查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1493382

美國沉浸式技術市場規模、佔有率、趨勢分析報告：按組件、按技術、按應用、按行業、細分市場預測，2024-2030 年

U.S. Immersive Technology Market Size, Share & Trends Analysis Report By Component, By Technology, By Application, By Industry, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10個工作天內

價格

美國沉浸式技術市場成長與趨勢：

Grand View Research, Inc.最新報告顯示，預計到2030年，美國身臨其境型技術市場規模將達到474.9億美元，2024年至2030年複合年成長率為23.9%。

技術的快速進步和對身臨其境型技術設備不斷成長的需求預計將推動成長。

市場正在經歷高水準的技術創新，新的軟體解決方案和改進的用戶體驗推動著發展。企業擴大採用語音辨識、機器學習和電腦視覺等人工智慧主導的技術，以增強使用者與沉浸式技術和設備的互動。社群媒體平台、娛樂、醫療保健和教育是身臨其境型科技需求不斷成長的重要領域。

跨國品牌正在其網站和應用程式上採用身臨其境型技術，讓客戶可以在舒適的家中虛擬地嘗試和體驗產品，從而增加線上訂單和網站廣告曝光率。時尚和零售品牌正在與社群媒體公司合作，使用擴增實境(AR) 和混合實境(MR) 等身臨其境型技術來推廣新產品並與客戶互動。

美國沉浸式技術市場報告亮點：

  • 2023年，硬體將佔據最大的市場佔有率，達到48.4%。身臨其境型技術設備（包括 VR 和 MR 耳機）使用感測器、顯示器和麥克風等硬體組件。由於在培訓和技能開發中使用身臨其境型技術耳機，預計對硬體的需求將大幅成長。
  • VR技術在2023年佔據最大的市場佔有率。 VR頭戴裝置需求的快速成長正在推動這一領域的發展。 VR頭戴裝置廣泛應用於遊戲、教育和醫療保健領域。
  • 2023 年，培訓和學習應用程式佔據最大的市場佔有率。 VR頭戴裝置用於受控環境中的模擬訓練，廣泛應用於教育、醫療、緊急服務和航空業。
  • 2023年，遊戲產業佔據最大的市場佔有率。 PlayStation、Meta 和任天堂等公司正在推出VR頭戴裝置和支援 VR 的遊戲，為遊戲玩家提供第一人稱觀點，並為控制器提供觸覺回饋，創造真正身臨其境的遊戲體驗。
  • 2023 年 9 月，Meta 宣布與 15 所美國大學合作開展一項新計劃，利用沉浸式技術教導學生。 Meta 宣佈在 Meta Quest 商店中添加教育架，供用戶存取教育內容。

目錄

第1章調查方法和範圍

第 2 章執行摘要

第3章美國沉浸式技術市場變數、趨勢與範圍

  • 市場體系展望
    • 美國沉浸式技術市場前景
  • 產業價值鏈分析
    • 製造/技術趨勢
    • 銷售管道分析
    • 潛在最終用戶列表
  • 法律規範
  • 影響美國沉浸式技術市場價格的因素
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 產業挑戰
    • 行業機會
  • 產業分析工具
    • 波特五力分析
    • 宏觀環境分析

第4章美國沉浸式技術市場：成分估算與趨勢分析

  • 2023年和2030年零件變化分析和市場佔有率
  • 按組成部分，2018-2030
  • 硬體
  • 軟體/平台
  • 服務

第5章美國沉浸式科技市場：技術預估與趨勢分析

  • 2023年及2030年技術變革分析及市場佔有率
  • 按技術分類，2018-2030
  • 虛擬實境（VR）
  • 擴增實境（AR）
  • 混合實境（MR）
  • 其他

第6章美國沉浸式科技市場：應用預估及趨勢分析

  • 2023年和2030年應用變化分析和市場佔有率
  • 按申請，2018年至2030年
  • 培訓和學習
  • 緊急服務
  • 產品開發
  • 銷售與行銷
  • 其他

