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市場調查報告書
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1512086

程序化廣告市場規模、佔有率、趨勢分析報告：按競標、按廣告格式、按管道、按最終用途、按地區、按細分市場、預測，2024-2030 年

Programmatic Advertising Market Size, Share & Trends Analysis Report By Auction (Real-Time Bidding (RTB), Private Marketplace (PMP)), By Ad Format, By Channel, By End Use, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 250 Pages | 商品交期: 2-10個工作天內

價格

程序化廣告市場成長與趨勢：

Grand View Research, Inc.的最新報告顯示，到2030年，全球程式化廣告市場預計將達到27,530.3億美元。預計 2024 年至 2030 年複合年成長率將達到 22.8%。由於技術進步、消費行為行為數位化、數位廣告支出增加、社交媒體的興起、技術進步、行動產業的成長以及 5G 技術的潛力，全球程式化廣告產業正在經歷顯著成長。

從傳統廣告轉向數位廣告的轉變是市場成長的主要動力。這種轉變在很大程度上是由全球網路用戶數量的成長、數位受眾的擴大以及數位平台對廣告商變得更具吸引力所推動的。此外，隨著消費者在社交媒體、串流媒體服務和線上新聞入口網站等數位媒體平台上花費的時間越來越多，廣告商擴大關注數位管道，其中程序化廣告將發揮關鍵作用，他們正在分配更多預算。與傳統方法相比，數位廣告的效率、覆蓋範圍和可衡量的影響力使其成為負責人的首選。

此外，個人化已成為現代廣告的關鍵要素，消費者期望根據自己的興趣和偏好量身定做體驗。程序化廣告擅長透過行為定位、動態創新最佳化 (DCO) 和細分等機制提供個人化內容。透過分析使用者行為資料，例如瀏覽歷史記錄和過去的購買歷史記錄，程式化平台可以向個人用戶投放更相關的廣告。 DCO技術根據使用者資料自動建立和調整廣告內容，確保每個使用者看到與他們最相關的廣告版本。

然而，廣告詐騙仍然是程序化廣告產業長期存在的問題。虛假點擊、機器人流量和網域欺騙等詐欺活動可能會對廣告商造成重大財務損失，並損害宣傳活動的有效性。此外，人們普遍擔心品牌安全以及確保廣告不會與不當或有害內容一起出現。這些問題需要使用複雜的詐騙偵測和預防工具以及嚴格的監控和檢驗流程，這可能會增加廣告商和發布商的營運成本和複雜性。

2023 年 6 月，MediaMath 宣布與 Waev Data 建立策略夥伴關係。此次合作旨在提高賣家定義受眾的擴充性，並為廣告主提供增強的定位能力。該合作夥伴關係利用 MediaMath 的綜合廣告工具套件和 Waev Data 的受眾資料管理專業知識，幫助廣告商針對特定受眾調整宣傳活動，提高參與度並推動結果最佳化。

