The Global Programmatic Display Market size is expected to reach $411.6 billion by 2030, rising at a market growth of 32.9% CAGR during the forecast period.
Advertisers in North America leverage vast amounts of consumer data to implement highly targeted and personalized programmatic campaigns. Therefore, the North America segment captured $15,568.9 million revenue in the market in 2022. North America has a well-established and dominant digital advertising ecosystem. Advertisers and brands allocate substantial budgets to digital channels, with programmatic displays playing a central role in reaching and engaging target audiences.
Integrating real-time decision-making processes is a fundamental aspect of programmatic display advertising. Advanced algorithms and AI systems enable advertisers to make split-second decisions regarding which ad to display, to whom, and at what price. This real-time responsiveness ensures the right message is delivered to the right audience in contextually relevant moments. Thus, these aspects can help in the expansion of the market.
Additionally, data has become a cornerstone in programmatic display advertising. Leveraging vast consumer data enables advertisers to create highly targeted and relevant campaigns. Advertisers can use first-party, third-party, and contextual data to refine their audience targeting, leading to improved ad relevance and engagement. Therefore, these factors can help in the growth of the market.
However, Stringent privacy regulations dictate strict guidelines for collecting, storing, and processing user data. Advertisers need to adhere to these limitations, impacting the volume and granularity of data available for programmatic targeting. Advertisers are required to obtain explicit consent from users for data processing activities. Thus, these aspects can hamper the growth of the market.
By Channel Analysis
On the basis of channel, the market is divided into private marketplaces (PMP), automated guaranteed (AG), and real time bidding (RTB). In 2022, the real time bidding (RTB) segment witnessed 27.5% revenue share in the market. RTB operates on the principle of conducting auctions in real time, enabling advertisers to bid on ad impressions as they become available.
By Type Analysis
Based on type, the market is segmented into online display, online video, mobile video, and mobile display. The online video segment held 34.8% revenue share in the market in 2022. An evident preference for video content has emerged as consumers' methods of accessing and interacting with content have witnessed a substantial transformation. The rise of platforms like YouTube, TikTok, and streaming services reflects the growing importance of video in the digital landscape.
By Regional Analysis
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired 29.9% revenue share in the market. Many European countries have demonstrated economic stability and recovery, contributing to increased digital advertising budgets. As businesses rebound from economic challenges, a renewed focus is on reaching target audiences through efficient and data-driven advertising methods like programmatic display.
List of Key Companies Profiled
- AT&T, Inc.
- Verizon Communications, Inc.
- Roku Inc.
- Google LLC (Alphabet Inc.)
- Adobe, Inc.
- Adform
- Magnite, Inc.
- MediaMath Inc.
- Connexity, Inc. (Taboola.com Ltd)
- Yahoo, Inc.
Global Programmatic Display Market Report Segmentation
By Channel
- Private Marketplaces (PMP)
- Real Time Bidding (RTB)
- Automated Guaranteed (AG)
By Type
- Online Video
- Online Display
- Mobile Video
- Mobile Display
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1.Market Scope & Methodology
- 1.1Market Definition
- 1.2Objectives
- 1.3Market Scope
- 1.4Segmentation
- 1.4.1Global Programmatic Display Market, by Channel
- 1.4.2Global Programmatic Display Market, by Type
- 1.4.3Global Programmatic Display Market, by Geography
- 1.5Methodology for the research
Chapter 2.Market at a Glance
Chapter 3.Market Overview
- 3.1Introduction
- 3.1.1Overview
- 3.1.1.1Market Composition and Scenario
- 3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Opportunities
- 3.2.3Market Restraints
- 3.2.4Market Challenges
- 3.3Porter's Five Forces Analysis
Chapter 4.Global Programmatic Display Market by Channel
- 4.1Global Private Marketplaces (PMP) Market by Region