第7章美國沉浸式科技市場：產業預測與趨勢分析

  • 2023年及2030年產業變化分析及市場佔有率
  • 按行業分類，2018-2030
  • 航太和國防
  • 製造業
  • 車
  • 教育
  • 媒體和娛樂
  • 遊戲
  • 衛生保健
  • 零售/電子商務
  • 其他

第8章美國沉浸式技術市場-競爭格局

  • 主要市場參與企業的最新趨勢和影響分析
  • 公司分類
  • 2023 年公司狀況分析
  • 企業熱力圖分析
  • 策略規劃
  • 公司簡介
    • Meta
    • Barco NV
    • Eon Reality
    • Google LLC（Alphabet INC.）
    • Magic leap
    • Microsoft Corporation
    • IBM Corporation
    • HTC Corporation
    • Sony Corporation
    • Samsung Electronics CO. Ltd.
    • Ultraleap Limited（Leap Motion. Inc.）
Product Code: GVR-4-68040-290-9

U.S. Immersive Technology Market Growth & Trends:

The U.S. immersive technology market size is expected to reach USD 47.49 billion by 2030, growing at a CAGR of 23.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The rapid advancement of technology and increasing demand for immersive technology devices are expected to drive the growth.

The degree of innovation is high in the market, new software solutions and improved user experiences driving the evolution. Companies are increasingly adopting AI-driven technologies such as speech recognition, machine learning, and computer vision to enhance user interactions in immersive technology devices. Social media platforms, entertainment, healthcare, and education are the prominent sectors to experience growing demand for immersive technology.

Multinational brands have adopted immersive technology into their websites and applications, allowing customers to try and experience products virtually without leaving home, which has increased online orders and website impressions. Fashion and retail brands collaborate with social media companies to advertise their new products through immersive technology such as Augmented Reality (AR) and Mixed Reality (MR) to interact with customers.

U.S. Immersive Technology Market Report Highlights:

  • The hardware component held the largest market share of 48.4% in 2023. Immersive technology devices including VR and MR headsets use hardware components such as sensors, displays, and microphones. With the use of immersive technology headsets in training and skill development, the demand for hardware is expected to grow significantly.
  • VR technology held the largest market share in 2023.The rapid growth in demand for VR headsets is driving the segment. VR headsets are being widely adopted in gaming, education, and healthcare sectors.
  • Training & learning application held the largest market share in 2023. VR headsets are used in simulation training in controlled environments and are widely being used in education, healthcare, emergency services and aviation industry.
  • Gaming industry held the largest market share in 2023. Companies such as PlayStation, Meta, and Nintendo have introduced VR headsets and VR compatible games that give first-person perspective to gamers and give haptic feedback on controllers which creates a truly immersive gaming experience.
  • In September 2023,Meta announced a new program with 15 U.S. universities that is expected to teach students using immersive technology. Meta announced that they would add an education shelf in the Meta Quest store for users to access educational content.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. U.S. Immersive Technology Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. U.S. Immersive Technology Market Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Manufacturing/ Technology Trends
    • 3.2.2. Sales Channel Analysis
    • 3.2.3. List of Potential End-Users
  • 3.3. Regulatory Framework
  • 3.4. Factors Influencing Prices of U.S. Immersive Technology Market
  • 3.5. Market Dynamics
    • 3.5.1. Market Driver Analysis
    • 3.5.2. Market Restraint Analysis
    • 3.5.3. Industry Challenges
    • 3.5.4. Industry Opportunities
  • 3.6. Industry Analysis Tools
    • 3.6.1. Porter's Five Forces Analysis
    • 3.6.2. Macro-environmental Analysis

Chapter 4. U.S. Immersive Technology Market: Component Estimates & Trend Analysis

  • 4.1. Component Movement Analysis & Market Share, 2023 & 2030
  • 4.2. U.S. Immersive Technology Market Estimates & Forecast, By Component, 2018 to 2030 (USD Million)
  • 4.3. Hardware
    • 4.3.1. Hardware Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.3.2. HMD
      • 4.3.2.1. HMD Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.3.3. GTD
      • 4.3.3.1. GTD Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.3.4. PDW
      • 4.3.4.1. PDW Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Software/Platform
    • 4.4.1. Software/Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5. Services
    • 4.5.1. Services Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.5.2. Professional Services
      • 4.5.2.1. Professional Services Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.5.3. Managed Services
      • 4.5.3.1. Managed Services Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. U.S. Immersive Technology Market: Technology Estimates & Trend Analysis