程序化廣告市場報告亮點

  • 2023 年，即時競價(RTB) 領域佔據最大市場佔有率，達到 42.0%。這是由於效率、成本效益、高級定位功能、擴充性、資料主導的洞察以及提供高度相關廣告的能力。 RTB 讓廣告主能夠存取跨多個平台和發布商的大量廣告曝光率。這種廣泛的影響力允許針對全球受眾進行可擴展的宣傳活動。 RTB 的可擴展性使其既適合大型全國性宣傳活動，也適合小型在地化活動。
  • 在廣告格式中，影像部分預計在預測期內複合年成長率最快，達到 24.6%。以視覺內容為主的社群媒體平台的興起極大地增加了對圖像廣告的需求。社群媒體廣告在很大程度上依賴具有視覺吸引力的內容來吸引用戶，而程式化圖像廣告非常適合這種環境。圖片廣告與社群媒體訊息和故事的整合正在進一步加速成長。
  • 2023年，手機和平板電腦市場在銷售方面佔據主導地位。世界各地行動裝置的使用量正在顯著增加。智慧型手機和平板電腦設備已成為日常生活中不可或缺的一部分，人們使用它們進行各種活動，例如瀏覽網路、社群媒體、購物等。這種高參與度為程序化廣告提供了肥沃的土壤。此外，廣告主擴大採用行動優先策略，並優先考慮行動平台進行廣告宣傳。
  • 媒體和娛樂產業預計複合年成長率最快，達到 26.3%。媒體和娛樂產業迅速採用先進技術來改善用戶體驗。擴增實境（AR）、虛擬實境（VR）和人工智慧（AI）等技術正在融入數位廣告策略中，以創造更身臨其境和互動的廣告體驗。這些創新吸引了更多廣告商使用程式化平台，並推動了該行業的成長。此外，程序化廣告使媒體和娛樂公司能夠擴大其影響力並向廣大受眾提供個人化內容。資料和分析使廣告主能夠根據偏好和行為對受眾進行細分，並提供相關且有吸引力的廣告。
  • 2023年，以美國為首的北美市場在收益佔有率方面佔據主導地位。北美擁有強大的技術基礎設施，包括廣泛使用的高速網際網路和數位設備。此基礎支援程序化廣告宣傳的無縫執行，促進大規模的即時競價和個人化定位。北美仍然是數位廣告技術的創新中心。該地區的公司繼續投資於研發，以增強程序化廣告演算法、資料分析能力和廣告科技平台。

目錄

第1章調查方法和範圍

第 2 章執行摘要

第3章程序化廣告市場變數、趨勢與範圍

  • 市場介紹/系統展望
  • 產業價值鏈分析
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 行業機會
  • 程序化廣告市場分析工具
    • 波特的分析
    • PESTEL分析

第4章程序化廣告市場：競標預估與趨勢分析

  • 細分儀表板
  • 程序化廣告市場：2023 年和 2030 年競標變化分析
  • 即時競價(RTB)
  • 私人市場 (PMP)
  • 優惠優惠
  • 程式化直接

第5章程序化廣告市場：廣告業態預估及趨勢分析

  • 細分儀表板
  • 程序化廣告市場：2023 年和 2030 年廣告格式變化分析
  • 影像
  • 影片
  • 句子
  • 其他

第6章 程序化廣告市場：通路估算與趨勢分析

  • 細分儀表板
  • 程序化廣告市場：2023 年和 2030 年通路變化分析
  • 手機和平板電腦
  • 桌面
  • 其他

第7章 程序化廣告市場：最終用途估算與趨勢分析

  • 細分儀表板
  • 程序化廣告市場：2023 年和 2030 年最終用途變化分析
  • 媒體和娛樂
  • BFSI
  • 教育
  • 零售/消費品
  • 通訊/通訊
  • 衛生保健
  • 款待
  • 其他

第8章程序化廣告市場：區域估算及趨勢分析

  • 2023 年及 2030 年程序化廣告市場佔有率（按地區）
  • 北美洲
    • 2017-2030 年北美程序化廣告市場估計與預測
    • 透過競標，2017-2030
    • 按廣告格式分類，2017-2030
    • 按通路分類，2017-2030
    • 按最終用途分類，2017-2030
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 2017-2030 年歐洲程序化廣告市場估計與預測
    • 透過競標，2017-2030
    • 按廣告格式分類，2017-2030
    • 按通路分類，2017-2030
    • 按最終用途分類，2017-2030
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 2017-2030 年亞太地區程序化廣告市場估計與預測
    • 透過競標，2017-2030
    • 按廣告格式分類，2017-2030
    • 按通路分類，2017-2030
    • 按最終用途分類，2017-2030
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 2017-2030 年拉丁美洲程序化廣告市場估計與預測
    • 透過競標，2017-2030
    • 按廣告格式分類，2017-2030
    • 按通路分類，2017-2030
    • 按最終用途分類，2017-2030
    • 巴西
  • 中東和非洲（中東/非洲）
    • 2017-2030 年中東和非洲程序化廣告市場估計與預測
    • 透過競標，2017-2030
    • 按廣告格式分類，2017-2030
    • 按通路分類，2017-2030
    • 按最終用途分類，2017-2030
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第9章 競爭格局

