北美數位頭像市場規模、佔有率、趨勢分析報告：按產品、類別、產業、細分市場預測，2024-2030 年

North America Digital Avatar Market Size, Share & Trends Analysis Report By Product (Interactive Digital Avatar, Non-Interactive Digital Avatar), By Category, By Industry Vertical, And Segment Forecasts, 2024 - 2030

出版日期: 2024年05月28日 | 出版商:

Grand View Research | 英文 80 Pages | 商品交期: 2-10個工作天內

價格

簡介目錄圖表

北美數位化身市場成長與趨勢：

Grand View Research, Inc.最新報告顯示，到2030年，北美數位化身市場規模預計將達到1006.1億美元，2024年至2030年複合年成長率為46.2%。

由於技術進步、線上存在的增加以及虛擬環境的日益普及，該市場正在快速成長。隨著新遊戲和平台強調可自訂化身，遊戲產業中數位化身的使用不斷加速轉變。這不僅包括傳統遊戲平台，還包括行動遊戲和雲端遊戲。此外，VR 和 AR 技術的進步為數位化身開闢了新的途徑，特別是在身臨其境型體驗方面。

北美作為技術創新中心，正在這些領域進行大量投資。整合人工智慧和機器學習 (ML) 以創建更真實、更自主的化身，為數位空間中的個人化和互動開闢了新的可能性。消費者越來越需要個性化互動，而數位化身可以作為創建與現實生活屬性非常相似的虛擬表徵的手段。這種個人化趨勢擴展到各個領域，包括社群媒體、電子商務和虛擬活動。這種趨勢正在蔓延到各個領域，包括社交媒體、電子商務和虛擬活動，透過反映個人特徵和偏好的客製化數位角色來建立情感聯繫並增加參與度是可能的。

北美數位化身市場報告亮點

非互動式數位化身產品細分市場在 2023 年佔據最大收益佔有率，達到 57.8%。由於企業擴大使用非互動式數位化身來引導客戶瀏覽網站和視訊遊戲，該細分市場將進一步成長。
虛擬代理和助理類別細分市場預計將在 2023 年佔據市場主導地位，並在 2024 年至 2030 年期間以顯著的複合年成長率成長。市場需求是由虛擬代理的使用所驅動的，虛擬代理每天 24 小時都可以在短時間內解決客戶的詢問。
按行業來看，由於對數位化身以增強遊戲體驗的需求很高，遊戲和娛樂產業在 2023 年佔據了最大的收入佔有率。
2026年3月，UneeQ與卡達航空合作推出航空業首個數位人Sama 2.0，提升旅客體驗。這項獨特的創新為乘客帶來了身臨其境型的體驗，Sama 2.0 提供了有關飛機的詳細資訊並與他們一起玩多種遊戲。

最新趨勢與影響分析：主要市場參與企業
公司分類
公司市場定位
企業熱力圖分析
策略規劃
- 擴張
- 併購
- 夥伴關係/協作
- 新產品發布
- 研究與開發
公司簡介
- AI Foundation
- DeepBrain AI.
- Didimo, Inc.
- Epic Games, Inc.
- Microsoft
- NEON
- NVIDIA Corporation
- Pinscreen
- Ready Player Me, Inc.
- Soul Machines
- Spatial Systems, Inc.
- UneeQ
- Wolf3D

簡介目錄圖表

Product Code: GVR-4-68040-285-7

North America Digital Avatar Market Growth & Trends:

The North America digital avatar market size is anticipated to reach USD 100.61 billion by 2030, registering a CAGR of 46.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is rapidly growing due to technological advancement, increasing online presence, and rising popularity of virtual environments. The accelerated shift towards using digital avatars in the gaming industry continues to expand with new games and platforms emphasizing customizable avatars. It includes not only traditional gaming platforms but also mobile and cloud gaming. Furthermore, advances in VR and AR technologies have opened new avenues for digital avatars, especially in immersive experiences.

