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市場調查報告書
商品編碼
1530617

地理行銷市場規模、佔有率、趨勢分析報告：按組件、部署模式、地點、最終用途、地區和細分市場預測，2024-2030 年

Geomarketing Market Size, Share & Trends Analysis Report By Component (Software, Services), By Deployment Mode (Cloud, On-premises), By Location (Indoor, Outdoor), By End Use, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10個工作天內

價格

地理行銷市場規模和趨勢

2023年全球地理行銷市場規模預估為177.7億美元，2024年至2030年複合年成長率預估為23.1%。地理資訊系統（GIS）和遙感探測等地理空間技術的快速發展顯著提高了資料的準確性和視覺化。累積使用地理空間技術進行即時分析，可以深入了解消費行為、偏好和市場趨勢，從而實現有針對性的行銷宣傳活動和資源最佳化，推動市場成長。

地理空間資料整合可協助企業分析複雜的空間資料，從而做出更明智的決策。

智慧型手機和行動裝置的普及正在加速定位服務（LBS）的引入。這種趨勢使公司能夠根據用戶的即時位置提供個人化的內容、優惠和廣告。透過利用 LBS，企業可以增強客戶參與、改善客戶體驗並提高轉換率。對此類特定地點行銷解決方案不斷成長的需求是市場成長的主要動力。

巨量資料和進階分析的激增徹底改變了公司實施行銷策略的方式。利用大量空間資料來識別模式、趨勢和相關性。透過整合資料、心理和資料，公司可以製定高度針對性和高效的行銷宣傳活動。地理分析和視覺化資料的能力使公司能夠最佳化業務、發現新的市場機會並提高整體績效，從而推動市場成長。

全球地理行銷市場報告細分

該報告預測了全球、區域和國家層面的收益成長，並對 2018 年至 2030 年各子區隔的最新行業趨勢進行了分析。在這項研究中，Grand View Research, Inc. 根據組件、部署模式、地點、最終用途和區域對全球地理行銷市場報告進行了細分。

目錄

第1章調查方法與範圍

第 2 章執行摘要

第3章地理行銷平台市場-產業展望

  • 市場體系展望
  • 產業價值鏈分析
  • 市場動態
  • 產業分析工具
  • 地理行銷市場的技術趨勢

第 4 章 地理行銷市場：組成部分、估計和趨勢分析

  • 2023年和2030年零件變化分析和市場佔有率
  • 按成分

第5章 地理行銷市場：發展模式、估算與趨勢分析

  • 2023年和2030年部署模式變化分析和市場佔有率
  • 依部署方式

第 6 章 地理行銷市場：定位、估計與趨勢分析

  • 2023年和2030年位置變化分析和市場佔有率
  • 按地點

第 7 章 地理行銷市場：最終用途、估計與趨勢分析

  • 2023 年和 2030 年最終用途變化分析和市場佔有率
  • 按最終用途

第8章 區域估算及趨勢分析

  • 2023 年和 2030 年按地區分類的地理行銷市場
  • 北美洲
    • 北美地理行銷市場估計與預測，2018-2030；
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 歐洲地理行銷市場估計與預測，2018-2030；
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 2018-2030 年亞太地區地理行銷市場估計與預測；
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 拉丁美洲地理行銷市場估計與預測，2018-2030 年；
    • 巴西
  • 中東/非洲
    • 中東和非洲地理行銷市場估計和預測，2018-2030 年；
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第 9 章 地理行銷市場 - 競爭格局

  • 主要市場參與企業的最新趨勢和影響分析
  • 公司分類
  • 參與企業概況
  • 公司市場定位分析
  • 企業熱力圖分析
  • 策略規劃
    • 擴大/銷售
    • 協作/夥伴關係
    • 新產品發布
    • 合約
  • 公司簡介
    • IBM Corporation
    • Microsoft Corporation
    • Cisco Systems Inc.
    • Oracle Corporation
    • Adobe Inc.
    • Salesforce.com Inc.
    • Qualcomm
    • Xtremepush
    • Software AG
    • MobileBridge
    • Saksoft
Product Code: GVR-4-68040-390-0

