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市場調查報告書
商品編碼
1493310

北美可攜式藍牙音箱市場規模、佔有率、趨勢分析報告：按應用、分銷管道、國家/地區、細分市場預測，2024-2030 年

North America Portable Bluetooth Speaker Market Size, Share & Trend Analysis Report By Application (Commercial, Residential), By Distribution Channel (Online, Offline), By Country, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 90 Pages | 商品交期: 2-10個工作天內

價格

北美可攜式藍牙音箱市場成長與趨勢

根據Grand View Research, Inc.的最新報告，北美可攜式藍牙音箱市場規模預計到2030年將達到76.2億美元，2024年至2030年複合年成長率為10.5%。

一個關鍵促進因素是對行動娛樂解決方案不斷成長的需求。消費者的行動生活日益增多，他們正在尋找既方便又不影響音質的隨身聽設備。可攜式藍牙音箱完美滿足了這一需求，讓用戶可以隨時隨地享受音樂、播客和其他音訊內容，無論是在海灘、公園還是旅行時。

此外，智慧型手機和其他智慧型裝置的普及極大地促進了藍牙揚聲器需求的增加。這些揚聲器為這些設備提供無線、無障礙的連接，無需繁瑣的電纜，並改善了整體用戶體驗。藍牙揚聲器易於連接且與多種裝置相容，成為北美消費者的熱門選擇。

對戶外活動和社交聚會的重視也在市場的成長中發揮著至關重要的作用。可攜式藍牙音箱適合戶外使用，其耐用、防水、緊湊的設計使其成為野餐、燒烤和各種休閒活動的理想伴侶。隨著消費者越來越重視體驗和共用時刻，對促進音訊內容的協作享受的可攜式揚聲器的需求持續成長。

此外，音訊技術和設計美學的不斷創新也推動了市場的發展勢頭。製造商不斷推出新功能，例如延長電池壽命、提高音質、整合語音助理以及可自訂的燈光效果，以吸引尋求尖端多功能音訊音訊的消費者。知名品牌之間的競爭格局正在推動技術創新和產品開發，進一步推動市場成長。總體而言，消費者生活方式的變化、技術進步以及對多功能和高品質音訊解決方案的渴望正在推動北美可攜式藍牙揚聲器市場的蓬勃發展。

消費者正在尋找可提供卓越音質的高保真 (Hi-Fi)可攜式揚聲器。例如，2022 年 11 月，豪華揚聲器製造商 Devial​​et 發布了 Devial​​et Mania，這是一款具有改進的便攜性和音質的優質可攜式揚聲器。該產品的設計特點是球形，沒有明顯的正面或背面。附有頂部手柄，方便攜帶。此外，透過以「推-推」方式安裝兩個低音揚聲器，可以最大限度地減少不必要的振動並實現清晰的聲音。消費者越來越喜歡藍牙揚聲器的便攜性、高保真音質和自動校準等功能。

北美可攜式藍牙音箱市場報告亮點

  • 2023年住宅申請比例將為70.64%。消費者對更移動和靈活的生活方式的偏好的改變極大地促進了攜帶式住宅可攜式揚聲器的普及。越來越多的人正在尋找能夠無縫融入各種環境並讓他們隨時隨地享受喜愛的音樂和播客的多功能音訊解決方案。
  • 預計 2024 年至 2030 年，線上分銷管道將以 11.6% 的複合年成長率成長。線上平台提供從高階到中階產品的廣泛選擇並節省成本，確保接觸到多樣化的消費者群。客戶可以選擇從入門級廉價選項到具有高級功能的高級型號。
  • 預計2024年至2030年墨西哥市場複合年成長率為11.8%。電子商務在墨西哥正在強勁成長，並已牢固確立其作為採購消費電子產品（包括可攜式藍牙揚聲器）的主要手段的地位。根據墨西哥線上銷售協會預測，2022年墨西哥電子商務領域將達262億美元，與前一年同期比較增23%。墨西哥是全球電子商務零售成長排名前五的國家之一。

目錄

第1章調查方法與範圍

第 2 章執行摘要

第3章北美可攜式藍牙音箱市場變數、趨勢與範圍

  • 市場體系展望
  • 滲透率和成長前景圖
  • 產業價值鏈分析
    • 製造和技術展望
    • 利潤率分析
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 市場機會
    • 市場挑戰
  • 產業分析-波特五力分析
  • 打入市場策略