  • 主要市場參與者的最新趨勢和影響分析
  • 公司分類
  • 公司市場定位
  • 公司市場佔有率分析
  • 策略規劃
    • 擴張
    • 併購
    • 夥伴關係與協作
    • 新產品發布
    • 研究與開發
  • 公司簡介
    • Alphabet Inc.（Google LLC）
    • Meta（Facebook）
    • Amazon.com, Inc.
    • Microsoft
    • Alibaba Group Holding Limited
    • Adobe
    • The Trade Desk
    • Criteo
    • NextRoll, Inc.（Adroll）
    • MediaMath
Product Code: GVR-4-68040-319-3

Programmatic Advertising Market Growth & Trends:

The global programmatic advertising market size is anticipated to reach USD 2,753.03 billion by 2030, according to a new report by Grand View Research, Inc. It is anticipated to expand at a CAGR of 22.8% from 2024 to 2030. The global programmatic advertising industry is experiencing significant growth, driven by technological advancements, the digitalization of consumer behavior, increased digital ad spending, the rise of social media, advancements in technology, the growth of the mobile industry, and the potential of 5G technology.

The shift from traditional to digital advertising has been a significant driver of growth for the market. This shift is largely driven by the rising number of internet users worldwide, expanding the digital audience and making digital platforms more attractive for advertisers. In addition, the increasing time consumers spend on digital media platforms, such as social media, streaming services, and online news portals, has led advertisers to allocate more budget to digital channels where programmatic advertising plays a crucial role. The efficiency, reach, and measurable impact of digital advertising compared to traditional methods make it a preferred choice for marketers.

Moreover, personalization has become a key component in modern advertising, with consumers expecting tailored experiences that match their interests and preferences. Programmatic advertising excels in delivering personalized content through mechanisms such as behavioral targeting, dynamic creative optimization (DCO), and segmentation. By analyzing user behavior data, such as browsing history and past purchases, programmatic platforms can deliver highly relevant ads to individual users. DCO technology allows for the automatic creation and adjustment of ad content based on user data, ensuring that each user sees a version of the ad that is most likely to engage them.

However, ad fraud remains a persistent problem in the programmatic advertising industry. Fraudulent activities such as fake clicks, bot traffic, and domain spoofing can lead to significant financial losses for advertisers and undermine the effectiveness of campaigns. In addition, concerns about brand safety and ensuring that ads do not appear alongside inappropriate or harmful content are prevalent. These issues necessitate the use of advanced fraud detection and prevention tools, as well as strict monitoring and verification processes, which can increase operational costs and complexity for advertisers and publishers.

In June 2023, MediaMath announced a strategic partnership with Waev Data. This collaboration aims to improve the scalability of seller-defined audiences and offer enhanced targeting capabilities to advertisers. The partnership leverages MediaMath's comprehensive suite of advertising tools and Waev Data's expertise in audience data management to empower advertisers to finely tailor their campaigns to specific audiences, thereby optimizing engagement and outcomes.

Programmatic Advertising Market Report Highlights:

  • The real-time bidding (RTB) segment held the largest market share of 42.0% in 2023. This is attributed to its efficiency, cost-effectiveness, advanced targeting capabilities, scalability, data-driven insights, and ability to deliver highly relevant ads. RTB enables advertisers to access a vast inventory of ad impressions across multiple platforms and publishers. This extensive reach allows for scalable campaigns that can target a global audience. The scalability of RTB makes it suitable for both large-scale national campaigns and smaller, more localized efforts.
  • In terms of ad format, the image segment is projected to register the fastest CAGR of 24.6% over the forecast period. The rise of social media platforms, where visual content is predominant, has significantly boosted the demand for image ads. Social media advertising heavily relies on visually appealing content to engage users, and programmatic image ads are well-suited for this environment. The integration of image ads in social media feeds and stories has further accelerated their growth.
  • The mobile & tablets segment dominated the market in 2023 in terms of revenue. There has been a significant rise in the use of mobile devices worldwide. Smartphones and tablets have become integral to daily life, with people using them for various activities such as browsing the internet, social media, shopping, and more. This high engagement provides fertile ground for programmatic advertising, as it allows advertisers to reach a highly active and engaged audience. In addition, advertisers are increasingly adopting mobile-first strategies, prioritizing mobile platforms for their advertising campaigns.
  • The media & entertainment segment is projected to register the fastest CAGR of 26.3%. The media & entertainment industry is quick to adopt advanced technologies that enhance the user experience. Technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are being integrated into digital advertising strategies to create more immersive and interactive ad experiences. These innovations attract more advertisers to programmatic platforms, fueling the growth of the segment. In addition, programmatic advertising enables media and entertainment companies to expand their reach and deliver personalized content to a broad audience. By leveraging data and analytics, advertisers can segment audiences based on their preferences and behaviors, ensuring that ads are relevant and engaging.
  • North America, led by the U.S., dominated the market in 2023 in terms of revenue share. North America boasts robust technological infrastructure, including high-speed internet and widespread access to digital devices. This foundation supports the seamless execution of programmatic advertising campaigns, facilitating real-time bidding and personalized targeting at scale. North America remains a hub of innovation in digital advertising technologies. Companies based in the region continually invest in research and development to enhance programmatic advertising algorithms, data analytics capabilities, and ad tech platforms.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Landscape Outlook

Chapter 3. Programmatic Advertising Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers Analysis
      • 3.3.1.1. Increasing Digital Advertising
      • 3.3.1.2. Rise of Connected TV, DOOH, and Audio Advertising
      • 3.3.1.3. Widespread Smartphone Usage and the Rise of High-speed Internet Connectivity
    • 3.3.2. Market Restraints Analysis
      • 3.3.2.1. Ad-Blocking Technology
      • 3.3.2.2. Rising Privacy Concerns
    • 3.3.3. Industry Opportunities
      • 3.3.3.1. Technological Advancement and Adoption of AI and ML
  • 3.4. Programmatic Advertising Market Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the suppliers
      • 3.4.1.2. Bargaining power of the buyers
      • 3.4.1.3. Threats of substitution
      • 3.4.1.4. Threats from new entrants
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic and Social landscape
      • 3.4.2.3. Technological landscape
      • 3.4.2.4. Environmental landscape
      • 3.4.2.5. Legal landscape

Chapter 4. Programmatic Advertising Market: Auction Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Programmatic Advertising Market: Auction Movement Analysis, USD Billion, 2023 & 2030
  • 4.3. Real-Time Bidding (RTB)
    • 4.3.1. Real-Time Bidding (RTB) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 4.4. Private Marketplace (PMP)
    • 4.4.1. Private Marketplace (PMP) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 4.5. Preferred Deals
    • 4.5.1. Preferred Deals Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 4.6. Programmatic Direct
    • 4.6.1. Programmatic Direct Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 5. Programmatic Advertising Market: Ad Format Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Programmatic Advertising Market: Ad Format Movement Analysis, USD Billion, 2023 & 2030
  • 5.3. Image
    • 5.3.1. Image Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 5.4. Video
    • 5.4.1. Video Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 5.5. Text
    • 5.5.1. Text Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 5.6. Others
    • 5.6.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 6. Programmatic Advertising Market: Channel Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Programmatic Advertising Market: Channel Movement Analysis, USD Billion, 2023 & 2030
  • 6.3. Mobile & Tablets
    • 6.3.1. Mobile & Tablets Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 6.4. Desktop
    • 6.4.1. Desktop Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 6.5. Others
    • 6.5.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 6.5.2.

