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市場調查報告書
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1530075

程序化廣告平台市場規模、佔有率、趨勢分析報告：按平台類型、按廣告格式、按部署模型、按定價模式、按最終用途、按地區、細分市場預測，2024-2030 年

Programmatic Advertising Platform Market Size, Share & Trends Analysis Report By Platform Type, By Ad Format, By Deployment Model, By Pricing Model, By End-use, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10個工作天內

價格

程序化廣告平台市場成長與趨勢：

根據Grand View Research, Inc.最新報告，預計到2030年，全球程式化廣告平台市場規模將達到414.4億美元，2024年至2030年複合年成長率為27.1%。

程序化廣告平台使用自動化技術即時買賣數位廣告庫存。我們正在徹底改變數位廣告的購買和銷售方式，使整個過程更加有效率和有效。市場的主要驅動力是透過高度相關的廣告瞄準特定受眾的能力。我們使用資料和演算法來識別潛在客戶並投放最有可能引起他們共鳴的廣告。這種程度的定位使品牌能夠向合適的人傳達訊息，並提高參與度和轉換率。

此外，廣告平台也擴大被各種規模的企業所採用。企業正在認知到程序化廣告的好處，並將其預算從傳統廣告方法轉向程序化廣告。這種轉變預計將持續下去，推動市場成長。同時，程序化廣告平台的成長取決於行動裝置使用量的增加。隨著越來越多的人透過智慧型手機和平板電腦存取網際網路，程式化廣告平台提供了一種有效的方式來吸引這些裝置上的受眾。這一趨勢預計將持續下去，進一步推動程序化廣告平台的成長。

此外，人工智慧和機器學習的興起預計將推動程式化廣告平台的成長。這些技術可協助廣告主即時最佳化宣傳活動並提高績效和投資報酬率。行動程式化廣告使廣告主能夠透過各種廣告格式（包括橫幅、影片和原生廣告）接觸行動裝置上的目標受眾。

此外，該平台現在還可以使用資料分析和機器學習演算法為企業提供更好的受眾洞察和定位選項。這使得企業能夠進行更有效的廣告宣傳，增加銷售額和收益。電子商務的成長也在市場的成長中發揮重要作用。隨著越來越多的消費者轉向網路購物，企業必須調整行銷策略來吸引消費者。程序化廣告已成為企業吸引目標受眾並推動銷售的重要工具。

程序化廣告平台市場報告亮點

  • 從平台類型來看，2023年需求端平台佔據市場主導地位。該平台允許廣告商即時管理和最佳化多個廣告交易平台的廣告宣傳。這種類型的平台允許廣告主瞄準特定受眾並根據即時資料最佳化宣傳活動效果。
  • 基於廣告平台，影片廣告細分市場將在2023年佔據主導地位。該細分市場是廣告商接觸目標受眾的一種越來越流行的方式。我們的程式化影片廣告平台可讓廣告主跨多個管道和裝置購買和管理影片廣告，包括桌面、行動和聯網電視。
  • 從部署模式來看，2023年雲端基礎市場主導地位。與傳統的本地解決方案相比，該細分市場具有多種優勢，包括擴充性、靈活性和成本效益。雲端基礎的部署使廣告主可以根據自己的需求輕鬆擴大或縮小廣告宣傳，而無需擔心額外的硬體或基礎設施投資。
  • 從定價模式來看，CPM（每英哩成本）在 2023 年佔據市場主導地位。 CPM定價模式根據廣告向用戶展示的次數向廣告商收費，每 1000 次廣告曝光率的費用通常在幾美元到幾美元之間。每千次曝光費用定價通常用於品牌知名度宣傳活動，旨在讓盡可能多的人看到您的廣告。
  • 根據最終用途，DMP 在 2023 年佔據市場主導地位。 DMP 允許廣告商從各種來源收集、儲存和分析大量資料，包括網站分析、CRM 系統和第三方資料提供者。 DMP 允許廣告主建立詳細的受眾檔案，可用於即時向特定使用者投放高度相關的廣告。
  • 亞太市場正在見證數位廣告的興起，程序化廣告成為企業接觸目標受眾的越來越流行的方式。這一成長歸因於行動裝置的普及、網路用戶的增加以及該地區電子商務的興起等因素。
  • 2023 年 8 月，AdRoll 與 WooCommerce 合作，實現商家整合，透過跨通路宣傳活動更有效地追蹤和定位線上消費者。