第4章消費行為分析

  • 人口統計分析
  • 消費者趨勢和偏好
  • 影響購買決策的因素
  • 消費品採用
  • 觀察和建議

第5章北美可攜式藍牙音箱市場：應用預估及趨勢分析

  • 2023年和2030年應用變化分析和市場佔有率
  • 商業的
  • 住宅

第6章北美可攜式藍牙音箱市場：通路估算及趨勢分析

  • 2023年及2030年通路波動分析及市場佔有率
  • 線上
  • 離線

第7章北美可攜式藍牙音箱市場：國家估計和趨勢分析

  • 2023年和2030年國家變化分析和市場佔有率
  • 美國
  • 加拿大
  • 墨西哥

第8章 競爭分析

  • 主要市場參與企業的最新趨勢和影響分析
  • 公司分類
  • 參與企業概況
  • 財務績效
  • 產品基準
  • 2023 年企業市場佔有率分析 (%)
  • 企業熱力圖分析
  • 策略規劃
  • 公司簡介
    • Bose Corporation
    • HARMAN International
    • Apple Inc.
    • Logitech
    • Sony Corporation
    • VOXX International Corp.
    • Plantronics Inc.
    • Fugoo
    • Marshall Group AB
    • Bang &Olufsen
Product Code: GVR-4-68040-279-9

North America Portable Bluetooth Speaker Market Growth & Trends:

The North America portable Bluetooth speaker market size is expected to reach USD 7.62 billion by 2030, growing at a CAGR of 10.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The significant driver is the growing demand for on-the-go entertainment solutions. As consumers lead increasingly mobile lifestyles, they seek portable audio devices that offer convenience without compromising on sound quality. Portable Bluetooth speakers perfectly align with this need, allowing users to enjoy music, podcasts, and other audio content wherever they go, whether it be at the beach, in the park, or during travel.

Moreover, the proliferation of smartphones and other smart devices has contributed significantly to the rise in demand for Bluetooth speakers. These speakers provide a wireless and hassle-free connection to these devices, eliminating the need for cumbersome cables and enhancing the overall user experience. The ease of connectivity and compatibility with a wide range of devices make Bluetooth speakers a popular choice among North American consumers.

The emphasis on outdoor activities and social gatherings also plays a pivotal role in the market's growth. Portable Bluetooth speakers are well-suited for outdoor settings, and their durability, water resistance, and compact designs make them ideal companions for picnics, barbecues, and various recreational activities. As consumers increasingly prioritize experiences and shared moments, the demand for portable speakers that facilitate communal enjoyment of audio content continues to rise.

Additionally, the continuous innovation in audio technology and design aesthetics contributes to the market's momentum. Manufacturers are consistently introducing new features such as enhanced battery life, improved sound quality, voice assistant integration, and customizable lighting effects to attract consumers looking for cutting-edge and multifunctional audio solutions. The competitive landscape among prominent brands fosters innovation and product development, further fueling the growth of the market. Overall, the convergence of changing consumer lifestyles, technological advancements, and a desire for versatile and high-quality audio solutions are the driving forces behind the thriving market for portable bluetooth speakers in North America.

Consumers look for high-fidelity (hi-fi) portable speakers that provide excellent sound quality. For instance, in November 2022, Devialet, a high-end speaker manufacturer, introduced its luxury portable speaker, Devialet Mania, designed with improved portability and sound quality. The product's design features a spherical shape with no defined front or back. It includes a top handle for easy carrying. The device is equipped with two woofers in a "push-push" configuration to minimize unwanted vibrations, ensuring sound clarity. Consumers are increasingly preferring features such as portability, high-fidelity sound quality, and automatic calibration in Bluetooth speakers.

