational activities. As consumers increasingly prioritize experiences and shared moments, the demand for portable speakers that facilitate communal enjoyment of audio content continues to rise.
Additionally, the continuous innovation in audio technology and design aesthetics contributes to the market's momentum. Manufacturers are consistently introducing new features such as enhanced battery life, improved sound quality, voice assistant integration, and customizable lighting effects to attract consumers looking for cutting-edge and multifunctional audio solutions. The competitive landscape among prominent brands fosters innovation and product development, further fueling the growth of the market. Overall, the convergence of changing consumer lifestyles, technological advancements, and a desire for versatile and high-quality audio solutions are the driving forces behind the thriving market for portable bluetooth speakers in North America.
Consumers look for high-fidelity (hi-fi) portable speakers that provide excellent sound quality. For instance, in November 2022, Devialet, a high-end speaker manufacturer, introduced its luxury portable speaker, Devialet Mania, designed with improved portability and sound quality. The product's design features a spherical shape with no defined front or back. It includes a top handle for easy carrying. The device is equipped with two woofers in a "push-push" configuration to minimize unwanted vibrations, ensuring sound clarity. Consumers are increasingly preferring features such as portability, high-fidelity sound quality, and automatic calibration in Bluetooth speakers.