目錄

第1章調查方法與範圍

第 2 章執行摘要

第3章程序化廣告平台市場-產業展望

  • 市場體系展望
  • 產業價值鏈分析
  • 市場動態
  • 產業分析工具
  • 程序化廣告平台市場的技術趨勢

第4章程序化廣告平台市場：依平台類型估算與趨勢分析

  • 2023 年和 2030 年按平台類型分類的變化分析和市場佔有率
  • 按平台類型分類的市場估算與預測

第5章程序化廣告平台市場：依廣告形式分類的估算與趨勢分析

  • 2023 年和 2030 年按廣告格式分類的變化分析和市場佔有率
  • 按廣告形式進行的市場估算與預測

第6章 程序化廣告平台市場：依部署模型進行估算與趨勢分析

  • 2023 年和 2030 年按部署模式分類的波動分析和市場佔有率
  • 按部署模型進行市場估計和預測

第7章 程序化廣告平台市場：定價模式估算及趨勢分析

  • 2023年和2030年按定價模式分類的變化分析和市場佔有率
  • 透過定價模式進行市場估計/預測

第8章程序化廣告平台市場：依最終用途進行估算與趨勢分析

  • 2023年和2030年波動分析和市場佔有率
  • 市場估計/預測

第 9 章 區域估計/趨勢分析

  • 程序化廣告平台市場：按地區分類，2023 年和 2030 年
  • 北美洲
    • 2018-2030 年北美程序化廣告平台市場估計與預測
    • 美國
    • 加拿大
  • 歐洲
    • 2018-2030 年歐洲程序化廣告平台市場估計與預測
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
  • 亞太地區
    • 2018-2030 年亞太地區程序化廣告平台市場估計與預測
    • 中國
    • 日本
    • 印度
    • 韓國
  • 拉丁美洲
    • 2018-2030 年拉丁美洲程序化廣告平台市場估計與預測
    • 巴西
    • 墨西哥
  • 中東/非洲（中東/非洲）
    • 2018-2030 年中東和非洲程序化廣告平台市場估計與預測
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第10章程序化廣告平台市場-競爭格局

  • 主要市場參與企業的最新趨勢和影響分析
  • 公司分類
  • 參與企業概況
  • 財務表現
  • 產品基準
  • 公司市場定位分析
  • 企業熱力圖分析
  • 策略規劃
    • 擴大/銷售
    • 協作/夥伴關係
    • 新產品發布
    • 合約
  • 公司簡介
    • Adobe Systems Inc.
    • Adroll.com
    • Amazon
    • Crieto
    • DataXu Inc.（Roku）
    • Google Inc.
    • MediaMath Inc.
    • PubMatic
    • Rocket Fuel Inc.
    • Rubicon Project Inc.
    • SmartAds
    • The Trade Desk
    • Xandr（Microsoft Advertising）
    • Yahoo Inc.
Product Code: GVR-4-68040-329-6

Programmatic Advertising Platform Market Growth & Trends:

The global programmatic advertising platform market size is expected to reach USD 41.44 billion by 2030, registering a CAGR of 27.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. The programmatic advertising platform uses automated technology to purchase and sell digital advertising inventory in real-time. It has revolutionized the way digital ads are bought and sold, making the process more efficient and effective. The key driver of the market is the ability to target specific audiences with relevant ads. It uses data and algorithms to identify potential customers and deliver ads that are most likely to resonate with them. This level of targeting ensures that brands reach the right people with their message, resulting in higher engagement and conversions.