Chapter 7. Programmatic Advertising Market: End Use Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Programmatic Advertising Market: End Use Movement Analysis, USD Billion, 2023 & 2030
  • 7.3. Media & Entertainment
    • 7.3.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.4. BFSI
    • 7.4.1. BFSI Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.5. Education
    • 7.5.1. Education Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.6. Retail & Consumer Goods
    • 7.6.1. Retail & Consumer Goods Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.7. Telecom & Communication
    • 7.7.1. Telecom & Communication Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.8. Healthcare
    • 7.8.1. Healthcare Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.9. Hospitality
    • 7.9.1. Hospitality Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.10. Others
    • 7.10.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 8. Programmatic Advertising Market: Regional Estimates & Trend Analysis

  • 8.1. Programmatic Advertising Market Share, by Region, 2023 & 2030, USD Billion
  • 8.2. North America
    • 8.2.1. North America Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.2.2. North America Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.2.3. North America Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.2.4. North America Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.2.5. North America Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.2.6. U.S.
      • 8.2.6.1. U.S. Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.2.6.2. U.S. Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.2.6.3. U.S. Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.2.6.4. U.S. Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.2.6.5. U.S. Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.2.7. Canada
      • 8.2.7.1. Canada Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.2.7.2. Canada Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.2.7.3. Canada Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.2.7.4. Canada Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.2.7.5. Canada Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.2.8. Mexico
      • 8.2.8.1. Mexico Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.2.8.2. Mexico Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.2.8.3. Mexico Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.2.8.4. Mexico Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.2.8.5. Mexico Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.3. Europe
    • 8.3.1. Europe Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.3.2. Europe Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.3.3. Europe Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.3.4. Europe Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.3.5. Europe Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.3.6. UK
      • 8.3.6.1. UK Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.3.6.2. UK Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.3.6.3. UK Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.3.6.4. UK Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.3.6.5. UK Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.3.7. Germany
      • 8.3.7.1. Germany Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.3.7.2. Germany Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.3.7.3. Germany Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.3.7.4. Germany Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.3.7.5. Germany Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.3.8. France
      • 8.3.8.1. France Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.3.8.2. France Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.3.8.3. France Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.3.8.4. France Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.3.8.5. France Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.4.2. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.4.3. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.4.4. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.4.5. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.4.6. China
      • 8.4.6.1. China Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.4.6.2. China Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.4.6.3. China Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.4.6.4. China Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.4.6.5. China Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.4.7. Japan
      • 8.4.7.1. Japan Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.4.7.2. Japan Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.4.7.3. Japan Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.4.7.4. Japan Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.4.7.5. Japan Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.4.8. India
      • 8.4.8.1. India Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.4.8.2. India Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.4.8.3. India Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.4.8.4. India Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.4.8.5. India Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.4.9. South Korea
      • 8.4.9.1. South Korea Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.4.9.2. South Korea Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.4.9.3. South Korea Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.4.9.4. South Korea Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.4.9.5. South Korea Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.4.10. Australia
      • 8.4.10.1. Australia Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.4.10.2. Australia Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.4.10.3. Australia Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.4.10.4. Australia Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.4.10.5. Australia Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.5. Latin America
    • 8.5.1. Latin America Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.5.2. Latin America Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.5.3. Latin America Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.5.4. Latin America Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.5.5. Latin America Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.5.6. Brazil
      • 8.5.6.1. Brazil Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.5.6.2. Brazil Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.5.6.3. Brazil Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.5.6.4. Brazil Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.5.6.5. Brazil Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.6. Middle East and Africa (MEA)
    • 8.6.1. MEA Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.6.2. MEA Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.6.3. MEA Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.6.4. MEA Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.6.5. MEA Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.6.6. KSA
      • 8.6.6.1. KSA Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.6.6.2. KSA Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.6.6.3. KSA Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.6.6.4. KSA Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.6.6.5. KSA Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.6.7. UAE
      • 8.6.7.1. UAE Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.6.7.2. UAE Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.6.7.3. UAE Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.6.7.4. UAE Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.6.7.5. UAE Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.6.8. South Africa
      • 8.6.8.1. South Africa Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.6.8.2. South Africa Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.6.8.3. South Africa Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.6.8.4. South Africa Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.6.8.5. South Africa Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)