North America Portable Bluetooth Speaker Market Report Highlights:

  • Residential application accounted for a share of 70.64% in 2023. The shift in consumer preferences towards a more mobile and flexible lifestyle has contributed significantly to the popularity of residential portable Bluetooth speakers. People increasingly seek versatile audio solutions that can seamlessly integrate into various environments, allowing them to enjoy their favorite music or podcasts wherever they go.
  • Online distribution channel is projected to grow at a CAGR of 11.6% from 2024 to 2030. Online platforms provide a wide range of choices and cost savings on both high-end and mid-range products, ensuring accessibility to a diverse consumer base. Customers have the option to select from entry-level budget options to premium models with advanced features.
  • The market for Mexico is expected to grow at a CAGR of 11.8% from 2024 to 2030. E-commerce has witnessed robust growth in Mexico, firmly establishing itself as a primary avenue for procuring consumer electronics, including portable Bluetooth speakers. According to the Mexican Online Sales Association, the local e-commerce sector reached a value of USD 26.2 billion in 2022, marking a 23% surge compared to the previous year. Mexico is among the top five countries globally in terms of e-commerce retail growth rate.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Country Outlook

Chapter 3. North America Portable Bluetooth Speaker Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Manufacturing & Technology Outlook
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Market Opportunities
    • 3.4.4. Market Challenges
  • 3.5. Industry Analysis - Porter's Five Forces Analysis
  • 3.6. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factor Affecting Buying Decisions
  • 4.4. Consumer Product Adoption
  • 4.5. Observation & Recommendation

Chapter 5. North America Portable Bluetooth Speaker Market: Application Estimates & Trend Analysis

  • 5.1. Application Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Commercial
    • 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3. Residential
    • 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. North America Portable Bluetooth Speaker Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Online
    • 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3. Offline
    • 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. North America Portable Bluetooth Speaker Market: Country Estimates & Trend Analysis

  • 7.1. Country Movement Analysis & Market Share, 2023 & 2030
  • 7.2. U.S.
    • 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3. Canada
    • 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.4. Mexico
    • 7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Recent developments & impact analysis, by key market participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial Performance
  • 8.5. Product Benchmarking
  • 8.6. Company Market Share Analysis, 2023 (%)
  • 8.7. Company Heat Map Analysis
  • 8.8. Strategy Mapping
  • 8.9. Company Profiles
    • 8.9.1. Bose Corporation
      • 8.9.1.1. Company Overview
      • 8.9.1.2. Financial Performance
      • 8.9.1.3. Product Benchmarking
      • 8.9.1.4. Strategic Initiatives
    • 8.9.2. HARMAN International
      • 8.9.2.1. Company Overview
      • 8.9.2.2. Financial Performance
      • 8.9.2.3. Product Benchmarking
      • 8.9.2.4. Strategic Initiatives
    • 8.9.3. Apple Inc.
      • 8.9.3.1. Company Overview
      • 8.9.3.2. Financial Performance
      • 8.9.3.3. Product Benchmarking
      • 8.9.3.4. Strategic Initiatives
    • 8.9.4. Logitech
      • 8.9.4.1. Company Overview
      • 8.9.4.2. Financial Performance
      • 8.9.4.3. Product Benchmarking
      • 8.9.4.4. Strategic Initiatives
    • 8.9.5. Sony Corporation
      • 8.9.5.1. Company Overview
      • 8.9.5.2. Financial Performance
      • 8.9.5.3. Product Benchmarking
      • 8.9.5.4. Strategic Initiatives
    • 8.9.6. VOXX International Corp.
      • 8.9.6.1. Company Overview
      • 8.9.6.2. Financial Performance
      • 8.9.6.3. Product Benchmarking
      • 8.9.6.4. Strategic Initiatives
    • 8.9.7. Plantronics Inc.
      • 8.9.7.1. Company Overview
      • 8.9.7.2. Financial Performance
      • 8.9.7.3. Product Benchmarking
      • 8.9.7.4. Strategic Initiatives
    • 8.9.8. Fugoo
      • 8.9.8.1. Company Overview
      • 8.9.8.2. Financial Performance
      • 8.9.8.3. Product Benchmarking
      • 8.9.8.4. Strategic Initiatives
    • 8.9.9. Marshall Group AB
      • 8.9.9.1. Company Overview
      • 8.9.9.2. Financial Performance
      • 8.9.9.3. Product Benchmarking
      • 8.9.9.4. Strategic Initiatives
    • 8.9.10. Bang & Olufsen
      • 8.9.10.1. Company Overview
      • 8.9.10.2. Financial Performance
      • 8.9.10.3. Product Benchmarking
      • 8.9.10.4. Strategic Initiatives