- 4.2Global Real Time Bidding (RTB) Market by Region
- 4.3Global Automated Guaranteed (AG) Market by Region
Chapter 5.Global Programmatic Display Market by Type
- 5.1Global Online Video Market by Region
- 5.2Global Online Display Market by Region
- 5.3Global Mobile Video Market by Region
- 5.4Global Mobile Display Market by Region
Chapter 6.Global Programmatic Display Market by Region
- 6.1North America Programmatic Display Market
- 6.1.1North America Programmatic Display Market by Channel
- 6.1.1.1North America Private Marketplaces (PMP) Market by Country
- 6.1.1.2North America Real Time Bidding (RTB) Market by Country
- 6.1.1.3North America Automated Guaranteed (AG) Market by Country
- 6.1.2North America Programmatic Display Market by Type
- 6.1.2.1North America Online Video Market by Country
- 6.1.2.2North America Online Display Market by Country
- 6.1.2.3North America Mobile Video Market by Country
- 6.1.2.4North America Mobile Display Market by Country
- 6.1.3North America Programmatic Display Market by Country
- 6.1.3.1US Programmatic Display Market
- 6.1.3.1.1US Programmatic Display Market by Channel
- 6.1.3.1.2US Programmatic Display Market by Type
- 6.1.3.2Canada Programmatic Display Market
- 6.1.3.2.1Canada Programmatic Display Market by Channel
- 6.1.3.2.2Canada Programmatic Display Market by Type
- 6.1.3.3Mexico Programmatic Display Market
- 6.1.3.3.1Mexico Programmatic Display Market by Channel
- 6.1.3.3.2Mexico Programmatic Display Market by Type
- 6.1.3.4Rest of North America Programmatic Display Market
- 6.1.3.4.1Rest of North America Programmatic Display Market by Channel
- 6.1.3.4.2Rest of North America Programmatic Display Market by Type
- 6.2Europe Programmatic Display Market
- 6.2.1Europe Programmatic Display Market by Channel
- 6.2.1.1Europe Private Marketplaces (PMP) Market by Country
- 6.2.1.2Europe Real Time Bidding (RTB) Market by Country
- 6.2.1.3Europe Automated Guaranteed (AG) Market by Country
- 6.2.2Europe Programmatic Display Market by Type
- 6.2.2.1Europe Online Video Market by Country
- 6.2.2.2Europe Online Display Market by Country
- 6.2.2.3Europe Mobile Video Market by Country
- 6.2.2.4Europe Mobile Display Market by Country
- 6.2.3Europe Programmatic Display Market by Country
- 6.2.3.1Germany Programmatic Display Market
- 6.2.3.1.1Germany Programmatic Display Market by Channel
- 6.2.3.1.2Germany Programmatic Display Market by Type
- 6.2.3.2UK Programmatic Display Market
- 6.2.3.2.1UK Programmatic Display Market by Channel
- 6.2.3.2.2UK Programmatic Display Market by Type
- 6.2.3.3France Programmatic Display Market
- 6.2.3.3.1France Programmatic Display Market by Channel
- 6.2.3.3.2France Programmatic Display Market by Type
- 6.2.3.4Russia Programmatic Display Market
- 6.2.3.4.1Russia Programmatic Display Market by Channel
- 6.2.3.4.2Russia Programmatic Display Market by Type
- 6.2.3.5Spain Programmatic Display Market
- 6.2.3.5.1Spain Programmatic Display Market by Channel
- 6.2.3.5.2Spain Programmatic Display Market by Type
- 6.2.3.6Italy Programmatic Display Market
- 6.2.3.6.1Italy Programmatic Display Market by Channel
- 6.2.3.6.2Italy Programmatic Display Market by Type
- 6.2.3.7Rest of Europe Programmatic Display Market
- 6.2.3.7.1Rest of Europe Programmatic Display Market by Channel
- 6.2.3.7.2Rest of Europe Programmatic Display Market by Type
- 6.3Asia Pacific Programmatic Display Market
- 6.3.1Asia Pacific Programmatic Display Market by Channel
- 6.3.1.1Asia Pacific Private Marketplaces (PMP) Market by Country
- 6.3.1.2Asia Pacific Real Time Bidding (RTB) Market by Country
- 6.3.1.3Asia Pacific Automated Guaranteed (AG) Market by Country
- 6.3.2Asia Pacific Programmatic Display Market by Type
- 6.3.2.1Asia Pacific Online Video Market by Country
- 6.3.2.2Asia Pacific Online Display Market by Country
- 6.3.2.3Asia Pacific Mobile Video Market by Country
- 6.3.2.4Asia Pacific Mobile Display Market by Country
- 6.3.3Asia Pacific Programmatic Display Market by Country
- 6.3.3.1China Programmatic Display Market
- 6.3.3.1.1China Programmatic Display Market by Channel
- 6.3.3.1.2China Programmatic Display Market by Type
- 6.3.3.2Japan Programmatic Display Market
- 6.3.3.2.1Japan Programmatic Display Market by Channel
- 6.3.3.2.2Japan Programmatic Display Market by Type
- 6.3.3.3India Programmatic Display Market