As a hub for tech innovation, North America sees significant investments in these sectors. Integrating AI and machine learning (ML) for more realistic and autonomous avatars could open new possibilities for personalization and interaction within digital spaces. Consumers are increasingly seeking personalized interactions, and digital avatars serve as a means for them to craft virtual representations that closely resemble their real-life attributes. This personalization trend extends across various sectors, such as social media, e-commerce, and virtual events. It enables individuals to establish emotional connections and enhance engagement through tailored digital personas that reflect their unique characteristics and preferences.

North America Digital Avatar Market Report Highlights:

The non-interactive digital avatar product segment accounted for the largest revenue share of 57.8% in 2023. The segment will grow further due to the rising usage of non-interactive digital avatars by companies to guide customers through their websites or video games
The virtual agents & assistants category segment dominated the market in 2023 and is expected to grow at a significant CAGR from 2024 to 2030. Using virtual agents to solve customer queries round-the-clock in less time drives the market demand
In terms of industry vertical, the gaming & entertainment segment accounted for the maximum revenue share in 2023 due to the high demand for digital avatars to enhance the gaming experience
In March 2026, UneeQ partnered with Qatar Airways and launched the first ever digital human in aviation, Sama 2.0, to elevate the passenger experience. This unique innovation creates an immersive experience for the passengers as Sama 2.0 provides details about the aircraft and plays multiple games with passengers

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Segment Definitions
- 1.2.1. Product
- 1.2.2. Category
- 1.2.3. Industry Vertical
- 1.2.4. Estimates and forecasts timeline
1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
- 2.2.1. Product Outlook
- 2.2.2. Category Outlook
- 2.2.3. Industry Vertical Outlook
2.3. Competitive Insights

Chapter 3. North America Digital Avatar Market Variables, Trends, & Scope

3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Industry Value Chain Analysis
3.4. Market Dynamics
- 3.4.1. Market Drivers Analysis
  - 3.4.1.1. Potential R&D in North America Digital Avatar
- 3.4.2. Market Restraints Analysis
  - 3.4.2.1. Lack of skilled workforce and high implementation cost
  - 3.4.2.2. Vast demonstrative data requirement
- 3.4.3. Industry Opportunities
- 3.4.4. Industry Challenges
3.5. North America Digital Avatar Market Analysis Tools
- 3.5.1. Porter's Analysis
  - 3.5.1.1. Bargaining power of the suppliers
  - 3.5.1.2. Bargaining power of the buyers
  - 3.5.1.3. Threats of substitution
  - 3.5.1.4. Threats from new entrants
  - 3.5.1.5. Competitive rivalry
- 3.5.2. PESTEL Analysis
  - 3.5.2.1. Political landscape
  - 3.5.2.2. Economic and Social landscape
  - 3.5.2.3. Technological landscape
  - 3.5.2.4. Environmental landscape
  - 3.5.2.5. Legal landscape

Chapter 4. North America Digital Avatar Market: Product Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. North America Digital Avatar Market: Product Movement Analysis, 2023 & 2030 (USD Million)
4.3. Interactive Digital Avatar
- 4.3.1. Interactive Digital Avatar Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
4.4. Non-Interactive Digital Avatar
- 4.4.1. Non-Interactive Digital Avatar Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 5. North America Digital Avatar Market: Category Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. North America Digital Avatar Market: Category Movement Analysis, 2023 & 2030 (USD Million)
5.3. Virtual Agents & Assistants
- 5.3.1. Virtual Agents & Assistants Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
5.4. Virtual Influencers
- 5.4.1. Virtual Influencers Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
5.5. Digital Avatar in Gaming
- 5.5.1. Digital Avatar in Gaming Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
5.6. Others
- 5.6.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. North America Digital Avatar Market: Industry Vertical Estimates & Trend Analysis