Furthermore, the increasing adoption of advertising platforms by businesses of all sizes. Companies recognize the benefits of programmatic advertising; they are shifting their budgets from traditional advertising methods to programmatic. This shift is expected to continue in the future, driving market growth. Along with this, the growth of programmatic advertising platforms is the increasing use of mobile devices. With more people accessing the internet on their smartphones and tablets, programmatic advertising platform provides an effective way to reach audiences on these devices. This trend is expected to continue, further driving the growth of the programmatic advertising platform.

In addition, the rise of artificial intelligence and machine learning is expected to fuel the growth of programmatic advertising platforms. These technologies help advertisers optimize their campaigns in real-time, resulting in better performance and ROI. Mobile programmatic advertising offers advertisers the ability to reach their target audience on their mobile devices through various ad formats such as banners, videos, and native ads.

Moreover, the platforms have also been able to provide businesses with better audience insights and targeting options using data analytics and machine learning algorithms. This has allowed businesses to create more effective ad campaigns, resulting in increased sales and revenue. The growth of e-commerce has also played a significant role in the growth of the market. As more consumers have shifted to online shopping, businesses have had to adapt their marketing strategies to reach them. Programmatic advertising has become an essential tool for businesses looking to reach their target audience and drive sales.

Programmatic Advertising Platform Market Report Highlights:

  • Based on platform type, the demand-side platform dominated the market in 2023. The platform allows advertisers to manage and optimize their ad campaigns across multiple ad exchanges in real-time real time. This type of platform enables advertisers to target specific audiences and optimize their campaign performance based on real time data.
  • Based on the ad platform, the video advertising segment dominated the market in 2023. The segment has become an increasingly popular way for advertisers to reach their target audience. Programmatic video advertising platforms allow advertisers to purchase and manage their video ads across multiple channels and devices, including desktop, mobile, and connected TV.
  • Based on the deployment model, cloud-based deployment dominated the market in 2023. The segment offers several benefits over traditional on-premises solutions, including greater scalability, flexibility, and cost-effectiveness. With cloud-based deployment, advertisers can easily scale their advertising campaigns up or down based on their needs, without having to worry about investing in additional hardware or infrastructure.
  • Based on the pricing model, CPM (cost per mile) dominated the market in 2023. The CPM pricing model charges advertisers based on the number of times their ad is displayed to users, with the cost per thousand impressions typically ranging from a few dollars to several dollars. CPM pricing is often used for brand awareness campaigns, where the goal is to get the ad in front of as many people as possible.
  • Based on end use, DMPs dominated the market in 2023. It allows advertisers to collect, store, and analyze large volumes of data from various sources, including website analytics, CRM systems, and third-party data providers. DMPs enable advertisers to create detailed audience profiles, which can then be used to target specific users with relevant ads in real-time.
  • Asia Pacific market has seen the rise of digital advertising, programmatic advertising has become an increasingly popular method for businesses to reach their target audience. This growth can be attributed to factors such as the increasing adoption of mobile devices, the growing number of internet users, and the rise of e-commerce in the region.
  • In August 2023, AdRoll partnered with WooCommerce to enable the integration of merchants to track and target online shoppers more effectively with cross-channel campaigns.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
    • 1.3.1. Information analysis
    • 1.3.2. Market formulation & data visualization
    • 1.3.3. Data validation & publishing
  • 1.4. 1.4 Research Scope and Assumptions
    • 1.4.1. List to Data Sources