- 6.3.3.3.1India Programmatic Display Market by Channel
- 6.3.3.3.2India Programmatic Display Market by Type
- 6.3.3.4South Korea Programmatic Display Market
- 6.3.3.4.1South Korea Programmatic Display Market by Channel
- 6.3.3.4.2South Korea Programmatic Display Market by Type
- 6.3.3.5Singapore Programmatic Display Market
- 6.3.3.5.1Singapore Programmatic Display Market by Channel
- 6.3.3.5.2Singapore Programmatic Display Market by Type
- 6.3.3.6Malaysia Programmatic Display Market
- 6.3.3.6.1Malaysia Programmatic Display Market by Channel
- 6.3.3.6.2Malaysia Programmatic Display Market by Type
- 6.3.3.7Rest of Asia Pacific Programmatic Display Market
- 6.3.3.7.1Rest of Asia Pacific Programmatic Display Market by Channel
- 6.3.3.7.2Rest of Asia Pacific Programmatic Display Market by Type
- 6.4LAMEA Programmatic Display Market
- 6.4.1LAMEA Programmatic Display Market by Channel
- 6.4.1.1LAMEA Private Marketplaces (PMP) Market by Country
- 6.4.1.2LAMEA Real Time Bidding (RTB) Market by Country
- 6.4.1.3LAMEA Automated Guaranteed (AG) Market by Country
- 6.4.2LAMEA Programmatic Display Market by Type
- 6.4.2.1LAMEA Online Video Market by Country
- 6.4.2.2LAMEA Online Display Market by Country
- 6.4.2.3LAMEA Mobile Video Market by Country
- 6.4.2.4LAMEA Mobile Display Market by Country
- 6.4.3LAMEA Programmatic Display Market by Country
- 6.4.3.1Brazil Programmatic Display Market
- 6.4.3.1.1Brazil Programmatic Display Market by Channel
- 6.4.3.1.2Brazil Programmatic Display Market by Type
- 6.4.3.2Argentina Programmatic Display Market
- 6.4.3.2.1Argentina Programmatic Display Market by Channel
- 6.4.3.2.2Argentina Programmatic Display Market by Type
- 6.4.3.3UAE Programmatic Display Market
- 6.4.3.3.1UAE Programmatic Display Market by Channel
- 6.4.3.3.2UAE Programmatic Display Market by Type
- 6.4.3.4Saudi Arabia Programmatic Display Market
- 6.4.3.4.1Saudi Arabia Programmatic Display Market by Channel
- 6.4.3.4.2Saudi Arabia Programmatic Display Market by Type
- 6.4.3.5South Africa Programmatic Display Market
- 6.4.3.5.1South Africa Programmatic Display Market by Channel
- 6.4.3.5.2South Africa Programmatic Display Market by Type
- 6.4.3.6Nigeria Programmatic Display Market
- 6.4.3.6.1Nigeria Programmatic Display Market by Channel
- 6.4.3.6.2Nigeria Programmatic Display Market by Type
- 6.4.3.7Rest of LAMEA Programmatic Display Market
- 6.4.3.7.1Rest of LAMEA Programmatic Display Market by Channel
- 6.4.3.7.2Rest of LAMEA Programmatic Display Market by Type
Chapter 7.Company Profiles
- 7.1AT&T, Inc.
- 7.1.1Company Overview
- 7.1.2Financial Analysis
- 7.1.3Segmental and Regional Analysis
- 7.1.4Research & Development Expense
- 7.1.5SWOT Analysis
- 7.2Verizon Communications, Inc.
- 7.2.1Company Overview
- 7.2.2Financial Analysis
- 7.2.3Segmental Analysis
- 7.2.4Recent strategies and developments:
- 7.2.4.1Partnerships, Collaborations, and Agreements:
- 7.2.4.2Product Launches and Product Expansions:
- 7.2.5SWOT Analysis
- 7.3ROKU, INC.
- 7.3.1Company Overview
- 7.3.2Financial Analysis
- 7.3.3Segmental and Regional Analysis
- 7.3.4Research & Development Expenses
- 7.3.5Recent strategies and developments:
- 7.3.5.1Partnerships, Collaborations, and Agreements:
- 7.3.5.2Business Expansions:
- 7.3.6SWOT Analysis
- 7.4Google LLC (Alphabet Inc.)
- 7.4.1Company Overview
- 7.4.2Financial Analysis
- 7.4.3Segmental and Regional Analysis
- 7.4.4Research & Development Expense
- 7.4.5SWOT Analysis
- 7.5Adobe, Inc.
- 7.5.1Company Overview
- 7.5.2Financial Analysis
- 7.5.3Segmental and Regional Analysis
- 7.5.4Research & Development Expense
- 7.5.5SWOT Analysis
- 7.6Adform
- 7.6.1Company Overview
- 7.6.2Financial Analysis
- 7.6.3Segmental and Regional Analysis
- 7.6.4Research & Development Expenses
- 7.6.5SWOT Analysis
- 7.7Magnite, Inc.
- 7.7.1Company Overview
- 7.7.2Financial Analysis
- 7.7.3Regional Analysis
- 7.7.4Recent strategies and developments:
- 7.7.4.1Product Launches and Product Expansions:
- 7.7.5SWOT Analysis
- 7.8MediaMath Inc.
- 7.8.1Company Overview
- 7.8.2SWOT Analysis
- 7.9Connexity, Inc. (Taboola.com Ltd)
- 7.9.1Company Overview
- 7.9.2Financial Analysis
- 7.9.3Regional Analysis
- 7.9.4Research & Development Expenses
- 7.9.5SWOT Analysis
- 7.10.Yahoo, Inc.
- 7.10.1Company Overview
- 7.10.2SWOT Analysis
Chapter 8.Winning Imperatives of Programmatic Display Market