Geomarketing Market Size & Trends

The global geomarketing market size was estimated at USD 17.77 billion in 2023 and is projected to grow at a CAGR of 23.1% from 2024 to 2030. The rapid development of geospatial technologies, such as geographic information systems (GIS) and remote sensing, has significantly enhanced data accuracy and visualization. The cumulative use of geospatial technologies with real-time analytics, which provides deeper insights into consumer behavior, preferences, and market trends, enabled targeted marketing campaigns and resource optimization, thereby boosting the growth of the market.

The integration of geospatial data helps businesses to analyze complex spatial data, leading to more informed decision-making.

The widespread use of smartphones and mobile devices has accelerated the adoption of location-based services (LBS). This trend allows businesses to deliver personalized content, offers, and advertisements based on a user's real-time location. By leveraging LBS, companies can enhance customer engagement, improve customer experience, and increase conversion rates. This growing demand for location-specific marketing solutions is a key driver for the market growth.

The proliferation of big data and advanced analytics has transformed how businesses approach marketing strategies. It leverages vast amounts of spatial data to identify patterns, trends, and correlations. By integrating demographic, psychographic, and behavioral data, companies can create highly targeted and efficient marketing campaigns. The ability to analyze and visualize data geographically helps businesses optimize their operations, identify new market opportunities, and improve overall business performance, fueling the growth of the market.

Global Geomarketing Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global geomarketing market report based on component, deployment mode, location, end use, and region.

  • Component Outlook (Revenue, USD Million, 2018 - 2030)
  • Software
  • Services
  • Deployment Mode Outlook (Revenue, USD Million, 2018 - 2030)
  • Cloud
  • On-Premises
  • Location Outlook (Revenue, USD Million, 2018 - 2030)
  • Indoor
  • Outdoor
  • End Use Outlook (Revenue, USD Million, 2018 - 2030)
  • BFSI
  • IT & Telecommunication
  • Retail & E-Commerce
  • Media & Entertainment
  • Travel & Hospitality
  • Others
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America

U.S.

Canada

Mexico

  • Europe

Germany

UK

France

  • Asia Pacific

China

Japan

India

South Korea

Australia

  • Latin America

Brazil

  • Middle East and Africa (MEA)

UAE

Saudi Arabia

South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
    • 1.3.1. Information analysis
    • 1.3.2. Market formulation & data visualization
    • 1.3.3. Data validation & publishing
  • 1.4. 1.4 Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Geomarketing Market Snapshot
  • 2.2. Geomarketing Market- Segment Snapshot
  • 2.3. Geomarketing Market- Competitive Landscape Snapshot

Chapter 3. Geomarketing Platform Market - Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
    • 3.3.4. Industry Opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's analysis
    • 3.4.2. Macroeconomic analysis
  • 3.5. Geomarketing Market Technology Trends

Chapter 4. Geomarketing Market: Component Estimates & Trend Analysis

  • 4.1. Component Movement Analysis & Market Share, 2023 & 2030
  • 4.2. Geomarketing Market Estimates & Forecast By Component (USD Million)
    • 4.2.1. Software
    • 4.2.2. Services

Chapter 5. Geomarketing Market: Deployment Mode Estimates & Trend Analysis

  • 5.1. Deployment Mode Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Geomarketing Market Estimates & Forecast By Deployment Mode (USD Million)
    • 5.2.1. Cloud
    • 5.2.2. On-Premises

Chapter 6. Geomarketing Market: Location Estimates & Trend Analysis

  • 6.1. Location Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Geomarketing Market Estimates & Forecast By Location (USD Million)
    • 6.2.1. Indoor
    • 6.2.2. Outdoor