  • 5.1. Technology Movement Analysis & Market Share, 2023 & 2030
  • 5.2. U.S. Immersive Technology Market Estimates & Forecast, By Technology, 2018 to 2030 (USD Million)
  • 5.3. Virtual Reality (VR)
    • 5.3.1. Virtual Reality (VR) Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Augmented Reality (AR)
    • 5.4.1. Augmented Reality (AR) Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5. Mixed Reality (MR)
    • 5.5.1. Mixed Reality (MR) Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.6. Others
    • 5.6.1. Others Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. U.S. Immersive Technology Market: Application Estimates & Trend Analysis

  • 6.1. Application Movement Analysis & Market Share, 2023 & 2030
  • 6.2. U.S. Immersive Technology Market Estimates & Forecast, By Application, 2018 to 2030 (USD Million)
  • 6.3. Training & Learning
    • 6.3.1. Training & Learning Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. Emergency Services
    • 6.4.1. Emergency Services Immersive Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5. Product Development
    • 6.5.1. Product Development Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6. Sales & Marketing
    • 6.6.1. Sales & Marketing Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.7. Others
    • 6.7.1. Others Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. U.S. Immersive Technology Market: Industry Estimates & Trend Analysis

  • 7.1. Industry Movement Analysis & Market Share, 2023 & 2030
  • 7.2. U.S. Immersive Technology Market Estimates & Forecast, By Industry, 2018 to 2030 (USD Million)
  • 7.3. Aerospace & Defense
    • 7.3.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4. Manufacturing
    • 7.4.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5. Automotive
    • 7.5.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6. Education
    • 7.6.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.7. Media & Entertainment
    • 7.7.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.8. Gaming
    • 7.8.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.9. Healthcare
    • 7.9.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.10. Retail & E-commerce
    • 7.10.1. Retail & E-commerce Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.11. Others
    • 7.11.1. Others Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. U.S. Immersive Technology Market - Competitive Landscape

  • 8.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Company Position Analysis, 2023
  • 8.4. Company Heat Map Analysis
  • 8.5. Strategy Mapping
  • 8.6. Company Profiles
    • 8.6.1. Meta
      • 8.6.1.1. Participant's overview
      • 8.6.1.2. Financial performance
      • 8.6.1.3. Product benchmarking
      • 8.6.1.4. Recent developments
    • 8.6.2. Barco NV
      • 8.6.2.1. Participant's overview
      • 8.6.2.2. Financial performance
      • 8.6.2.3. Product benchmarking
      • 8.6.2.4. Recent developments
    • 8.6.3. Eon Reality
      • 8.6.3.1. Participant's overview
      • 8.6.3.2. Financial performance
      • 8.6.3.3. Product benchmarking
      • 8.6.3.4. Recent developments
    • 8.6.4. Google LLC (Alphabet INC.)
      • 8.6.4.1. Participant's overview
      • 8.6.4.2. Financial performance
      • 8.6.4.3. Product benchmarking
      • 8.6.4.4. Recent developments
    • 8.6.5. Magic leap
      • 8.6.5.1. Participant's overview
      • 8.6.5.2. Financial performance
      • 8.6.5.3. Product benchmarking
      • 8.6.5.4. Recent developments
    • 8.6.6. Microsoft Corporation
      • 8.6.6.1. Participant's overview
      • 8.6.6.2. Financial performance
      • 8.6.6.3. Product benchmarking
      • 8.6.6.4. Recent developments
    • 8.6.7. IBM Corporation
      • 8.6.7.1. Participant's overview
      • 8.6.7.2. Financial performance
      • 8.6.7.3. Product benchmarking
      • 8.6.7.4. Recent developments
    • 8.6.8. HTC Corporation
      • 8.6.8.1. Participant's overview
      • 8.6.8.2. Financial performance
      • 8.6.8.3. Product benchmarking
      • 8.6.8.4. Recent developments
    • 8.6.9. Sony Corporation
      • 8.6.9.1. Participant's overview
      • 8.6.9.2. Financial performance
      • 8.6.9.3. Product benchmarking
      • 8.6.9.4. Recent developments
    • 8.6.10. Samsung Electronics CO. Ltd.
      • 8.6.10.1. Participant's overview
      • 8.6.10.2. Financial performance
      • 8.6.10.3. Product benchmarking
      • 8.6.10.4. Recent developments
    • 8.6.11. Ultraleap Limited (Leap Motion. Inc.)
      • 8.6.11.1. Participant's overview
      • 8.6.11.2. Financial performance
      • 8.6.11.3. Product benchmarking
      • 8.6.11.4. Recent developments
    • 8.6.12. Comp 12
      • 8.6.12.1. Participant's overview
      • 8.6.12.2. Financial performance
      • 8.6.12.3. Product benchmarking
      • 8.6.12.4. Recent developments