Chapter 2. Executive Summary

  • 2.1. Programmatic Advertising Platform Market Snapshot
  • 2.2. Programmatic Advertising Platform Market- Segment Snapshot (1/3)
  • 2.3. Programmatic Advertising Platform Market- Segment Snapshot (2/3)
  • 2.4. Programmatic Advertising Platform Market- Segment Snapshot (3/3)
  • 2.5. Programmatic Advertising Platform Market- Competitive Landscape Snapshot

Chapter 3. Programmatic Advertising Platform Market - Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
    • 3.3.4. Industry Opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's analysis
    • 3.4.2. Macroeconomic analysis
  • 3.5. Programmatic Advertising Platform Market Technology Trends

Chapter 4. Programmatic Advertising Platform Market: Platform Type Estimates & Trend Analysis

  • 4.1. Platform Type Movement Analysis & Market Share, 2023 & 2030
  • 4.2. Programmatic Advertising Platform Market Estimates & Forecast, By Platform Type (USD Million)
    • 4.2.1. Demand-Side Platform (DSP)
    • 4.2.2. Supply-Side Platform (SSP)
    • 4.2.3. Ad Exchange

Chapter 5. Programmatic Advertising Platform Market: Ad Format Estimates & Trend Analysis

  • 5.1. Ad Format Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Programmatic Advertising Platform Market Estimates & Forecast, By Ad Format (USD Million)
    • 5.2.1. Display Advertising
    • 5.2.2. Video Advertising
    • 5.2.3. Mobile Advertising
    • 5.2.4. Native Advertising

Chapter 6. Programmatic Advertising Platform Market: Deployment Model Estimates & Trend Analysis

  • 6.1. Deployment Model Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Programmatic Advertising Platform Market Estimates & Forecast, By Deployment Model (USD Million)
    • 6.2.1. Cloud-Based
    • 6.2.2. On-Premises

Chapter 7. Programmatic Advertising Platform Market: Pricing Model Estimates & Trend Analysis

  • 7.1. Pricing Model Movement Analysis & Market Share, 2023 & 2030
  • 7.2. Programmatic Advertising Platform Market Estimates & Forecast, By Pricing Model (USD Million)
    • 7.2.1. CPM (Cost Per Mile)
    • 7.2.2. CPC (Cost Per Click)
    • 7.2.3. CPV (Cost Per View)
    • 7.2.4. Others

Chapter 8. Programmatic Advertising Platform Market: End-use Estimates & Trend Analysis

  • 8.1. Launch Vehicle Movement Analysis & Market Share, 2023 & 2030
  • 8.2. Programmatic Advertising Platform Market Estimates & Forecast, By Vertical (USD Million)
    • 8.2.1. Advertisers & Publishers
    • 8.2.2. Media Buyers
    • 8.2.3. Data Management Platform (DMP)
    • 8.2.4. Others

Chapter 9. Regional Estimates & Trend Analysis

  • 9.1. Programmatic Advertising Platform Market by Region, 2023 & 2030
  • 9.2. North America
    • 9.2.1. North America Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 9.2.2. U.S.
    • 9.2.3. Canada
  • 9.3. Europe
    • 9.3.1. Europe Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 9.3.2. UK
    • 9.3.3. Germany
    • 9.3.4. France
    • 9.3.5. Italy
    • 9.3.6. Spain
  • 9.4. Asia Pacific
    • 9.4.1. Asia Pacific Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 9.4.2. China
    • 9.4.3. Japan
    • 9.4.4. India
    • 9.4.5. South Korea
  • 9.5. Latin America
    • 9.5.1. Latin America Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 9.5.2. Brazil
    • 9.5.3. Mexico
  • 9.6. Middle East & Africa (MEA)
    • 9.6.1. MEA Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 9.6.2. UAE
    • 9.6.3. Saudi Arabia
    • 9.6.4. South Africa