Chapter 7. Geomarketing Market: End Use Estimates & Trend Analysis

  • 7.1. End Use Movement Analysis & Market Share, 2023 & 2030
  • 7.2. Geomarketing Market Estimates & Forecast, By End Use (USD Million)
    • 7.2.1. BFSI
    • 7.2.2. IT & Telecommunication
    • 7.2.3. Retail & E-Commerce
    • 7.2.4. Media & Entertainment
    • 7.2.5. Travel & Hospitality
    • 7.2.6. Others

Chapter 8. Regional Estimates & Trend Analysis

  • 8.1. Geomarketing Market by Region, 2023 & 2030
  • 8.2. North America
    • 8.2.1. North America Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 8.2.2. U.S.
    • 8.2.3. Canada
    • 8.2.4. Mexico
  • 8.3. Europe
    • 8.3.1. Europe Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 8.3.2. UK
    • 8.3.3. Germany
    • 8.3.4. France
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 8.4.2. China
    • 8.4.3. Japan
    • 8.4.4. India
    • 8.4.5. South Korea
    • 8.4.6. Australia
  • 8.5. Latin America
    • 8.5.1. Latin America Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 8.5.2. Brazil
  • 8.6. Middle East & Africa (MEA)
    • 8.6.1. MEA Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 8.6.2. UAE
    • 8.6.3. Saudi Arabia
    • 8.6.4. South Africa

Chapter 9. Geomarketing Market - Competitive Landscape

  • 9.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 9.2. Company Categorization
  • 9.3. Participant's Overview
  • 9.4. Financial Performance
  • 9.5. Product Benchmarking
  • 9.6. Company Market Positioning Analysis
  • 9.7. Company Heat Map Analysis
  • 9.8. Strategy Mapping
    • 9.8.1. Expansion/Divestiture
    • 9.8.2. Collaborations/Partnerships
    • 9.8.3. New Product Launches
    • 9.8.4. Contract
  • 9.9. Company Profiles
    • 9.9.1. IBM Corporation
      • 9.9.1.1. Participant's Overview
      • 9.9.1.2. Financial Performance
      • 9.9.1.3. Product Benchmarking
      • 9.9.1.4. Recent Developments
    • 9.9.2. Microsoft Corporation
      • 9.9.2.1. Participant's Overview
      • 9.9.2.2. Financial Performance
      • 9.9.2.3. Product Benchmarking
      • 9.9.2.4. Recent Developments
    • 9.9.3. Cisco Systems Inc.
      • 9.9.3.1. Participant's Overview
      • 9.9.3.2. Financial Performance
      • 9.9.3.3. Product Benchmarking
      • 9.9.3.4. Recent Developments
    • 9.9.4. Oracle Corporation
      • 9.9.4.1. Participant's Overview
      • 9.9.4.2. Financial Performance
      • 9.9.4.3. Product Benchmarking
      • 9.9.4.4. Recent Developments
    • 9.9.5. Adobe Inc.
      • 9.9.5.1. Participant's Overview
      • 9.9.5.2. Financial Performance
      • 9.9.5.3. Product Benchmarking
      • 9.9.5.4. Recent Developments
    • 9.9.6. Salesforce.com Inc.
      • 9.9.6.1. Participant's Overview
      • 9.9.6.2. Financial Performance
      • 9.9.6.3. Product Benchmarking
      • 9.9.6.4. Recent Developments
    • 9.9.7. Qualcomm
      • 9.9.7.1. Participant's Overview
      • 9.9.7.2. Financial Performance
      • 9.9.7.3. Product Benchmarking
      • 9.9.7.4. Recent Developments
    • 9.9.8. Xtremepush
      • 9.9.8.1. Participant's Overview
      • 9.9.8.2. Financial Performance
      • 9.9.8.3. Product Benchmarking
      • 9.9.8.4. Recent Developments
    • 9.9.9. Software AG
      • 9.9.9.1. Participant's Overview
      • 9.9.9.2. Financial Performance
      • 9.9.9.3. Product Benchmarking
      • 9.9.9.4. Recent Developments
    • 9.9.10. MobileBridge
      • 9.9.10.1. Participant's Overview
      • 9.9.10.2. Financial Performance
      • 9.9.10.3. Product Benchmarking
      • 9.9.10.4. Recent Developments
    • 9.9.11. Saksoft
      • 9.9.11.1. Participant's Overview
      • 9.9.11.2. Financial Performance
      • 9.9.11.3. Product Benchmarking
      • 9.9.11.4. Recent Developments