List of Tables

  • Table 1 List of abbreviations
  • Table 2 U.S. immersive technology market, by component, 2018 - 2030 (USD Million)
  • Table 3 U.S. immersive technology market, by technology, 2018 - 2030 (USD Million)
  • Table 4 U.S. immersive technology market, by application, 2018 - 2030 (USD Million)
  • Table 5 U.S. immersive technology market, by industry, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Market Research Process
  • Fig. 2 Data Triangulation Techniques
  • Fig. 3 Primary Research Pattern
  • Fig. 4 Market Research Approaches
  • Fig. 5 QFD Modeling For Market Share Assessment
  • Fig. 6 Information Procurement
  • Fig. 7 Market Formulation and Validation
  • Fig. 8 Data Validating & Publishing
  • Fig. 9 Market Segmentation & Scope
  • Fig. 10 U.S. Immersive Technology Market Snapshot
  • Fig. 11 Segment Snapshot (1/2)
  • Fig. 12 Segment Snapshot (1/2)
  • Fig. 13 Competitive Landscape Snapshot
  • Fig. 14 Parent market outlook
  • Fig. 15 U.S. Immersive Technology Market Value, 2023 (Revenue, USD Million)
  • Fig. 16 U.S. Immersive Technology Market - Value Chain Analysis
  • Fig. 17 U.S. Immersive Technology Market - Price Trend Analysis 2018 - 2030 (Revenue, USD Million)
  • Fig. 18 U.S. Immersive Technology Market - Market Dynamics
  • Fig. 19 U.S. Immersive Technology Market - Porter's Five Forces Analysis
  • Fig. 20 U.S. Immersive Technology Market - PESTEL Analysis
  • Fig. 21 U.S. Immersive Technology Market Estimates & Forecasts, By Component: Key Takeaways
  • Fig. 22 U.S. Immersive Technology Market Share, By Component, 2023 & 2030
  • Fig. 23 Hardware Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 24 Software/Platform Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 25 Services Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 26 U.S. Immersive Technology Market Estimates & Forecasts, By Technology: Key Takeaways
  • Fig. 27 U.S. Immersive Technology Market Share, By Technology, 2023 & 2030
  • Fig. 28 Virtual Reality (VR) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 29 Augmented Reality (AR) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 30 Mixed Reality (MR) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 31 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 32 U.S. Immersive Technology Market Estimates & Forecasts, By Application: Key Takeaways
  • Fig. 33 U.S. Immersive Technology Market Share, By Application, 2023 & 2030
  • Fig. 34 Training & Learning Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 35 Emergency Services Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 36 Product Development Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 37 Sales & Marketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 38 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 39 U.S. Immersive Technology Market Estimates & Forecasts, By Industry: Key Takeaways
  • Fig. 40 U.S. Immersive Technology Market Share, By Industry, 2023 & 2030
  • Fig. 41 Aerospace & Defense Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 42 Manufacturing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 43 Automotive Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 44 Education Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 45 Media & Entertainment Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 46 Gaming Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 47 Healthcare Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 48 Retail & E-commerce Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 49 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 50 Key Company Categorization
  • Fig. 51 Company Market Positioning
  • Fig. 52 Strategy Mapping