6.1. Segment Dashboard
6.2. North America Digital Avatar Market: Industry Vertical Movement Analysis, 2023 & 2030 (USD Million)
6.3. BFSI
- 6.3.1. BFSI Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.4. Retail & E-commerce
- 6.4.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.5. Healthcare
- 6.5.1. Healthcare Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.6. Gaming & Entertainment
- 6.6.1. Gaming & Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.7. Education & Training
- 6.7.1. Education & Training Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.8. Automotive
- 6.8.1. Automotive Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.9. IT & Telecom
- 6.9.1. IT & Telecom Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.10. Others
- 6.10.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 7. North America Digital Avatar Market: Country Estimates & Trend Analysis

7.1. North America Digital Avatar Market Share, By Country, 2023 & 2030, USD Million
- 7.1.1. U.S.
  - 7.1.1.1. U.S. Digital Avatar Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.1.2. Canada
  - 7.1.2.1. Canada Digital Avatar Market Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 8. Competitive Landscape

8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Company Market Positioning
8.4. Company Heat Map Analysis
8.5. Strategy Mapping
- 8.5.1. Expansion
- 8.5.2. Mergers & Acquisition
- 8.5.3. Partnerships & Collaborations
- 8.5.4. New Product Launches
- 8.5.5. Research And Development
8.6. Company Profiles
- 8.6.1. AI Foundation
  - 8.6.1.1. Participant's Overview
  - 8.6.1.2. Financial Performance
  - 8.6.1.3. Product Benchmarking
  - 8.6.1.4. Recent Developments/ Strategic Initiatives
- 8.6.2. DeepBrain AI.
  - 8.6.2.1. Participant's Overview
  - 8.6.2.2. Financial Performance
  - 8.6.2.3. Product Benchmarking
  - 8.6.2.4. Recent Developments/Strategic Initiatives
- 8.6.3. Didimo, Inc.
  - 8.6.3.1. Participant's Overview
  - 8.6.3.2. Financial Performance
  - 8.6.3.3. Product Benchmarking
  - 8.6.3.4. Recent Developments/ Strategic Initiatives
- 8.6.4. Epic Games, Inc.
  - 8.6.4.1. Participant's Overview
  - 8.6.4.2. Financial Performance
  - 8.6.4.3. Product Benchmarking
  - 8.6.4.4. Recent Developments/ Strategic Initiatives
- 8.6.5. Microsoft
  - 8.6.5.1. Participant's Overview
  - 8.6.5.2. Financial Performance
  - 8.6.5.3. Product Benchmarking
  - 8.6.5.4. Recent Developments/ Strategic Initiatives
- 8.6.6. NEON
  - 8.6.6.1. Participant's Overview
  - 8.6.6.2. Financial Performance
  - 8.6.6.3. Product Benchmarking
  - 8.6.6.4. Recent Developments/ Strategic Initiatives
- 8.6.7. NVIDIA Corporation
  - 8.6.7.1. Participant's Overview
  - 8.6.7.2. Financial Performance
  - 8.6.7.3. Product Benchmarking
  - 8.6.7.4. Recent Developments/ Strategic Initiatives
- 8.6.8. Pinscreen
  - 8.6.8.1. Participant's Overview
  - 8.6.8.2. Financial Performance
  - 8.6.8.3. Product Benchmarking
  - 8.6.8.4. Recent Developments/ Strategic Initiatives
- 8.6.9. Ready Player Me, Inc.
  - 8.6.9.1. Participant's Overview
  - 8.6.9.2. Financial Performance
  - 8.6.9.3. Product Benchmarking
  - 8.6.9.4. Recent Developments/ Strategic Initiatives
- 8.6.10. Soul Machines
  - 8.6.10.1. Participant's Overview
  - 8.6.10.2. Financial Performance
  - 8.6.10.3. Product Benchmarking
  - 8.6.10.4. Recent Developments/ Strategic Initiatives
- 8.6.11. Spatial Systems, Inc.
  - 8.6.11.1. Participant's Overview
  - 8.6.11.2. Financial Performance
  - 8.6.11.3. Product Benchmarking
  - 8.6.11.4. Recent Developments/ Strategic Initiatives
- 8.6.12. UneeQ
  - 8.6.12.1. Participant's Overview
  - 8.6.12.2. Financial Performance
  - 8.6.12.3. Product Benchmarking
  - 8.6.12.4. Recent Developments/ Strategic Initiatives
- 8.6.13. Wolf3D
  - 8.6.13.1. Participant's Overview
  - 8.6.13.2. Financial Performance
  - 8.6.13.3. Product Benchmarking
  - 8.6.13.4. Recent Developments/ Strategic Initiatives