Chapter 10. Programmatic Advertising Platform Market - Competitive Landscape

  • 10.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 10.2. Company Categorization
  • 10.3. Participant's Overview
  • 10.4. Financial Performance
  • 10.5. Product Benchmarking
  • 10.6. Company Market Positioning Analysis
  • 10.7. Company Heat Map Analysis
  • 10.8. Strategy Mapping
    • 10.8.1. Expansion/Divestiture
    • 10.8.2. Collaborations/Partnerships
    • 10.8.3. New Product Launches
    • 10.8.4. Contract
  • 10.9. Company Profiles
    • 10.9.1. Adobe Systems Inc.
      • 10.9.1.1. Participant's Overview
      • 10.9.1.2. Financial Performance
      • 10.9.1.3. Product Benchmarking
      • 10.9.1.4. Recent Developments
    • 10.9.2. Adroll.com
      • 10.9.2.1. Participant's Overview
      • 10.9.2.2. Financial Performance
      • 10.9.2.3. Product Benchmarking
      • 10.9.2.4. Recent Developments
    • 10.9.3. Amazon
      • 10.9.3.1. Participant's Overview
      • 10.9.3.2. Financial Performance
      • 10.9.3.3. Product Benchmarking
      • 10.9.3.4. Recent Developments
    • 10.9.4. Crieto
      • 10.9.4.1. Participant's Overview
      • 10.9.4.2. Financial Performance
      • 10.9.4.3. Product Benchmarking
      • 10.9.4.4. Recent Developments
    • 10.9.5. DataXu Inc. (Roku)
      • 10.9.5.1. Participant's Overview
      • 10.9.5.2. Financial Performance
      • 10.9.5.3. Product Benchmarking
      • 10.9.5.4. Recent Developments
    • 10.9.6. Google Inc.
      • 10.9.6.1. Participant's Overview
      • 10.9.6.2. Financial Performance
      • 10.9.6.3. Product Benchmarking
      • 10.9.6.4. Recent Developments
    • 10.9.7. MediaMath Inc.
      • 10.9.7.1. Participant's Overview
      • 10.9.7.2. Financial Performance
      • 10.9.7.3. Product Benchmarking
      • 10.9.7.4. Recent Developments
    • 10.9.8. PubMatic
      • 10.9.8.1. Participant's Overview
      • 10.9.8.2. Financial Performance
      • 10.9.8.3. Product Benchmarking
      • 10.9.8.4. Recent Developments
    • 10.9.9. Rocket Fuel Inc.
      • 10.9.9.1. Participant's Overview
      • 10.9.9.2. Financial Performance
      • 10.9.9.3. Product Benchmarking
      • 10.9.9.4. Recent Developments
    • 10.9.10. Rubicon Project Inc.
      • 10.9.10.1. Participant's Overview
      • 10.9.10.2. Financial Performance
      • 10.9.10.3. Product Benchmarking
      • 10.9.10.4. Recent Developments
    • 10.9.11. SmartAds
      • 10.9.11.1. Participant's Overview
      • 10.9.11.2. Financial Performance
      • 10.9.11.3. Product Benchmarking
      • 10.9.11.4. Recent Developments
    • 10.9.12. The Trade Desk
      • 10.9.12.1. Participant's Overview
      • 10.9.12.2. Financial Performance
      • 10.9.12.3. Product Benchmarking
      • 10.9.12.4. Recent Developments
    • 10.9.13. Xandr (Microsoft Advertising)
      • 10.9.13.1. Participant's Overview
      • 10.9.13.2. Financial Performance
      • 10.9.13.3. Product Benchmarking
      • 10.9.13.4. Recent Developments
    • 10.9.14. Yahoo Inc.
      • 10.9.14.1. Participant's Overview
      • 10.9.14.2. Financial Performance
      • 10.9.14.3. Product Benchmarking
      • 10.9.14.4. Recent Developments