List of Tables

  • Table 1 Geomarketing Market - Key Market Driver Impact
  • Table 2 Geomarketing Market - Key Market Restraint Impact
  • Table 3 Geomarketing Market - Key Market Opportunities Impact
  • Table 4 Geomarketing Market - Key Market Challenges Impact
  • Table 5 Geomarketing Market Revenue Estimates and Forecast by Component, 2018 - 2030 (USD Million)
  • Table 6 Geomarketing Market Revenue Estimates and Forecast, by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 7 Geomarketing Market Revenue Estimates and Forecast by Location, 2018 - 2030 (USD Million)
  • Table 8 Geomarketing Market Revenue Estimates and Forecast, by End Use, 2018 - 2030 (USD Million)
  • Table 9 Recent Development & Impact Analysis by Key Market Participants
  • Table 10 Company Heat Map Analysis
  • Table 11 Key Companies Launching New Products
  • Table 12 Key Companies Pursuing Expansions
  • Table 13 Key Companies Pursuing Mergers & Acquisitions
  • Table 14 Key Companies Striking Collaborations

List of Figures

  • Fig. 1 Geomarketing Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot (1/2)
  • Fig. 8 Segment Snapshot (2/2)
  • Fig. 9 Competitive Landscape Snapshot
  • Fig. 10 Geomarketing Market Value, 2023 - 2030 (USD Million)
  • Fig. 11 Geomarketing Market: Industry Value Chain Analysis
  • Fig. 12 Geomarketing Market: Market Dynamics
  • Fig. 13 Geomarketing Market: PORTER's Analysis
  • Fig. 14 Geomarketing Market: PESTEL Analysis
  • Fig. 15 Geomarketing Market, by Component: Key Takeaway
  • Fig. 16 Geomarketing Market, by Component: Market Share, 2023 & 2030
  • Fig. 17 Software Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 18 Services Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Geomarketing Market, by Deployment Mode: Key Takeaway
  • Fig. 20 Geomarketing Market, by Deployment Mode: Market Share, 2023 & 2030
  • Fig. 21 Cloud Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 22 On-Premises Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 23 Geomarketing Market, by Location: Key Takeaway
  • Fig. 24 Geomarketing Market, by Location: Market Share, 2023 & 2030
  • Fig. 25 Indoor Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 26 Outdoor Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 27 Geomarketing Market, by End Use: Key Takeaway
  • Fig. 28 Geomarketing Market, by End Use: Market Share, 2023 & 2030
  • Fig. 29 BFSI Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 30 IT & Telecommunication Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 31 Retail & E-Commerce Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 32 Media & Entertainment Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 33 Travel & Hospitality Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 34 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 35 Regional Marketplace: Key Takeaway
  • Fig. 36 North America Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 37 U.S. Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 38 Canada Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 39 Mexico Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 40 Europe Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 41 Germany Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 42 UK Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 43 France Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 44 Asia Pacific Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 45 China Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 46 Japan Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 47 India Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 48 South Korea Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 49 Australia Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 50 Latin America Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 51 Brazil Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 52 Middle East and Africa Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 53 UAE Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 54 Saudi Arabia Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 55 South Africa Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 56 Key Company Categorization
  • Fig. 57 Company Market Positioning
  • Fig. 58 Strategic Framework