Chapter 9. Competitive Landscape

  • 9.1. Recent Developments & Impact Analysis by Key Market Companies
  • 9.2. Company Categorization
  • 9.3. Company Market Positioning
  • 9.4. Company Market Share Analysis
  • 9.5. Strategy Mapping
    • 9.5.1. Expansion
    • 9.5.2. Mergers & Acquisition
    • 9.5.3. Partnerships & Collaborations
    • 9.5.4. New Product Launches
    • 9.5.5. Research and Development
  • 9.6. Company Profiles
    • 9.6.1. Alphabet Inc. (Google LLC)
      • 9.6.1.1. Company Overview
      • 9.6.1.2. Financial Performance
      • 9.6.1.3. Product Benchmarking
      • 9.6.1.4. Recent Developments
    • 9.6.2. Meta (Facebook)
      • 9.6.2.1. Company Overview
      • 9.6.2.2. Financial Performance
      • 9.6.2.3. Product Benchmarking
      • 9.6.2.4. Recent Developments
    • 9.6.3. Amazon.com, Inc.
      • 9.6.3.1. Company Overview
      • 9.6.3.2. Financial Performance
      • 9.6.3.3. Product Benchmarking
      • 9.6.3.4. Recent Developments
    • 9.6.4. Microsoft
      • 9.6.4.1. Company Overview
      • 9.6.4.2. Financial Performance
      • 9.6.4.3. Product Benchmarking
      • 9.6.4.4. Recent Developments
    • 9.6.5. Alibaba Group Holding Limited
      • 9.6.5.1. Company Overview
      • 9.6.5.2. Financial Performance
      • 9.6.5.3. Product Benchmarking
      • 9.6.5.4. Recent Developments
    • 9.6.6. Adobe
      • 9.6.6.1. Company Overview
      • 9.6.6.2. Financial Performance
      • 9.6.6.3. Product Benchmarking
      • 9.6.6.4. Recent Developments
    • 9.6.7. The Trade Desk
      • 9.6.7.1. Company Overview
      • 9.6.7.2. Financial Performance
      • 9.6.7.3. Product Benchmarking
      • 9.6.7.4. Recent Developments
    • 9.6.8. Criteo
      • 9.6.8.1. Company Overview
      • 9.6.8.2. Financial Performance
      • 9.6.8.3. Product Benchmarking
      • 9.6.8.4. Recent Developments
    • 9.6.9. NextRoll, Inc. (Adroll)
      • 9.6.9.1. Company Overview
      • 9.6.9.2. Financial Performance
      • 9.6.9.3. Product Benchmarking
      • 9.6.9.4. Recent Developments
    • 9.6.10. MediaMath
      • 9.6.10.1. Company Overview
      • 9.6.10.2. Financial Performance
      • 9.6.10.3. Product Benchmarking
      • 9.6.10.4. Recent Developments