List of Tables

  • Table 1 Programmatic Advertising Platform Market 2018 - 2030 (USD Million)
  • Table 2 Global Programmatic Advertising Platform Market Estimates and Forecasts by Region, 2018 - 2030 (USD Million)
  • Table 3 Global Programmatic Advertising Platform Market Estimates and Forecasts by Platform Type, 2018 - 2030 (USD Million)
  • Table 4 Global Programmatic Advertising Platform Market Estimates and Forecasts by Ad Format, 2018 - 2030 (USD Million)
  • Table 5 Global Programmatic Advertising Platform Market Estimates and Forecasts by Deployment Model, 2018 - 2030 (USD Million)
  • Table 6 Global Programmatic Advertising Platform Market Estimates and Forecasts by Pricing Model, 2018 - 2030 (USD Million)
  • Table 7 Global Programmatic Advertising Platform Market Estimates and Forecasts by Vertical, 2018 - 2030 (USD Million)
  • Table 8 Programmatic Advertising Platform - M&A, Collaborations & Partnership Scenario
  • Table 9 Demand-Side Platform (DSP) Market by Region, 2018 - 2030 (USD Million)
  • Table 10 Supply-Side Platform (SSP) Market by Region, 2018 - 2030 (USD Million)
  • Table 11 Ad Exchange Market by Region, 2018 - 2030 (USD Million)
  • Table 12 Display Advertising Market by Region, 2018 - 2030 (USD Million)
  • Table 13 Video Advertising Market by Region, 2018 - 2030 (USD Million)
  • Table 14 Mobile Advertising Market by Region, 2018 - 2030 (USD Million)
  • Table 15 Native Advertising Market by Region, 2018 - 2030 (USD Million)
  • Table 16 Cloud-Based Deployment Market by Region, 2018 - 2030 (USD Million)
  • Table 17 On-Premises Deployment Market by Region, 2018 - 2030 (USD Million)
  • Table 18 CPM Market by Region, 2018 - 2030 (USD Million)
  • Table 19 CPC Market by Region, 2018 - 2030 (USD Million)
  • Table 20 CPV Market by Region, 2018 - 2030 (USD Million)
  • Table 21 Others Market by Region, 2018 - 2030 (USD Million)
  • Table 22 Advertisers & Publishers Market by Region, 2018 - 2030 (USD Million)
  • Table 23 Media Buyers Market by Region, 2018 - 2030 (USD Million)
  • Table 24 Data Management Platform (DMP) Market by Region, 2018 - 2030 (USD Million)
  • Table 25 Others Market by Region, 2018 - 2030 (USD Million)
  • Table 26 Programmatic Advertising Platform Market by Region, 2018 - 2030 (USD Million)
  • Table 27 North America Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 28 North America Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 29 North America Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 30 North America Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 31 North America Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 32 U.S. Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 33 U.S. Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 34 U.S. Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 35 U.S. Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 36 U.S. Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 37 Canada Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 38 Canada Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 39 Canada Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 40 Canada Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 41 Canada Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 42 Europe Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 43 Europe Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 44 Europe Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 45 Europe Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 46 Europe Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 47 Germany Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 48 Germany Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 49 Germany Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 50 Germany Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 51 Germany Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 52 UK Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 53 UK Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 54 UK Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 55 UK Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 56 UK Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 57 France Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 58 France Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 59 France Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 60 France Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 61 France Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 62 Italy Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 63 Italy Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 64 Italy Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 65 Italy Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 66 Italy Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 67 Spain Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 68 Spain Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 69 Spain Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 70 Spain Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 71 Spain Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 72 Asia Pacific Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 73 Asia Pacific Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 74 Asia Pacific Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 75 Asia Pacific Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 76 Asia Pacific Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 77 China Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 78 China Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 79 China Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 80 China Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 81 China Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 82 Japan Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 83 Japan Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 84 Japan Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 85 Japan Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 86 Japan Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 87 India Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 88 India Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 89 India Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 90 India Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 91 India Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 92 South Korea Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 93 South Korea Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 94 South Korea Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 95 South Korea Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 96 South Korea Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 97 Latin America Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 98 Latin America Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 99 Latin America Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 100 Latin America Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 101 Latin America Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 102 Brazil Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 103 Brazil Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 104 Brazil Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 105 Brazil Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 106 Brazil Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 107 Mexico Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 108 Mexico Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 109 Mexico Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 110 Mexico Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 111 Mexico Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 112 Middle East and Africa Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 113 Middle East and Africa Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 114 Middle East and Africa Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 115 Middle East and Africa Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 116 Middle East and Africa Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 117 UAE Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 118 UAE Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 119 UAE Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 120 UAE Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 121 UAE Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 122 Saudi Arabia Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 123 Saudi Arabia Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 124 Saudi Arabia Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 125 Saudi Arabia Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 126 Saudi Arabia Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 127 South Africa Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 128 South Africa Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 129 South Africa Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 130 South Africa Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 131 South Africa Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)

