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虛擬實境元宇宙

市場調查報告書

商品編碼

1533649

元宇宙市場規模、佔有率和成長分析：按組件、按技術、按應用、按地區 - 產業預測，2024-2031

Metaverse Market Size, Share, Growth Analysis, By Component (Hardware, Software), By Technology (VR & AR, MR), Application (Gaming, Social Media), By Region - Industry Forecast 2024-2031

出版日期: 2024年08月07日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

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簡介目錄

2022年元宇宙市場規模約為634.5億美元，從2023年的863.1億美元成長到2031年的8032億美元，預測期內（2024-2031年）複合年成長率為39.68%，預計將達到9000萬美元。

元宇宙是一個廣泛的虛擬生態系統，整合了行動網路、擴增實境(AR)、社交媒體、遊戲、虛擬實境 (VR)、電子商務、加密貨幣、數位工作場所等。它被視為網際網路的未來，是一個融合了 AR、VR 和現實世界元素的數位空間。非同質化代幣（NFT）和線上活動的快速崛起正在擴大元宇宙的可能性，其成長是由娛樂和遊戲領域不斷成長的需求所推動的。隨著AR、VR、混合實境（MR）技術的不斷進步，元宇宙正在快速發展。 VR頭戴裝置、MR耳機、抬頭顯示器（HUD）、頭戴式顯示器（HMD）、智慧眼鏡和智慧頭盔等技術的採用，可模擬沉浸式體驗並增強使用者互動。可增強您的遊戲體驗並將其提升到一個新的水平。主要遊戲和數位技術公司正在大力投資為其用戶開發專門的元宇宙環境。投資激增的主要原因是可以在這樣的虛擬空間內銷售各種產品。元宇宙鼓勵許多公司創造線上競技遊戲體驗，為遊戲玩家提供身臨其境的電玩環境。市場參與企業數量的增加、入耳式遊戲的吸引力以及 AR、VR 和擴增實境(XR) 技術的進步是推動市場成長的關鍵因素。此外，加密貨幣和 NFT 正在透過提供去中心化和無邊界的數位經濟、促進無縫交易和重新定義所有權再形成市場。尤其是 NFT，透過強調藝術品和虛擬房地產等數位資產的獨特性和歷史意義，正在改變人們對它們的看法。這種特徵的結合創造了元宇宙，建立了虛擬生態系統的新時代。

市場概況
硬體
- 擴增實境設備
- AR頭戴式顯示器（HMD）
- AR智慧眼鏡
- 智慧頭盔
- AR抬頭顯示器（HUD）
- 虛擬實境設備
- VR 頭戴式顯示器 (HMD)
- 手勢追蹤設備和觸覺
- 磁振造影設備
- 展示
- 3D顯示
- 全像顯示
- 虛擬鏡子
軟體
- 擴增實境軟體
- 遊戲引擎
- 3D 映射建模和重建
- 元宇宙平台
- 金融平台
- 其他
專業服務
- 應用開發和系統整合
- 策略和商業諮詢服務

元宇宙市場：依技術分類

市場概況
區塊鏈
虛擬實境（VR）/擴增實境（VR）
混合實境（MR）
其他

元宇宙市場：依應用分類

市場概況
遊戲
網路購物
內容創作/社群媒體
活動和會議
數位行銷（廣告）
測試/檢驗
其他

元宇宙市場：依最終用途產業

市場概況
航太/國防
教育
衛生保健
旅遊/酒店業
BFSI
零售
媒體娛樂
車
其他

元宇宙市場規模：按地區分類

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- 其他中東/非洲地區

競爭格局

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市集活動
主要企業市場佔有率（2023年）

主要企業簡介

3i Inc.（South Korea）
Apple Inc.（US）
Atari, Inc.（France）
Autodesk Inc.（US）
Dapper Labs（Canada）
Decentraland（China）
Epic Games, Inc.（US）
Fastly（US）
Google LLC（US）
IBM Corporation（US）
Infosys（India）
Magic Leap, Inc.（US）
Meta Platforms, Inc.（US）
Microsoft Corporation（US）
Nextech AR Solutions Inc.（Canada）
NVIDIA Corporation（US）
Oracle Corporation（US）
Tencent Holdings Ltd.（China）
Unity Technologies, Inc.（US）
The Sandbox（US）