List of Tables

  • 1. North America portable Bluetooth speaker market - Key market driver analysis
  • 2. North America portable Bluetooth speaker market - Key market restraint analysis
  • 3. North America portable Bluetooth speaker market estimates and forecast, by residential, 2018 - 2030 (USD Million)
  • 4. North America portable Bluetooth speaker market estimates and forecast, by commercial, 2018 - 2030 (USD Million)
  • 5. North America portable Bluetooth speaker market estimates and forecast, through online, 2018 - 2030 (USD Million)
  • 6. North America portable Bluetooth speaker market estimates and forecast, through offline, 2018 - 2030 (USD Million)
  • 7. North America portable Bluetooth speaker market estimates and forecast, 2018 - 2030 (USD Million)
  • 8. U.S. macro-economic outlay
  • 9. U.S. portable Bluetooth speaker market estimates and forecast, 2018 - 2030 (USD Million)
  • 10. U.S. portable Bluetooth speaker market revenue estimates and forecast by application, 2018 - 2030 (USD Million)
  • 11. U.S. portable Bluetooth speaker market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 12. Canada macro-economic outlay
  • 13. Canada portable Bluetooth speaker market estimates and forecast, 2018 - 2030 (USD Million)
  • 14. Canada portable Bluetooth speaker market revenue estimates and forecast by application, 2018 - 2030 (USD Million)
  • 15. Canada portable Bluetooth speaker market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 16. Mexico macro-economic outlay
  • 17. Mexico portable Bluetooth speaker market estimates and forecast, 2018 - 2030 (USD Million)
  • 18. Mexico portable Bluetooth speaker market revenue estimates and forecast by application, 2018 - 2030 (USD Million)
  • 19. Mexico portable Bluetooth speaker market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)

List of Figures

  • 1. North America portable Bluetooth speaker market snapshot
  • 2. North America portable Bluetooth speaker market segmentation & scope
  • 3. North America portable Bluetooth speaker market penetration & growth prospect mapping
  • 4. North America portable Bluetooth speaker market value chain analysis
  • 5. North America portable Bluetooth speaker market dynamics
  • 6. North America portable Bluetooth speaker market Porter's Five Forces analysis
  • 7. North America portable Bluetooth speaker market: Application movement analysis, 2023 & 2030 (%)
  • 8. North America portable Bluetooth speaker market estimates and forecast, by commercial, 2018 - 2030 (USD Million)
  • 9. North America portable Bluetooth speaker market estimates and forecast, by residential, 2018 - 2030 (USD Million)
  • 10. North America portable Bluetooth speaker market: Distribution Channel movement analysis, 2023 & 2030 (%)
  • 11. North America portable Bluetooth speaker market estimates and forecast, 2018 - 2030 (USD Million)
  • 12. North America portable Bluetooth speaker market estimates and forecast, through online, 2018 - 2030 (USD Million)
  • 13. North America portable Bluetooth speaker market estimates and forecast, through offline, 2018 - 2030 (USD Million)
  • 14. Canada portable Bluetooth speaker market: Application movement analysis, 2023 & 2030 (%)
  • 15. Canada portable Bluetooth speaker market estimates and forecast, by commercial, 2018 - 2030 (USD Million)
  • 16. Canada portable Bluetooth speaker market estimates and forecast, by residential, 2018 - 2030 (USD Million)
  • 17. Canada portable Bluetooth speaker market: Distribution Channel movement analysis, 2023 & 2030 (%)
  • 18. Canada portable Bluetooth speaker market estimates and forecast, 2018 - 2030 (USD Million)
  • 19. Canada portable Bluetooth speaker market estimates and forecast, through online, 2018 - 2030 (USD Million)
  • 20. Canada portable Bluetooth speaker market estimates and forecast, through offline, 2018 - 2030 (USD Million)
  • 21. Mexico portable Bluetooth speaker market: Application movement analysis, 2023 & 2030 (%)
  • 22. Mexico portable Bluetooth speaker market estimates and forecast, by commercial, 2018 - 2030 (USD Million)
  • 23. Mexico portable Bluetooth speaker market estimates and forecast, by residential, 2018 - 2030 (USD Million)
  • 24. Mexico portable Bluetooth speaker market: Distribution Channel movement analysis, 2023 & 2030 (%)
  • 25. Mexico portable Bluetooth speaker market estimates and forecast, 2018 - 2030 (USD Million)
  • 26. Mexico portable Bluetooth speaker market estimates and forecast, through online, 2018 - 2030 (USD Million)
  • 27. Mexico portable Bluetooth speaker market estimates and forecast, through offline, 2018 - 2030 (USD Million)