List of Tables

  • Table 1 List of abbreviations
  • Table 2 Programmatic Advertisings Market - Industry snapshot & key buying criteria, 2017 - 2030
  • Table 3 Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 4 Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 5 Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 6 Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 7 Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 8 North America Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 9 North America Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 10 North America Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 11 North America Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 12 North America Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 13 U.S. Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 14 U.S. Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 15 U.S. Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 16 U.S. Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 17 U.S. Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 18 Canada Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 19 Canada Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 20 Canada Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 21 Canada Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 22 Canada Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 23 Mexico Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 24 Mexico Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 25 Mexico Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 26 Mexico Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 27 Mexico Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 28 Europe Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 29 Europe Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 30 Europe Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 31 Europe Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 32 Europe Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 33 UK Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 34 UK Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 35 UK Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 36 UK Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 37 UK Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 38 Germany Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 39 Germany Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 40 Germany Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 41 Germany Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 42 Germany Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 43 France Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 44 France Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 45 France Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 46 France Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 47 France Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 48 Asia Pacific Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 49 Asia Pacific Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 50 Asia Pacific Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 51 Asia Pacific Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 52 Asia Pacific Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 53 China Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 54 China Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 55 China Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 56 China Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 57 China Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 58 Japan Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 59 Japan Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 60 Japan Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 61 Japan Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 62 Japan Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 63 India Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 64 India Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 65 India Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 66 India Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 67 India Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 68 South Korea Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 69 South Korea Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 70 South Korea Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 71 South Korea Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 72 South Korea Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 73 Australia Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 74 Australia Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 75 Australia Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 76 Australia Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 77 Australia Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 78 Latin America Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 79 Latin America Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 80 Latin America Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 81 Latin America Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 82 Latin America Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 83 Brazil Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 84 Brazil Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 85 Brazil Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 86 Brazil Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 87 Brazil Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 88 Middle East & Africa Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 89 Middle East & Africa Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 90 Middle East & Africa Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 91 Middle East & Africa Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 92 Middle East & Africa Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 93 KSA Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 94 KSA Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 95 KSA Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 96 KSA Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 97 KSA Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 98 UAE Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 99 UAE Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 100 UAE Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 101 UAE Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 102 UAE Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 103 South Africa Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 104 South Africa Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 105 South Africa Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 106 South Korea Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 107 South Africa Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 108 Participant's Overview
  • Table 109 Financial Performance
  • Table 110 Product Benchmarking
  • Table 111 Key companies undergoing expansion
  • Table 112 Key companies involved in mergers & acquisitions
  • Table 113 Key companies undertaking partnerships and collaboration
  • Table 114 Key companies launching new product/service launches

List of Figures

  • Fig. 1 Programmatic Advertisings market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot, by Auction and Ad Format
  • Fig. 8 Segment snapshot, by Channel and End Use
  • Fig. 9 Competitive landscape snapshot
  • Fig. 10 Programmatic Advertisings Market value, 2017 - 2030 (USD Billion)
  • Fig. 11 Programmatic Advertisings Market - Industry value chain analysis
  • Fig. 12 Programmatic Advertisings Market - Market trends
  • Fig. 13 Programmatic Advertisings Market: Porter's analysis
  • Fig. 14 Programmatic Advertisings Market: PESTEL analysis
  • Fig. 15 Programmatic Advertisings Market, by Auction: Key takeaways
  • Fig. 16 Programmatic Advertisings Market, by Auction: Market share, 2023 & 2030
  • Fig. 17 Real-Time Bidding (RTB) Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 18 Private Marketplace (PMP) Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 19 Preferred Deals Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 20 Programmatic Direct Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 21 Programmatic Advertisings Market, by Ad Format: Key takeaways
  • Fig. 22 Programmatic Advertisings Market, by Ad Format: Market share, 2023 & 2030
  • Fig. 23 Image Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 24 Video Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 25 Text Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 26 Others Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 27 Programmatic Advertisings Market, by Channel: Key takeaways
  • Fig. 28 Programmatic Advertisings Market, by Channel: Market share, 2023 & 2030
  • Fig. 29 Mobile & Tablets Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 30 Desktops Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 31 Others Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 32 Programmatic Advertisings Market, by End Use: Key takeaways
  • Fig. 33 Programmatic Advertisings Market, by End Use: Market share, 2023 & 2030
  • Fig. 34 Media & Entertainment Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 35 BFSI Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 36 Media & Entertainment Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 37 Education Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 38 Retail & Consumer Goods Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 39 Telecom & Communication Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 40 Healthcare Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 41 Hospitality Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 42 Others Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 43 Global Programmatic Advertisings Market revenue, by region, 2023 & 2030 (USD Billion)
  • Fig. 44 North America Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 45 U.S. Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 46 Canada Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 47 Mexico Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 48 Europe Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 49 UK Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 50 Germany Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 51 France Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 52 Asia Pacific Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 53 Asia Pacific Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 54 China Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 55 Japan Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 56 India Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 57 South Korea Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 58 Australia Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 59 Latin America Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 60 Brazil Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 61 Middle East & Africa Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 62 KSA Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 63 UAE Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 64 South Africa Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 65 Key company categorization
  • Fig. 66 Programmatic Advertisings Market - Key company market share analysis, 2023
  • Fig. 67 Strategic framework