簡介目錄圖表

List of Tables

Table 1 List of Abbreviation
Table 2 North America digital avatar market 2017 - 2030 (USD Million)
Table 3 North America digital avatar market by Product, 2017 - 2030 (USD Million)
Table 4 North America digital avatar market by Category, 2017 - 2030 (USD Million)
Table 5 North America digital avatar market by Industry Vertical, 2017 - 2030 (USD Million)
Table 6 U.S. digital avatar market by Product, 2017 - 2030 (USD Million)
Table 7 U.S. digital avatar market by Category, 2017 - 2030 (USD Million)
Table 8 U.S. digital avatar market by Industry Vertical, 2017 - 2030 (USD Million)
Table 9 Canada digital avatar market by Product, 2017 - 2030 (USD Million)
Table 10 Canada digital avatar market by Category, 2017 - 2030 (USD Million)
Table 11 Canada digital avatar market by Industry Vertical, 2017 - 2030 (USD Million)

List of Figures

Fig. 1 Market Research Process
Fig. 2 North America Digital Avatar Market Segmentation
Fig. 3 North America Digital Avatar Market Category landscape
Fig. 4 Information Procurement
Fig. 5 Data Analysis Models
Fig. 6 Market Formulation and Validation
Fig. 7 Data Validating & Publishing
Fig. 8 Market Snapshot
Fig. 9 Segment Snapshot (1/2)
Fig. 10 Segment Snapshot (2/2)
Fig. 11 Competitive Landscape Snapshot
Fig. 12 North America Digital Avatar Market - Market Size and Growth Prospects (USD Million)
Fig. 13 North America Digital Avatar Market: Industry Value Chain Analysis
Fig. 14 North America Digital Avatar Market: Market Dynamics
Fig. 15 North America Digital Avatar Market: PORTER's Analysis
Fig. 16 North America Digital Avatar Market: PESTEL Analysis
Fig. 17 North America Digital Avatar Market Share by Product, 2023 & 2030 (USD Million)
Fig. 18 North America Digital Avatar Market, by Product: Market Share, 2023 & 2030
Fig. 19 Interactive Digital Avatar Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 20 Non-Interactive Digital Avatar Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 21 North America Digital Avatar Market Share by Category, 2023 & 2030 (USD Million)
Fig. 22 North America Digital Avatar Market, by Category: Market Share, 2023 & 2030
Fig. 23 Virtual Agents & Assistants Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 24 Virtual Influencers Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 25 Digital Avatar in Gaming Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 26 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 27 North America Digital Avatar Market, Share by Industry Vertical: Key Takeaways
Fig. 28 North America Digital Avatar Market, by Industry Vertical: Market Share, 2023 & 2030
Fig. 29 Healthcare Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 30 BFSI Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 31 Gaming & Entertainment Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 32 Retail & E-commerce Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 33 Education & Training Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 34 Automotive Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 35 IT & Telecom Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 36 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 37 North America Digital Avatar Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 38 U.S. North America Digital Avatar Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 39 Canada North America Digital Avatar Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 40 Key Company Categorization
Fig. 41 Company Market Positioning
Fig. 42 Strategic Framework