簡介目錄

Product Code: SQMIG45D2039

Metaverse Market size was valued at around USD 63.45 billion in 2022 and is expected to rise from USD 86.31 billion in 2023 to reach a value of USD 803.29 billion by 2031, at a CAGR of 39.68% over the forecast period (2024-2031).

The metaverse is an expansive virtual ecosystem that integrates mobile networks, augmented reality (AR), social media, gaming, virtual reality (VR), e-commerce, cryptocurrency, and digital workplaces. Envisioned as the future of the internet, it merges AR, VR, and real-world elements into a unified digital space. The rapid rise of non-fungible tokens (NFTs) and online events is expanding the possibilities within the metaverse, with its growth fueled by the increasing demand in the entertainment and gaming sectors. The metaverse is advancing swiftly due to continuous progress in AR, VR, and mixed reality (MR) technologies. The adoption of these technologies is driven by the capability of devices like VR headsets, MR headsets, heads-up displays (HUDs), head-mounted displays (HMDs), smart glasses, and smart helmets to simulate immersive experiences, enhance user interaction, and offer six degrees of freedom that elevate gaming experiences to new levels. Major gaming companies and digital technology firms are investing heavily in developing specialized metaverse environments for their users. This investment surge is largely due to the potential for marketing various products within these virtual spaces. The metaverse provides immersive environments where gamers can fully engage with video games, prompting many businesses to create competitive gaming experiences online. Key factors contributing to market growth include the increasing number of participants, the appeal of play-to-earn games, and advancements in AR, VR, and extended reality (XR) technologies. Additionally, cryptocurrencies and NFTs are reshaping the market by offering decentralized and borderless digital economies, facilitating seamless transactions, and redefining ownership. NFTs, in particular, are revolutionizing perceptions of digital assets like artwork and virtual real estate by highlighting their uniqueness and historical significance. This combination of features creates a metaverse where ownership, trade, and innovation converge, establishing a new-age virtual ecosystem.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Metaverse market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Metaverse Market Segmental Analysis

The Metaverse Market is segmented based on Component, Technology, Application, End-Use Industry, and region. Based on Component it is categorized into: Hardware [AR Devices {AR Head-Mounted Display (HMD), AR smart Glasses, Smart Helmets, AR Head-Up Display (HUD)}, VR Devices {VR Head-Mounted displays (HMD), gesture-Tracking Devices & Haptics}, MR Devices, Displays {3D Displays, Holographic Displays, Virtual Mirrors}] Software [Extended Reality Software, Gaming Engines, 3D Mapping Modelling & Reconstruction, Metaverse Platforms, Finacial Platform, Others], Services [Application development & System Integration, Strategy & Business Consulting Services]. Based on Technology it is categorized into: Blockchain, Virtual Reality (VR) & Augmented Reality (AR), Mixed Reality (MR), Others. Based on Application it is categorized into: Gaming, Online Shopping, Content Creation & Social Media, Event & Conference, Digital Marketing (Advertisement), Testing & Inspection, and Others. Based on End-Use it is categorized into Aerospace & Defense, Education, Healthcare, Tourism & Hospitality, BFSI, Retail, Media & Entertainment, Automotive, Others. Based on region it is categorized into: North America, Europe, Asia-Pacific, South America, and MEA.