List of Tables

  • Fig. 1 Programmatic Advertising Platform Market Segmentation
  • Fig. 2 Programmatic Advertising Platform Landscape
  • Fig. 3 Information Procurement
  • Fig. 4 Data Analysis Models
  • Fig. 5 Market Formulation and Validation
  • Fig. 6 Data Validating & Publishing
  • Fig. 7 Market Snapshot
  • Fig. 8 Segment Snapshot (1/2)
  • Fig. 9 Segment Snapshot (2/2)
  • Fig. 10 Competitive Landscape Snapshot
  • Fig. 11 Programmatic Advertising Platform - Market Size and Growth Prospects (USD Million)
  • Fig. 12 Programmatic Advertising Platform Market: Industry Value Chain Analysis
  • Fig. 13 Programmatic Advertising Platform Market: Market Dynamics
  • Fig. 14 Programmatic Advertising Platform Market: PORTER's Analysis
  • Fig. 15 Programmatic Advertising Platform Market: PESTEL Analysis
  • Fig. 16 Programmatic Advertising Platform Market Share by Platform Type: Key Takeaway
  • Fig. 17 Programmatic Advertising Platform Market, by Platform Type: Market Share, 2023 & 2030
  • Fig. 18 Demand-Side Platform (DSP) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Supply-Side Platform Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 20 Ad Exchanges Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 21 Programmatic Advertising Platform Market Share by Ad Format: Key Takeaway
  • Fig. 22 Programmatic Advertising Platform Market, by Ad Format: Market Share, 2023 & 2030
  • Fig. 23 Display Advertising Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 24 Video Advertising Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 25 Mobile Advertising Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 26 Native Advertising Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 27 Programmatic Advertising Platform Market Share by Deployment Model: Key Takeaway
  • Fig. 28 Programmatic Advertising Platform Market, by Deployment Model: Market Share, 2023 & 2030
  • Fig. 29 Cloud-Based Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 30 On-Premises Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 31 Programmatic Advertising Platform Market Share by Pricing Model: Key Takeaway
  • Fig. 32 Programmatic Advertising Platform Market, by Pricing Model: Market Share, 2023 & 2030
  • Fig. 33 CPM Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 34 CPC Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 35 CPV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 36 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 37 Programmatic Advertising Platform Market Share by Vertical: Key Takeaway
  • Fig. 38 Programmatic Advertising Platform Market, by Vertical: Market Share, 2023 & 2030
  • Fig. 39 Advertisers & Publishers Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 40 Media Buyers Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 41 Data Management Platform (DMP) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 42 Others Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 43 Regional Marketplace: Key Takeaways
  • Fig. 44 Regional Marketplace: Key Takeaways
  • Fig. 45 North America Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 U.S. Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 Canada Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 Europe Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 Germany Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 UK Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 France Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 Italy Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 Spain Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 Asia Pacific Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 55 China Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 56 Japan Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 57 India Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 58 South Korea Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 59 Latin America Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 60 Brazil Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 61 Mexico Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 62 Middle East and Africa Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 63 UAE Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 64 Saudi Arabia Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 65 South Africa Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 66 Key Company Categorization
  • Fig. 67 Company Market Positioning
  • Fig. 68 Strategic Framework