Drivers of the Global Metaverse Market

Research by SkyQuest reveals that the medical industry is increasingly exploring the potential of the metaverse within healthcare. This development introduces new opportunities for healthcare professionals and brings optimism to modern healthcare institutions. The metaverse enables virtual interactions between doctors and patients, overcoming geographical barriers. Additionally, advancements in AI and machine learning within the extended reality (XR) domain are expected to lead to applications that adapt to individual user needs, providing personalized experiences in areas such as training, patient education, and therapy. These tailored experiences are likely to enhance engagement, understanding, and overall outcomes. The emergence of a new, open, and decentralized internet has heightened the focus on blockchain technology for transparent data management. Many experts anticipate that blockchain will play a crucial role in creating a secure and equitable metaverse, ensuring the integrity and fairness of virtual interactions and data.

Restraints in the Global Metaverse Market

The VR, AR, and MR sectors face significant challenges primarily related to security and privacy. These issues arise from the programming of applications and devices, combined with inadequate oversight from both developers and users. Many consumer AR applications available on platforms like Android's Play Store and Apple's App Store lack robust privacy protections, causing concerns among cybersecurity experts. Additionally, the absence of established standards for the metaverse leads to a higher likelihood of risky behavior within these virtual environments. The lack of clear regulations and guidelines further complicates matters, making it challenging to address issues such as virtual land taxation and relevant legal frameworks. These factors collectively hinder the healthy expansion of the metaverse market, creating obstacles to its growth and development in the entertainment industry.

Market Trends of the Global Metaverse Market

Technologies such as the Metaverse, extended reality (XR), and artificial intelligence (AI) are proving highly valuable in the aerospace and defense industry, particularly for training and simulation. The convergence of these technologies with the metaverse enables real-time, data-driven applications that enhance the effectiveness and efficiency of skill transfer and knowledge retention. For example, the metaverse can significantly improve the training of ground crew members responsible for pre-flight inspections in the aviation sector, allowing them to perform critical protocols more effectively before aircraft take-off. A notable instance of this application is seen in November 2022 when SimX, a medical device manufacturer, secured a research and development contract from the US Air Force. The contract focused on advancing their virtual reality (VR) medical simulation training program, aiming to enhance the flexibility and consistency of tactical combat casualty care training. This initiative underscores the potential of VR and metaverse technologies to transform training methodologies in the aerospace and defense sectors.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Metaverse Insights

Technology Analysis
Ecosystem of the Market
Value Chain Analysis
Patent Analysis
Trade Analysis
Case Study Analysis
Pricing Analysis
Startup Analysis
Regulatory Landscape
Innovation Matrix
Top Investment Analysis
Key Success Factor
Degree of Competition

Metaverse Market by Type Component

Market Overview
Hardware
- AR Devices
- AR Head-Mounted displays (HMD)
- AR Smart Glasses
- Smart Helmets
- AR Head-Up Display (HUD)
- VR Devices
- VR Head-Mounted Display (HMD)
- Gesture-Tracking Devices & Haptics
- MR Devices
- Displays
- 3D Displays
- Holographic Displays
- Virtual Mirrors
Software
- Extended Reality Software
- Gaming Engines
- 3D Mapping Modelling & Reconstruction
- Metaverse Platforms
- Financial Platforms
- Others
Professional Services
- Application development & System Integration
- Strategy & Business consulting Services

Metaverse Market by Technology

Market Overview
Blockchain
Virtual Reality (VR) & Augmented Reality (VR)
Mixed Reality (MR)
Others

Metaverse Market by Application

Market Overview
Gaming
Online Shopping
Content Creation & Social Media
Event & Conference
Digital Marketing (Advertisement)
Testing & Inspection
Others

Metaverse Market by End-Use Industry

Market Overview
Aerospace & Defense
Education
Healthcare
Tourism & Hospitality
BFSI
Retail
Media & Entertainment
Automotive
Others

Metaverse Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

3i Inc. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Atari, Inc. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Autodesk Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dapper Labs (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Decentraland (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Epic Games, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fastly (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Infosys (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Magic Leap, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meta Platforms, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nextech AR Solutions Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NVIDIA Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent Holdings Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unity Technologies, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Sandbox (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments